Kids On Track
Kids On Track is a 1992-founded Edmonton non-profit that runs Christian-faith-based youth, children, and family programs — including day camps, leadership training (LITE), and the proprietary HomeBuilders grief support curriculum — serving 3,000+ participants annually across West Edmonton through 5-10 staff and 9 church partners.
- Company typePrivate
- Founded1992
- HeadquartersEdmonton, Canada
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Kids On Track does
Kids On Track is a community-building non-profit charitable organization founded in 1992 in Edmonton, Alberta, by community health nurse Linda Roussel. The organization serves children (Grades 1-6), youth (Grades 7-12), and families in the West Edmonton area through seven core program lines: Kids Day Camps and Kids Clubs for younger children, Youth Day Camps / Overnight Trips / Hike Like A Girl for teens, a tiered LITE (Leader In Training Experience) leadership development program with Jr. LITE, LITE, and FLITE tracks, and family programs including Family Camp, Active Families, the proprietary 11-week HomeBuilders grief/divorce/separation curriculum, and seasonal celebrations (Christmas Celebration, Fall Family Picnic). Programs combine educational, social, spiritual, and recreational elements from a Christian worldview applied in a non-coercive manner.
The organization operates without proprietary technology; its digital infrastructure consists of integrated third-party SaaS platforms: Church Center for program registration, Keela for donation processing, SkipTheDepot for bottle/clothing/electronics donation pickup, Arctic Edge Supply for purchasing-based giving, and Volgistics for volunteer management. Programs are delivered directly at partner school sites (Belmead, Youngstown, Throncliffe, Parkview, Patricia Heights) and church facilities (Laurier Heights Baptist and eight other partner churches) across West Edmonton.
The revenue model is multi-stream and donation-dependent. Primary revenue comes from individual donations, monthly giving via Keela, and matched donations through the Rogers Birdies for Kids program (up to 50% match under the Calgary Shaw Charity Classic Foundation). Secondary revenue is generated through program registration fees at tiered pricing: Kids Day Camps at $200/week standard or $100/week subsidized, Youth Day Camps at $25/day standard or $15/day subsidized, Overnight Trip at $250, Hike Like A Girl at $200, and LITE at $150 (all with subsidy pathways). Kids Clubs are free with a suggested $10 voluntary contribution. The organization serves 3,000+ participants annually across 200+ program days, operated by 5-10 staff plus a Board of Directors, with Executive Director Mike Tkachuk leading operations following founder Linda Roussel's 2021 retirement to Board President.
Kids On Track firmographics
Firmographics- Name
- Kids On Track
- Legal name
- Kids On Track
- Website
- https://kidsontrack.org
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Kids On Track is a 1992-founded Edmonton non-profit that runs Christian-faith-based youth, children, and family programs — including day camps, leadership training (LITE), and the proprietary HomeBuilders grief support curriculum — serving 3,000+ participants annually across West Edmonton through 5-10 staff and 9 church partners.
- Ownership category
- akta.pro rank
Kids On Track industry classification
Industry- Product category
- Youth and Family Community Services
- NAICS
- Child and Youth Services (62411), Religious Organizations (8131), Educational Support Services (6117)
- SIC
- Services-Child Day Care Services (8351), Services-Educational Services (8200), Services-Social Services (8300)
- akta.pro primary industry
- Faith-Based Before/After Care Programs (Early Years) (EDACAHAE)
- akta.pro secondary industries
- Mindfulness, Yoga & Self-Regulation Programs for Young Children (EDACAOAE), Faith-Based Education & Formation (Seminaries, Religious Schools, Catechesis) (BPAGAJAD)
Keywords
Where Kids On Track is headquartered
LocationHeadquarters
- HQ city
- Edmonton
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Kids On Track business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Others, Marketing or Sales
Revenue model
- Donations and Charitable Contributions: Primary revenue source through individual donations, monthly giving programs, and corporate sponsorships. The organization is a registered Canadian charity (CRA # 88542 6551 RR0001) and receives matched donations through programs like Rogers Birdies for Kids presented by AltaLink (up to 50% match).
- Program Registration Fees: Revenue from summer day camps and youth programs with tiered pricing including subsidized rates. Kids Day Camps: $200/week standard, $100/week subsidized. Youth Day Camps: $25/day standard, $15/day subsidized.
