91interactive

What 91interactive does

91interactive GmbH is a Filderstadt-based German custom software development firm founded in 2016 by Kai Kurfess and Ruben Müller. Operating with a team of 1–10, the company designs and builds bespoke web applications, mobile apps (native and cross-platform via Flutter), interactive AR/VR experiences, and mobile games for mid-market and enterprise clients. Its underlying technology stack combines Vue.js, Laravel, Tailwind CSS, Three.js, and Flutter, supporting both browser-deployed applications and native iOS/Android delivery.

The firm has productized two proprietary assets over its 8+ year history: the SPARK methodology (a software planning and requirements framework blending Google Innovation Labs techniques with practitioner input) and the 3PLEX platform (a B2B configurator enabling 2D/3D product visualization, real-time pricing, CAD export, and ERP integration for modular/variant-rich products). Notable client deployments include the Schnaithmann EasyGo transfer-system configurator, the Festo Motion Cube Configurator, and the _intablo SaaS for public-sector maintenance and inspection. The beeactive edutainment mobile app, built in partnership with Bienenforschung Würzburg e.V., applies computer-vision plant identification and won App of the Month 2021.

The business operates a hybrid revenue model spanning fixed-price professional services engagements (€10K–€250K per project), recurring SaaS subscriptions (_intablo), and platform licensing (3PLEX via 3plex.online). GTM is sales-led with free 60-minute expert consultations, augmented by content marketing through an extensive SEO-driven knowledge base and self-service PLG for the 3PLEX platform. Customers span manufacturing automation, public-sector water management, education, citizen science, climbing sports, and drug research, with primary geographic concentration in the DACH region.

Name

91interactive

Legal name

91interactive GmbH

Website

https://91interactive.de

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

91interactive GmbH is a Filderstadt-based German custom software firm building web, mobile, AR/VR applications, and B2B 3D configurators for mid-market and enterprise clients in manufacturing, public-sector, and education using proprietary platforms 3PLEX and SPARK.

Ownership category

akta.pro rank

Product category

Custom Software Development

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151), Software Publishers (5132)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)

akta.pro primary industry

Immersive/Interactive Animation (AR/VR/Real-Time) (MPAHACAN)

akta.pro secondary industries

Rendering, Graphics & Simulation Middleware (MPAFAFAB), Simulation, Scenario & Serious Games Design (EDAGAKAH)

Keywords

• Custom software development
• Mobile app development
• 3D product configurators
• Web application development
• Augmented reality development

Headquarters

HQ city

Filderstadt

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Custom Software Development Services: Bespoke software development for web applications, mobile apps, and interactive solutions. Project-based engagements with fixed pricing model mentioned.
2. SaaS Platform (intablo): Performant SaaS solution for maintenance and inspection, deployed in public sector and water management. Subscription-based model.
3. 3PLEX Platform Licensing: Licensing of 3PLEX configurator platform for B2B sales automation, including Self-Service platforms and Sales efficiency tools.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

91interactive is a German custom software studio that designs, develops, and ships bespoke web applications, mobile apps (iOS/Android via Flutter), interactive AR/VR experiences, and mobile games for B2B clients. On top of project work it productizes its own platforms — 3PLEX for 2D/3D B2B sales configurators and _intablo as a maintenance/inspection SaaS — and licenses its proprietary SPARK development methodology.

Product overview

91interactive is a German custom software development company offering a portfolio of digital products and services. Their core offerings include Custom Software Solutions, Mobile Apps (iOS/Android), Web Applications, Interactive Apps & AR/VR, and Mobile Games. The company has developed proprietary platforms including 3PLEX (a B2B configurator platform for product visualization and sales), and SPARK (their digital product development methodology). Their portfolio includes notable projects like _intablo (maintenance/inspection SaaS), beeactive (edutainment gaming app), and various industry configurators (EasyGo, Festo Motion Cube). The company also provides sub-products for specific verticals including 3VIZ (3D authoring), VELS (climbing gym management), and IDEAL (research applications).

Differentiator

Problem solved

Functional benefit

Brands

• 3PLEX: A collaborative platform for presenting and reviewing 3D assets directly in the web browser, designed for B2B sales configuration needs.

