Blast Burson
Blast Burson is a Mauritius-headquartered, fully integrated communications and public relations agency serving 70+ enterprise clients across the Indian Ocean and Africa with strategic communications, crisis management, content creation, media intelligence, and event services through its partnership with Burson.
- Company typePrivate
- Founded2004
- HeadquartersPhoenix, Mauritius
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Blast Burson does
Blast Burson is a privately held, fully integrated communications and public relations agency founded in 2004 and headquartered in Phoenix, Mauritius, with a second regional office in Saint-Denis, Reunion Island (opened 2017). The agency is led by co-founders Aisha Allee (Founder & Chairperson) and Lekha Seebaluck (Managing Director), with department heads overseeing Copywriting and Media Intelligence. It operates as the sole Indian Ocean representative of Burson (formerly BCW), a global communications network, a partnership formed in 2016 that provides cross-border reach into Africa and other markets.
The firm's core services span four pillars: Strategic Communications & Crisis Management, Content Creation, Media Intelligence & Monitoring, and Creative Audiovisual Solutions, supported by Digital Communication Strategy, Media Training, and Event Management. Its underlying technology is a proprietary, 24/7 media intelligence platform that collects daily data from traditional and new media sources, processes it through skilled analysts, and stores results in an internal data management system. The client base includes 70+ active enterprises across financial services (SBM, SWAN, AfrAsia Bank), hospitality (LUX* Resorts, Rogers Hospitality), FMCG (Phoenix Beverages, McDonald's), pharmaceutical (Aspen Global, C-Care), technology (Emtel, TLC), property (Mont Choisy Group, BlueLife), and government/NGO (AFD, Business Mauritius, COREVIH).
Blast Burson generates revenue through professional-services engagements, including retainer agreements and project-based work, with pricing not publicly disclosed. The go-to-market is sales-led and consultative, positioning the agency as a trusted advisor and strategic partner. The agency has accumulated multiple industry recognitions, including SABRE Awards (2016, 2021, 2023), African Excellence Awards, Newshound Awards, and an Entrepreneur of the Year designation for the founder in 2014.
Blast Burson firmographics
Firmographics- Name
- Blast Burson
- Website
- https://blast.mu
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Blast Burson is a Mauritius-headquartered, fully integrated communications and public relations agency serving 70+ enterprise clients across the Indian Ocean and Africa with strategic communications, crisis management, content creation, media intelligence, and event services through its partnership with Burson.
- Ownership category
- akta.pro rank
Blast Burson industry classification
Industry- Product category
- Public Relations & Communications Services
- NAICS
- Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418), Advertising Agencies (541810), Motion Picture and Sound Recording Industries (512)
- SIC
- Services-Advertising Agencies (7311), Services-Management Consulting Services (8742), Services-Allied To Motion Picture Production (7819)
- akta.pro primary industry
- Technology & B2B PR (MPAAADAC)
- akta.pro secondary industries
- Technology & B2B PR (BPAFADAI), Media Relations & Press Office Services (BPAFADAF), Event PR & Communications Support (BPAFADAO), Content Production (Video, Design, Copy, Studio) (BPAFAAAF)
Keywords
Where Blast Burson is headquartered
LocationHeadquarters
- HQ city
- Phoenix
- HQ country
- Mauritius
- HQ region
- Africa
Offices2 records
Markets served
Blast Burson business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Strategic Communications Consulting: Professional consulting services including crisis management, media relations, corporate communications, digital marketing strategy, stakeholder engagement, and leadership positioning. Revenue generated through retainer agreements and project-based engagements.
- Content Creation Services: Content development including graphic design, copywriting, creative advertising, branding and design, social media management, and audiovisual production.
- Media Intelligence Services: Media monitoring, briefings, and custom research projects delivered through technology-enabled and analyst-enhanced platform.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Blast Burson product offering
Product offeringCore offering
Blast Burson is a fully integrated communication and public relations agency that sells strategic communications and crisis management consulting, content creation (graphic design, copywriting, branding, social media, audiovisual), media intelligence and 24/7 media monitoring, and creative audiovisual production services to enterprise and government clients across Mauritius, Reunion Island, the broader Indian Ocean, and Africa. Engagements are delivered through retainer agreements and project-based mandates, leveraging a proprietary media intelligence platform augmented by human analyst expertise and the firm's affiliation with the Burson (formerly BCW) global network.
Product overview
Blast Burson operates as a fully integrated communication and public relations agency offering turnkey solutions. The company provides four core service pillars: Strategic Communications & Crisis Management, Content Creation, Media Intelligence & Monitoring, and Creative Audiovisual Solutions. These are supported by specialized offerings including Digital Communication Strategy, Media Training, and Event Management. The agency leverages a global network through its partnership with Burson (formerly BCW) to provide regional reach across the Indian Ocean and Africa.
Differentiator
Problem solved
Functional benefit
Products and services
- Strategic Communications & Crisis Management Consulting services for communication strategies and crisis communication management, including research, strategy development, message crafting, and intelligent actions to mitigate challenging situations. Built for enterprise clients facing complex reputation, media, or stakeholder challenges.
