Warta Poznań S.a.

Name

Warta Poznań S.a.

Legal name

Warta Poznań S.A.

Website

https://wartapoznan.pl

Company type

Private

Founded year

1912

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Professional Football Club / Sports Entertainment

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Team Sports Clubs (Football/Soccer, Basketball, Baseball, Hockey, Rugby, Cricket, etc.) (MPAKABAA)

akta.pro secondary industries

Team Sports Matches (Club & National) (MPAGAMAB), Team & Club Coaching (seasonal team coaching) (HSADAEAF)

Keywords

• Professional football club
• Youth football academy
• Football merchandise
• Corporate sponsorship
• Matchday entertainment

Headquarters

HQ city

Poznan

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain, Others

Revenue model

1. Matchday Revenue: Revenue from ticket sales for home matches at Stadion Warty Poznań during Betclic 2 Liga competitions and cup matches.
2. Merchandise Sales: Sales of club merchandise including match jerseys (279.99 PLN), hoodies (199.99 PLN), and other branded products through the club shop.
3. Sponsorship and Advertising: Revenue from strategic sponsors (TOTALbet, FOGO), business sponsors, academy sponsors, technical partners, and various partner arrangements.
4. Business Club Membership: Corporate membership fees from the Business Club (Klub Biznesu) which has over 60 member companies, providing networking and promotional benefits.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Warta Poznań S.A. operates a professional football club competing in Betclic 2 Liga (second tier of Polish football), offering live matchday entertainment at Stadion Warty Poznań. The club also runs a youth academy for player development, an amputee football team, an official merchandise shop, a corporate Business Club for sponsorship partners, and a charitable foundation supporting community initiatives.

Product overview

Warta Poznań S.A. is a professional Polish football club offering a multi-level sports ecosystem. The core offering is the first team competing in Betclic 2 Liga, complemented by Akademia Warty Poznań (youth academy with age groups from youngest to junior levels), Amp Futbol (amputee football team in Polish Amp Futbol Ekstraklasa), and Warta TV (video content platform on YouTube). The club also operates a retail store (Sklep Warty Poznań) for official merchandise, maintains Fundacja Warty Poznań for charitable activities, and runs Klub Biznesu as a business partnership program. The product portfolio centers on football as the primary service with supporting media, retail, foundation, and business membership services.

Differentiator

Problem solved

Functional benefit

Products and services

• Match Tickets (Bilety) Individual match tickets for home Betclic 2 Liga league games and cup matches at Stadion Warty Poznań, sold online via bilety.wartapoznan.pl and at stadium matchday sales points. Targeted at individual football fans and supporters.
• Season Tickets Annual subscription-based season tickets providing discounted access to all home Betclic 2 Liga matches throughout the season. Targeted at dedicated Warta Poznań supporters seeking year-round matchday access.
• Club Merchandise (Sklep Warty Poznań) Official Warta Poznań merchandise including match jerseys (279.99 PLN), hoodies (199.99 PLN), training apparel, and accessories sold via the official e-commerce shop sklep.wartapoznan.pl. Targeted at fans and supporters.
• Business Club Membership (Klub Biznesu) Annual corporate membership program offering tiered sponsorship packages (including Gold Package) with networking opportunities and promotional benefits. Targeted at local and regional businesses seeking brand association with Warta Poznań; currently has over 60 member companies.
• Akademia Warty Poznań (Youth Academy) Youth football academy providing structured training and development programs for children and teenagers across multiple age groups, from the youngest levels through junior and trampkarz categories, with dedicated coaching staff.

Quantifiable outcome

• Over 60 companies in Business Club

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core, flagship and minor.

