What All Tickets does

All Tickets Inc. is a privately held group ticket and travel agency founded in 1980 and headquartered in the New York City area (Fort Lee, NJ), fully licensed by the State of New York. The company specializes in selling group discount tickets to Broadway and Off-Broadway productions across the 41 theatres of NYC's Theater District, with group minimums typically set at 8-10 people. Beyond core ticketing, the firm coordinates ancillary group travel services including hotel reservations, restaurant bookings, motor coach transportation, and NYC sightseeing attractions, positioning itself as a single-vendor coordinator for group organizers.

The business operates primarily through a sales-led GTM motion: group ticket agents handle bookings via a 1-800 number and the company's Broadway TIX website platform, targeting schools, tour operators, and corporate group planners. All Tickets also runs an educational vertical in partnership with Stage Door Workshops, offering theatrical seminars, backstage tours, talkbacks, and study guides — packaged under the 'Accessing Broadway' sub-brand. The technology stack is described explicitly as non-proprietary and the firm is positioned as a service business rather than a software company.

The revenue model is transaction-based: All Tickets earns commissions on group ticket sales for Broadway and Off-Broadway shows, plus negotiated-rate markups on hotel, restaurant, attraction, and transportation bookings. Pricing is quote-based and varies by show, date, and group size. Operating geographies are restricted to New York City, with no disclosed international footprint, no outside funding, no M&A activity, and a headcount of 1-10 employees. The company maintains marketing presence through its website, email newsletter, and social channels including Facebook, YouTube, Vimeo, Pinterest, and Bluesky.

Name

All Tickets

Legal name

All Tickets Inc.

Website

https://allticketsinc.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

1–10 employees

Short description

All Tickets Inc. is a New York-licensed group ticket agency, founded in 1980, that sells group discount Broadway and Off-Broadway tickets bundled with hotel, restaurant, attraction, and motor coach bookings for schools, tour operators, and corporate group planners visiting NYC.

Ownership category

akta.pro rank

Product category

Group Ticketing and Travel Agency

NAICS

Tour Operators (561520)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Theater & Performing Arts Ticketing (HSACALAC)

akta.pro secondary industries

Group Sales & Corporate Ticketing (HSACALAM), Event Marketing, Ticketing & Registration Management (HSACAAAM)

Keywords

• Group ticket sales
• Broadway group discounts
• Group travel agency
• Theatre ticketing services
• Educational theatre workshops

Headquarters

HQ city

Fort Lee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Group Ticket Sales Commission: The company receives commissions on group ticket sales for Broadway and Off-Broadway shows. Additional revenue comes from booking hotels, restaurants, and other experiences for groups at negotiated rates.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

All Tickets Inc. is a group discount ticketing and travel agency for New York City, selling Broadway and Off-Broadway theatre tickets at group rates (minimums of 8-10 people) across all 41 Broadway theatres. The agency also books NYC attractions, hotels, restaurants, motor coach transportation, and educational theatre workshops, coordinated as bundled group trip services via phone and the company's website.

Product overview

All Tickets is a group travel and event ticketing platform specializing in Broadway and Off-Broadway theatre ticket sales since 1980. The company operates as a single unified service offering group discount tickets for New York City shows and attractions. The core product is Broadway/Off-Broadway group ticket sales, supported by complementary services including hotel bookings, restaurant reservations, motor coach transportation, and educational theatre workshops. The company also offers a partnership program with Stage Door Workshops called 'Accessing Broadway' for enhanced theatrical education experiences. All services are coordinated through their website and phone booking (1-800-922-0716).

Differentiator

Problem solved

Functional benefit

Brands

• Broadway TIX: A one-of-a-kind Broadway ticket platform for researching shows, group prices, and availability.
• Stage Door Workshops

Products and services

• Group Broadway & Off-Broadway Tickets Group discount ticket sales for Broadway and Off-Broadway theatre productions in New York City, with group minimums as low as 8-10 tickets and access to shows across 41 Broadway theatres in NYC's Theater District.
• NYC Area Attractions Tickets Discount tickets and group booking for New York City attractions including museums, tours, monuments, and sightseeing experiences.
• Hotel Booking Services Group hotel reservation services offering reduced rates at hotels in New York City for group travelers, including upscale, budget, and landmark accommodations.
• Restaurant Reservations Dining reservation services providing access to restaurants across various cuisines in New York City, including steakhouses, Italian bistros, and fine French establishments.
• Motor Coach Transportation Group transportation services featuring luxury coach buses and standard tour buses for safe and comfortable group travel in New York City.
• Educational Theatre Experiences & Workshops Theatrical educational encounters including backstage tours, professional theatre seminars, acting workshops, dance instruction, vocal training, and study guides for student and educational groups.
• Accessing Broadway (Stage Door Workshops Partnership Program)

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Stage Door WorkshopscoreStrategic or Co-development PartnerAll Tickets, Inc. and Stage Door Workshops have joined together to offer educational experiences including theatre seminars, backstage tours, after-performance talkbacks, and study guides designed to heighten enjoyment and understanding of the Broadway experience.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Road Scholar: Educational travel organization for adult learners and student groups. While broader than Broadway specifically, it books group NYC theatre experiences as part of educational itineraries, overlapping with All Tickets' student group and Stage Door Workshops partnerships.

Regional players

• NYC Tourism + Conventions: Official NYC destination marketing organization that connects group travel organizers with Broadway and NYC attraction partners. While not a ticketing agency, it channels group demand that All Tickets also serves, making it an adjacent competitor for group-organizer mindshare.
• City Experiences (Hornblower): Operator of NYC sightseeing cruises, tours, and attractions. Competes with All Tickets' tours and attractions offering and motor coach add-on, and targets a similar group travel customer for NYC experiences.

Others

• Group Tour Media: Trade publication and lead-generation platform for the group tour industry. It does not sell tickets directly but represents the same group travel buyer persona (tour operators, schools, organizations) that All Tickets targets, making it useful as a channel-level comparator.

Direct peers

• TodayTix: Mobile-first Broadway and Off-Broadway ticketing platform offering discounted last-minute tickets. While not exclusively group-focused, it competes for the same NYC theatre patron base and offers discounted Broadway inventory that overlaps with All Tickets' offering.
• Telecharge: Primary ticketing service for Shubert Organization and Jujamcyn theatres on Broadway. Sells directly to consumers and groups for the majority of Broadway shows, making it both a channel competitor and a supplier of group inventory to All Tickets.
• TheaterMania: Broadway and Off-Broadway ticketing platform with editorial content and discount offers. Serves the same audience of Broadway ticket buyers and offers similar group/organization resources, positioning it as a direct competitor in the ticketing layer.
• Broadway Inbound: Disney's Broadway group sales division, the largest direct competitor for group Broadway ticket bookings. Offers comparable packages including hotels, restaurants, and attractions to group organizers, making it the closest functional peer to All Tickets' group travel business.
• Broadway.com: Broadway-focused ticketing and content platform selling tickets to individual and group buyers. Competes directly with All Tickets for online Broadway ticket sales, particularly for the off-Broadway and tourist audience.

Broad incumbents

• Ticketmaster: Largest global ticketing platform and primary ticketer for many Broadway productions. Operates as a broad incumbent in live event ticketing with overlapping Broadway inventory, though it does not specialize in the group travel bundle that All Tickets offers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/allticketsinc
• Facebookfacebook.com/alltickets
• Pinterestpinterest.com/alltickets
• LinkedInlinkedin.com/company/all-tickets

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about All Tickets