Fazeek
Fazeek is an Australian designer homewares brand selling hand-blown borosilicate glassware and proprietary home fragrance products via DTC e-commerce and wholesale, serving design-conscious consumers, gift buyers, and trade partners globally.
- Company typePrivate
- Founded2017
- HeadquartersMelbourne Street Station, Australia
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Fazeek does
Fazeek is an Australian designer homewares brand founded in 2017 that designs, produces, and sells handcrafted glassware and home fragrance products through direct-to-consumer e-commerce and wholesale channels. The company's core offering centers on hand-blown borosilicate glass drinkware, tabletop accessories, and a proprietary fragrance line, organized into named design collections including Wave, Physique, Bloom, Jewel, Two Tone, and GEO that establish recognizable sculptural signatures ranging from Art Deco-inspired forms to color-block and jewel-toned detailing.
The product portfolio spans four categories: fragrance (scented candles, charcoal incense cones, fragrance oils, and interior sprays in five proprietary scent profiles featuring Australian native ingredients such as Kakadu Plum alongside international notes), drinkware (tumblers, wine glasses, coupes, carafes, and mugs), tabletop (platters, bowls, vases, candle holders, and serveware), and accessories (reusable borosilicate glass straws, spoons, and cocktail picks). Unit prices range from approximately $31 to $238 USD, with hand-blowing techniques producing one-of-a-kind pieces. Fazeek operates with a team of 1-10 employees from an Australian base, with no disclosed physical retail footprint.
Revenue is generated through a Shopify-powered DTC storefront at fazeek.com.au with multi-currency support and global shipping via Australia Post, complemented by a wholesale program for trade partners distributed via the Faire marketplace and direct contact through [email protected]. The brand's go-to-market relies on Instagram (@fazeek_home), email marketing with a 10% first-order incentive, content-driven product pages, and participation in international design events including NYCxDesign Week and 3DaysofDesign Copenhagen. Target customers include design-conscious home entertainers, gift buyers, interior design enthusiasts, and trade buyers such as retail boutiques and hospitality venues.
Fazeek firmographics
Firmographics- Name
- Fazeek
- Legal name
- Fazeek
- Website
- https://fazeek.com.au
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Fazeek is an Australian designer homewares brand selling hand-blown borosilicate glassware and proprietary home fragrance products via DTC e-commerce and wholesale, serving design-conscious consumers, gift buyers, and trade partners globally.
- Ownership category
- akta.pro rank
Fazeek industry classification
Industry- Product category
- Designer Homewares
- NAICS
- Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Tabletop, Dining Décor & Entertaining Accessories Retail (Centerpieces, Serveware Décor, Place Settings) (CRAIACAE)
- akta.pro secondary industries
- Candles, Home Fragrance & Diffusers Retail (CRAIACAC), Home Fragrance, Candles & Small Giftables Retail (CRALAJAN)
Keywords
Where Fazeek is headquartered
LocationHeadquarters
- HQ city
- Melbourne Street Station
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Fazeek business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure
Revenue model
- Direct E-commerce Sales: Fazeek generates revenue through direct-to-consumer sales via their online storefront at fazeek.com.au. Products are sold as one-time purchases with no subscription component. The company ships globally with free standard shipping for Australian orders over $150 AUD.
- Wholesale Distribution: Fazeek operates a wholesale program where retail partners and trade customers can stock their products. Interested parties contact [email protected] to establish a wholesale relationship. Wholesale orders are shipped via Australia Post with costs calculated per order based on weight, size, and destination.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Glassware accessories starting at $31-49 USD |
| Unit Pricing | Pay-as-you-go | Drinkware products ranging $79-$169 USD |
| Unit Pricing | Pay-as-you-go | Tabletop and decor items from $62-$238 USD |
| Unit Pricing | Pay-as-you-go | Fragrance products including candles, oils, and sprays |
| Subscription | Monthly | Gift cards available |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Fazeek product offering
Product offeringCore offering
Fazeek designs, makes, and sells hand-blown borosilicate glass homewares and proprietary home fragrance products (candles, incense cones, fragrance oils, interior sprays). The brand runs a direct-to-consumer e-commerce storefront at fazeek.com.au with global shipping, and supplements it with a wholesale program for retail boutiques, hospitality venues, and interior designers. Offerings span Drinkware, Fragrance, Tabletop, and Accessories categories organized into signature design collections.
Product overview
Fazeek is an Australian designer homewares brand offering handcrafted glassware and home fragrance products. The product portfolio includes four core categories: Fragrance (scented candles, incense, fragrance oils, and interior sprays), Drinkware (tumblers, wine glasses, coupes, carafes, and mugs), Tabletop (platters, bowls, utensils, serveware, and candles), and Accessories (reusable glass straws, spoons, and cocktail picks). All glassware is hand-crafted from high-quality borosilicate glass using techniques like hand-blowing. The brand organizes products into signature collections including Wave (signature wave design), Physique (Art Deco-inspired sculptural forms), Bloom (bubble detailing), Jewel (gem-like accents), Two Tone (color-block design), and GEO (geometric shapes). Products are designed for everyday entertaining and home decor, with emphasis on sustainable, reusable alternatives.
Differentiator
Problem solved
Functional benefit
Products and services
- Drinkware Collection Hand-blown borosilicate glass drinkware including tumblers, highball glasses, wine and champagne glasses, martini and cocktail glasses, coffee, matcha and tea mugs, carafes, jugs, and pitchers, available across multiple colorways and design collections.
