Green Earth Ag & Turf

What Green Earth Ag & Turf does

Green Earth Ag & Turf LLC is a privately held U.S. wholesale distributor and formulator of organic products serving professional landscapers, farmers, indoor growers, certified arborists, and professional sports turf managers. Founded in 2004 by Joe Magazzi — a former biotech research scientist with a Master's in genetics from the University of Connecticut — the company operates from Branford, Connecticut, and distributes a catalog of approximately 172 SKUs spanning organic fertilizers (granular and liquid), probiotics and inoculants, biological pest and disease control products, nematicides, grass seed, animal repellents, and eco-friendly ice melters. Its proprietary offerings include turn-key organic and hybrid turf care programs proven over 15 years, the KitoCure chitosan-based nematicide (EPA 25(b) Exempt, NOP compliant), Quantum Growth probiotic products sourced via partnership with Ecological Laboratories, and the Evolution Grass Seed blend certified to A-List standards.

The company generates revenue primarily through wholesale B2B product sales gated behind a wholesale account registration process, with professional pricing tiers that are not publicly disclosed. A secondary direct-to-consumer channel operates through the wholly-owned sister site GrowItNaturally.com, serving residential homeowners. Distribution is U.S.-domestic only. Beyond product sales, the company provides technical consulting services including soil testing recommendations, program design, and ongoing agronomic support throughout the growing season. Marketing relies on the company website, email newsletter, social media (Facebook, YouTube), trade publication writing by the founder, and a wholesale-account lead generation funnel. The company maintains no public funding, no parent organization, and operates with a small named team across operations, warehouse, logistics, and advisory functions.

Name

Green Earth Ag & Turf

Legal name

Green Earth Ag & Turf LLC

Website

https://greenearthagandturf.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Organic Fertilizers & Turf Care Products

NAICS

Fertilizer and Compost Manufacturing (32531), Lawn and Garden Equipment and Supplies Retailers (4442), Compost Manufacturing (325315)

SIC

Agricultural Chemicals (2870), Agricultural Services (700), Wholesale-Farm Product Raw Materials (5150)

akta.pro primary industry

Turf & Ornamental Specialty Fertilizers (Golf, Sports Turf, Landscaping) (AFABACAM)

akta.pro secondary industries

Cover Crop Seed & Green Manure Inputs (AFABAKAH), Organic & Eco-Friendly Lawn Treatments (HSAIAGAH)

Keywords

• Organic fertilizer wholesale
• Turf management consulting
• Biological pest control
• Soil amendments
• Plant probiotics

Headquarters

HQ city

Branford

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Wholesale B2B Product Sales: Primary revenue stream from selling organic fertilizers, amendments, pest control products, and turf care solutions to professional landscapers, farmers, indoor growers, and turf managers at wholesale pricing. Requires account registration for professional pricing.
2. Retail E-commerce Sales: Direct-to-consumer sales through their main website and sister site GrowItNaturally.com for homeowners. Products sold in various sizes from small bags to bulk pallets.
3. Technical Consulting Services: Consulting support provided alongside products, including soil testing recommendations, program design, and ongoing technical support throughout the growing season.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Green Earth Ag & Turf is a wholesale distributor and formulator of organic fertilizers, soil amendments, biological pest and disease control products, and microbial probiotics for plants, turf, and trees. The company sells 172+ SKUs to professional landscapers, farmers, indoor growers, and sports turf managers, and provides turn-key organic and hybrid turf care programs supported by soil testing, program design, and ongoing technical consulting.

Product overview

Green Earth Ag & Turf is an organic fertilizer manufacturer and turf management consulting company offering a comprehensive portfolio of over 172 organic products for plants, turf, and trees. The product line is organized into distinct categories: Probiotics & Inoculants (including Quantum Growth and Microbe Life brands), Fertilizers & Amendments in both granular (PJC, Organic Approach, McGeary Organics) and liquid forms (Neptune's Harvest, FoxFarm), Worm Castings, Growth Enhancers, Weed Killers, Grub & Beetle Control (grubGONE!, beetleGONE!), Nematicides (KitoCure), Tick/Mosquito/Flea Control products, Ant/Bug/Slug Control (ANTIXX, Monterey Sluggo), Pest Insect Control (spinosad-based, neem oil, B.t. products), Disease Control/Fungicides (biological products like Actinovate AG, CEASE, copper-based products, sulfur), Evolution Grass Seed, Animal Repellents, Soil pH Control, Water pH Control & Dechlorinators, Stickers/Spreaders & Sterilizers, and Eco/Pet-Friendly Ice Melters. The company also offers turn-key organic and hybrid programs for turf maintenance, fertilization, weed control, grub control, and mosquito/tick control. Products are sold primarily to wholesale/professional customers with a sister consumer store at GrowItNaturally.com.

