Unleash The Gospel at Work

What Unleash The Gospel at Work does

Unleash The Gospel at Work (UTG at Work) is a nonprofit Catholic Apostolate formed in 2023 as part of the Archdiocese of Detroit's "Unleash the Gospel" initiative. The organization is headquartered in Detroit, Michigan, and operates with a small team (1-10 employees) under Executive Director Deacon Mike Houghton and Director Mary Martin. Its mission is to equip Catholic laity to understand their identity as missionary disciples, discover their unique mission from God, and live out their faith in the workplace through evangelization, formation, and community support. Primary beneficiaries are Catholic women and men ranging from associate-level employees to senior executives and CEOs, with secondary engagement targeting parish communities and Catholic business owners in Southeast Michigan.

The core product is a website-based platform (utgatwork.org) that delivers formation content including an eight-part Evangelizing at Work video series, a six-part Good Habits of a Missionary Disciple video series, a weekly podcast (with a monthly Innovation Podcast), and an archive of articles. The platform is distributed through YouTube, Apple Podcasts, Spotify, and a dedicated website, with social login via Google and LinkedIn. The organization also operates the Catholic Commerce Directory (catholicbizsemi.com), a marketplace connecting Catholic consumers with Catholic-owned and Catholic-friendly businesses in Southeast Michigan, and delivers in-person workshops, talks, and conferences structured for Associate, Leader, and Owner/CEO levels.

UTG at Work operates a freemium membership model: Basic Membership is free and includes videos, articles, weekly podcasts, and a monthly newsletter; Premium Membership is priced at $99 per year (or $10/month), tax-deductible, and unlocks all tools, formation, and bonus podcast content. Additional revenue comes from donations processed through the UTG at Work Dedicated Fund at the Michigan Catholic Foundation. The go-to-market is community-led, relying on content marketing, podcast distribution, earned media (e.g., radio appearances on Epiphany/Ave Maria Radio), and in-person events delivered to groups such as Legatus and other dioceses. The organization has no external investors, no disclosed revenue, and no funding rounds.

Name

Unleash The Gospel at Work

Legal name

UTG at Work

Website

https://utgatwork.org

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

UTG at Work is a Detroit-based Catholic apostolate delivering workplace evangelization formation through articles, podcasts, video series, and workshops to Catholic lay professionals across Southeast Michigan and beyond.

Ownership category

akta.pro rank

Headquarters

HQ city

Detroit

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Premium Membership: Premium Membership provides access to all tools, formation, and support. Cost is $99 per year and is tax deductible. Includes weekly and bonus UTG at Work podcasts.
2. Basic Membership: Free membership providing access to videos, articles, weekly podcasts, and monthly newsletter
3. Direct Donations: Donations accepted through the UTG at Work Dedicated Fund, part of the Michigan Catholic Foundation

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

UTG at Work is a Catholic ministry that equips lay professionals to evangelize and live their faith in the workplace through a membership-based digital platform offering articles, podcasts, video series, and a monthly newsletter, supplemented by in-person workshops, talks, and conferences. The core offerings are a free Basic Membership and a $99-per-year Premium Membership that unlocks the full library of formation content, bonus podcast episodes, and support resources.

Product overview

UTG at Work is an Apostolate of the Archdiocese of Detroit offering a membership-based platform with digital content and in-person formation services. The core offering includes the free and premium ($99/year) memberships providing access to the website platform, the weekly UTG at Work Podcast, monthly Innovation Podcast, Evangelizing at Work Video Series (8 videos), and Good Habits of a Missionary Disciple Video Series (6 videos). The organization also operates the Catholic Commerce Directory as a related initiative and delivers workshops, talks, and conferences for workplace evangelization formation. Basic Membership provides free access to videos and articles, while Premium Membership unlocks all tools and bonus content.

