OCC Road House
OCC Road House & Museum is a 25,000 sq ft Clearwater, FL venue combining a smokehouse restaurant, full bar, live entertainment stage, and Orange County Choppers motorcycle museum, serving Tampa Bay families, motorcycle enthusiasts, and car/truck culture communities via weekly themed events and ticketed shows.
- Company typePrivate
- Founded2021
- HeadquartersClearwater, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What OCC Road House does
OCC Road House & Museum is a single-location hospitality and entertainment venue in Clearwater, Florida, operating a 25,000 sq ft covered and partially enclosed pavilion that combines a smokehouse restaurant, full bar, live entertainment stage, and an on-site Orange County Choppers motorcycle museum. The venue is owned by Keith "KO" Overton, operated by Pioneering Resorts & Restaurants (Pioneering Resorts LLC, Florida), and leverages the Orange County Choppers brand and Paul Teutul Sr. celebrity association for differentiation. Serve d customers are predominantly local — Tampa Bay-area families, motorcycl e enthusiasts (TBMR bike nights), car/truck/bike scene participants (Larry's Car Show, Park N' Chill, Truck & Jeep Night), sports fans, and private event hosts — with five revenue streams: food and beverage, ticketed entertainment (concert s, Micro Maidens, Little Mania wrestling), merchandise and gift cards through shop.occroadhouse.com, private event bookings for 10–1,000 guests, and a franchise/licensing program for the OCC Road House concept in other markets.
The underlying technology stack is deliberately lean and entirely third-party: ToastTab for online ordering, SpotOn for table reservations, Eventbrite for ticketed events, and a Shopify-based e-commerce storefront for merchandise and gift cards. There is no proprietary software platform, no mobile app, and no disclosed AI/ML capability. The technology is therefore an enabler of standard restaurant operations rather than a strategic differentiator; differentiation is driven by the physical asset, the OCC brand, and the recurring event programming.
The business model is fundamentally event-driven D2C: walk-in dining and bar sales form the core revenue base, supported by weekly themed nights that drive repeat visitation and ticketed entertainment that layers higher-margin transactional revenue on top. Pricing is unit-based across the board (per-item menu, per-ticket events, per-car show entry), with a 20% automatic service charge applied to all checks in lieu of gratuity — a compliance feature under Florida Senate Bill 606. Merchandise and licensing are secondary revenue streams that extend the brand beyond the four walls of the venue without capital-intensive unit growth.
OCC Road House firmographics
Firmographics- Name
- OCC Road House
- Legal name
- Orange County Choppers Road House & Museum
- Website
- https://occroadhouse.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- OCC Road House & Museum is a 25,000 sq ft Clearwater, FL venue combining a smokehouse restaurant, full bar, live entertainment stage, and Orange County Choppers motorcycle museum, serving Tampa Bay families, motorcycle enthusiasts, and car/truck culture communities via weekly themed events and ticketed shows.
- Ownership category
- akta.pro rank
OCC Road House industry classification
Industry- Product category
- Casual Dining Restaurants
- NAICS
- Drinking Places (Alcoholic Beverages) (722410), Museums, Historical Sites, and Similar Institutions (7121), Amusement Parks and Arcades (7131)
- SIC
- Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Outdoor Amphitheater & Open-Air Venue Operations (MPAGALAG)
- akta.pro secondary industries
- Auto, Boat & RV Shows (MPAGAFAC), Specialty & Historic Venues (Landmarks, Estates) (THAHAAAK)
Keywords
Where OCC Road House is headquartered
LocationHeadquarters
- HQ city
- Clearwater
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
OCC Road House business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Food and Beverage Sales: Full-service restaurant and bar generating revenue from smokehouse cuisine, signature cocktails, craft beers, and wine. Menu features items like slow-smoked ribs, burgers, seafood, and pasta. Operating with 20% automatic service charge policy in lieu of optional gratuity.
- Event Ticket Sales: Ticketed entertainment events including concerts (e.g., Uncle Ted - Ted Nugent Experience at $30 single admission), Micro Maidens shows, wrestling events, and special performances. VIP table seating and bottle service options available.
- Merchandise Sales: On-site retail store and online shop.occroadhouse.com selling OCC Road House branded merchandise, apparel, and collectibles.
- Private Event Bookings: Group reservations and private parties for corporate events, birthdays, graduations accommodating groups from 10 to 1000 guests. Revenue from food, beverage, and venue rental for exclusive events.