- Content Creation Creative content production including graphic design, text, videos, animations, copywriting, creative advertising, branding and design, social media management, and audio-visual content. Targeted at enterprise clients needing integrated brand and campaign content.
- Media Intelligence & Monitoring Technology-enabled and human-enhanced media insights including 24/7 media watch, daily media briefings, custom media research, and competitive intelligence for the Indian Ocean region. Includes instant crisis alerts to clients and internal crisis teams.
- Creative Audiovisual Solutions Full-service video production, editing, post-production, photography, and animation services for visual storytelling to drive key messages across campaigns and channels.
- Digital Communication Strategy Social media strategy development and implementation using digital platforms and technologies, including research, data analytics, and creative thinking across digital channels for enterprise clients.
- Media Training Specialized training for spokespeople including scenario planning, preparedness plans, training and simulation exercises to prepare for media interactions.
- Event Management Conceptualization and execution of events at any scale from physical to virtual and hybrid formats, including supplier management and logistics.
Quantifiable outcome
- Top 10 ranking for Aspen Global in Most Socially Active Pharmaceutical Professionals in Africa for staff engagement
- +1 more outcomes
Companies that use Blast Burson
Customer profileNamed customers19 records
Segments3 records
Ideal customer profiles3 records
Blast Burson technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Blast Burson partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Burson (formerly BCW)coreBlast partnered with Burson (formerly BCW) in 2016 to become the group's sole representative in the Indian Ocean. This partnership provides an opportunity to leverage the strength of the global network to deliver top-notch services and regional reach to clients. Blast helps clients do business in Africa and around the world through this alliance.
Scale indicators3 records
Recent moves7 records
Expansion highlights4 records
Blast Burson competitors and assessment
Company assessmentBroad incumbents
- Edelman: World's largest PR firm with global capabilities across corporate communications, crisis, and brand marketing. Comparable as a global PR incumbent competing for the same multinational client mandates.
- Ketchum: Global communications consultancy with corporate, healthcare, and technology practices. Comparable for multinational accounts that bundle PR, content, and media intelligence.
- FleishmanHillard: Global PR network with established healthcare, technology, and crisis practices. Comparable as a full-service competitor for integrated communications briefs from large African and multinational clients.
- Hill+Knowlton: Long-established global PR firm with crisis and public affairs expertise. Comparable in serving cross-border enterprise accounts requiring integrated regional communications.
- Weber Shandwick: Top-tier global public relations and communications agency with deep enterprise and crisis practices. Comparable in scale, service breadth, and enterprise-customer targeting.
- Brunswick Group: Global advisory firm focused on corporate communications, public affairs, and crisis. Comparable for crisis and stakeholder engagement work with large enterprise and financial-services clients.
- Burson (formerly BCW): Global communications network and Blast Burson's strategic partner since 2016, providing regional reach across Indian Ocean and Africa. Directly comparable as the parent alliance in the same PR services category.
- Ogilvy PR: Integrated PR and advertising arm of the Ogilvy network with strong African presence. Comparable as a full-service communications provider combining content, PR, and creative services.
Regional players
- Magna Carta Reputation Management: Largest independent African public relations firm headquartered in South Africa. Comparable as an Africa-focused PR operator with multi-country footprint serving enterprise clients.
- AP Ogilvy Africa: Pan-African integrated communications firm operating across multiple African markets. Comparable as a regional integrated PR, content, and digital player competing for the same enterprise marketing budgets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Blast Burson social profiles
Digital presenceBlast Burson financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blast Burson leadership team
Management profileNumber of profiles
Profiles4 records
Blast Burson funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blast Burson M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blast Burson
What does Blast Burson do?
Blast Burson is a fully integrated communication and public relations agency that sells strategic communications and crisis management consulting, content creation (graphic design, copywriting, branding, social media, audiovisual), media intelligence and 24/7 media monitoring, and creative audiovisual production services to enterprise and government clients across Mauritius, Reunion Island, the broader Indian Ocean, and Africa. Engagements are delivered through retainer agreements and project-based mandates, leveraging a proprietary media intelligence platform augmented by human analyst expertise and the firm's affiliation with the Burson (formerly BCW) global network.
Is Blast Burson a public or private company?
Blast Burson is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Blast Burson founded?
Blast Burson was founded in 2004. It employs 11 to 50 people.
Where is Blast Burson based?
Blast Burson is headquartered in Phoenix, Mauritius, in the Africa region.
How does Blast Burson make money?
Three revenue lines are on record. Strategic Communications Consulting is the primary driver. The others are content Creation Services and media Intelligence Services.
Who are Blast Burson's main competitors?
Broad incumbents on record are Edelman, Ketchum, FleishmanHillard, Hill+Knowlton, Weber Shandwick, Brunswick Group, Burson (formerly BCW) and Ogilvy PR. Regional players are Magna Carta Reputation Management and AP Ogilvy Africa.
Does Blast Burson have an API?
No public API is recorded for Blast Burson.
What industry is Blast Burson in?
Blast Burson's product category is Public Relations & Communications Services. Its primary akta.pro industry code is MPAAADAC, Technology & B2B PR, with a secondary code of BPAFADAI, Technology & B2B PR. Its NAICS code is 541820 and its SIC code is 7311.