United States Adult Soccer Association

What United States Adult Soccer Association does

The United States Adult Soccer Association (USASA) is the national non-profit federation governing adult amateur soccer in the United States, established in 1982 and operating under the U.S. Soccer Federation. It comprises 54 state associations, affiliates, national leagues, and regional leagues, collectively serving over 220,000 players and 2,000+ member teams. USASA's core products are the National Amateur Cup — the oldest ongoing soccer competition in the U.S., played since 1924 and offering its winner automatic entry into the Lamar Hunt U.S. Open Cup — and the Veterans Cup, the largest adult tournament in the U.S. for players aged 30+. Supporting products include four regional cup qualifiers, an E-Certs electronic registration system, a member portal, liability and supplemental accident insurance programs, SafeSport compliance, an AED reimbursement program, and an official merchandise store operated in partnership with Capelli Sport. The business model rests on five revenue streams: membership and affiliation fees from state associations and leagues; tournament and event entry fees; sponsorship and partnership revenue from a diversified set of partners including Capelli Sport, Farmers Insurance, MLS, Sport Pins International, and United Soccer Coaches; managed insurance program fees; and merchandise sales. USASA distributes services through a federated channel model, with state associations acting as primary points of member access and four regional structures funneling into national competition.

Name

United States Adult Soccer Association

Legal name

United States Adult Soccer Association

Website

https://usadultsoccer.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

USASA is the U.S. national non-profit federation for adult amateur soccer, governing 54 state associations, 2,000+ teams, and 220,000+ players through national tournaments, insurance, and registration services.

Ownership category

akta.pro rank

Headquarters

HQ city

Bridgeview

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership and Affiliation Fees: Revenue generated through membership fees from 54 state associations, national leagues, and regional/multi-state leagues. Organizations pay affiliation fees to be part of USASA network.
2. Tournament and Event Fees: Entry fees for National Amateur Cup, Veterans Cup, regional cup competitions, and other sanctioned tournaments. Teams pay to participate in qualifying events and national finals.
3. Sponsorship and Partnership: Partnership revenue from sponsors including Capelli Sport (official apparel), Farmers Insurance, Major League Soccer, Sport Pins International, and United Soccer Coaches.
4. Insurance Programs: Provides liability insurance and supplemental accident insurance policies (5k and 25k PAI coverage) for registered USASA participants including players, coaches, and referees.
5. Official Store / Merchandise: USASA Official Store selling apparel, merchandise, and soccer equipment through Capelli Sport partnership.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

USASA operates as the national federation for adult amateur soccer in the United States, providing sanctioned competition (National Amateur Cup, Veterans Cup, and four regional cup qualifiers), governance and affiliation services for 54 state associations and member leagues, and member programs including liability and supplemental accident insurance, electronic registration, and a member portal. Its flagship National Amateur Cup, played since 1924, awards the winner automatic entry into the Lamar Hunt U.S. Open Cup, creating the primary amateur-to-professional pathway in U.S. soccer.

Product overview

United States Adult Soccer Association (USASA) operates as a national federation for adult amateur soccer, offering a portfolio of tournament products and member services. The core product is the National Amateur Cup (established 1924), the oldest soccer competition in the U.S., which feeds into the Lamar Hunt U.S. Open Cup. The second flagship product is the Veterans Cup for players aged 30+, the largest adult soccer tournament in the U.S. Additional products include regional cup qualifiers across four regions (I-IV) spanning multiple divisions (Over-30, Over-40, Over-50, Women's, Under-23). Member services include an electronic registration system (E-Certs), a password-protected member portal, liability insurance programs, player injury claims processing, AED reimbursement, SafeSport compliance training, and an official merchandise store. The organization connects over 220,000 players through 54 state associations and various national leagues.

Differentiator

Problem solved

Functional benefit

Brands

• National Amateur Cup: The oldest and most prestigious knockout soccer competition for amateur clubs in the United States, played since 1924
• Veterans Cup
• USASA Hall of Fame
• Trans Atlantic Challenge Cup

Products and services

• National Amateur Cup The oldest ongoing soccer tournament in the U.S. (since 1924), open to all amateur sides affiliated with USASA. It progresses through four regional stages to national semifinals and a final, awards the Fritz Marth Trophy, and grants the winner automatic entry into the Lamar Hunt U.S. Open Cup. Targeted at amateur adult soccer clubs and players across the United States.
• Veterans Cup Premier tournament for men and women aged 30 and older, drawing approximately 100 adult teams and 3,000 players, family members, and supporters annually. It is the largest and most prestigious adult soccer tournament in the United States for the veteran age group.
• Regional Cup Qualifiers (Region I-IV)

Quantifiable outcome

• 220,000+ players served through 54 state associations
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core, flagship and minor.