- Church and Community Partnerships: Churches provide volunteer support, facilities for programming, prayer support, financial contributions, and help with local missions. Corporate partners like SkipTheDepot and Arctic Edge Supply donate portions of proceeds.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Kids Day Camps - Weekly summer day camp for children Grades 1-6 |
| Unit Pricing | Pay-as-you-go | Youth Day Camps - Daily summer day camp for youth Grades 7-12 |
| Unit Pricing | Pay-as-you-go | Youth Overnight Trip - 4-day camping trip in Kananaskis |
| Unit Pricing | Pay-as-you-go | Hike Like A Girl - 3-day camping adventure for girls Grade 9+ near Jasper |
| Subscription | Multi-year contract | LITE Program - Leadership In Training Experience |
| Freemium | Pay-as-you-go | Kids Clubs - Weekly mid-week clubs for children Grades 1-6 |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Kids On Track product offering
Product offeringCore offering
Kids On Track operates a portfolio of seven core programs providing year-round educational, social, recreational, and faith-based programming for children in Grades 1-6, youth in Grades 7-12, and families in West Edmonton, including summer day camps, weekly kids' clubs, youth leadership training (LITE), family camps, and grief/divorce support (HomeBuilders). The organization complements direct program delivery with tiered and subsidized registration fees, donations, and an integrated church partner network spanning 9 local congregations.
Product overview
Kids On Track is a community-building organization offering a portfolio of youth and family programs centered around Christian faith-based principles. The core offerings include: Kids Day Camps and Kids Clubs for children grades 1-6; Youth Summer Camps (Day Camps, Overnight Trips, Hike Like A Girl) and Youth School Year Programs for grades 7-12; the LITE leadership development program with tiered tracks; and Family Programs including Family Camp, Active Families, HomeBuilders support program, and seasonal celebrations (Christmas Celebration, Fall Family Picnic). Supporting services include volunteer coordination, community fundraising tools, donation processing through integrated platforms, and church partnership programs. The organization serves over 3,000 children, youth, and parents annually through 7 different programs spanning 200+ program days per year.
Differentiator
Problem solved
Functional benefit
Brands
- HomeBuilders: An 11-week grief, divorce, and separation support program written and developed by Kids On Track for families.
Products and services
- Kids Day Camps Fun, innovative, creative, and active summer day camps for children in Grades 1-6 featuring social-emotional learning, physical literacy activities, character skills development (resilience, responsibility, teamwork), and weekly field trips to Edmonton locations. Operates Monday-Thursday from 9:00AM-4:00PM with subsidized rates available ($200/week standard, $100/week subsidized).
- Kids Clubs Mid-week clubs for children ages 6-11 (Grades 1-6) that combine physical literacy with character education. 1.5-hour sessions focus on building resiliency, personal leadership, social development, and Christian character through games, songs, and stories. Free program held at various schools and community leagues in West Edmonton (voluntary contributions of $10/child/club suggested).
- Youth Day Camps Christian faith-based day camps for youth in Grades 7-12, featuring field trips and activities with subsidized rates ($25/day standard, $15/day subsidized). Drop-off 9:30am, pick-up 4:00pm.
- Youth Overnight Trip Four-day camping trip in Kananaskis near Banff National Park for Grades 7-12 youth featuring hiking, canoeing, white water rafting, and wilderness adventures. Cost $250 includes supplies, food, transportation, and activities.
- Hike Like A Girl Three-day camping adventure for girls in Grade 9+ near Jasper National Park teaching backpacking basics, hiking scenic trails, swimming, and wilderness skills, with focus on building confidence, mentoring relationships, tent sleeping, and outdoor cooking. Cost $200 includes equipment, food, and transportation.
- Youth School Year Programs Year-round youth programs including Monday Funday events every Monday from 6:00pm-8:00pm, small group clubs (Girls Group and Guys Group meeting monthly), and drop-in clubs at partner schools. Focus on games, activities, mentorship, relationship building, and new experiences.
- LITE Program (Leader In Training Experience) Hands-on, year-round leadership development program with tiered tracks: Jr. LITE (grade 6), general LITE (grades 7-12), and FLITE (advanced, grades 10-12 with minimum one year experience). Features training workshops, work experience, team-building, and career preparation. $150 registration fee with subsidies available.
