Alyors
Alyors is a Turkey-based private label and contract manufacturer of health supplements, dermocosmetics, gummies, and medical devices, serving distributors, retailers, and brands across 60+ countries through 11 proprietary brands and 750+ products.
- Company typePrivate
- Founded2004
- HeadquartersSisli
- Headcount501–1,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Alyors does
Alyors is a Turkey-headquartered private label and contract manufacturer of health, skincare, and medical products, founded in 2004 by a pharmacist, doctor, and engineer with 30+ years of collective experience. The company operates vertically integrated manufacturing facilities producing across five categories — collagen supplements, food supplements, dermocosmetics, gummies, and medical devices & consumables — supported by the in-house Nuvita Biosearch Center for R&D and a portfolio of certifications (ISO 9001, ISO 22000, GMP, ISO 13485, Halal). It manages 750+ products across 11 proprietary brands (Day2Day, Dr. Thomson Jones, İyon, NaturalNest, NBT Life, Ocean, Orzax, The Mossi London, Y'our Gummie, Zaroza, SHINIQ) and 9 subsidiary companies, claiming sector leadership in Turkey's domestic market.
The business operates on a hybrid B2B model combining private label manufacturing, full-service contract manufacturing, and direct brand sales through a global distributor network spanning 60+ countries. GTM is anchored by enterprise field sales, a dedicated 'Become a Distributor' recruitment program, and event-driven demand generation through major industry exhibitions (Cosmoprof Worldwide Bologna 2025, Expomed Eurasia 2025). Customer segments include health & wellness distributors (primary), private label brands and retailers (primary), healthcare institutions (secondary), and international brands (secondary). Pricing is custom-quoted based on specifications, volume, and contract terms, with multi-year B2B agreements; no public pricing exists. Recent activity signals a deliberate premiumization push through Zaroza and The Mossi London in dermocosmetics, alongside continued investment in regulated medical-device categories under the İyon brand.
Alyors firmographics
Firmographics- Name
- Alyors
- Legal name
- ALYORS
- Website
- https://alyors.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Alyors is a Turkey-based private label and contract manufacturer of health supplements, dermocosmetics, gummies, and medical devices, serving distributors, retailers, and brands across 60+ countries through 11 proprietary brands and 750+ products.
- Ownership category
- akta.pro rank
Alyors industry classification
Industry- Product category
- Health & Wellness Manufacturing
- NAICS
- Food Manufacturing (311)
- akta.pro primary industry
- Eye, Ear & Nasal Care OTC (Eye Drops, Ear Drops/Wax Removal, Saline Sprays) (CRADAMAG)
Keywords
Where Alyors is headquartered
LocationHeadquarters
- HQ city
- Sisli
Offices1 record
Markets served
Alyors business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Private Label Manufacturing: Alyors provides private label manufacturing services where they produce health and wellness products under customer brand names. This is a core B2B revenue stream targeting brands, retailers, and entrepreneurs looking to launch their own product lines.
- Contract Manufacturing: Full-service contract manufacturing for businesses requiring custom formulations and production of health supplements, medical devices, and dermocosmetics. Customers can collaborate on product development or customize existing formulations.
- Direct Brand Sales: Revenue from the company's own portfolio of 11 brands including Day2Day, Dr. Thomson Jones, İyon, NaturalNest, NBT Life, Ocean, Orzax Food Supplements, The Mossi London, Y'our Gummie, Zaroza, and SHINIQ sold through distributors and retail channels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | B2B Custom Quote |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels4 records
Alyors product offering
Product offeringCore offering
Alyors is a Turkey-based health and wellness manufacturer founded in 2004 that produces 750+ products across five categories — medical devices, dermocosmetics, dermo-cosmetic medical devices, food supplements, and herbal extracts. It sells 11 owned consumer brands and offers private label and contract manufacturing services to clients in 60+ countries. The company operates with 1,300+ employees and ISO 9001, ISO 22000, ISO 13485, GMP, and Halal certifications.
Product overview
Alyors Group is a private label and contract manufacturer of health and wellness products, operating since 2004. The company manages a portfolio of 11 consumer brands (Day2Day, Dr. Thomson Jones, İyon, NaturalNest, NBT Life, Ocean, Orzax Food Supplements, The Mossi London, Y'our Gummie, Zaroza, and SHINIQ) spanning five product categories: Collagen Supplements, Food Supplements, Dermocosmetics, Gummies, and Medical Devices & Consumables. The portfolio includes over 750 products distributed across 60+ countries. İyon focuses on medical devices including insulin pen needles and nasal care products (nasal sprays, nasal wash kits, saline solutions). Orzax and Nuvita offer science-driven food supplements. The Mossi London and Zaroza represent premium hair and skincare offerings. The company also provides private label and contract manufacturing services for third-party brands.
Differentiator
Problem solved
Functional benefit
Brands
- Day2Day: Brand under Alyors Group offering health and wellness products.
