NOIR
NOIR is a handcrafted home furnishings brand that designs and manufactures furniture, lighting, and décor for retail and trade customers. The company is exclusively represented by Bassman Blaine, which manages an 80+ person sales team covering the Western United States.
- Company typePrivate
- Founded2009
- HeadquartersGardena, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What NOIR does
NOIR is a handcrafted home furnishings brand that designs and manufactures furniture, lighting, and décor products for retail and trade customers. Founded in 2004 and headquartered in Gardena, California, the company operates in the wholesale home furnishings sector and is recognized by industry observers as one of the top brands in its category. NOIR's product portfolio targets interior designers, design firms, and home furnishings retailers, with availability structured around trade pricing, immediate off-the-floor purchases, and special orders. The company participates in the industry's flagship trade markets, including High Point Market and Las Vegas Market, reinforcing its position within the design trade community.
NOIR's go-to-market is executed exclusively through Bassman Blaine, a West Coast wholesale home furnishings sales agency founded in 1984. Since 2009, Bassman Blaine has managed NOIR's sales operations on an exclusive basis, including an 80+ person dedicated sales team covering California, Arizona, Nevada, and Hawaii. The agency also provides marketing, sales management, and e-commerce optimization services, and operates a trade showroom at the Laguna Design Center in Southern California alongside an online trade showroom at shopbassmanblaine.com that offers daily inventory updates. Bassman Blaine's broader e-commerce platform has produced eight-figure annual sales across its represented vendor portfolio, though NOIR-specific revenue contribution is not disclosed.
NOIR's standalone financial profile, ownership structure, and incorporation jurisdiction are not detailed in public sources. The company operates with 11-50 direct employees (per firmographic data), focused on design and manufacturing, while its customer-facing sales function is fully outsourced to Bassman Blaine. The relationship between NOIR and Bassman Blaine is described as a sales management partnership rather than an ownership or parent-subsidiary arrangement, and there is no public record of venture funding, acquisitions, or strategic transactions involving NOIR.
NOIR firmographics
Firmographics- Name
- NOIR
- Legal name
- NOIR
- Website
- https://bassmanblaine.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- NOIR is a handcrafted home furnishings brand that designs and manufactures furniture, lighting, and décor for retail and trade customers. The company is exclusively represented by Bassman Blaine, which manages an 80+ person sales team covering the Western United States.
- Ownership category
- akta.pro rank
Where NOIR is headquartered
LocationHeadquarters
- HQ city
- Gardena
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
NOIR business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Marketing or Sales, Operations, Others
Revenue model
- Sales Agency / Commission-based: Bassman Blaine operates as a wholesale home furnishings sales agency representing vendors and earning commissions on sales. They manage sales teams, provide sales management, marketing, and consulting services to vendor partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Trade pricing for industry professionals |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
NOIR product offering
Product offeringCore offering
NOIR designs and manufactures handcrafted furniture, lighting fixtures, and home décor products targeted at retail and trade customers. The brand is represented exclusively by Bassman Blaine, a wholesale home furnishings sales agency that manages NOIR's entire sales operation through an 80+ person dedicated sales team covering the western United States. NOIR's products are distributed to interior designers, design firms, and home furnishings retailers through Bassman Blaine's trade showroom in Southern California, online showroom platform, and major industry trade shows.
Product overview
NOIR is a home furnishings brand represented exclusively by Bassman Blaine, a West Coast wholesale home furnishings sales agency founded in 1984. Bassman Blaine has managed NOIR's entire sales operation since 2009, including an 80+ person sales team. NOIR participates in major trade markets (High Point Market, Las Vegas Market) and is available through Bassman Blaine's Southern California showroom with off-the-floor availability and special order options. The brand offers furniture, lighting, and décor products targeting interior designers and the design trade community.
Differentiator
Problem solved
Functional benefit
Products and services
- NOIR Furniture
Quantifiable outcome
- Eight figure annual e-commerce sales record
- +1 more outcomes
Companies that use NOIR
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles2 records
NOIR technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
NOIR partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered major, core and minor.
- Terrazza (Lifestyle Garden)majorIn 2024, Ken Bassman helped create Lifestyle Garden's high-end furniture line Terrazza. Terrazza had their soft launch at Fall 2024 High Point Market with great success.
- LazzonimajorIn 2022, a strategic alliance was formed with Lazzoni, leveraging their 125-year legacy in crafting luxurious custom closets, entertainment systems, and contemporary European-style upholstery and furniture.
