Briefed
Briefed is a UK-rooted daily business intelligence platform launched in April 2026, delivering a free four-minute morning briefing at 06:45 for UK founders, operators, and investors, with the proprietary CPIx consumer-stress index and an AI-assisted research terminal.
- Company typePrivate
- Founded2026
- HeadquartersManchester, United Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What Briefed does
Briefed is a UK-rooted daily business intelligence platform founded and launched in April 2026 by Briefed Media Limited, an independent private company operating from Manchester (1 Spinningfields Square) with a registered office in London (66 Paul Street). The company delivers a free weekday briefing at 06:45 covering Markets, Technology, Companies, Policy, and Media in a four-minute format targeted at UK founders, operators, and investors who need a high-signal, UK-focused alternative to US-centric newsletters such as Morning Brew or Axios. A premium subscription, Briefed+ (£11/month or £99/year), layers a Daily+ intelligence section, a Sunday Weekly long-read (1,800–2,100 words), and a monthly research report on top of the free edition.
The core technology is CPIx, a proprietary composite consumer-pressure index (0–100) combining six underlying series (wages vs inflation, consumer credit, labour market conditions, retail demand, household savings, and energy costs), refreshed every 30 minutes for the UK and US with public methodology and timestamped sources. Layered on top is Briefed Research, an AI-assisted natural-language Q&A terminal grounded in CPIx, sector heatmaps, and the fully searchable editorial archive (66 editions spanning April–July 2026 and 115 linked topics). Anya, the autonomous analyst within Research Pro and Max, monitors watchlists, delivers structured morning briefs before market open, alerts on threshold crossings, and runs deep-research dives on demand.
The revenue model combines B2C subscriptions (Briefed+, Research Pro at £199/month, Research Max at £299/month), B2B team and per-seat licences (£299/seat/month for Research teams, Intelligence pricing on request), and native advertising placements. The go-to-market is primarily product-led via email and web self-serve, supplemented by an inside-sales motion for Intelligence and enterprise Research. Briefed Media Limited is privately held, operates with 1–10 employees, has disclosed no external funding or parent ownership, and has not publicly disclosed revenue or ARR.
Briefed firmographics
Firmographics- Name
- Briefed
- Legal name
- Briefed Media Limited
- Website
- https://briefedmedia.com
- Company type
- Private
- Founded year
- 2026
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Briefed is a UK-rooted daily business intelligence platform launched in April 2026, delivering a free four-minute morning briefing at 06:45 for UK founders, operators, and investors, with the proprietary CPIx consumer-stress index and an AI-assisted research terminal.
- Ownership category
- akta.pro rank
Briefed industry classification
Industry- Product category
- Business Intelligence Software
- NAICS
- Marketing Research and Public Opinion Polling (54191)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Newsletters & Email-Based News Publishers (B2B/B2C) (MPAJADAJ)
Keywords
Where Briefed is headquartered
LocationHeadquarters
- HQ city
- Manchester
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Briefed business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Briefed+ Subscription: Premium subscription tier providing Daily+ intelligence block inside every weekday edition, the Sunday Weekly long-read (1,800–2,100 words), Plus-only essays and deep dives, and monthly research report. Billed monthly at £11 or annually at £99 (approx. three months free). Also earnable via referral: three free referrals unlock Briefed Weekly.
- Briefed Research (Lite/Pro/Max): AI-assisted Q&A terminal on the Briefed data layer. Lite is free with limited queries; Pro (£199/month) adds Anya daily brief, deep research, and watchlist monitoring; Max (£299/month) adds multi-watchlist and data export. Team licences at £299/seat/month for shared workspaces.
- Briefed Intelligence: Live CPIx UK and US, macro signal feed, 30-day trend charts, and API access. Sold per seat with team licences for desks; API access and multi-seat licensing available. Priced on request via [email protected]. Targets analysts, PMs, and strategy teams.