- Dr. Thomson Jones
- İyon
- NaturalNest
- NBT Life
- Ocean
- Orzax Food Supplements
- The Mossi London
- Y'our Gummie
- Zaroza
- SHINIQ
- Nuvita
Quantifiable outcome
- Sector Leader in domestic Turkish market with 4 billion+ consumers served
- +1 more outcomes
Companies that use Alyors
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles2 records
Alyors technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
Alyors partnerships and signals
Strategic signalScale indicators6 records
Recent moves5 records
Expansion highlights6 records
Alyors competitors and assessment
Company assessmentBroad incumbents
- Church & Dwight: US-listed consumer health/OTC company (Arm & Hammer, Orajel, Batiste) with strong private-label and branded personal-care portfolio. Comparable to Alyors in multi-brand OTC and personal-care strategy and in selling through mass retail and pharmacy channels worldwide.
- Recipharm: European pharmaceutical contract manufacturer offering solid, semi-solid, and sterile dosage forms to brand owners globally. Comparable to Alyors' contract manufacturing business on the B2B service model and GMP/ISO framework, though focused on pharma rather than nutraceuticals.
- Bayer Consumer Health: Global OTC and dietary supplement manufacturer with brands across analgesics, vitamins, and dermocosmetics. Comparable to Alyors in broad OTC wellness portfolio and global distribution, though at much larger scale and deeper R&D resources.
- Perrigo Company: Global leader in private-label and store-brand OTC consumer healthcare, including supplements and personal care. Comparable to Alyors' private-label/contract manufacturing model but at vastly greater scale across the US and European retail channels.
- Aenova Group: One of Europe's largest contract development and manufacturing organizations (CDMOs) for pharmaceuticals and dietary supplements. Comparable to Alyors as a multi-category contract manufacturer serving brand owners, though operating at much larger scale and broader dosage-form range.
- Catalent: Global CDMO serving pharma and consumer health brands with formulation, manufacturing, and packaging services. Comparable as a contract manufacturer across multiple dosage forms and categories, including softgel/OTC supplements analogous to Alyors' gummy and capsule output.
- Dabur India: Large Indian ayurvedic/herbal health, personal care, and supplements manufacturer exporting to 100+ countries. Comparable to Alyors as a multi-brand wellness company combining herbal supplements, personal care, and OTC categories with strong South Asia/MENA distribution.
Direct peers
- Abdi İbrahim: Turkey's largest pharmaceutical company, manufacturing branded and OTC health products domestically and exporting to 60+ countries. Highly comparable to Alyors as a Turkish-based, multi-category health manufacturer with international distribution reach and GMP-certified facilities.
- NeilMed Pharmaceuticals: US-based specialist in nasal care products (saline sprays, sinus rinses), competing head-to-head with Alyors' İyon nasal line. Comparable as a branded, ISO 13485-aligned manufacturer/distributor of OTC nasal devices sold globally through retail and healthcare channels.
- Eczacıbaşı Pharmaceuticals (Eczacıbaşı İlaç): Major Turkish consumer health and personal-care group producing OTC, dermocosmetic, and supplement products for domestic and export markets. Directly comparable in business model (multi-brand Turkish wellness manufacturer with international footprint) and product mix to Alyors.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Alyors social profiles
Digital presenceAlyors compliance and trust
Trust signalCompliance5 records
Alyors financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alyors leadership team
Management profileNumber of profiles
Alyors subsidiaries and ownership
Company hierarchySubsidiaries11 records
Alyors funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alyors M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alyors
What does Alyors do?
Alyors is a Turkey-based health and wellness manufacturer founded in 2004 that produces 750+ products across five categories — medical devices, dermocosmetics, dermo-cosmetic medical devices, food supplements, and herbal extracts. It sells 11 owned consumer brands and offers private label and contract manufacturing services to clients in 60+ countries. The company operates with 1,300+ employees and ISO 9001, ISO 22000, ISO 13485, GMP, and Halal certifications.
Is Alyors a public or private company?
Alyors is a private company. It is classified as unknown and is currently operating.
When was Alyors founded?
Alyors was founded in 2004. It employs 501 to 1,000 people.
Where is Alyors based?
Alyors is headquartered in Sisli.
How does Alyors make money?
Three revenue lines are on record. Private Label Manufacturing is the primary driver. The others are contract Manufacturing and direct Brand Sales.
Who are Alyors's main competitors?
Broad incumbents on record are Church & Dwight, Recipharm, Bayer Consumer Health, Perrigo Company, Aenova Group, Catalent and Dabur India. Direct peers are Abdi İbrahim, NeilMed Pharmaceuticals and Eczacıbaşı Pharmaceuticals (Eczacıbaşı İlaç).
Does Alyors have an API?
No public API is recorded for Alyors.
What industry is Alyors in?
Alyors's product category is Health & Wellness Manufacturing. Its primary akta.pro industry code is CRADAMAG, Eye, Ear & Nasal Care OTC (Eye Drops, Ear Drops/Wax Removal, Saline Sprays). Its NAICS code is 311.