- HomeBuilders An 11-week grief, divorce, and separation support program for families, written and developed by Kids On Track, helping children process traumatic experiences and providing parents with tools to support them through adversity.
- Family Camp Overnight camp for whole families in late spring offering an opportunity to unplug, enjoy outdoors, strengthen relationships, and build community with other KOT families through outdoor activities, campfire, chapel sessions, and quality family time.
- Active Families Family recreation program visiting various recreational places around Edmonton. KOT handles all planning; families just attend and participate. Multiple events throughout the year (approximately 30 families and 20 events recorded for 2024).
- Christmas Celebration Annual Christmas dinner theatre show hosted and performed by Kids On Track youth. The 2024 show 'The Secret of Snowflake County' is a blacklight musical about the true meaning of Christmas, featuring dinner, performance, and community gathering.
- Fall Family Picnic Annual September event to kick off the school year and new season, featuring field games, large group games, music, treats, and community connection at Elmwood Community League.
Quantifiable outcome
- 3000+ kids, youth, and parents served annually
- +2 more outcomes
Companies that use Kids On Track
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
Kids On Track technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Kids On Track partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- North Pointe Community ChurchcoreChurch partner providing volunteer support, facilities for programming, prayer support, and financial contributions. One of 9 church partners in the Kids On Track network.
- Fellowship Baptist ChurchcoreChurch partner providing volunteer support, facilities for programming, prayer support, and financial contributions.
- Beulah Alliance ChurchcoreChurch partner providing volunteer support, facilities for programming, prayer support, and financial contributions.
- Hope City ChurchcoreChurch partner providing volunteer support, facilities for programming, prayer support, and financial contributions.
- West Edmonton Baptist ChurchcoreChurch partner providing volunteer support, facilities for programming (used as Site A location for some Kids Day Camps), prayer support, and financial contributions.
- Church of Abundant Life MinistriescoreChurch partner providing volunteer support, facilities for programming, prayer support, and financial contributions.
- Sherwood Park Alliance ChurchcoreChurch partner providing volunteer support, facilities for programming, prayer support, and financial contributions.
- Northgate Baptist ChurchcoreChurch partner providing volunteer support, facilities for programming, prayer support, and financial contributions.
- Laurier Heights Baptist ChurchcoreChurch partner providing volunteer support and facilities for Youth Day Camps (8505 142 St NW, Edmonton, AB T5R 0M2). Also used as Site B for Kids Day Camps.
- LGK Wealth ManagementminorPresenting Sponsor for Christmas Show 2024 'The Secret of Snowflake County'.
- Christian Labour Association of CanadaminorCommunity Sponsor for Christmas Show 2024.
- Domino's PizzaminorIn-Kind Sponsor for Christmas Show 2024.
- Coats for Kids & FamiliesminorIn-Kind Sponsor for Christmas Show 2024.
- SkipTheDepotminorDonation partner where supporters can donate bottles, clothes, and electronics. Using promo code KIDSONTRACK donates 100% of proceeds to Kids On Track.
- Arctic Edge SupplyminorCorporate partner that donates 10% of orders for paper products, cleaning supplies, mats, and other essentials back to Kids On Track.
Scale indicators4 records
Recent moves8 records
Expansion highlights4 records
Kids On Track competitors and assessment
Company assessmentDirect peers
- Scouts Canada: Scouts Canada runs outdoor adventure, character education, and leadership programs for Canadian youth ages 5-26. Highly comparable to KOT's outdoor adventure tracks (Overnight Trip, Hike Like A Girl) and character-development focus, though secular and at much larger national scale.
- YMCA of Northern Alberta: YMCA of Northern Alberta operates day camps, after-school care, youth leadership programs, and family services in Edmonton and surrounding communities. Directly comparable to KOT across camp operations, school-age childcare, leadership development (parallel to LITE), and subsidized access for lower-income families.
- Big Brothers Big Sisters of Edmonton & Area: Big Brothers Big Sisters of Edmonton runs mentorship-based youth development programs serving at-risk children and youth in the same Edmonton geography. Comparable to KOT on youth-focused mission, donor-dependent non-profit funding, and emphasis on relationship-based outcomes over the long term.