- Native Advertising: Native placements, sponsored sections, and custom campaigns for the weekday audience. Sponsored sections are clearly labelled and editorially separated from main copy. Revenue from advertising is separate from editorial influence.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Daily briefing — free forever |
| Subscription | Monthly | Briefed+ premium — most popular tier |
| Freemium | Monthly | Research Lite — free Q&A terminal |
| Subscription | Monthly | Research Pro — AI analyst (Anya) |
| Subscription | Monthly | Research Max — full analyst desk |
| Subscription | Monthly | Research Team — per seat, minimum 3 seats |
| Subscription | Pay-as-you-go | Intelligence — live CPIx data for desks |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Briefed product offering
Product offeringCore offering
Briefed produces a free UK-rooted daily business briefing delivered to subscribers' inboxes by 06:45 every weekday, covering markets, technology, companies, policy, and media in under four minutes. It monetises this audience through a paid Briefed+ subscription, native advertising, and two enterprise products: Briefed Intelligence (live CPIx consumer-stress data feeds for analyst desks) and Briefed Research (an AI-assisted Q&A terminal with an autonomous analyst, Anya, on a proprietary data layer).
Product overview
Briefed is a UK-rooted daily business intelligence platform with a tiered product architecture. The free front door is Briefed Daily: a five-section weekday briefing delivered by 06:45, covering Markets, Technology, Companies, Policy, and Media in under four minutes. Briefed+ (£11/month) sits above it, adding Daily+ intelligence sections, the Briefed Weekly Sunday long-read (1,800-2,100 words), and Plus-only essays. Briefed Intelligence provides live CPIx Consumer Pressure Index data (UK and US, refreshed every 30 minutes) plus sector heatmaps and macro signal feeds, priced per seat for desks. Briefed Research is an AI-assisted Q&A terminal built on the CPIx data layer and editorial archive, with a Lite free tier and Pro (£199/month) / Max (£299/month) tiers that include Anya, an autonomous research analyst that monitors watchlists and delivers morning briefs. The proprietary CPIx index underlies multiple products, combining six consumer-stress series into a single 0-100 composite score.
Differentiator
Problem solved
Functional benefit
Brands
- Briefed+: Premium subscription tier including Daily+ intelligence, Briefed Weekly Sunday long-read, and monthly research reports.
- CPIx
- Briefed Research
- Anya
Products and services
- Briefed Daily Free UK-rooted daily business briefing delivered by 06:45 every weekday via email and web. Five sections (Markets, Technology, Companies, Policy, Media) designed to be read in under four minutes, with a searchable web archive and refer-a-friend rewards. Built for UK founders, operators, and investors.
- Briefed+ Premium subscription tier at £11/month or £99/year (approximately three months free on annual) adding a Daily+ intelligence block inside every weekday edition, the Sunday Weekly long-read (1,800-2,100 words), Plus-only essays and deep dives, a monthly Research report, early access to new features, and an ad-free web experience. Targeted at the most engaged readers who need to act on what they read.
- Briefed Intelligence (CPIx live data) Live CPIx Consumer Pressure Index data product covering the UK and US, refreshed every 30 minutes from six underlying series (wages vs inflation, consumer credit, labour market conditions, retail demand, household savings, energy costs). Includes CPIx sector heatmaps, macro signal feed, and 30-day trend charts. Sold per seat with team licences and API access for analyst desks, portfolio managers, and corporate strategy teams. Priced on request via [email protected].
- Briefed Research AI-assisted UK economic intelligence terminal offering natural-language Q&A grounded in proprietary CPIx data, sector heatmaps, and the Briefed editorial archive, with timestamped and source-linked answers. Tiered as Research Lite (free, 30 queries/month), Pro (£199/month with Anya daily brief, deep research, and watchlist monitoring), Max (£299/month with multi-watchlist and data export), and Research Team (£299/seat/month, minimum 3 seats) for shared workspaces.