- Licensing Fees: Franchise/licensing opportunities for Orange County Choppers Road House concept in other locations. Contact Chris Serfustini for licensing inquiries.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | $7 All-You-Can-Eat Pasta (Mon-Tue) |
| Other | Pay-as-you-go | Kids Eat Free (Mon-Tue) |
| Unit Pricing | Pay-as-you-go | Happy Hour Pricing |
| Unit Pricing | Pay-as-you-go | Concert Tickets |
| Unit Pricing | Pay-as-you-go | Larry's Car Show Entry |
| Unit Pricing | Pay-as-you-go | Truck & Jeep Night Cover |
| Unit Pricing | Pay-as-you-go | Full Menu Pricing |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels6 records
OCC Road House product offering
Product offeringCore offering
OCC Road House & Museum operates a single 25,000 sq. ft. covered, pet-friendly pavilion in Clearwater, FL that combines a smokehouse restaurant (slow-smoked BBQ, burgers, seafood, pasta), a full bar with signature cocktails and craft beer, 60+ TVs for sports viewing, a live-entertainment stage hosting recurring themed nights (bike nights, car shows, line dancing, R/C racing) and ticketed touring shows (Micro Maidens, Little Mania wrestling, Uncle Ted tribute concerts), and an on-site Orange County Choppers custom motorcycle museum. The venue is managed by Pioneering Resorts & Restaurants and is open for dine-in service, online pickup orders, table reservations, private group events for 10–1,000 guests, and online merchandise sales.
Product overview
OCC Road House & Museum is a single physical venue operated by Pioneering Resorts & Restaurants — a smokehouse restaurant, full-service bar, live-entertainment venue, and Orange County Choppers motorcycle museum in Clearwater, FL. The core offering combines a slow-smoked BBQ menu, signature cocktails, 60+ sports TVs, and an on-site custom bike museum. Entertainment is delivered through the Road House Nation branded events program, which encompasses recurring themed nights (bike nights, car shows, line dancing), ticketed touring acts (Micro Maidens, Little Mania wrestling), and the annual OCC Invitational Bike Show. Ancillary offerings include an e-commerce merchandise shop, private group event booking for 10–1,000 guests, and a licensing program for franchising the OCC Road House brand nationally.
Differentiator
Problem solved
Functional benefit
Products and services
- OCC Road House & Museum (Venue Experience) A 25,000 sq. ft. smokehouse restaurant, full bar, live-entertainment venue, and on-site Orange County Choppers motorcycle museum in Clearwater, FL, open to walk-in diners and visitors with no separate ticket required for the museum or dining areas.
- OCC Invitational Bike Show Annual signature motorcycle showcase hosted at OCC Road House featuring invited custom bike builders, a free public ride-in bike show, live music, vendors, and a Paul Sr.-led group ride across the Sunshine Skyway Bridge.
- Micro Maidens Dwarf Dancer Shows
Companies that use OCC Road House
Customer profileSegments5 records
Ideal customer profiles5 records
OCC Road House technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
OCC Road House partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Pioneering Resorts & RestaurantscorePioneering Resorts & Restaurants manages OCC Road House & Museum operations. Led by Chris 'Serf' Serfustini (VP), they bring hospitality management expertise to the venue. Keith 'KO' Overton serves as Owner of OCC Road House.
- Visit St. Pete-ClearwaterminorOfficial sponsor of the 2026 OCC Invitational Bike Show. Regional tourism organization promoting travel and events in Pinellas County area.
- Street Level OneminorSponsorship agency for OCC Invitational Bike Show. Contact: James Porter (727-301-9268). Handles on-site visibility, digital reach, and sponsor relationships for the event.
- Tampa Bay Motorcycle RidersminorTBMR brings weekly bike nights to OCC Road House every Tuesday. Hosts VIP areas for members, raffles, giveaways, and weekly ride-outs. Any bike/rider welcome.
- Tony's Total PerformanceminorHost of Wednesday Truck & Jeep Night at OCC. Organizes Truck Row Parking and sponsors weekly automotive event. Contact: Tony Stanko (727-331-9135).
- Bert's Barracuda Harley-DavidsonminorAssociated motorcycle dealership mentioned in bike night promotions. Adjacent/connected location in the automotive retail ecosystem.
- Ole Smoky DistilleryminorSponsor of ShovelHed band performances at OCC Road House. Tennessee whiskey/moonshine brand sponsoring live music events.
- @tampabaymeetsminorSocial media partner for Park N' Chill automotive event. Manages VIP parking reservations and event promotion for car/truck/bike scene.