- Fragrance Collection Home fragrance line including scented Wave Candles, charcoal incense cones, fragrance oils, and interior sprays in five signature scents (Kakadu Plum + Bush Cucumber, Teak + Neroli, Vetiver + Pink Peppercorn, Cedarwood + Saffron, Magnolia Leaf + Star Anise) sold individually and in bundles.
- Tabletop Collection Kitchen and tabletop products including platters and bowls, utensils, dessert ware, serveware, candles, candle holders, and vases for everyday entertaining and home decor.
- Accessories Bar and kitchen accessories including glass straws (Polka Dot Straws, Striped Straws), glass spoons (Polka Dot Spoons, Teaspoons), cocktail picks, and striped dinner candles.
- Vice Versa Carafe Hand-blown sculptural glass carafe with a sphere lid that can sit inside the mouth or base of the vessel, functioning as a serving jug and decorative piece.
- Polka Dot Straws Reusable borosilicate glass straws with playful polka dot decals, sold as a pack of 4 with a stainless steel cleaner as a sustainable alternative to disposable straws.
- Balance Vase Hand-blown cylindrical vase with an internal sphere and hand-cut holes for displaying flowers, herbs, or succulents, finished in a two-tone pink/green modernist form.
- Pearl Platter Decorative serving platter with a pearl-inspired design in various color combinations, suitable for entertaining and display or as a standalone decorative piece.
- Digital Gift Cards Digital gift cards sold on the Fazeek website that can be redeemed on the online store.
Companies that use Fazeek
Customer profileSegments4 records
Ideal customer profiles3 records
Fazeek technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Fazeek partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
Fazeek competitors and assessment
Company assessmentBroad incumbents
- HAY: Danish contemporary design brand producing a broad portfolio across furniture, lighting, and tabletop accessories. Overlaps with Fazeek on design-led dining, vases, and home accessories but at a much larger B2B/retail scale.
- Byredo: Premium Swedish fragrance house offering scented candles, incense, and home fragrance with a design-forward retail presence. Directly comparable to Fazeek's premium fragrance line and giftable positioning, though broader into personal fragrance.
- Ferm Living: Danish design brand offering a wide range of sculptural homewares, glassware, ceramics, and home fragrance. Comparable on design-led aesthetic and DTC + wholesale distribution model, though covering a much broader category set.
- Kartell: Italian design furniture and homeware manufacturer with a strong international wholesale footprint in glassware, vases, and decorative objects. Comparable aesthetic and category overlap, but at a substantially larger scale.
Direct peers
- Nude Glass: Contemporary glassware brand producing hand-crafted drinkware, decanters, and vases with sculptural design intent. Directly overlaps with Fazeek on the design-led glassware side of the portfolio.
- Maison Balzac: Sydney-based design brand offering hand-blown glassware, candles, incense, and home fragrance with a similar artisanal, sculptural DTC positioning. Directly overlaps Fazeek on product mix (drinkware + fragrance), Australian provenance, and design-led aesthetic.
- Tom Dixon: British designer brand renowned for sculptural glassware, decanters, and homeware with an emphasis on form and premium materials. Directly comparable on the sculptural glassware-plus-home-fragrance positioning Fazeek occupies, though at a much larger scale.
- Dinosaur Designs: Australian designer homewares brand producing sculptural resin and glass objects, platters, and decorative pieces. Comparable on design-forward positioning, Australian base, and emphasis on hand-crafted colourful sculptural pieces as home decor.
- Ichendorf: Italian glassmaker producing hand-blown borosilicate glassware and tabletop with sculptural forms. Comparable to Fazeek's hand-blown borosilicate glass construction and minimalist sculptural collections.
- Diptyque: Paris-based luxury fragrance brand known for scented candles, interior sprays, and home fragrance. Directly competes with Fazeek's fragrance collection and gift-shop positioning, though at a much larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat1 record
Key risks6 records
Key highlights7 records
Customer concentration
Fazeek social profiles
Digital presenceFazeek financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fazeek leadership team
Management profileNumber of profiles
Fazeek funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fazeek M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fazeek
What does Fazeek do?
Fazeek designs, makes, and sells hand-blown borosilicate glass homewares and proprietary home fragrance products (candles, incense cones, fragrance oils, interior sprays). The brand runs a direct-to-consumer e-commerce storefront at fazeek.com.au with global shipping, and supplements it with a wholesale program for retail boutiques, hospitality venues, and interior designers. Offerings span Drinkware, Fragrance, Tabletop, and Accessories categories organized into signature design collections.
Is Fazeek a public or private company?
Fazeek is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fazeek founded?
Fazeek was founded in 2017. It employs 1 to 10 people.
Where is Fazeek based?
Fazeek is headquartered in Melbourne Street Station, Australia, in the Oceania region.
How does Fazeek make money?
Two revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are wholesale Distribution.
Who are Fazeek's main competitors?
Broad incumbents on record are HAY, Byredo, Ferm Living and Kartell. Direct peers are Nude Glass, Maison Balzac, Tom Dixon, Dinosaur Designs, Ichendorf and Diptyque.
Does Fazeek have an API?
No public API is recorded for Fazeek.
What industry is Fazeek in?
Fazeek's product category is Designer Homewares. Its primary akta.pro industry code is CRAIACAE, Tabletop, Dining Décor & Entertaining Accessories Retail (Centerpieces, Serveware Décor, Place Settings), with a secondary code of CRAIACAC, Candles, Home Fragrance & Diffusers Retail. Its NAICS code is 449 and its SIC code is 5700.