OCC Road House

What OCC Road House does

OCC Road House & Museum is a single-location hospitality and entertainment venue in Clearwater, Florida, operating a 25,000 sq ft covered and partially enclosed pavilion that combines a smokehouse restaurant, full bar, live entertainment stage, and an on-site Orange County Choppers motorcycle museum. The venue is owned by Keith "KO" Overton, operated by Pioneering Resorts & Restaurants (Pioneering Resorts LLC, Florida), and leverages the Orange County Choppers brand and Paul Teutul Sr. celebrity association for differentiation. Serve d customers are predominantly local — Tampa Bay-area families, motorcycl e enthusiasts (TBMR bike nights), car/truck/bike scene participants (Larry's Car Show, Park N' Chill, Truck & Jeep Night), sports fans, and private event hosts — with five revenue streams: food and beverage, ticketed entertainment (concert s, Micro Maidens, Little Mania wrestling), merchandise and gift cards through shop.occroadhouse.com, private event bookings for 10–1,000 guests, and a franchise/licensing program for the OCC Road House concept in other markets.

The underlying technology stack is deliberately lean and entirely third-party: ToastTab for online ordering, SpotOn for table reservations, Eventbrite for ticketed events, and a Shopify-based e-commerce storefront for merchandise and gift cards. There is no proprietary software platform, no mobile app, and no disclosed AI/ML capability. The technology is therefore an enabler of standard restaurant operations rather than a strategic differentiator; differentiation is driven by the physical asset, the OCC brand, and the recurring event programming.

The business model is fundamentally event-driven D2C: walk-in dining and bar sales form the core revenue base, supported by weekly themed nights that drive repeat visitation and ticketed entertainment that layers higher-margin transactional revenue on top. Pricing is unit-based across the board (per-item menu, per-ticket events, per-car show entry), with a 20% automatic service charge applied to all checks in lieu of gratuity — a compliance feature under Florida Senate Bill 606. Merchandise and licensing are secondary revenue streams that extend the brand beyond the four walls of the venue without capital-intensive unit growth.

Name

OCC Road House

Legal name

Orange County Choppers Road House & Museum

Website

https://occroadhouse.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

OCC Road House & Museum is a 25,000 sq ft Clearwater, FL venue combining a smokehouse restaurant, full bar, live entertainment stage, and Orange County Choppers motorcycle museum, serving Tampa Bay families, motorcycle enthusiasts, and car/truck culture communities via weekly themed events and ticketed shows.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants

NAICS

Drinking Places (Alcoholic Beverages) (722410), Museums, Historical Sites, and Similar Institutions (7121), Amusement Parks and Arcades (7131)

SIC

Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Outdoor Amphitheater & Open-Air Venue Operations (MPAGALAG)

akta.pro secondary industries

Auto, Boat & RV Shows (MPAGAFAC), Specialty & Historic Venues (Landmarks, Estates) (THAHAAAK)

Keywords

• Smokehouse restaurant
• Live entertainment venue
• Motorcycle museum
• Private event hosting
• Brand licensing

Headquarters

HQ city

Clearwater

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Food and Beverage Sales: Full-service restaurant and bar generating revenue from smokehouse cuisine, signature cocktails, craft beers, and wine. Menu features items like slow-smoked ribs, burgers, seafood, and pasta. Operating with 20% automatic service charge policy in lieu of optional gratuity.
2. Event Ticket Sales: Ticketed entertainment events including concerts (e.g., Uncle Ted - Ted Nugent Experience at $30 single admission), Micro Maidens shows, wrestling events, and special performances. VIP table seating and bottle service options available.
3. Merchandise Sales: On-site retail store and online shop.occroadhouse.com selling OCC Road House branded merchandise, apparel, and collectibles.
4. Private Event Bookings: Group reservations and private parties for corporate events, birthdays, graduations accommodating groups from 10 to 1000 guests. Revenue from food, beverage, and venue rental for exclusive events.
5. Licensing Fees: Franchise/licensing opportunities for Orange County Choppers Road House concept in other locations. Contact Chris Serfustini for licensing inquiries.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

OCC Road House & Museum operates a single 25,000 sq. ft. covered, pet-friendly pavilion in Clearwater, FL that combines a smokehouse restaurant (slow-smoked BBQ, burgers, seafood, pasta), a full bar with signature cocktails and craft beer, 60+ TVs for sports viewing, a live-entertainment stage hosting recurring themed nights (bike nights, car shows, line dancing, R/C racing) and ticketed touring shows (Micro Maidens, Little Mania wrestling, Uncle Ted tribute concerts), and an on-site Orange County Choppers custom motorcycle museum. The venue is managed by Pioneering Resorts & Restaurants and is open for dine-in service, online pickup orders, table reservations, private group events for 10–1,000 guests, and online merchandise sales.

Product overview

OCC Road House & Museum is a single physical venue operated by Pioneering Resorts & Restaurants — a smokehouse restaurant, full-service bar, live-entertainment venue, and Orange County Choppers motorcycle museum in Clearwater, FL. The core offering combines a slow-smoked BBQ menu, signature cocktails, 60+ sports TVs, and an on-site custom bike museum. Entertainment is delivered through the Road House Nation branded events program, which encompasses recurring themed nights (bike nights, car shows, line dancing), ticketed touring acts (Micro Maidens, Little Mania wrestling), and the annual OCC Invitational Bike Show. Ancillary offerings include an e-commerce merchandise shop, private group event booking for 10–1,000 guests, and a licensing program for franchising the OCC Road House brand nationally.

