2Gather

What 2Gather does

2Gather (legal entity 2Gather Auburn Hills Elegant Event Venue, LLC) operates a 10,000-square-foot elegant event venue at 3391 Cross Creek Parkway in Auburn Hills, Michigan, approximately 30 miles north of Detroit. The company, founded around 2021 by owner Kim McMillan after taking over a former Noah's Event Venue facility, hosts weddings, corporate events, special celebrations, and memorial gatherings for up to 225 guests across a Bridal Suite, Groom's Suite, Chapel with outdoor arbor, and Large Ballroom with bistro-lit patio.

The core technology stack is modest and service-oriented rather than platform-oriented: a customer portal for secure payments and event detail storage, 3D floorplan creation software for visualizing event layouts, on-site audio-visual equipment, and Calendly-integrated virtual tour scheduling. The differentiator is an open-vendor policy that lets clients bring their own caterers, bartenders, florists, DJs, and photographers (with certificate-of-insurance requirements), supplemented by a curated Rock Star Vendor List of 15+ preferred partners across catering, mobile bars, photography, and videography. The proprietary planning offering is the 2Gather Dream Team Planning Process, which assigns Day of Facilities Managers and Venue Detail Specialists to handle timelines, vendor coordination, and unlimited client communication throughout the multi-month planning cycle.

The business model is direct-to-consumer, event-driven, and one-time-purchase per customer. Revenue comes from tiered venue rental packages — Minimal Chic ($6,200-$8,350), Romantic Elegance ($9,300-$12,500), and Modern Glam ($10,300-$13,500) for 2026/2027 — plus Small Event ($2,500-$3,900), Corporate (from $3,200), and Special Event ($5,500-$7,000) packages, with enhancement add-ons (extra hours, decor, rehearsal coordination, day-of coordination) layered on top. Bookings require a 30% initial deposit for events booked more than 90 days out, with the balance paid in installments. Go-to-market relies on marketplace listings (WeddingWire, The Knot, Zola), Google Business Profile, Instagram, and a content blog, converting through Calendly-scheduled virtual and in-person tours and personalized proposals.

Name

2Gather

Legal name

2Gather Auburn Hills Elegant Event Venue

Website

https://2gathermore.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

2Gather operates a 10,000-square-foot elegant event venue in Auburn Hills, Michigan, hosting weddings, corporate events, celebrations, and memorial gatherings for up to 225 Metro Detroit-area guests via tiered packages and an open-vendor policy.

Ownership category

akta.pro rank

Product category

Event Venue Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Multipurpose Event Center Operations (Civic Centers, Community Event Complexes) (MPAGALAE)

akta.pro secondary industries

Venue Food, Beverage & Hospitality Operations (Concessions, Catering, Premium Seating) (MPAGALAN), VIP, Hospitality & Premium Experiences (MPAGAAAK)

Keywords

• Event venue rentals
• Wedding venue
• Corporate event space
• Private celebrations
• Banquet hall

Headquarters

HQ city

Auburn Hills

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Venue Rental Packages: Tiered wedding and event packages ranging from ceremony-only to comprehensive all-day venue access with planning support. Revenue generated through upfront booking payments (30% initial payment) with future payment installments.
2. Event Enhancements: Optional add-ons including additional hours, decor packages, linens, bridal packages, rehearsal coordination, and day-of coordination services
3. Corporate Event Services: Professional meeting spaces for corporate retreats, conferences, seminars, and board meetings with state-of-the-art audio-visual capabilities

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

2Gather operates a 10,000-square-foot event venue in Auburn Hills, Michigan, providing rental space for weddings, corporate events, special celebrations, and celebrations of life for up to 225 guests. The venue follows an open-vendor policy, allowing clients to supply their own catering, décor, photography, and entertainment services rather than being restricted to in-house vendors.

Product overview

2Gather is an elegant event venue offering multiple wedding and special event packages. The core offering consists of Wedding Package Collections (Minimal Chic, Romantic Elegance, Modern Glam tiers), Small Event Package, Corporate Events, Special Event Packages, and Celebration of Life services. The venue operates on an open vendor policy allowing clients to bring outside vendors or use preferred partners. Value-added services include the Dream Team Planning Process with dedicated specialists, Decor Enhancements (chandeliers, draping, lighting options), and Enhancement Services (extra hours, photography, day-of coordination). The venue accommodates up to 225 guests across 10,000 square feet with Bridal Suite, Groom's Suite, Ceremony Room, Ballroom, and Catering Prep Space.