- Boys & Girls Clubs of Edmonton: Boys & Girls Clubs of Edmonton provides after-school and summer programming for children and youth in Edmonton, including character development, physical recreation, and leadership programs. Highly comparable to Kids On Track's Kids Clubs and Kids Day Camps in target population, programming mix, and fee-subsidized access model.
- 4-H Canada: 4-H Canada delivers youth leadership, citizenship, and outdoor experiential programs for school-age and adolescent participants through a volunteer-led, community-club model. Comparable to KOT on volunteer-driven delivery, leadership pipeline (parallel to LITE), outdoor programming (parallel to Overnight Trip and Hike Like A Girl), and non-profit funding structure.
Emerging players
- Young Life Canada: Young Life Canada is a faith-based youth organization running mentoring programs, camps, and outreach to adolescents across Canada. Closely comparable to KOT on Christian-faith integration, youth outdoor/camp programming, and church-partner-led volunteer model, though operating at a national scale rather than a single-city footprint.
Regional players
- Kids Help Phone: Kids Help Phone is a Canadian e-mental-health service supporting young people across Canada with counseling, information, and referral services. Comparable to KOT's HomeBuilders grief/divorce support in addressing youth mental health and family stress, though delivered nationally via digital channels rather than in-person community programming.
- Canadian Mental Health Association - Edmonton Region: CMHA Edmonton Region provides mental-health and family-support programs in the same Edmonton geography. Comparable to KOT on family-support services (parallel to HomeBuilders) and donor-funded non-profit model, though specializing in mental-health clinical services rather than recreational/character programming.
Broad incumbents
- Compassion Canada: Compassion Canada is a faith-based non-profit focused on child and youth development, family strengthening, and poverty alleviation through sponsorship and community programs. Comparable to KOT on Christian-faith integration, family-strengthening programming (parallel to HomeBuilders and Active Families), and donor-funded revenue model, though operating internationally rather than locally.
Others
- Habitat for Humanity Edmonton: Habitat for Humanity Edmonton is a non-profit community-development organization that pairs volunteer engagement, corporate sponsorship, and donor funding to deliver family-serving programs. Comparable to KOT on volunteer-driven delivery model, donor diversification, church/corporate partnership strategy, and CRA-registered charity structure.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Kids On Track social profiles
Digital presenceKids On Track financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kids On Track leadership team
Management profileNumber of profiles
Profiles10 records
Kids On Track funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kids On Track M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kids On Track
What does Kids On Track do?
Kids On Track operates a portfolio of seven core programs providing year-round educational, social, recreational, and faith-based programming for children in Grades 1-6, youth in Grades 7-12, and families in West Edmonton, including summer day camps, weekly kids' clubs, youth leadership training (LITE), family camps, and grief/divorce support (HomeBuilders). The organization complements direct program delivery with tiered and subsidized registration fees, donations, and an integrated church partner network spanning 9 local congregations.
Is Kids On Track a public or private company?
Kids On Track is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Kids On Track founded?
Kids On Track was founded in 1992. It employs 1 to 10 people.
Where is Kids On Track based?
Kids On Track is headquartered in Edmonton, Canada, in the North America region.
How does Kids On Track make money?
Three revenue lines are on record. Donations and Charitable Contributions are the primary driver. The others are program Registration Fees and church and Community Partnerships.
Who are Kids On Track's main competitors?
Direct peers on record are Scouts Canada, YMCA of Northern Alberta, Big Brothers Big Sisters of Edmonton & Area, Boys & Girls Clubs of Edmonton and 4-H Canada. Young Life Canada is listed as an emerging player. Regional players are Kids Help Phone and Canadian Mental Health Association - Edmonton Region. Compassion Canada is listed as a broad incumbent. Habitat for Humanity Edmonton is listed as an others.
Does Kids On Track have an API?
No public API is recorded for Kids On Track.
What industry is Kids On Track in?
Kids On Track's product category is Youth and Family Community Services. Its primary akta.pro industry code is EDACAHAE, Faith-Based Before/After Care Programs (Early Years), with a secondary code of EDACAOAE, Mindfulness, Yoga & Self-Regulation Programs for Young Children. Its NAICS code is 62411 and its SIC code is 8351.