Brixton Motorcycles
Brixton Motorcycles is an Austrian brand (owned by KSR Group) that designs, manufactures, and distributes retro-styled modern motorcycles from 125cc to 1222cc across Europe and Asia, sold exclusively through an authorized dealer network.
- Company typePrivate
- Founded-
- HeadquartersGedersdorf, Austria
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Brixton Motorcycles does
Brixton Motorcycles is an Austrian motorcycle brand owned by KSR Group (registered in Krems an der Donau, Austria; company register FN33744z) that designs, manufactures, and distributes retro-styled modern motorcycles across four model families — Cromwell (modern classic), Felsberg (scrambler/off-road), Rayburn (bobber), Sunray (cafe racer), and Crossfire (sport cafe racer) — spanning engine displacements from 125cc to 1222cc. The technology stack combines proprietary engine development (notably the 1222cc water-cooled twin producing 83 hp and the 486cc twin) with tier-1 supplier components including Bosch ABS, KYB suspension, J.Juan brakes, Pirelli tires, and Mahle pistons, with proprietary ECU mapping and ride-by-wire throttle calibration on premium models. Pricing spans €2,295 (Crossfire 125 XS) to €11,499 (Cromwell 1200 X), positioning the brand below established European retro competitors like Triumph while undercutting premium entrants.
The business model is hardware sales through an exclusive authorized dealer network across 15+ European countries (Germany, Italy, Spain, UK, Austria, Greece, Poland, Portugal, Switzerland, Turkey, and others) plus recent expansion into India and Malaysia. The company does not sell direct-to-consumer online; the website's "Find a dealer" tool routes customers to local dealers that provide sales, service, parts, and accessories. Ancillary revenue comes from branded apparel and aftermarket parts (Arrow exhausts, Shad saddlebags, crash protection). Marketing centers on lifestyle content (Rider of the Month community program), motorcycle exhibitions (EICMA, Wheels & Waves), and social media, targeting entry-level to mid-tier motorcyclists, retro-classic enthusiasts, and urban commuters seeking distinctive styling.
Brixton Motorcycles firmographics
Firmographics- Name
- Brixton Motorcycles
- Legal name
- KSR Group
- Website
- https://brixton-motorcycles.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Brixton Motorcycles is an Austrian brand (owned by KSR Group) that designs, manufactures, and distributes retro-styled modern motorcycles from 125cc to 1222cc across Europe and Asia, sold exclusively through an authorized dealer network.
- Ownership category
- akta.pro rank
Where Brixton Motorcycles is headquartered
LocationHeadquarters
- HQ city
- Gedersdorf
- HQ country
- Austria
- HQ region
- Europe
Offices1 record
Markets served
Brixton Motorcycles business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Motorcycle Sales: Primary revenue stream from selling motorcycles across multiple displacement categories from 125cc entry-level to 1222cc premium retro bikes. Models are sold through authorized dealer network at recommended retail prices.
- Clothing & Apparel: Brixton branded merchandise including T-shirts, zip hoodies, helmets, and accessories sold through dealers. Items include Compass T-shirts in various colors, open-face helmets with fiberglass shells and genuine leather lining, and helmet locks.
- Custom Parts & Accessories: Aftermarket parts and accessories including Arrow exhaust systems, saddlebags (Shad brand compatible), crash bars, windscreens, knee pads, vehicle covers, and lifting/lowering kits. Sold through dealer network.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Cromwell 125 - Entry-level modern classic |
| Unit Pricing | Pay-as-you-go | Felsberg 125 - Entry-level dirt-focused |
| Unit Pricing | Pay-as-you-go | Felsberg 125 XC - Off-road variant |
| Unit Pricing | Pay-as-you-go | Rayburn 125 - Bobber style |
| Unit Pricing | Pay-as-you-go | Sunray 125 - Cafe racer style |
| Unit Pricing | Pay-as-you-go | Crossfire 125 - Sport cafe racer |
| Unit Pricing | Pay-as-you-go | Crossfire 125 XS - Mini bike style |
| Unit Pricing | Pay-as-you-go | Cromwell 250 - Mid-size modern classic |
| Unit Pricing | Pay-as-you-go | Felsberg 250 - Aggressive dirt-focused |
| Unit Pricing | Pay-as-you-go | Crossfire 500 - Middleweight sport |
| Unit Pricing | Pay-as-you-go | Crossfire 500 X - Rugged variant |
| Unit Pricing | Pay-as-you-go | Crossfire 500 XC - Off-road capable |
| Unit Pricing | Pay-as-you-go | Crossfire 500 STORR - Touring adventure |
| Unit Pricing | Pay-as-you-go | Cromwell 1200 - Premium retro |
| Unit Pricing | Pay-as-you-go | Cromwell 1200 X - Premium adventure |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Brixton Motorcycles product offering
Product offeringCore offering
Brixton Motorcycles designs, manufactures, and distributes retro-inspired motorcycles across multiple displacement categories (125cc, 250cc, 500cc, and 1222cc), organized into four model families: Cromwell, Felsberg, Rayburn, and Crossfire. The company also sells branded clothing, helmets, and a range of custom aftermarket parts and accessories (such as Arrow exhausts and Shad saddlebags) through its authorized dealer network.
