Got Tea
Got Tea is an Indian bubble tea café chain operating over 15 owned outlets across Delhi and Gurgaon, serving authentic Taiwanese bubble tea and Korean-inspired food to urban young adults and K-culture enthusiasts.
- Company typePrivate
- Founded2020
- HeadquartersNew Delhi, India
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Got Tea does
Got Tea is India's first specialist bubble tea brand, operating as a multi-outlet café chain under the legal entity THEGOT HOSPITALITY PRIVATE LIMITED (CIN: U15549HR2020PTC085935), registered in Haryana and headquartered in New Delhi. Founded in November 2020 by high school friends (YuSung, Armaan, Jo, and SuAh) who bonded over bubble tea while growing up in Mussoorie, the company opened its first outlet in Safdarjung Market, New Delhi during the COVID-19 pandemic and has since expanded to over 15 retail locations across Delhi and Gurgaon. The stated long-term objective is to scale to 40 stores across India by 2025 and add a central kitchen in Delhi.
Got Tea firmographics
Firmographics- Name
- Got Tea
- Legal name
- THEGOT HOSPITALITY PRIVATE LIMITED
- Website
- https://gottea.in
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Got Tea is an Indian bubble tea café chain operating over 15 owned outlets across Delhi and Gurgaon, serving authentic Taiwanese bubble tea and Korean-inspired food to urban young adults and K-culture enthusiasts.
- Ownership category
- akta.pro rank
Got Tea industry classification
Industry- Product category
- Bubble Tea Café
- NAICS
- Snack and Nonalcoholic Beverage Bars (722515), Coffee and Tea Manufacturing (311920)
- SIC
- Retail-Eating & Drinking Places (5810), Beverages (2080)
- akta.pro primary industry
- Bubble Tea (Boba) Shops (THAFAKAC)
- akta.pro secondary industry
- Tea (Leaf, Bagged, Instant, Concentrates) (CRADAHAE)
Keywords
Where Got Tea is headquartered
LocationHeadquarters
- HQ city
- New Delhi
- HQ country
- India
- HQ region
- Asia
Offices6 records
Markets served
Got Tea business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- In-store Beverage Sales: Core revenue from bubble tea drinks sold at cafes with 13+ flavors of bubble teas and 3 coffee flavors. Two sizes available (Regular and Large). Also offers customizable options with various toppings and milk alternatives.
- Food Items: Croffles (croissant + waffle), K-Toasts, Korean wraps, financiers (in-house baked tea cakes), and other snacks sold alongside beverages.
- DIY Bubble Tea Kits: Got at Home kits sold for INR 2,200 per kit, containing reusable glass tumbler, straws, flavor mixes, and tapioca pearls for making bubble tea at home. First-of-its-kind product in India.
- Merchandise: Branded merchandise including tote bags, sweatshirts, sticker packs, and reusable stainless steel boba straws sold both in-store and online.
- Delivery Comissions: Third-party delivery through Zomato and Swiggy platforms within 10-12 km radius from stores in Delhi and Gurgaon.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Regular and Large size bubble tea drinks |
| Unit Pricing | One time/ perpetual license | Got at Home DIY Bubble Tea Kit |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Got Tea product offering
Product offeringCore offering
Got Tea operates a chain of bubble tea cafés selling authentic Taiwanese-style bubble tea (13+ flavors), coffee beverages (3+ flavors), and Korean-inspired food items including K-Toasts, Korean Wraps, Croffles, and Financiers. The brand complements its café operations with branded merchandise and India's first DIY bubble tea kit (Got at Home) sold via its own e-commerce site for at-home preparation across India.
Product overview
Got Tea is a bubble tea café and modern Asian tea brand that has grown from a single outlet to a multi-location chain across India. The core offering centers on bubble tea (boba tea) with 13 flavors plus 3 coffee options, complemented by Korean-inspired food items including K-Toasts, Korean Wraps, Croffles, and Financiers. The company also offers a DIY 'Got at Home' bubble tea kit for home preparation, a dedicated Matcha sub-brand, and branded merchandise. Products are available through dine-in at over 15 outlets, delivery via Zomato and Swiggy (10-12km radius), and online ordering. Signature offerings include Royal Milk Tea, Caramel Brown (Brown Sugar Boba), Korean Banana Milk, and Peachy Oolong, with customization options for dairy-free alternatives and various toppings.