Differentiator

Problem solved

Functional benefit

Products and services

• UTG at Work Website and Platform Central digital platform providing articles, videos, podcasts, events, and membership tools to help Catholic laity spread the Gospel and live their faith in the workplace.
• Basic Membership Free membership tier providing access to all videos, articles, weekly UTG at Work Podcasts, and monthly newsletter.
• Premium Membership Paid membership at $99 per year (tax deductible) providing access to all tools, formation materials, weekly and bonus podcast episodes, and monthly newsletter.
• UTG at Work Podcast Weekly podcast featuring homilies on Sunday Gospel applicable to workplace faith, hosted by Deacon Mike Houghton; delivers ongoing Catholic formation content to members and the public.
• UTG at Work Innovation Podcast Monthly podcast featuring interviews with people sharing personal experiences in living the faith in their workplace.
• Evangelizing at Work Video Series Eight-part video series teaching practical methods for sharing faith at work, including developing relationships, demonstrating Christian behaviors, prayer, and evangelization techniques; designed for viewing and discussion in under 30 minutes per session.
• Good Habits of a Missionary Disciple Video Series Six-part video series covering six good habits: Docility to the Spirit, Spirit of Innovation, Confidence in God, Attitude of Gratitude, Spirit of Cooperation, and Apostolic Boldness.
• Catholic Commerce Directory (CCD) Directory connecting Catholics with Catholic-owned, Catholic-friendly, or Catholic-serving businesses in Southeast Michigan, hosted at catholicbizsemi.com.
• Workshops, Talks, and Conferences In-person and virtual formation events providing tools and training for laity to evangelize in the workplace, structured for Associate, Leader, and Owner/CEO levels; delivered to organizations like Legatus and parishes.

Quantifiable outcome

• Featured in national Catholic publication The Pillar for their work in workplace evangelization
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Archdiocese of Detroit (Unleash the Gospel)coreStrategic or Co-development PartnerUTG at Work is an Apostolate formed as a part of the Archdiocese of Detroit's Unleash the Gospel initiative to promote and enculturate the new evangelization. Archbishop Allen H. Vigneron's Pastoral Letter 'Unleash the Gospel' is the foundational document for the apostolate's mission.
• Michigan Catholic FoundationcoreOthersDonations to UTG at Work are processed through the UTG at Work Dedicated Fund, part of the Michigan Catholic Foundation. Premium memberships are also tax deductible through this relationship.
• Catholic Commerce Directory (CCD)minorStrategic or Co-development PartnerThe CCD is a new initiative launched by UTG at Work to connect Catholics with Catholic-owned, Catholic-friendly, or Catholic-interested businesses in Southeast Michigan. John Hollowell serves as the CCD's outreach leader.
• Epiphany Radio (Ave Maria Radio)minorGTM or Marketing PartnerMary Martin was interviewed on Epiphany radio hosted by Vanessa Denha Garmo, discussing UTG at Work's mission and strategies for spreading the Gospel in the workplace.
• Detroit Mass for CommerceminorStrategic or Co-development PartnerJohn Sier has been involved with the AOD Mass for Commerce since 1999. The Catholic Commerce Directory concept originated from leaders of the Detroit Mass for Commerce.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Formed: Catholic digital formation platform offering video studies, audio, and e-books via parish/subscription. Overlapping digital formation product and Catholic laity audience, but much broader content catalog and parish-channel distribution.
• Word on Fire Catholic Ministries: Large Catholic evangelization and media ministry (Bishop Barron) producing videos, podcasts, books, and a digital outreach platform. Much larger scale; comparable in mission (Catholic evangelization, digital content distribution) but addresses broader audience beyond workplace.
• EWTN: Global Catholic media network (television, radio, web, publishing). Comparable only at the highest level — both distribute Catholic formation content — but EWTN is orders of magnitude larger and not workplace-focused.
• Catholic Answers: Catholic apologetics and evangelization media organization with radio, web, and publication channels serving Catholic and inquiring audiences. Comparable in mission (Catholic evangelization through media) and content-format mix.

Emerging players

• Catholic-Link: Digital Catholic content aggregator and community site publishing articles, videos, and podcasts for Catholic laity. Comparable as a digital content platform targeting similar audience, with international rather than U.S.-workplace focus.

Direct peers

• Dynamic Catholic: Catholic formation organization producing programs (Best Lent Ever, etc.), books, and parish toolkits aimed at re-engaging lapsed and active Catholics. Comparable as a subscription/program-based formation platform serving Catholic laity with digital content.
• Discerning Hearts: Catholic podcast network and content site featuring faith formation talks, prayer, and interview content for Catholic adults. Comparable content format (podcasts + articles) and overlapping Catholic-professional audience.
• Workplace Apostles: National Catholic lay movement focused on evangelization in the workplace through small groups, retreats, and parish-based formation. Most directly comparable peer: similar mission, similar audience (Catholic professionals), and overlapping content/program model.

Others

• The Catholic Company: Catholic-focused e-commerce marketplace for faith products, gifts, and books. Adjacent to the Catholic Commerce Directory concept — both connect Catholic consumers with faith-aligned offerings — though Catholic Company is a national retailer rather than a regional directory.
• Legatus: Catholic organization for Catholic CEOs, executives, and spouses. Not a competitor but a buyer/partner — UTG at Work already runs webinars for Legatus chapters and serves an overlapping Catholic-executive audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@UTGatWork

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Unleash The Gospel at Work