• MASL 3coreStrategic or Co-development Partner · 12 January 2026Partnership announced January 2026 to promote quality indoor soccer growth. MASL 3 (Major Arena Soccer League 3) is the developmental division of the MASL focused on growing the indoor soccer game at grassroots level.
• Major League SoccercoreGTM or Marketing Partner · 6 April 1996MLS was launched April 6, 1996 as U.S. Soccer-sanctioned Division I outdoor professional soccer league. USASA members benefit from special ticket promotions and programs.
• Capelli SportflagshipGTM or Marketing PartnerGlobal multi-sports brand from Manhattan, New York specializing in team sports. Capelli Sport is the official store partner for USASA, selling official merchandise, apparel, and equipment. Partnership provides official store functionality at usadultsoccer.com/usasa-official-store/. Renewed through 2026.
• Farmers InsurancecoreGTM or Marketing PartnerFarmers Insurance has teamed with USASA to share coverage options and discounts for members. Offers insurance products including Home, Auto, Business, Motorcycle, Boat and more. Contact: 800-470-8494.
• Sport Pins InternationalminorGTM or Marketing PartnerManufacturing top quality lapel pins, medallions, commemorative coins, embroidered patches, key chains and other recognition products since 1980. USASA Members receive a 10% discount on products.
• United Soccer CoachesminorGTM or Marketing PartnerThe largest coaches' organization in the United States providing coaching education and resources for USASA members.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Major Arena Soccer League (MASL): Professional indoor soccer league whose developmental division (MASL 3) recently partnered with USASA in January 2026. Comparable as an emerging soccer format/competition provider serving a related player segment.
• USL League Two (USL2): Semi-professional men's amateur league operating in the developmental tier between adult amateur and fully professional U.S. Soccer pyramid. Competes for elite amateur clubs and provides an alternative pathway to the U.S. Open Cup.

Others

• United Soccer Coaches: The largest soccer coaches' organization in the U.S., a USASA partner providing coaching education. Operates an adjacent membership-based sports ecosystem with overlapping member benefits and education services.
• United States Adult Soccer Association Foundation: The Elite Soccer Fund arm of USASA supporting elite adult amateur teams through auctions and donations. Functions as an adjacent fundraising/development entity tied directly to USASA's mission.

Broad incumbents

• American Youth Soccer Organization (AYSO): Large national youth soccer organization with a regional volunteer-based model similar to USASA. Operates as an alternative player-development pathway feeding into adult amateur play over time.
• U.S. Soccer Federation: The national governing body for soccer in the U.S. and USASA's parent federation. Operates the broader soccer ecosystem including the U.S. Open Cup, professional pathways, and youth development, of which adult amateur soccer is one part.

Direct peers

• US Club Soccer: Alternative member organization of U.S. Soccer providing club-based competition pathways, including id2 and Development Player League. Competes with USYS for player registration and indirectly shapes adult amateur retention.
• US Youth Soccer (USYS): National youth soccer federation under U.S. Soccer with a comparable state-association federated model. Represents the upstream pipeline that ultimately feeds adult amateur soccer competition governed by USASA.
• National Premier Soccer League (NPSL): National amateur men's soccer league affiliated with USASA. Directly connected through the federated structure and serves as a key competition platform for amateur clubs within USASA's network.
• Women's Premier Soccer League (WPSL): National amateur women's soccer league affiliated with USASA. Comparable semi-professional to amateur women's competition framework serving as a key league within USASA's umbrella.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/usadultsoccer
• YouTubeyoutube.com/@usadultsoccer
• Facebookfacebook.com/USAdultSoccer
• Instagraminstagram.com/usadultsoccer
• LinkedInlinkedin.com/company/united-states-adult-soccer-association

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about United States Adult Soccer Association