Differentiator

Problem solved

Functional benefit

Products and services

• OCC Road House & Museum (Venue Experience) A 25,000 sq. ft. smokehouse restaurant, full bar, live-entertainment venue, and on-site Orange County Choppers motorcycle museum in Clearwater, FL, open to walk-in diners and visitors with no separate ticket required for the museum or dining areas.
• OCC Invitational Bike Show Annual signature motorcycle showcase hosted at OCC Road House featuring invited custom bike builders, a free public ride-in bike show, live music, vendors, and a Paul Sr.-led group ride across the Sunshine Skyway Bridge.
• Micro Maidens Dwarf Dancer Shows

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Pioneering Resorts & RestaurantscoreImplementation/ SI/ Consulting PartnerPioneering Resorts & Restaurants manages OCC Road House & Museum operations. Led by Chris 'Serf' Serfustini (VP), they bring hospitality management expertise to the venue. Keith 'KO' Overton serves as Owner of OCC Road House.
• Visit St. Pete-ClearwaterminorGTM or Marketing PartnerOfficial sponsor of the 2026 OCC Invitational Bike Show. Regional tourism organization promoting travel and events in Pinellas County area.
• Street Level OneminorGTM or Marketing PartnerSponsorship agency for OCC Invitational Bike Show. Contact: James Porter (727-301-9268). Handles on-site visibility, digital reach, and sponsor relationships for the event.
• Tampa Bay Motorcycle RidersminorGTM or Marketing PartnerTBMR brings weekly bike nights to OCC Road House every Tuesday. Hosts VIP areas for members, raffles, giveaways, and weekly ride-outs. Any bike/rider welcome.
• Tony's Total PerformanceminorGTM or Marketing PartnerHost of Wednesday Truck & Jeep Night at OCC. Organizes Truck Row Parking and sponsors weekly automotive event. Contact: Tony Stanko (727-331-9135).
• Bert's Barracuda Harley-DavidsonminorChannel Partner/ Reseller/ DistributorAssociated motorcycle dealership mentioned in bike night promotions. Adjacent/connected location in the automotive retail ecosystem.
• Ole Smoky DistilleryminorGTM or Marketing PartnerSponsor of ShovelHed band performances at OCC Road House. Tennessee whiskey/moonshine brand sponsoring live music events.
• @tampabaymeetsminorGTM or Marketing PartnerSocial media partner for Park N' Chill automotive event. Manages VIP parking reservations and event promotion for car/truck/bike scene.
• ME Racing PromotionsminorGTM or Marketing PartnerR/C racing promotions company organizing Monday Night R/C Racing at OCC. Contact via Facebook: facebook.com/meracingpromotions

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Twin Peaks: National sports-bar chain built around high TV density, casual American fare, and themed lodge-style atmosphere — comparable emphasis on sports viewing infrastructure (60+ TVs) and bar-led revenue mix.
• Bowlero: Multi-format entertainment venues pairing bowling/arcade attractions with full bar and dining service — overlapping entertainment-venue business model with comparable group/private event revenue mix to OCC Road House.
• Main Event Entertainment: Family entertainment centers co-locating bowling, laser tag, and full-service dining — comparable multi-attraction entertainment-venue business model targeting similar group/private-event use cases as OCC Road House.
• Topgolf: Multi-attraction entertainment venues combining a primary game/activity with full bar and restaurant service — a broader, better-capitalized version of OCC Road House's entertainment-plus-F&B positioning with similar event/programming calendar.
• Dave & Buster's: National chain combining full-service dining and bar with large-format entertainment (arcade games, sports viewing) under one roof — directly mirrors OCC Road House's dining-plus-entertainment-venue hybrid model, but at scale and without the motorcycle/museum theme.

Direct peers

• Quaker Steak & Lube: Motorcycle/automotive-themed casual dining chain known for wings, craft beer, and a biker-community atmosphere — directly comparable customer overlap (motorcycle and car enthusiasts) and themed-restaurant positioning to OCC Road House.
• Hard Rock Cafe: Themed restaurant chain built around a memorabilia museum (iconic music artifacts), live music venues, and a global licensing/franchise model — structurally the closest scaled analog to OCC Road House's themed-restaurant + museum + live-entertainment + licensing stack.
• Bubba Gump Shrimp Co. IP-driven themed restaurant chain with branded merchandise retail and tourist-trail locations — same recipe of celebrity/IP licensing, themed dining, and merchandise revenue that OCC Road House replicates with the OCC brand.
• Planet Hollywood: Themed restaurant chain built on memorabilia collection, celebrity/IP tie-ins, and merchandise retail — same combination of IP-driven dining, museum-style displays, and branded merchandise that defines OCC Road House's model.

Regional players

• Beef 'O' Brady's: Florida-headquartered family sports pub chain emphasizing community engagement, game-day viewing, and neighborhood loyalty — directly comparable geography, casual American menu, and community-event programming to OCC Road House's Tampa Bay footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/occroadhouse
• Facebookfacebook.com/occroadhouse
• Instagraminstagram.com/occroadhouse

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OCC Road House