Unfun

What Unfun does

Unfun (legally unfun GbR) is a privately held design studio founded in 2011 in Nuremberg, Germany, now headquartered in Berlin with a secondary studio in New York City. The studio was founded by three designers — Michael Seibert, Simon Niedermeier, and Wolfgang Schöffel — and expanded in 2018 by teaming up with NYC-based Creative Director Cecilia Azcarate, providing transatlantic creative direction. Unfun provides creative communications services including branding, animation, spatial design, communication design, typedesign, and campaign creation for enterprise clients across music/streaming (Spotify, Travis Scott, Gunna), fashion/apparel (Adidas Originals, Adidas Training), and luxury/travel (Rimowa), among other brands and cultural clients.

The studio's core offering is multi-disciplinary creative work delivered as project-based professional services — including brand identity, campaign concepts, animations, and bespoke spatial/experiential installations (e.g., Adidas Originals SS19 Sell-In event covering 3,800 sqm; Rimowa Ginza flagship opening with the 'UN-GRAVITY' concept). There is no software product, mobile app, public API, or proprietary platform; output is human creative labor rather than technology product. The studio has no funding rounds, no parent company, no subsidiaries, and no disclosed patents.

Unfun generates revenue through direct client engagement on a project-quote basis, with no publicly disclosed pricing. Customer acquisition relies on portfolio reputation, direct outreach, and creative-industry network referrals rather than formalized sales or marketing channels; the only documented marketing channel is an Instagram account (@unfun_studio). The business is operated as a German civil-law partnership (GbR) with three named Gesellschafter (shareholders/partners), holds a German VAT ID (DE298628536), and maintains GDPR-compliant privacy practices. Headcount is stated in the 1–10 range, and no revenue figures have been disclosed.

Name

Unfun

Legal name

unfun GbR

Website

https://unfun.de

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Unfun is a Berlin- and New York-based design studio founded in 2011 that provides branding, animation, spatial design, and campaign creation for enterprise clients across music, fashion, and luxury sectors.

Ownership category

akta.pro rank

Headquarters

HQ city

Nürnberg

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Others

Revenue model

1. Creative Services: Design studio providing creative services including branding, animation, spatial design, campaign creation, and communication design for brands. Revenue generated through project-based professional services engagements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Unfun is a multi-disciplinary design studio that creates communications for brands, designing and building campaigns, experiences, and environments. The studio's services span branding, animation, communication design, spatial design, typedesign, book design, and campaign creation for major clients in music, fashion, luxury, and art sectors.

Product overview

Unfun is a creative design studio that provides communications, branding, and campaign services for brands. The studio creates campaigns, experiences, and environments that drive business. Their services span across branding, animation, communication, artwork, digital design, spatial design, typedesign, and book design. The studio works with clients across music (Spotify, artists like Gunna, Travis Scott), fashion (Adidas Originals, Adidas Training, Rimowa), and various other brands and artists. This is a service-based creative agency rather than a product company with commercial software offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding and Identity Design Creation of brand identities, visual systems, and communication design for brands across digital and print media. Includes self-branding work and identity development for cultural and commercial clients.

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Cecilia AzcaratecoreStrategic or Co-development Partner · 1 January 2018NYC-based Creative Director who teamed up with unfun in 2018. Long-term collaborator who provides Global Creative Direction for major projects including Spotify Rap Caviar Pantheon statue exhibition and other significant works. Located in New York City.

Scale indicators2 records

Recent moves3 records

Expansion highlights3 records

Direct peers

• Studio Dumbar: Dutch design studio producing brand identity, motion and spatial work for cultural and commercial clients. Similar multi-disciplinary boutique scale and brand-led creative-services model.
• Mast: Brooklyn-based design and brand studio focused on identity, motion and digital for cultural and commercial clients. Tight match in scale, geography (NYC) and multi-disciplinary creative-services approach.
• Koto: London-based branding and design studio serving global brands across identity, motion and digital. Comparable small-to-mid boutique serving premium brand clients with integrated identity work.
• Made Thought: London-based design and branding studio working across identity, packaging, digital and spatial design for premium consumer brands. Similar multi-disciplinary boutique creative-services profile.
• Bureau Borsche: Munich-based design studio with comparable scope across identity, environmental graphics, and editorial design for cultural and brand clients. Direct comparable in size, German base, and multi-disciplinary creative-services model.
• Manual: San Francisco-based design and branding studio serving technology and consumer brands across identity, motion and digital. Comparable small boutique studio serving brand-side creative needs.
• Sagmeister Inc. NYC-based design studio known for branding, identity and installation work for cultural and commercial clients. Closely comparable small-studio reputation model with cross-over between identity and spatial design.

Broad incumbents

• Pentagram: Global design partnership producing identity, environmental graphics and editorial design for the largest cultural and brand clients. Overlaps with Unfun in identity and brand communications but operates as a much larger multi-partner incumbent.

Emerging players

• Universal Everything: UK-based art and design studio creating motion, immersive and brand-experience work for cultural and commercial clients. Significant overlap with Unfun's animation and experiential offerings for prestige brands.

Regional players

• Anagrama: Mexico-based branding and design studio working across identity and digital for brand clients. Comparable boutique identity-and-branding model but primarily serving Latin American markets rather than Unfun's EU/US footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/unfun_studio
• Xx.com/buero_unfun
• Facebookfacebook.com/buerounfun
• LinkedInlinkedin.com/company/unfun

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Unfun