2-4-1 Sports

What 2-4-1 Sports does

2-4-1 Sports (legally 2-4-1 CARE, Inc.) is a 501(c)(3) nonprofit founded in 2008 by Steve and Kerry Boyle in Hartford, Connecticut. The organization delivers multi-sport youth camps and school- and community-based sport sampling programs for children in grades K–9, applying the American Development Model (ADM) and Long Term Athlete Development (LTAD) principles to build physical literacy. Its core product is the sport sampling camp, in which children typically experience at least three different sports per day, surrounded by an integrated Social Emotional Learning (SEL) layer called TOP Self™ (Thinking On Purpose), which targets self-control, team building, and leadership development. Supporting proprietary components include the Physical Literacy Pals peer mentorship model (older students serve as assistant coaches for younger students), a portfolio of Universal Sports activities (GaGa, Team Handball, Floor Ball, Ultimate Frisbee, and camper-created games), and RadBall, a modified baseball/softball game created in 2020 using a tennis racket and a deflated spike ball to make the sport accessible to beginners and adaptable to low-resource settings including Zambia and Kenya.

The business model is a hybrid earned-and-contributed revenue nonprofit. Camp tuition is the primary fee stream, with disclosed pricing of $400 CAD per week at the New Westminster (Canada) location plus sibling and multi-week discounts and a stated need-based 'interest-free loan' policy. School-based TOP Self Sports programs currently run in five Hartford-area schools and three CREC magnet schools, with some programming funded through grants and donations rather than direct fees. Contributions and corporate sponsorships — including ASICS, Dick's Sporting Goods, Fleet Feet, ESPN, and Laureus — are processed through the Givebutter donation platform and supplemented by fundraising events such as the Blue Jean Mile, the 2-4-1 Eversource Hartford Marathon charity partnership, and the annual Play It Forward event. The GTM is event-driven and partnership-led: programs are delivered at partner schools (Kingswood Oxford, Gaston Day, Dwight-Englewood, Miss Porter's, Hartford Public Schools, St. Francis De Sales), through community organizations (Active City Hartford, the Hartbeat Youth Run Club, Ice Hockey in Harlem), and across international locations, with no direct consumer software product.

The organization is structured around its co-founders (Steve Boyle as Executive Director, Kerry Boyle as Director of Operations and Watkinson School Athletic Director) and a roster of Camp and Sport Directors, most of whom are former Division I collegiate athletes with active teaching credentials. Revenue is not disclosed; based on the scale of operations (11+ camp sites across U.S. states and Canada, single fundraiser raising $10K+, modest per-camper fees, and a small core staff), the organization operates as a small-to-mid-sized community nonprofit with documentable post-COVID enrollment growth in excess of 400% over the prior comparable period.

Name

2-4-1 Sports

Legal name

2-4-1Care, Inc.

Website

https://241play.org

Company type

Private

Founded year

2008

Operating status

Operating

Short description

2-4-1 Sports is a 501(c)(3) nonprofit that delivers multi-sport youth camps and social-emotional learning programs through schools and communities across the U.S., Canada, and Africa, using a sport sampling model grounded in American Development Model and Long Term Athlete Development principles.

Ownership category

akta.pro rank

Product category

Youth Sports and Physical Literacy Programs

NAICS

Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA)

akta.pro secondary industries

Life Skills & SEL Camps (Confidence, Executive Function, Social Skills) (EDAMALAO), Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF), Recreational & Intramural Sports Programs (MPAKACAG)

Keywords

• Youth sports programs
• Social emotional learning
• Sport sampling camps
• Physical literacy programs
• School sports partnerships

Headquarters

HQ city

Hartford

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Camp Tuition: Fee-based summer camp programs with tuition ranging from $400 CAD (New Westminster) with sibling discounts and multi-week discounts. Registration handled through partners like CampMinder, LeagueApps, and Wufoo.
2. Donations and Fundraising: 501(c)(3) nonprofit organization accepting donations through GiveButter platform. Major annual fundraiser is the 2-4-1 Asics Blue Jean Mile event (raised over $10K in 2023).
3. Corporate Sponsorships: Partnerships with corporate sponsors including ASICS, Dick's Sporting Goods, Fleet Feet, and others who provide financial and in-kind support.
4. School and Community Program Fees: TOP Self Sports programs operated in partnership with schools (currently programming in five Hartford area schools) with some funded through grants and donations

