Women Traveling Together

What Women Traveling Together does

Women Traveling Together (WTT) is a privately held, founder-led tour operator founded in 1997 by Debra Asberry in Annapolis, Maryland. The company organizes women-only escorted group travel to approximately 135 domestic and international destinations, serving over 2,000 travelers annually, with a gated membership that limits participation to women aged 21 and older. Its primary product is the escorted tour — packaged itineraries that include lodging, transportation, sightseeing, some meals, and a dedicated Tour Director; the company maintains a network of 40+ trained Tour Directors alongside an in-house office staff of roughly a dozen.

The underlying technology is a custom-built customer database originally developed in 1997 by the founder's father and subsequently migrated to the web as the MyWTT member portal. The portal underpins online reservations, payments, the membership directory, the Getting to Know You profile system, and the Travel Dollar rewards ledger, and is paired with PCI-DSS-compliant processing via Authorize.net. Marketing operations run on Constant Contact and Mailchimp, and content is distributed through the SoloTogether tri-annual member magazine and the Solo Insights blog. The company has no mobile app, no disclosed AI/ML capabilities, and no third-party reseller or channel partner footprint.

WTT makes money through two intertwined revenue streams: (1) one-time tour package bookings, priced at a premium for non-members and discounted for active members, with deposit and final-payment schedules; and (2) recurring membership subscriptions of $45 (1-year), $80 (2-year), or $110 (3-year), which unlock member pricing, priority booking, directory access, and 3% Travel Dollar credits redeemable against up to 25% of future tour costs. GTM is direct-to-consumer and community-led: 100% of transactions flow through WomenTraveling.com, supported by an email newsletter, earned media in Forbes, Newsweek, the New York Times, AFAR, and similar outlets, and word-of-mouth referrals from a highly loyal repeat-traveler base (with examples of customers taking 27+ tours).

Name

Women Traveling Together

Legal name

Women Traveling Together

Website

https://womentraveling.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Group Travel Services (Women-Only Escorted Tours)

NAICS

Tour Operators (561520)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Small-Group Escorted Tour Operators (THAKADAB)

akta.pro secondary industry

Private Guided Tours & Personal Tour Guides (THAJALAA)

Keywords

• Women-only group tours
• Escorted travel packages
• Solo female travel
• Group tour operator
• Travel membership program

Headquarters

HQ city

Annapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Tour Bookings: The primary revenue stream comes from women-only escorted group tours. Customers pay for tour packages which include lodging, transportation, sightseeing, activities, and some meals. Tours are priced with both member and non-member rates, with member pricing offering discounts. A non-refundable deposit is required at reservation, with additional deposits and final payments due on scheduled dates.
2. Membership Fees: Optional annual membership provides access to member pricing, early tour notifications, the Travel Dollar program, the member magazine SoloTogether, the member directory, and priority standby access. Membership is not required to book tours but offers cost savings and benefits.
3. Travel Dollar Credits: Members earn 3% of the land double occupancy tour cost as Travel Dollar credits upon tour completion, which can be applied to future tour bookings (up to 25% of land double occupancy cost). This creates repeat revenue and customer loyalty.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Women Traveling Together designs, markets, and operates escorted women-only group tours to approximately 135 domestic and international destinations, each accompanied by a trained Tour Director and including lodging, transportation, activities, and select meals. The company layers on a paid membership program (1, 2, or 3-year terms) that provides member pricing, priority booking, the Travel Dollar credits rewards program, and access to the SoloTogether member magazine.

Product overview

Women Traveling Together (WTT) operates as a women-only escorted tour operator offering a portfolio of 135+ group travel tours to domestic and international destinations, serving over 2,000 travelers annually. The core product is the WTT Group Tours — escorted, women-only travel packages that include lodging, meals, activities, and a dedicated Tour Director. Membership is a paid add-on (1, 2, or 3-year terms) that unlocks member pricing, priority booking, the Travel Dollar rewards program (earning 3% back on tour costs), and the SoloTogether member magazine. Online transaction support is provided through the MyWTT member portal, a suite of digital forms (payment, cancellation, passport, confidential info, travel arrangements, tour options, survey), and a pre-reservation waitlist system. The product ecosystem is rounded out by the SoloTogether magazine and the Contact Us form for member communications.

Differentiator

Problem solved

Functional benefit

Products and services

• WTT Group Tours Women-only escorted group travel tours to approximately 135 domestic and international destinations, each including lodging, transportation, sightseeing, activities, select meals, and a dedicated trained Tour Director who accompanies the trip. Designed for solo female travelers age 21 or older who want to travel without coordinating with friends or family.
• WTT Membership Optional paid subscription membership program ($45/year, $80/2 years, $110/3 years) providing member-only tour pricing, first notification of new tours, the Travel Dollar rewards program (3% credit on eligible tour cost), the SoloTogether member magazine, and access to the MyWTT portal and online member directory.

Quantifiable outcome

• Over 2,000 women travelers served annually
• +4 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Adventures in Good Company: Women-only small-group adventure tour operator focused on outdoor and cultural experiences. Closely mirrors WTT's small-group escorted tour format and women-only customer segment.
• Wild Women Expeditions: Women-only small-group adventure travel company offering guided trips worldwide. Most directly comparable to WTT in terms of women-only positioning, small-group escorted format, and international multi-day tour offerings.
• Gutsy Women Travel: Community-driven travel company catering specifically to solo women travelers, offering group tours and curated travel experiences to similar destinations. Comparable business model and customer persona to WTT.

Broad incumbents

• Road Scholar: Educational travel operator focused on older adult learners (typically 50+), offering escorted group tours domestically and internationally. Comparable on demographic, group-escorted model, and lifecycle stage of traveler.
• Overseas Adventure Travel (Grand Circle Travel): Established escorted-tour operator serving older adult travelers (typically 50+), with a substantial small-group international tour portfolio. Overlaps WTT on demographic and escorted-tour format, though not women-only.
• Trafalgar: Global escorted-tour operator with a wide range of multi-day guided itineraries. Comparable on escorted small-group tour mechanics, though serving a broader, mixed-gender audience rather than women-only.
• Collette: Large escorted-tour operator offering guided group travel across global destinations with a mature traveler base. Overlaps WTT on escorted-tour mechanics and demographic skew, though at significantly larger scale.
• Intrepid Travel: Global small-group adventure tour operator with comparable small-group escorted format and international destination breadth. Not women-only, but operationally similar on group size, escorted structure, and traveler profile.
• G Adventures: Small-group tour operator with comparable multi-day international escorted itineraries and a strong solo-traveler offering. Overlaps WTT on tour mechanics and emphasis on inclusive group travel.

Emerging players

• Travel Solo Together: Smaller, niche solo-women travel community and trip provider. Less established than WTT but competes in the same women-only solo-traveler segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/women-traveling-together

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Women Traveling Together