Majid Al Futtaim Finance

What Majid Al Futtaim Finance does

Majid Al Futtaim Finance is the consumer finance arm of the UAE-based Majid Al Futtaim conglomerate, a privately held diversified group with operations across the Middle East. The finance division provides credit card services, pre-paid card solutions, and mobile commerce products to individual consumers in the United Arab Emirates, positioning itself as one of the leading providers of such financial services in the region. Distribution is tightly integrated with the parent's broader ecosystem of shopping malls, hotels, entertainment venues (including VOX Cinemas), and retail partners (including the exclusive Carrefour franchise across 38 markets), allowing the finance products to be embedded directly at high-traffic consumer touchpoints across the UAE.

The division's product portfolio centers on three offerings: revolving and installment credit cards, pre-paid stored-value cards, and mobile commerce/payment solutions. Pricing is not publicly disclosed and operates on a quote-based model with terms negotiated individually with each customer. Cardholder benefits include exclusive deals and experiences at participating retail and entertainment destinations within the Majid Al Futtaim portfolio. Digital and mobile channels complement the physical mall- and retail-counter distribution, supporting both origination and ongoing servicing.

Majid Al Futtaim Finance operates as a wholly-owned subsidiary of the Majid Al Futtaim conglomerate, which also encompasses shopping malls, hotels, communities (including Tilal Al Ghaf), entertainment, lifestyle, food and beverage (including a Gulf Gourmet joint venture), and energy and facilities management (ENOVA). Revenue is generated through consumer credit interest, card fees, interchange, and mobile commerce economics, though specific financial figures are not publicly disclosed. The business model is reinforced by cross-promotion within the parent's ecosystem, with strategic partnerships extending the geographic and experiential footprint (for example, the OMRAN 'City For The Future' tourism project in Oman).

Name

Majid Al Futtaim Finance

Legal name

Majid Al Futtaim

Website

https://maffinance.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

Majid Al Futtaim Finance is the consumer finance arm of the UAE-based Majid Al Futtaim conglomerate, providing credit cards, pre-paid cards, and mobile commerce solutions to individual consumers in the United Arab Emirates through the parent's retail and entertainment ecosystem.

Ownership category

akta.pro rank

Product category

Consumer Finance

NAICS

Credit Card Issuing (522210)

SIC

Personal Credit Institutions (6141)

akta.pro primary industry

Charge Cards (FSAKABAE)

akta.pro secondary industry

Prepaid Card Program Managers & Issuers (BIN Sponsors) (FSAMANAK)

Keywords

• Consumer finance
• Credit cards
• Prepaid cards
• Mobile commerce
• Retail payments

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Distribution channels3 records

Marketing channels2 records

Core offering

Majid Al Futtaim's Consumer Finance division offers credit card, pre-paid card, and mobile commerce solutions to individual consumers in the United Arab Emirates. The products are positioned as one of the leading consumer finance offerings in the region and are tightly integrated with the parent group's shopping malls, retail outlets, hotels, and entertainment venues, providing cardholders with exclusive deals and experiences.

Product overview

Majid Al Futtaim operates as a diversified conglomerate with multiple business lines. Its Consumer Finance division, which falls under the Finance brand family, offers credit card, pre-paid card, and mobile commerce solutions. This financial services offering complements the company's broader portfolio of shopping malls, hotels, communities, entertainment (VOX Cinemas), retail (Carrefour partnership), lifestyle/fashion, food and beverage, and energy/facilities management (ENOVA) businesses.

Differentiator

Problem solved

Functional benefit

Brands

• VOX Cinemas: One of the most successful leisure and entertainment brands in the Middle East, offering the latest in cinematic technology.
• ENOVA
• Carrefour
• Tilal Al Ghaf

Products and services

• Consumer Finance (Credit Cards, Pre-paid Cards, Mobile Commerce) A consumer finance offering from Majid Al Futtaim providing credit card services, pre-paid card solutions, and mobile commerce solutions to individual consumers in the United Arab Emirates, positioned as one of the leading providers of such financial services in the region and integrated with the wider Majid Al Futtaim retail and entertainment ecosystem.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and flagship.

• CarrefourcoreStrategic or Co-development PartnerMajid Al Futtaim is the exclusive partner of choice for the international hypermarket and supermarket brand Carrefour across 38 markets. This partnership extends to consumer finance integration, providing credit and payment solutions for retail customers.
• Gulf GourmetcoreStrategic or Co-development PartnerExclusive joint venture with Gulf Gourmet to bring innovative dining concepts to Majid Al Futtaim malls, enriching dining experiences for millions of customers.
• International Hotel BrandscoreStrategic or Co-development PartnerHotels managed by some of the world's leading international hotel brands, integrating hospitality portfolio with mall experiences.
• Oman Tourism Development Company (OMRAN)flagshipStrategic or Co-development PartnerStrategic partnership with OMRAN for development of tourism projects including 'City For The Future' inaugurated in Muscat, Oman. Majid Al Futtaim is developing shopping mall and retail components as part of this tourism destination.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Emirates NBD: Largest UAE bank and dominant card issuer with a broad credit, debit, and prepaid card franchise serving individual consumers. Directly comparable to MAF Finance on consumer credit cards and digital payments in the UAE market.
• Mashreq Bank: UAE-focused bank with a strong consumer credit card franchise, mobile banking, and digital wallet offerings. Comparable as a UAE consumer finance competitor with overlapping target segments.
• First Abu Dhabi Bank (FAB): UAE-headquartered universal bank with extensive credit card, prepaid, and digital payments products targeted at UAE consumers. Closely comparable to MAF Finance on product mix, customer base, and geographic focus.
• Abu Dhabi Commercial Bank (ADCB): Major UAE bank offering consumer credit cards, prepaid cards, and mobile payment solutions. Directly comparable in product set and customer targeting to MAF Finance.
• Commercial Bank of Dubai (CBD): UAE-focused bank with consumer credit card, prepaid, and digital payment products. Comparable to MAF Finance on product set and target market within the UAE.
• Dubai Islamic Bank (DIB): UAE Islamic bank with a sizable consumer card portfolio and digital banking platform. Comparable competitor for MAF Finance within the UAE consumer credit and prepaid space.

Others

• Network International: MENA-focused payments processor enabling merchant acquiring, card issuance, and digital payments infrastructure. Comparable as an ecosystem enabler and processing partner rather than a direct card issuer competing with MAF Finance.

Emerging players

• Tabby: MENA-headquartered BNPL and consumer payments fintech rapidly expanding into cards and mobile checkout. Comparable to MAF Finance as a forward-looking competitor in mobile commerce and consumer credit within the region.
• Careem (Careem Pay): Super-app with an embedded digital wallet and payments offering across the UAE and wider MENA. Comparable to MAF Finance as a forward-looking competitor in mobile payments and consumer digital financial services.

Regional players

• Lulu Financial Holdings: GCC-based retail-anchored financial services group offering prepaid cards, payments, and remittance across MENA. Comparable to MAF Finance on retail-led distribution of prepaid and payment products, though it is headquartered in Abu Dhabi and not directly competing in the same card-issuing capacity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights5 records

Customer concentration

• Xmajidalfuttaim.com/en/redirects/social-links/twitter
• YouTubemajidalfuttaim.com/en/redirects/social-links/youtube
• Facebookmajidalfuttaim.com/en/redirects/social-links/facebook
• LinkedInlinkedin.com/company/najm-group
• Instagrammajidalfuttaim.com/en/redirects/social-links/instagram
• TikTokmajidalfuttaim.com/en/redirects/social-links/tiktok

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Majid Al Futtaim Finance