Wisconsin Association Of Family And Children's Agencies

What Wisconsin Association Of Family And Children's Agencies does

The Wisconsin Association of Family & Children's Agencies (WAFCA) is a 45-year-old private nonprofit membership association headquartered in Madison, Wisconsin, that functions as the collective voice for behavioral health and human services agencies serving children and families across the state. Its member agencies collectively serve more than 200,000 individuals and families in Wisconsin, and WAFCA's core remit is to advocate for state and federal policy on their behalf, convene leadership across the sector, and track best-practice trends in child and family services.

WAFCA's commercial surface is built around the WAFCA-CE continuing education franchise. The technical stack consists of an online learning platform and a Zoom-delivered virtual webinar system, with attendance verification via unique registrant links. The product line includes the Individual CE Subscription (annual billing, free registration on all CE events), a Member Login Portal for agency members, a 2026 catalog of clinical and ethics webinars (DBT for Adolescents, Reflective Supervision, AI ethics, youth-work ethics), and annual Leadership Events. NBCC Approved Continuing Education Provider status (ACEP No. 6778) underwrites the CE-credit value proposition.

The business model runs on three streams: agency membership dues, individual CE subscriptions (annual), and pay-as-you-go non-member CE event fees ($25/webinar). Go-to-market is direct: organic social (LinkedIn, Facebook, Twitter), email/newsletter, and the website event calendar drive registrations. The organization operates with a 1–10 employee team and reports no parent company, no external funding, and no revenue disclosure.

Name

Wisconsin Association Of Family And Children's Agencies

Legal name

Wisconsin Association of Family & Children's Agencies

Website

https://wafca.org

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

1–10 employees

Short description

WAFCA is a Wisconsin nonprofit membership association that advocates for child and family service agencies and runs the WAFCA-CE continuing education platform, serving behavioral health providers across the state.

Ownership category

akta.pro rank

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Pricing tiers

Distribution channels1 record

Marketing channels5 records

Core offering

WAFCA is a nonprofit membership association that serves as the united voice for leaders in Wisconsin's behavioral health and human services sector. It provides policy advocacy at the state and federal levels, a continuing education (WAFCA-CE) subscription service delivered via an online learning platform, professional development webinars and training events, and member services such as leadership events, communities of practice, and best-practice tracking for child and family service agencies.

Product overview

WAFCA operates as a professional membership association offering a unified continuing education platform and event management services. The core offerings include WAFCA-CE (Continuing Education) subscriptions, an online learning system, individual CE subscriptions, leadership events, and a member login portal. These services work together to provide professional development, training, and CE credits to behavioral health and human services professionals across Wisconsin.

Differentiator

Problem solved

Functional benefit

Brands

• WAFCA-CE: Continuing education division providing CE credits and training programs for human services professionals
• Coalition for Expanding School-Based Mental Health in Wisconsin

Products and services

• WAFCA-CE Continuing Education Subscription Annual subscription that grants individual professionals free registration to all WAFCA continuing education events, providing CE credits (including ethics and boundaries training) for behavioral health and human services professionals.
• WAFCA Online Learning System Web-based learning platform that hosts continuing education courses, webinars, and training materials, with attendance verification via Zoom unique links for each registrant; serves WAFCA member agencies and individual CE subscribers.
• Individual CE Subscriptions Subscription plans offered directly to individual professionals (rather than agency members) that include access to WAFCA-CE events and CE credits throughout the year.
• WAFCA Leadership Events Annual conferences and recurring leadership training events that bring together executives of behavioral health and human services agencies for networking, professional development, and community building.
• WAFCA Member Services and Login Portal Member-only online portal providing access to member benefits, training resources, event registration, policy updates, and organizational communications for child and family service agencies in Wisconsin.
• Policy & Advocacy Services Government relations and public policy advocacy work on state and federal policy priorities in family supports, child welfare, mental health treatment access, and workforce initiatives, drawing on family stories and provider experience to educate policymakers.
• Ethics & Boundaries: The Use of AI in Human Services Webinar Continuing education webinar for behavioral health and human services professionals covering ethical considerations of AI use in human service practice, providing up to 4 CE credits.
• Ethics & Boundaries in Youth Work Webinar Continuing education webinar on ethical and boundary challenges for professionals working with children and adolescents, with non-member pricing of $25 per registrant.
• Reflective Supervision Webinar Continuing education webinar on trauma-informed reflective supervision, designed as professional development for human services supervisors.
• DBT for Adolescents CE Training Full-day continuing education training on Dialectical Behavior Therapy (DBT) for adolescents, covering theory, family engagement, and growing motivation in DBT practice.

Quantifiable outcome

• Serves more than 200,000 individuals and families throughout Wisconsin through member agencies

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• Coalition for Expanding School-Based Mental Health in WisconsincoreStrategic or Co-development PartnerCollaboration on CE training events; joint webinars on ethics and boundaries in youth work; policy committee work on school-based mental health
• Wisconsin Office of Children's Mental HealthcoreStrategic or Co-development PartnerPartnership in offering CE training on ethics and boundaries; collaboration on youth work professional development events
• Mutual of AmericaminorOthersShown as affiliate partner with banner advertisement on WAFCA website

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• Council on Accreditation: Provides accreditation, training, and consulting for human services organizations including behavioral health and child welfare providers. Comparable in offering standards-based quality support and professional development to human services agencies.
• National Family Preservation Network: National association focused on family preservation and child welfare services. Comparable in providing training, advocacy, and best-practice dissemination to agencies serving children and families, particularly in the child welfare system.
• National Children's Alliance: National membership association for Children's Advocacy Centers and child-focused service providers. Comparable in providing accreditation, training, and advocacy support to member agencies serving children and families.
• National Council for Mental Wellbeing: National trade association for mental health and substance use disorder provider organizations. Highly comparable to WAFCA in mission (advocacy, training, best-practice promotion) and membership-association model, with WAFCA operating as its Wisconsin state-level equivalent.

Regional players

• Wisconsin Counties Association: Wisconsin-based association serving county governments, which administer significant human services programs. Operates in the same Wisconsin policy ecosystem as WAFCA with overlapping advocacy interests in mental health and human services funding.

Broad incumbents

• National Council of Nonprofits: National network of nonprofit organizations, with state-level affiliates. Comparable membership-driven model providing advocacy, capacity-building, and policy support to member organizations across the human services sector.
• National Association of Social Workers: Largest professional membership association for social workers in the U.S. Overlapping mission of advocacy, continuing education, and professional standards for human services practitioners, though serving a broader national membership.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/wafca_wi
• Facebookfacebook.com/wafcawi
• LinkedInlinkedin.com/company/wafca

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wisconsin Association Of Family And Children's Agencies