Product overview
Brixton Motorcycles is a European motorcycle manufacturer offering a diverse portfolio of retro-inspired modern motorbikes across multiple displacement classes (125cc, 250cc, 500cc, and 1200cc). The product lineup is organized into four distinct model families: Cromwell (classic British-inspired designs), Felsberg (off-road/adventure scramblers), Rayburn (bobber-style minimalists), and Crossfire (sportier X-branded models). Each family spans multiple engine sizes and variants (XC for off-road, X for adventure, XS for mini, STORR for touring). Beyond motorcycles, the company offers branded clothing, helmets, and a comprehensive range of custom parts and accessories including Arrow exhaust systems, Shad saddlebags, crash protection, and touring equipment. The portfolio emphasizes throwback styling combined with modern engineering including LED lighting, digital instrumentation, ABS braking, and liquid-cooled engines.
Differentiator
Problem solved
Functional benefit
Products and services
- Cromwell 125
Quantifiable outcome
- Cromwell 1200 produces 83 hp at 6,550 rpm with 108 Nm torque available at 3,100 rpm
- +2 more outcomes
Companies that use Brixton Motorcycles
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Brixton Motorcycles technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Brixton Motorcycles partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- KSR GroupcoreKSR Group is the parent company of Brixton Motorcycles. The company is registered as KSR Group with General Managers Christian and Michael Kirschenhofer. Based in Krems an der Donau, Austria (Company register: FN33744z, VAT-ID: ATU 18522105). KSR Group develops and manufactures motorcycles under the Brixton brand.
Scale indicators2 records
Recent moves7 records
Expansion highlights4 records
Brixton Motorcycles competitors and assessment
Company assessmentDirect peers
- Fantic Motor: Italian motorcycle manufacturer with off-road heritage now producing scrambler, enduro, and small-displacement classics. Overlaps with Brixton's Felsberg and Crossfire XC adventure/off-road lines.
- Hanway Motorcycles: UK importer/distributor of Chinese-built classic and scrambler-style motorcycles targeting the budget retro segment. Directly comparable to Brixton's Cromwell 125 / Rayburn 125 price-band and styling.
- SWM Motorcycles: Italian-heritage brand revived with Chinese (Shineray) backing, producing small-to-mid displacement dual-sport, scrambler, and classic bikes. Direct competitor in the Felsberg XC / Crossfire 500 XC off-road-capable segment.
- Mondial (FB Mondial): Italian historic brand revived producing modern classics, cafe racers, and scramblers in 125cc–500cc classes. Closely aligned with Brixton's Crossfire and Sunray cafe racer positioning.
- Mutt Motorcycles: UK-based small-displacement retro and scrambler brand focused on 125–250cc custom-style bikes. Closest analog to Brixton's Felsberg and Rayburn lines in terms of aesthetic and target rider profile.
- Benelli: Italian-owned (Q.J. Group / Geely) motorcycle manufacturer producing small-to-mid displacement classic and scrambler-style bikes in similar displacement bands. Competes head-to-head in the European small-to-mid retro segment that Brixton targets.
- Herald Motor Co: UK boutique motorcycle brand producing classically-styled 125cc and 250cc commuter and classic bikes. Comparable positioning to Brixton's Cromwell and Sunray entries in the entry-level retro commuter segment.
Emerging players
- CSC Motorcycles: US-based distributor of small-displacement Chinese-built motorcycles including retro, scrambler, and adventure styles. Comparable in the budget-retro segment, though geographically focused on North America rather than Europe/Asia.
Broad incumbents
- Royal Enfield: Royal Enfield is the dominant retro-classic motorcycle brand globally, with strong heritage, broad dealer networks, and overlapping 350–650cc displacement. Direct thematic competitor in the classic/retro segment, though at much larger scale and broader geographic reach.
- Triumph Motorcycles: Iconic British motorcycle manufacturer with deep retro-classic and modern classic lines (Bonneville, Scrambler, Speed Twin). Competes with Brixton's Cromwell 1200 in the premium retro segment from a position of much greater scale and brand equity.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Brixton Motorcycles financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brixton Motorcycles leadership team
Management profileNumber of profiles
Profiles2 records
Brixton Motorcycles funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brixton Motorcycles M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brixton Motorcycles
What does Brixton Motorcycles do?
Brixton Motorcycles designs, manufactures, and distributes retro-inspired motorcycles across multiple displacement categories (125cc, 250cc, 500cc, and 1222cc), organized into four model families: Cromwell, Felsberg, Rayburn, and Crossfire. The company also sells branded clothing, helmets, and a range of custom aftermarket parts and accessories (such as Arrow exhausts and Shad saddlebags) through its authorized dealer network.
Is Brixton Motorcycles a public or private company?
Brixton Motorcycles is a private company. It is classified as corporate owned and is currently operating.
When was Brixton Motorcycles founded?
Brixton Motorcycles was founded in -1. It employs 1 to 10 people.
Where is Brixton Motorcycles based?
Brixton Motorcycles is headquartered in Gedersdorf, Austria, in the Europe region.
How does Brixton Motorcycles make money?
Three revenue lines are on record. Motorcycle Sales are the primary driver. The others are clothing & Apparel and custom Parts & Accessories.
Who are Brixton Motorcycles's main competitors?
Direct peers on record are Fantic Motor, Hanway Motorcycles, SWM Motorcycles, Mondial (FB Mondial), Mutt Motorcycles, Benelli and Herald Motor Co. CSC Motorcycles is listed as an emerging player. Broad incumbents are Royal Enfield and Triumph Motorcycles.
Does Brixton Motorcycles have an API?
No public API is recorded for Brixton Motorcycles.