Differentiator

Problem solved

Functional benefit

Products and services

• Wedding Venue Rental Rental of 2Gather's 10,000-square-foot indoor/outdoor event space in Auburn Hills, Michigan for wedding ceremonies and receptions accommodating up to 225 guests, with an open-vendor policy allowing client-supplied catering, décor, photography, and entertainment.
• Corporate Event Venue Rental Rental of 2Gather's Auburn Hills venue for corporate functions such as holiday parties, team-building events, retirement celebrations, and business gatherings, with flexible setup and open-vendor accommodations.
• Private Celebration Venue Rental Rental of 2Gather's event space for private celebrations including birthdays, anniversaries, baby showers, and other milestone gatherings, with capacity for up to 225 guests and flexible vendor policies.
• Celebration of Life Venue Rental

Quantifiable outcome

• 350+ attendees and 35 vendors attracted to annual Wedding Expo
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and preferred.

• Chowhound GourmetcoreOthersRecommended catering vendor with contact [email protected] and phone (734) 837-3668. Part of the Rock Star Vendor List recommended by past clients.
• Kristina's CateringcoreOthersRecommended catering vendor with contact [email protected] and phone (586) 634-8542. Part of the Rock Star Vendor List recommended by past clients.
• Celebrity CateringcoreOthersRecommended catering vendor with contact [email protected] and phone (248) 817-6880.
• Miss MixologycoreOthersRecommended alcohol service provider with contact [email protected] and phone (248) 941-4026. Part of the Rock Star Vendor List.
• Detroit on the RockscoreOthersRecommended mobile bar service with contact [email protected] and phone 248-497-2374. Part of the Rock Star Vendor List.
• Great Lakes Mobile Bar ServicescoreOthersRecommended mobile bar service with contact [email protected] and phone 313-920-7568. Part of the Rock Star Vendor List.
• Mike Staff ProductionspreferredOthersFeatured wedding videographer with portfolio videos on the venue's video page. Contact www.mikestaff.com.
• Tri foot ProductionspreferredOthersFeatured wedding videographer with multiple portfolio videos on the venue's video page. Contact www.trifoot.com.
• Penny Ralene PhotographypreferredOthersFeatured wedding photographer with multiple featured weddings on the venue's photo page. Contact www.pennyralenephotography.com.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Detroit Marriott at the Renaissance Center: Large hotel and event venue in downtown Detroit offering weddings, corporate events, and galas. Operates at broader scale with lodging attached, competing for premium Metro Detroit event bookings.
• The Westin Book Cadillac Detroit: Historic downtown Detroit hotel with extensive ballroom and event space hosting weddings, corporate events, and galas. A larger incumbent competing for premium Metro Detroit bookings.

Direct peers

• VistaTech Center at Schoolcraft College: Event and conference venue in Livonia, MI offering comparable wedding, corporate, and social event packages in the same Southeast Michigan market.
• The Henry Hotel: Upscale full-service hotel and event venue in Dearborn, MI hosting weddings, corporate events, and galas in the Metro Detroit area. Comparable premium positioning and event package structure.
• Laurel Manor Banquet & Conference Center: Long-established Metro Detroit banquet and wedding venue in Livonia, MI. Directly comparable in offering tiered wedding packages, corporate event space, and a comparable guest capacity in Southeast Michigan.
• The Inn at St. John's: Conference, wedding, and event venue in Plymouth, MI with comparable indoor ballroom capacity and corporate event packages. Same Metro Detroit geographic market and similar tiered package structure.
• Royal Park Hotel: Independent hotel and event venue in Rochester, MI (adjacent to Auburn Hills). Comparable wedding and corporate event packages with on-site ballroom space in the same Metro Detroit submarket.
• The Palazzo Grande: Upscale Italian-inspired event venue in Shelby Township, MI. Comparable in operating premium wedding and corporate packages, large ballroom capacity, and Metro Detroit regional market positioning.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/2gathermore
• Instagraminstagram.com/2gathermore
• Facebookfacebook.com/2GatherMore
• LinkedInlinkedin.com/company/2gathermore

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 2Gather