threeASFOUR
threeASFOUR is a privately held New York–based couture house founded in 1999, combining 3D printing, digital fashion, and XR virtual production with traditional craftsmanship. It serves fashion collectors, entertainment industry performers, and museum institutions via drop-based direct-to-consumer sales and custom orders.
- Company typePrivate
- Founded1999
- HeadquartersJersey City, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What threeASFOUR does
threeASFOUR is a privately held New York–based couture fashion house founded in 1999 by three founders — Gabriel Asfour (Lebanon), Angela Donhauser (U.S.S.R.), and Adi Gil (Israel) — operating from a studio at Mana Contemporary in Jersey City. The brand combines cutting-edge production technologies with traditional couture craftsmanship, notably 3D-printed garment structures (developed in collaboration with Stratasys), digital fashion creation and virtual environments, XR virtual production (with Worldstage), e-textiles integration (with Wearable Media), and a signature biomimicry design language drawing on curvilinear shapes, fractal structures, and natural geometries.
The product portfolio spans accessories (Chakra Circle Totes, repurposed vintage Japanese silk pillowcases in numbered series I–XXI), ready-to-wear (T-shirts, mesh tops, dresses, bombers, pants), and archival one-of-a-kind couture pieces (up to $5,555). Revenue mechanics include direct e-commerce on threeasfour.com for US customers, a drop-based release cadence announced via newsletter, pre-order (3–6 month delivery) and made-to-order (4–6 week) production, custom design services for current and prior-season work, archive/runway sample sales, museum and stylist loans, and international retail partner distribution. Pricing tiers range from $55.55 for accessories to $5,555 for archival couture, with archive/pre-order/made-to-order items sold final-sale.
The customer base is segmented across fashion collectors and enthusiasts seeking sculptural, limited-edition pieces; entertainment industry clients (musicians, performers, celebrities) requiring distinctive stage and red-carpet costumes; museum and cultural institutions acquiring pieces for permanent collections and exhibitions (MET Costume Institute, V&A, Cooper Hewitt, FIT, American Folk Art Museum); and stylists/event planners serving high-profile events. The brand has received the Cooper-Hewitt/Smithsonian National Design Award (2015) and has been featured in major MET exhibitions (Superheroes 2008, Manus x Machina 2016, In America 2022) and the 2023 Vancouver Art Gallery Fashion Fictions show. No external funding, parent company, or subsidiaries are disclosed; ownership and creative direction remain with the three founders.
threeASFOUR firmographics
Firmographics- Name
- threeASFOUR
- Legal name
- threeASFOUR SHOP
- Website
- https://threeasfour.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- threeASFOUR is a privately held New York–based couture house founded in 1999, combining 3D printing, digital fashion, and XR virtual production with traditional craftsmanship. It serves fashion collectors, entertainment industry performers, and museum institutions via drop-based direct-to-consumer sales and custom orders.
- Ownership category
- akta.pro rank
threeASFOUR industry classification
Industry- Product category
- Haute Couture Fashion
- NAICS
- Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (3159)
- SIC
- Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)
- akta.pro primary industry
- Luxury Haute Couture (CRAAAFAB)
- akta.pro secondary industries
- Luxury & Designer Apparel Houses (CRAAAAAC), Luxury & Couture / Small-Batch Cut & Sew (IMAOAEAL)
Keywords
Where threeASFOUR is headquartered
LocationHeadquarters
- HQ city
- Jersey City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
threeASFOUR business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Ready-to-Wear and Accessories Sales: Direct sales of fashion items including dresses, jackets, pants, totes, pillowcases, and accessories through the e-commerce platform.
- Custom/Made-to-Order: Custom design orders for both current and previous seasons, as well as one-of-a-kind custom designs. Production takes 4-6 weeks for made-to-order.
- Archive Sales: Sale of archival runway samples and vintage pieces from previous collections.
- Museum/Exhibition Loans: Loaning archive pieces to museums, stylists, artists, and performers for exhibitions and events.