Quantifiable outcome
- Read in under 4 minutes by 06:45 every weekday
- +3 more outcomes
Companies that use Briefed
Customer profileSegments5 records
Ideal customer profiles2 records
Briefed technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature4 records
Briefed partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
Briefed competitors and assessment
Company assessmentBroad incumbents
- Bloomberg: Operates Bloomberg Terminal (the dominant incumbent in financial data and research) and Bloomberg daily news, setting the benchmark Briefed Intelligence is positioned against at ~£25,000/seat/year. The dominant incumbent across both the data and Daily-brief categories Briefed targets.
- Financial Times: UK-rooted premium business news subscription daily and weekly, with a strong UK and European executive audience. The broad incumbent Briefed is positioned against for UK-rooted premium business intelligence.
Direct peers
- Semafor: Premium subscription business and global news service launched in 2022 with a flagship morning brief and Signals newsletters. Direct peer in targeting paying professional readers with morning intelligence and a premium B2B news wedge.
- The Information: Premium subscription business and technology news service targeted at executives and founders. Closest direct peer to Briefed+'s premium position with a paywalled, sector-deep take aimed at professionals willing to pay.
- Morning Brew: The dominant English-language daily business newsletter, built on a freemium model monetised through paid subscriptions, events and a job board. Most directly comparable to Briefed on the Daily → upgrade → B2B SaaS wedge architecture, at substantially larger scale and with well-capitalised competition for the UK segment.
- The Hustle: Daily business newsletter founded on a similar playbook to Morning Brew — freemium → paid subscription plus commerce and education. Same top-of-funnel Daily + upgrade architecture targeting operators and founders.
- Finimize: UK-rooted daily five-minute finance briefing for retail investors, explicitly cited by Briefed as a comparable and target alternative. The closest peer on geography, audience, format, and time-to-read.
- Axios: Famous for 'Smart Brevity' daily briefs across business, policy, and tech, with paid newsletters and an enterprise local-news network. Closest peer on format, brevity constraint, and section architecture.
- AlphaSense: AI-powered market intelligence and research platform for analysts, portfolio managers and corporate strategists. The closest comparable to Briefed Research and Anya on target user, AI Q&A interface, and seat-based enterprise pricing.
Emerging players
- RavenPack: Real-time news and analytics for financial decision-making, combining alternative-data signals into investable scores. Most directly comparable peer to the CPIx layer in producing proprietary, news-driven real-time scores for institutional buyers.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Briefed social profiles
Digital presenceBriefed financial estimates
Financial estimateRevenue estimate
Valuation estimate
Briefed leadership team
Management profileNumber of profiles
Profiles1 record
Briefed funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Briefed M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Briefed
What does Briefed do?
Briefed produces a free UK-rooted daily business briefing delivered to subscribers' inboxes by 06:45 every weekday, covering markets, technology, companies, policy, and media in under four minutes. It monetises this audience through a paid Briefed+ subscription, native advertising, and two enterprise products: Briefed Intelligence (live CPIx consumer-stress data feeds for analyst desks) and Briefed Research (an AI-assisted Q&A terminal with an autonomous analyst, Anya, on a proprietary data layer).
Is Briefed a public or private company?
Briefed is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Briefed founded?
Briefed was founded in 2026. It employs 1 to 10 people.
Where is Briefed based?
Briefed is headquartered in Manchester, United Kingdom, in the Europe region.
How does Briefed make money?
Four revenue lines are on record. Briefed+ Subscription is the primary driver. The others are briefed Research (Lite/Pro/Max), briefed Intelligence and native Advertising.
Who are Briefed's main competitors?
Broad incumbents on record are Bloomberg and Financial Times. Direct peers are Semafor, The Information, Morning Brew, The Hustle, Finimize, Axios and AlphaSense. RavenPack is listed as an emerging player.
Does Briefed have an API?
No public API is recorded for Briefed.
What industry is Briefed in?
Briefed's product category is Business Intelligence Software. Its primary akta.pro industry code is MPAJADAJ, Newsletters & Email-Based News Publishers (B2B/B2C). Its NAICS code is 54191 and its SIC code is 7372.