Differentiator
Problem solved
Functional benefit
Products and services
- Bubble Tea Menu Flagship beverage offering — cold milk beverages with tapioca pearls (boba), available in 13+ flavors including signature Caramel Brown (Brown Sugar Boba), Royal Milk Tea, Korean Banana Milk, and seasonal specials. Customizable with dairy-free alternatives (almond milk) and various toppings. Sold at cafés and via delivery.
- Coffee Menu Cold coffee beverages including Dolce Cold Coffee (nostalgic Indian cold coffee), Mocha Latte, Chocolate Milk, and other specialty coffee options. Available with optional Cold Foam topping. Sold at cafés and via delivery.
- K-Toasts Korean-style egg drop sandwiches served on eggless brioche buns. Available in Gochujang Chicken, Bulgogi Chicken, Gochujang Paneer, Bulgogi Paneer, Egg & Cheese, and Corn & Cheese flavors. Sold at cafés.
- Korean Wrap Series Savory Korean wraps available in Bulgogi Chicken, Gochujang Chicken (spicy), Bulgogi Paneer, and Gochujang Paneer (spicy) flavors. Dine-in only at cafés.
- Croffles
Companies that use Got Tea
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Got Tea technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Got Tea partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- AmorepacificcorePartnership with Amorepacific for #IGotTea campaign grand giveaway. Grand Prize Hamper included skincare products from Innisfree, Laneige, Sulwhasoo, and Etude brands worth ₹10,000+, Got Tea merchandise, and free drinks for 2 months. Two additional winners received Amorepacific hampers and free drinks for 1 month.
- Dots N SquaresminorCustomized shoe collaboration for Galleria Market store opening event in December 2022.
- Indonesian EmbassyminorGot Tea set up pop-up stall for Indonesian Mother's Day celebration on December 22, 2021. Drinks and croffles were served at the event. Embassy called them back for New Year's Eve celebration. Event was success leading to discussions about expanding partnerships with more South-East Asian embassies.
- Innisfree Khan MarketminorFirst bubble tea drop partnership held at Innisfree Khan Market location. Free bubble tea sampling event to introduce brand to new customers in strategic location.
- Bamboo HutminorCo-sharing arrangement with Bamboo Hut restaurant at B6 Safdarjung Market. Got Tea initially operated within Bamboo Hut's space before moving to own dedicated store. Amit (Bamboo Hut staff) later joined Got Tea operations team.
Scale indicators5 records
Recent moves10 records
Expansion highlights6 records
Got Tea competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Got Tea social profiles
Digital presenceGot Tea financial estimates
Financial estimateRevenue estimate
Valuation estimate
Got Tea leadership team
Management profileNumber of profiles
Profiles11 records
Got Tea funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Got Tea M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Got Tea
What does Got Tea do?
Got Tea operates a chain of bubble tea cafés selling authentic Taiwanese-style bubble tea (13+ flavors), coffee beverages (3+ flavors), and Korean-inspired food items including K-Toasts, Korean Wraps, Croffles, and Financiers. The brand complements its café operations with branded merchandise and India's first DIY bubble tea kit (Got at Home) sold via its own e-commerce site for at-home preparation across India.
Is Got Tea a public or private company?
Got Tea is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Got Tea founded?
Got Tea was founded in 2020. It employs 11 to 50 people.
Where is Got Tea based?
Got Tea is headquartered in New Delhi, India, in the Asia region.
How does Got Tea make money?
Five revenue lines are on record. In-store Beverage Sales are the primary driver. The others are food Items, DIY Bubble Tea Kits, merchandise and delivery Comissions.
Does Got Tea have an API?
No public API is recorded for Got Tea.
What industry is Got Tea in?
Got Tea's product category is Bubble Tea Café. Its primary akta.pro industry code is THAFAKAC, Bubble Tea (Boba) Shops, with a secondary code of CRADAHAE, Tea (Leaf, Bagged, Instant, Concentrates). Its NAICS code is 722515 and its SIC code is 5810.