- Pre-Order Model: Orders placed are produced and delivered over a three to six month delivery window for pre-order items.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Accessories ($55-$200) |
| Unit Pricing | Pay-as-you-go | Ready-to-Wear ($111-$688) |
| Unit Pricing | Pay-as-you-go | Premium Ready-to-Wear ($1,111-$1,222) |
| Unit Pricing | Pay-as-you-go | Archival Couture ($2,222-$5,555) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
threeASFOUR product offering
Product offeringCore offering
threeASFOUR designs, produces, and sells limited-edition haute couture apparel, accessories, and homeware items through its own e-commerce site, releasing products in periodic drops alongside custom and made-to-order commissions. The brand combines traditional couture craftsmanship with cutting-edge technologies including 3D printing, digital fashion creation, XR virtual production, biomimicry-inspired design, and e-textiles, while also selling archival runway samples and loaning pieces to museums, stylists, and performers.
Product overview
threeASFOUR is a New York-based couture fashion brand founded in 1999 by Gabriel Asfour, Angela Donhauser, and Adi Gil. The brand combines cutting-edge technologies (especially 3D-printing) with couture craftsmanship to promote international, intercultural, and interspecies unity. Their product portfolio spans multiple collections including Parallel Universe Couture (FW23), Ancestors Digital Couture (FW22), Kundalini (SS22), Vesica Picsis, and Human Plant. Products include archival runway samples and limited-edition pieces such as the Reversible Mercury Spiral Bomber Jacket, Moon Spiral Dress, and Mercury Aviator Pants from the Parallel Universe Collection; Chakra Circle Tote Bags and various Kundalini-themed apparel; and homeware items including repurposed vintage Japanese silk pillowcases (Lumbar and Lounge series in numbered editions I-XXI). The brand also offers custom orders and archival archive pieces. Their e-commerce platform is powered by Shopify, with products sold exclusively through their website in the US.
Differentiator
Problem solved
Functional benefit
Products and services
- Reversible Mercury Spiral Bomber Jacket
Quantifiable outcome
- Pieces in permanent collections of MET Costume Institute, V&A Museum, FIT Museum, Cooper Hewitt, and American Folk Art Museum
- +2 more outcomes
Companies that use threeASFOUR
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles4 records
threeASFOUR technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
threeASFOUR partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor and core.
- SonyminorCollaboration with Sony for lifestyle PC and technology integration projects.
- EpsonminorCollaboration with Epson for printing technology and design projects.
- StratasyscoreCollaboration with Stratasys for 3D printing technology in fashion, creating 3D-printed elements integrated into garments.
- MimakicorePartnership with Mimaki for printing technology. Collaboration on print design for the Vesica Piscis collection with Brit Shaked and Mimaki USA.
- GAPminorGAP Design Edition collaboration with threeASFOUR.
- Kate SpademinorCollaboration on bag and accessory design.
- WorldstagecoreXR Virtual Production partner for the Vesica Piscis collection, providing virtual production technology and technical integration.
- Wearable MediacoreCollaboration on e-textiles integration for the Vesica Piscis collection, working with Yuchen Zhang and Hellyn Teng.
- Jonah Bokaer ChoreographycoreChoreography partnership for Vesica Piscis collection with Jonah Bokaer, including Circle of Jonah Bokaer Choreography producers Mary Barone, Rosalinda Dear, Dorothy Tapper Goldman.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
threeASFOUR competitors and assessment
Company assessmentBroad incumbents
- Schiaparelli: Schiaparelli, revived under Daniel Roseberry, is a couture house known for surrealist, sculptural, statement-making red-carpet looks. Comparable to threeASFOUR in couture positioning, sculptural design codes, and celebrity/red-carpet customer segment.
- Issey Miyake: Issey Miyake is a long-established designer house known for technological innovation in textiles (Pleats Please, A-POC) and sculptural forms. Comparable to threeASFOUR on the technology-meets-fashion axis and on museum-recognized innovation design.