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

2-4-1 Sports runs multi-sport youth summer day camps where children play at least three different sports per day using a sport sampling model. The organization also delivers school-based Social Emotional Learning (SEL) programs through its proprietary TOP Self™ framework, integrating self-control, team building, and leadership development into physical activity. Supporting offerings include community programs (Hartbeat Youth Run Club, fencing, Ice Hockey in Harlem, Girls Leadership), fundraising events (Blue Jean Mile, Hartford Marathon), and the RadBall game innovation for accessible baseball play.

Product overview

2-4-1 Sports is a nonprofit youth development organization offering a portfolio of sport sampling programs designed to put play back into sports. The core offering includes multi-sport summer camps where children play at least 3 sports daily, and the TOP Self Sports school-based program integrating social emotional learning (SEL) through sports. Supporting programs include the Blue Jean Mile fundraiser, National Sport Sampling Day, Hartford Marathon partnership, Hartbeat Youth Run Club, Girls Leadership Program, Fencing, and Ice Hockey in Harlem. The organization also developed RadBall, a modified baseball game designed to introduce the sport to beginners. Programs follow American Development Model (ADM) and Long Term Athlete Development (LTAD) principles, promoting physical literacy and anti-specialization in youth sports.

Differentiator

Problem solved

Functional benefit

Brands

• TOP Self: A social-emotional learning (SEL) platform developed by 2-4-1 that uses sport as a vehicle for building self-control, team building, and leadership development in youth.
• 2-4-1 Asics Blue Jean Mile
• National Sport Sampling Day

Products and services

• 2-4-1 Summer Sports Camps Multi-sport day camps where children try at least 3 different sports each day, held at partner schools including Austin, Boulder County, Englewood, Farmington, Gaston Day, Kingswood Oxford, Monroe, New Westminster, Springfield JCC, Dwight-Englewood, Miss Porter's, Suffield, University of St. Joseph's, and St. Francis De Sales. Camps run for children in Grades K-9.
• TOP Self Sports Program School-based Social Emotional Learning (SEL) program that integrates TOP Self™ skills (Thinking On Purpose) into sports activities, teaching self-control, team building, and leadership development through play. Delivered in Hartford-area schools and community programs.
• Fencing Program Specialized fencing instruction program delivered as part of 2-4-1's sport sampling offerings.
• Ice Hockey in Harlem Youth ice hockey program serving the Harlem community in New York, providing sport sampling access in an underserved area.
• Hartbeat Youth Run Club Running club program for Hartford youth held at Bushnell Park, teaching children to run and enjoy physical activity as part of 2-4-1's sport sampling mission.
• Girls Leadership Program Leadership development program for middle school girls using sports as a vehicle for building confidence and leadership skills.
• RadBall Modified baseball/softball game created by Ryan Radmanovich, using a tennis racket and special deflated spike ball with simplified rules to make baseball accessible and fun for all skill levels. Deployed in 2-4-1 programs and internationally in Zambia and Kenya.
• 2-4-1 Africa Programs International sport sampling programs operating in Zambia and Kenya, leveraging RadBall and sport sampling methodology to expand youth sports access globally.

Quantifiable outcome

• 400%+ enrollment growth post-COVID
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature4 records

Partnerships

13 partnerships are on record, tiered core, minor and flagship.