• AWF Poznań (Academy of Physical Education in Poznań)coreStrategic or Co-development Partner · 19 June 2026Cooperation agreement signed on June 19, 2026 between Warta Poznań and AWF Poznań for joint development in sports education and training.
• TOTALbetflagshipOthersStrategic sponsor of Warta Poznań. TOTALbet is the main betting partner and sponsor displayed prominently on the website as the strategic sponsor.
• FOGOflagshipOthersStrategic sponsor of Warta Poznań. FOGO (fogo.pl) is displayed as a main sponsor of the club.
• TedGifted.comcoreOthersBusiness sponsor and premium academy sponsor. TedGifted.com supports both the main club and academy operations.
• Miasto PoznańcoreOthersCity of Poznań as a key sponsor and partner. The city supports the club as part of local sports development initiatives.
• ENEAflagshipOthersStrategic academy sponsor. ENEA supports the youth academy operations and development programs.
• Paliwa MikstolflagshipOthersStrategic academy sponsor supporting youth football development.
• Nike / R-GolcoreTechnology or IntegrationTechnical partner providing sports equipment and apparel. Nike is the equipment supplier through R-Gol distribution.
• Aliwoj TransminorOthersLogistics partner providing transportation services for the club.
• Medik24minorOthersMedical partner providing healthcare services and support.
• Koleje WielkopolskieminorOthersPremium academy sponsor. Regional railway operator supporting youth football.
• Smooth CateringminorOthersOfficial Nutrition Partner providing catering services.
• TVP3 PoznańminorOthersMedia partner providing broadcast coverage and media visibility.
• InMarketingminorGTM or Marketing PartnerMarketing partner providing marketing services and support.
• Klub Biznesu Members (60+ companies)coreOthersBusiness Club with over 60 member companies including Dan Rental, Odija/Ono Espresso, Wille Miejskie, Konsulting w Sporcie, Wojciechowski Bud, Patrick Pro, and others. Members receive networking and promotional benefits.
• Fundacja Schronisko dla Zwierząt w GajuminorOthersCharitable partnership with the animal shelter foundation. Warta Poznań supports animal adoption and shelter activities as part of community outreach.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Śląsk Wrocław: Śląsk Wrocław is a Polish professional football club competing in the Ekstraklasa and is named in Warta's 2026 pre-season friendly schedule. It is comparable as a mid-sized Polish professional club operating a similar mix of matchday, sponsorship, and academy revenues in a regional Polish market.
• Resovia Rzeszów: Resovia Rzeszów is a Polish professional football club that competes in Betclic 2 Liga and is named as a recent Warta Poznań league opponent. It is a direct peer for second-tier matchday, sponsorship, and academy operations within the same Polish league division.
• Lech Poznań: Lech Poznań is the other professional football club based in Poznań, competing in the Ekstraklasa. It is the most directly comparable peer because it shares the same city, regional supporter base, and Polish league system, and represents the dominant local rival for Warta's commercial and fan mindshare.
• Arka Gdynia: Arka Gdynia is a Polish professional football club that has competed across the Ekstraklasa and first division. It is comparable as a similarly sized professional Polish club with a strong regional identity, academy operations, and comparable sponsorship and matchday revenue mix.
• Pogoń Szczecin: Pogoń Szczecin is a Polish professional football club that frequently competes in the Ekstraklasa and the Polish Cup. It is a strong direct peer for Warta in terms of comparable regional supporter base, commercial model, and league positioning within the Polish football pyramid.
• Motor Lublin: Motor Lublin is a Polish professional football club that recently competed in Betclic 2 Liga and is named as Warta Poznań's pre-season friendly opponent for 2026. It is comparable as a direct second-tier rival operating in the same Polish professional football pyramid with similar sponsorship-driven economics.

Broad incumbents

• Raków Częstochowa: Raków Częstochowa is the reigning Polish champion and a top-tier Ekstraklasa club. It is comparable as a benchmark for how a recently promoted Polish club can scale commercial revenue, sponsorship depth, and fan base at the top of the pyramid.
• Legia Warszawa: Legia Warszawa is Poland's most successful and best-resourced professional football club and a perennial Ekstraklasa participant. It is a broad incumbent benchmark for tier-1 commercial scale, sponsorship pricing, and matchday operations within Polish professional football.
• Wisła Kraków: Wisła Kraków is one of Poland's most historic football clubs with a large traditional fan base. It is a comparable heritage brand in Polish professional football and a relevant reference point for sponsorship monetization and matchday demand at the top tier.
• Górnik Zabrze: Górnik Zabrze is a long-established Polish football club with a strong regional identity in Silesia. It is comparable as a heritage-driven Polish professional club that competes for Ekstraklasa positioning and operates a similar mix of matchday, sponsorship, and merchandise revenue.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/WartaPoznan
• YouTubeyoutube.com/user/WartaPoznanTV
• Facebookfacebook.com/wartapoznan
• LinkedInlinkedin.com/company/warta-pozna-
• Instagraminstagram.com/warta.poznan
• TikToktiktok.com/@warta.poznan

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Warta Poznań S.a.