- Maison Margiela: Maison Margiela is an established experimental couture house known for deconstruction, conceptual design, and craftsmanship-driven product. Relevant as a broader incumbent in artistic couture with custom and archive offerings comparable to threeASFOUR's model.
- Comme des Garçons: Comme des Garçons (Rei Kawakubo) is a pioneering avant-garde fashion house with a long-running couture line and a deep museum exhibition record. It is a broader incumbent reference point for threeASFOUR's anti-conventional, sculptural, art-first positioning.
- Thom Browne: Thom Browne is a couture-adjacent designer known for sculptural tailoring, conceptual collections, and red-carpet and editorial placements. Comparable to threeASFOUR as a broader established designer with couture positioning and a strong museum/exhibition footprint.
- Alexander McQueen: Alexander McQueen is a global couture and ready-to-wear house celebrated for dramatic, sculptural, theatrical pieces and strong celebrity red-carpet adoption — a relevant broader incumbent for threeASFOUR's couture-as-art and celebrity-client model.
Emerging players
- Noir Kei Ninomiya: Noir Kei Ninomiya is a niche avant-garde couture line under Comme des Garçons producing sculptural, dark, technically intricate pieces. Comparable to threeASFOUR as a smaller, emerging avant-garde couture house with overlapping collector and editorial clientele.
Direct peers
- Iris van Herpen: Iris van Herpen is the leading 3D-printed haute couture house, blending technology and couture craftsmanship with sculptural, nature-inspired designs. It is the closest direct competitor to threeASFOUR in technology-meets-couture positioning and target customer (collectors, performers, museums).
- Viktor & Rolf: Viktor & Rolf is a Dutch avant-garde haute couture house known for sculptural, conceptual, theatrical designs that fuse art and fashion. It directly mirrors threeASFOUR's couture-meets-art positioning and celebrity/red-carpet client base.
- Hussein Chalayan: Hussein Chalayan is a couture designer renowned for integrating technology (mechanical garments, e-textiles, digital fashion) into runway and bespoke work. Comparable to threeASFOUR on the technology-couture intersection and on museum/institutional relevance.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
threeASFOUR social profiles
Digital presencethreeASFOUR financial estimates
Financial estimateRevenue estimate
Valuation estimate
threeASFOUR leadership team
Management profileNumber of profiles
Profiles3 records
threeASFOUR funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
threeASFOUR M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about threeASFOUR
What does threeASFOUR do?
threeASFOUR designs, produces, and sells limited-edition haute couture apparel, accessories, and homeware items through its own e-commerce site, releasing products in periodic drops alongside custom and made-to-order commissions. The brand combines traditional couture craftsmanship with cutting-edge technologies including 3D printing, digital fashion creation, XR virtual production, biomimicry-inspired design, and e-textiles, while also selling archival runway samples and loaning pieces to museums, stylists, and performers.
Is threeASFOUR a public or private company?
threeASFOUR is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was threeASFOUR founded?
threeASFOUR was founded in 1999. It employs 1 to 10 people.
Where is threeASFOUR based?
threeASFOUR is headquartered in Jersey City, United States, in the North America region.
How does threeASFOUR make money?
Five revenue lines are on record. Ready-to-Wear and Accessories Sales are the primary driver. The others are custom/Made-to-Order, archive Sales, museum/Exhibition Loans and pre-Order Model.
Who are threeASFOUR's main competitors?
Broad incumbents on record are Schiaparelli, Issey Miyake, Maison Margiela, Comme des Garçons, Thom Browne and Alexander McQueen. Noir Kei Ninomiya is listed as an emerging player. Direct peers are Iris van Herpen, Viktor & Rolf and Hussein Chalayan.
Does threeASFOUR have an API?
No public API is recorded for threeASFOUR.
What industry is threeASFOUR in?
threeASFOUR's product category is Haute Couture Fashion. Its primary akta.pro industry code is CRAAAFAB, Luxury Haute Couture, with a secondary code of CRAAAAAC, Luxury & Designer Apparel Houses. Its NAICS code is 315 and its SIC code is 2300.