- ME Racing PromotionsminorR/C racing promotions company organizing Monday Night R/C Racing at OCC. Contact via Facebook: facebook.com/meracingpromotions
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
OCC Road House competitors and assessment
Company assessmentBroad incumbents
- Twin Peaks: National sports-bar chain built around high TV density, casual American fare, and themed lodge-style atmosphere — comparable emphasis on sports viewing infrastructure (60+ TVs) and bar-led revenue mix.
- Bowlero: Multi-format entertainment venues pairing bowling/arcade attractions with full bar and dining service — overlapping entertainment-venue business model with comparable group/private event revenue mix to OCC Road House.
- Main Event Entertainment: Family entertainment centers co-locating bowling, laser tag, and full-service dining — comparable multi-attraction entertainment-venue business model targeting similar group/private-event use cases as OCC Road House.
- Topgolf: Multi-attraction entertainment venues combining a primary game/activity with full bar and restaurant service — a broader, better-capitalized version of OCC Road House's entertainment-plus-F&B positioning with similar event/programming calendar.
- Dave & Buster's: National chain combining full-service dining and bar with large-format entertainment (arcade games, sports viewing) under one roof — directly mirrors OCC Road House's dining-plus-entertainment-venue hybrid model, but at scale and without the motorcycle/museum theme.
Direct peers
- Quaker Steak & Lube: Motorcycle/automotive-themed casual dining chain known for wings, craft beer, and a biker-community atmosphere — directly comparable customer overlap (motorcycle and car enthusiasts) and themed-restaurant positioning to OCC Road House.
- Hard Rock Cafe: Themed restaurant chain built around a memorabilia museum (iconic music artifacts), live music venues, and a global licensing/franchise model — structurally the closest scaled analog to OCC Road House's themed-restaurant + museum + live-entertainment + licensing stack.
- Bubba Gump Shrimp Co. IP-driven themed restaurant chain with branded merchandise retail and tourist-trail locations — same recipe of celebrity/IP licensing, themed dining, and merchandise revenue that OCC Road House replicates with the OCC brand.
- Planet Hollywood: Themed restaurant chain built on memorabilia collection, celebrity/IP tie-ins, and merchandise retail — same combination of IP-driven dining, museum-style displays, and branded merchandise that defines OCC Road House's model.
Regional players
- Beef 'O' Brady's: Florida-headquartered family sports pub chain emphasizing community engagement, game-day viewing, and neighborhood loyalty — directly comparable geography, casual American menu, and community-event programming to OCC Road House's Tampa Bay footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
OCC Road House social profiles
Digital presenceOCC Road House financial estimates
Financial estimateRevenue estimate
Valuation estimate
OCC Road House leadership team
Management profileNumber of profiles
Profiles3 records
OCC Road House funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OCC Road House M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OCC Road House
What does OCC Road House do?
OCC Road House & Museum operates a single 25,000 sq. ft. covered, pet-friendly pavilion in Clearwater, FL that combines a smokehouse restaurant (slow-smoked BBQ, burgers, seafood, pasta), a full bar with signature cocktails and craft beer, 60+ TVs for sports viewing, a live-entertainment stage hosting recurring themed nights (bike nights, car shows, line dancing, R/C racing) and ticketed touring shows (Micro Maidens, Little Mania wrestling, Uncle Ted tribute concerts), and an on-site Orange County Choppers custom motorcycle museum. The venue is managed by Pioneering Resorts & Restaurants and is open for dine-in service, online pickup orders, table reservations, private group events for 10–1,000 guests, and online merchandise sales.
Is OCC Road House a public or private company?
OCC Road House is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was OCC Road House founded?
OCC Road House was founded in 2021. It employs 1 to 10 people.
Where is OCC Road House based?
OCC Road House is headquartered in Clearwater, United States, in the North America region.
How does OCC Road House make money?
Five revenue lines are on record. Food and Beverage Sales are the primary driver. The others are event Ticket Sales, merchandise Sales, private Event Bookings and licensing Fees.
Who are OCC Road House's main competitors?
Broad incumbents on record are Twin Peaks, Bowlero, Main Event Entertainment, Topgolf and Dave & Buster's. Direct peers are Quaker Steak & Lube, Hard Rock Cafe, Bubba Gump Shrimp Co. and Planet Hollywood. Beef 'O' Brady's is listed as a regional player.
Does OCC Road House have an API?
No public API is recorded for OCC Road House.
What industry is OCC Road House in?
OCC Road House's product category is Casual Dining Restaurants. Its primary akta.pro industry code is MPAGALAG, Outdoor Amphitheater & Open-Air Venue Operations, with a secondary code of MPAGAFAC, Auto, Boat & RV Shows. Its NAICS code is 722410 and its SIC code is 5810.