- Jamie Young CompanycoreIn 2017, Bassman Blaine partnered with Jamie Young Company to build and manage the Sales Team, spearhead all marketing efforts and initiatives, and consult on general operations and product development.
- SaatvacoreIn 2016, Bassman Blaine teamed up with Saatva as the exclusive industry partner to bring the Saatva product line to the interior design trade. Saatva is a leading online luxury mattress company in the US.
- NoircoreSince 2009, Bassman Blaine has been an integral part of Noir's explosive growth and success. Noir is considered one of the top brands in the industry. Noir's phenomenal sales team of over 80 people is managed exclusively by Bassman Blaine.
- Leftbank ArtmajorVendor partner offering artwork products represented by Bassman Blaine.
- D.V. Kap HomemajorVendor partner offering home furnishings represented by Bassman Blaine.
- Alder & Tweed Design ComajorTop partner for e-commerce optimization services.
- One For VictoryminorPartner for e-commerce optimization services.
Scale indicators6 records
Recent moves3 records
Expansion highlights4 records
NOIR competitors and assessment
Company assessmentDirect peers
- Leftbank Art: Art and home accessories brand also represented by Bassman Blaine. Comparable as a fellow BB vendor with shared sales force, trade-show presence, and interior-designer customer base.
- Arteriors: Wholesale home furnishings and lighting company specializing in artisan and design-driven pieces, selling through the interior design trade. Directly comparable in product mix (lighting, furniture, accessories) and trade-channel go-to-market.
- D.V. Kap Home: Home furnishings brand represented by Bassman Blaine. Comparable as a portfolio peer with shared sales infrastructure and trade-channel customers.
- Uttermost: Wholesale home furnishings, lighting, wall décor, and accent furniture brand with a large catalog and trade-focused distribution model. Comparable scale, breadth, and channel positioning to NOIR.
- Jamie Young Company: Handcrafted home furnishings and lighting brand that is also represented by Bassman Blaine (partnership since 2017). Operates in the same wholesale-to-trade channel with overlapping product categories (furniture, lighting, accessories) and customer base (interior designers).
- Surya: Wholesale home furnishings, rugs, lighting, and accessories brand with national showroom presence and a strong trade-channel focus. Comparable as a multi-category home brand selling through interior designers and retailers.
Broad incumbents
- Ethan Allen: Long-established furniture manufacturer and retailer with vertical design-to-delivery operations. Comparable as a broad incumbent in the home furnishings space with overlapping product category and trade/retail channels.
- Williams-Sonoma (Pottery Barn / West Elm): Multi-brand home furnishings retailer with Pottery Barn and West Elm serving premium and contemporary design segments. Comparable as a broader home-furnishings incumbent overlapping on product categories, design-led positioning, and major retail channel.
- Restoration Hardware (RH): Large-scale premium home furnishings brand operating showrooms, galleries, and a robust e-commerce platform. Comparable at the brand-positioning level (premium, design-led home goods) but operates at much larger scale with a direct-to-consumer model.
Emerging players
- Article: Direct-to-consumer modern furniture brand competing in the same mid-premium price tier as NOIR. Comparable on product category (furniture, décor) but contrasts on go-to-market (DTC vs. wholesale trade).
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
NOIR social profiles
Digital presenceNOIR financial estimates
Financial estimateRevenue estimate
Valuation estimate
NOIR leadership team
Management profileNumber of profiles
NOIR funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NOIR M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NOIR
What does NOIR do?
NOIR designs and manufactures handcrafted furniture, lighting fixtures, and home décor products targeted at retail and trade customers. The brand is represented exclusively by Bassman Blaine, a wholesale home furnishings sales agency that manages NOIR's entire sales operation through an 80+ person dedicated sales team covering the western United States. NOIR's products are distributed to interior designers, design firms, and home furnishings retailers through Bassman Blaine's trade showroom in Southern California, online showroom platform, and major industry trade shows.
Is NOIR a public or private company?
NOIR is a private company. It is classified as unknown and is currently operating.
When was NOIR founded?
NOIR was founded in 2009. It employs 11 to 50 people.
Where is NOIR based?
NOIR is headquartered in Gardena, United States, in the North America region.
How does NOIR make money?
One revenue line is on record: sales Agency / Commission-based.
Who are NOIR's main competitors?
Direct peers on record are Leftbank Art, Arteriors, D.V. Kap Home, Uttermost, Jamie Young Company and Surya. Broad incumbents are Ethan Allen, Williams-Sonoma (Pottery Barn / West Elm) and Restoration Hardware (RH). Article is listed as an emerging player.
Does NOIR have an API?
No public API is recorded for NOIR.