• Active City HartfordcoreStrategic or Co-development Partner · 7 September 2023Partnership with Active City, a youth sports nonprofit developing and advocating for youth sports in Hartford. Brian Gallagher serves as Active City Executive Director and 2-4-1 Camp Director. Joint coaching clinic hosted at Classical High School.
• Center for Healing and Justice through Sport (CHJS)coreStrategic or Co-development Partner · 7 September 2023CHJS provides training on trauma-informed coaching exploring the impact of trauma on brain, behavior, and performance. Megan Bartlett (Founder) and Anthony Andino (Lead Consultant) serve as lead trainers for coaching clinics.
• Fleet Feet HartfordcoreGTM or Marketing Partner · 6 May 2023Partnership for Blue Jean Mile event raising awareness for mental health. Fleet Feet hosts and sponsors the annual fundraiser event, with proceeds funding 2-4-1's TOP Self program.
• ASICScoreGTM or Marketing Partner · 6 May 2023Corporate sponsor of Blue Jean Mile fundraiser event and annual 2-4-1 Asics Blue Jean Mile. Primary footwear/apparel sponsor for organization.
• National Alliance on Mental Illness (NAMI) Farmington ValleyminorGTM or Marketing Partner · 6 May 2023Partner in Blue Jean Mile mental health awareness event, providing support and visibility for movement and mental health initiatives.
• Select Physical TherapyminorGTM or Marketing PartnerCommunity partner for New Westminster camp location, supporting sports sampling programs.
• Dick's Sporting GoodsminorGTM or Marketing PartnerCorporate sponsor providing support for youth sports programs through CRM initiatives and promotional offers.
• Project Play ChampionflagshipStrategic or Co-development PartnerRecognized as one of 8 model programs in original Aspen Institute Project Play report; serves as Project Play Champion. Ongoing relationship with Aspen Institute for youth sports development.
• Youth Sports Safety AllianceminorGTM or Marketing PartnerAlliance member supporting safe youth sports programming and practices.
• Magnet Schools of AmericaminorGTM or Marketing PartnerPartnership for presenting at conferences and expanding school-based programs in magnet schools.
• Capital Region Education Council (CREC)coreStrategic or Co-development PartnerPartnership for district-wide Summer Enrichment programs, hosting 2-4-1 sports sampling at three magnet schools for elementary students, funded through CT State initiatives.
• West Hartford Leisure ServicescoreStrategic or Co-development PartnerMunicipal partnership for running camps, handling registrations and refunds independently for some locations.
• Crossover Consulting GroupminorStrategic or Co-development PartnerSteve Boyle serves as Partner at Crossover Consulting Group, supporting youth sports consulting work.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• i9 Sports: National multi-sport youth sports franchise offering flag football, soccer, basketball, baseball and cheerleading for ages 3–14. Directly comparable to 2-4-1 in multi-sport sampling model and parent-targeted anti-specialization positioning.
• Skyhawks Sports Academy: National youth sports instruction operator running multi-sport summer camps and after-school programs for ages 4–12. Closely matches 2-4-1's multi-sport camp delivery and partner-school model.
• US Sports Institute: Multi-sport youth camp and school-program provider operating across the US, Canada, and internationally with a sport-sampling curriculum. Directly comparable to 2-4-1's cross-border program model.
• JumpBunch: Franchised multi-sport introduction program for ages 2–12, delivered via preschools, schools, and community venues. Comparable to 2-4-1's school- and community-based sport sampling approach.
• National Youth Sports (NYS): Nonprofit-style youth multi-sport programming operator offering camps and clinics for ages 3–14. Comparable niche and audience to 2-4-1's community-based sport-sampling camps.

Broad incumbents

• Little League Baseball and Softball: Largest youth baseball/softball organization globally. Represents the hyper-specialization counterpoint to 2-4-1's sport-sampling thesis and a potential conversion funnel for older players.
• Boys & Girls Clubs of America: Nationwide network offering youth sports and SEL programs in underserved communities. Comparable school/community delivery model and donor base, but at much larger scale.

Others

• Positive Coaching Alliance: National nonprofit providing coach training and SEL-adjacent youth development resources. Comparable audience (youth coaches/PE teachers) and method-adjacent to 2-4-1's coaching clinic work with CHJS.
• Laureus Sport for Good: Global foundation funding sport-for-development programs. Listed as a 2-4-1 partner/funding source, making it a comparable funding-channel peer in the sport-based youth development space.
• Aspen Institute Project Play: Policy/research initiative that recognized 2-4-1 as a model program. Functions as ecosystem partner and grant/policy influencer rather than direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks4 records

Key highlights7 records

Customer concentration

• Xx.com/241Sports
• LinkedInlinkedin.com/company/2-4-1

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 2-4-1 Sports