Differentiator

Problem solved

Functional benefit

Products and services

• KitoCure Natural Nematicide
• Quantum Growth Probiotics Line
• Evolution Grass Seed
• Granular Organic Fertilizers & Amendments
• Liquid Organic Fertilizers & Amendments
• Biological Grub & Beetle Control (grubGONE!, beetleGONE!)
• Tick, Mosquito & Flea Control Products
• Ant, Bug & Slug Control
• Organic Pest Insect Control Products
• Biological & Organic Disease Control / Fungicides
• Acoidal/Kumulus/Microthiol 80% Sulfur Fungicide
• Actinovate AG Biological Fungicide
• I Must Garden Animal Repellents
• Soil pH Control Amendments
• Water pH Control & Dechlorinators
• Stickers, Spreaders & Sterilizers
• Eco- & Pet-Friendly Ice Melters
• Turn-Key Organic & Hybrid Programs

Quantifiable outcome

• Double-digit business growth for nearly a decade reported by customer MowGreen LLC
• +2 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• GrowItNaturally.comcoreChannel Partner/ Reseller/ DistributorSister online store serving homeowners interested in organic home lawn and garden products. Homeowners can order the same professional-grade products for residential use through this separate platform.
• Ecological LaboratoriescoreTechnology or IntegrationManufacturer of Quantum Growth probiotics - the only company that has been producing biologicals for over 35 years. Technical advisor Aaron Sane is associated with Ecological Laboratories and helped develop Quantum Growth probiotics.
• Lancaster Ag ProductsminorStrategic or Co-development PartnerPartner through associate Mark Fulford who uses Lancaster Ag nutrients to develop custom blended, field-specific soil amendment recipes for organic and nutritionally focused farm operations.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Neptune's Harvest: Neptune's Harvest manufactures organic fish and seaweed-based liquid fertilizers and is carried by Green Earth. Comparable organic fertilizer brand with overlapping customers in professional and consumer turf/garden segments.
• Nature's Lawn & Garden: Nature's Lawn & Garden sells organic lawn care products and programs to homeowners and professionals. Comparable as an organic-focused lawn care brand competing for the same eco-conscious turf customers Green Earth targets.
• Arbico Organics: Arbico distributes organic and biological pest control products, beneficial insects, and fertilizers for agriculture, turf, and home use. Highly comparable as an organic biological-inputs distributor with both B2B and DTC channels.
• Espoma Company: Espoma is a long-established manufacturer of organic lawn and garden fertilizers (Bio-tone, Holly-tone, etc.), sold through retail and wholesale channels. Directly comparable as an organic fertilizer brand serving overlapping professional and consumer turf and garden customers.
• BioWorks: BioWorks manufactures biological pest control and plant health products (RootShield, CEASE, BotryStop) carried by Green Earth. Comparable as a supplier of biological/organic inputs into the same professional horticulture and turf channels.
• Down To Earth Distributors: Down To Earth distributes organic fertilizers, amendments, and soil products for professional and consumer markets, including their own branded line. Closely comparable business model of multi-brand organic input distribution with broad catalog and dual professional/retail channels.
• FoxFarm Soil & Fertilizer Company: FoxFarm is a leading organic fertilizer brand (Big Bloom, Grow Big, Tiger Bloom) carried by Green Earth, widely available in retail and garden centers. Comparable as an organic fertilizer brand competing in the same home and small-grower channel.

Emerging players

• SoilBiotics: SoilBiotics develops biological soil and crop inputs (including organic fertilizers and amendments) for professional agriculture and turf. Comparable as a science-driven biological inputs maker serving the same professional end markets.
• Purple Cow Organics: Purple Cow Organics produces organic compost, fertility, and biological crop products with a focus on soil health. Comparable niche organic input supplier with overlapping customers in regenerative and organic farming segments.
• Bonide Products: Bonide manufactures a broad line of organic and conventional pest control products (Captain Jack's, Sluggo, Neem Oil) carried by Green Earth. Comparable as an upstream supplier/peer with overlapping organic pest control SKUs and growing D2C distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PLbrCBK_8eMBYiFpNtmX0NM_W115-ZEG0O
• Facebookfacebook.com/greenearthag
• LinkedInlinkedin.com/company/green-earth-ag-and-turf

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Green Earth Ag & Turf