Products and services

• Custom Software Solutions (Softwarelösungen) Bespoke, individually developed software solutions tailored to specific business requirements, processes, and workflows. Covers enterprise software, web apps, and mobile apps for B2B clients.
• Mobile Apps Native and cross-platform mobile applications for iOS and Android, built using Flutter and other frameworks; spans business apps, consumer apps, and mobile games for B2B clients.
• Web Applications (Webanwendungen) Performant browser-based web applications running without installation, built using Vue.js, Laravel, Tailwind CSS, and modern web technologies for B2B clients.
• Interactive Apps & AR/VR Immersive applications using Augmented Reality (AR) and Virtual Reality (VR) for training, visualization, and interactive experiences for B2B clients.
• Mobile Games Mobile game development for iOS and Android, including edutainment games and casual gaming applications.
• 3PLEX Proprietary B2B sales platform for product configurators enabling 2D/3D visualization, real-time pricing, CAD export, and ERP integration for modular or variant-rich industrial products; deployed for clients including Schnaithmann and Festo.
• SPARK (Software Planning and Requirements Kit) Proprietary digital product development methodology that helps founders and entrepreneurs define product ideas, capture requirements, produce realistic timelines/budgets, and execute software efficiently.
• _intablo SaaS solution for maintenance and inspection of buildings and public facilities; features time tracking, to-do lists, notes and evaluations, delivered as web and mobile deployment for the public sector and water management.
• beeactive Edutainment mobile app combining Pokémon GO-style gameplay with biodiversity education; players photograph real plants which AI identifies and rates for pollen/nectar value, contributing to citizen science.
• 3VIZ 3D asset authoring tool for browser-based review and presentation of 3D content, supporting the 3PLEX configurator pipeline.

Quantifiable outcome

• Sales teams can become up to 70% more effective with 3PLEX configurator
• +1 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Schnaithmann Maschinenbau GmbHcoreStrategic or Co-development PartnerLong-term partnership for developing EasyGo online configurator for transfer systems. Includes ERP integration, automatic quote generation, and CAD export functionality.
• _intablo / GELIWAH GmbHcoreStrategic or Co-development PartnerSuccessful app revival partnership - modernized maintenance and inspection SaaS platform for public sector and water management applications.
• beeactive / Bienenforschung Würzburg e.V.coreStrategic or Co-development PartnerOngoing professional collaboration developing edutainment app combining gaming with biodiversity education. Multiple awards received.
• FestocoreStrategic or Co-development PartnerPartnership for developing Motion Cube Configurator powered by 3PLEX platform for industrial automation products.
• Digital Building SolutionsminorStrategic or Co-development PartnerPartner for digital building solutions using 3PLEX platform technology.
• PH LudwigsburgminorStrategic or Co-development PartnerEducational institution partnership for research and development projects.
• Hochschule CoburgminorStrategic or Co-development PartnerUniversity partnership for research collaboration.
• Hochschule EsslingenminorStrategic or Co-development PartnerUniversity partnership for research collaboration.
• Hochschule MagdeburgminorStrategic or Co-development PartnerUniversity partnership for research collaboration.
• ProwinminorStrategic or Co-development PartnerPartner company for software development projects.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Centigrade: German UX/design and software agency focused on user experience, product design and custom digital solutions. Comparable as a small-to-mid German design-led software house with similar enterprise and public-sector clients.
• Tacton: Swedish-headquartered (with German operations) product configurator and CPQ vendor serving industrial manufacturers. Directly comparable to 91interactive's 3PLEX configurator platform in target customers and use case (variant-rich B2B sales configuration, ERP integration).
• PRODYNA: German IT consultancy building custom web and cloud applications for mid-market and enterprise clients. Comparable in service model (custom development), German roots and focus on modern web architectures and integrations.
• TWT Digital Group: German full-service digital agency delivering web platforms, mobile apps and digital products for mid-market and enterprise clients. Comparable in custom development, cross-platform delivery and DACH-centric go-to-market.
• Neofonie: Berlin-based German custom software and digital agency building web apps, mobile apps and AI-driven products for enterprise clients. Comparable as a similarly scoped German digital product house competing for the same Mittelstand custom-build budgets.
• denkwerk: Cologne-based digital agency offering strategy, design and custom software development for B2B clients. Closely comparable in service mix (custom web/mobile builds, UX/UI design) and DACH enterprise customer profile.
• DriveWorks: UK-based product configurator software vendor (now part of SolidWorks/Dassault ecosystem) enabling automated 2D/3D sales configuration for manufacturers. Comparable to 3PLEX as a productized configurator platform for industrial OEMs.

Regional players

• InnoGames: Hamburg-based German mobile/online game developer and publisher. Comparable as a Germany-based interactive entertainment and mobile game developer; serves as a regional reference for talent and ecosystem rather than direct product competition.

Broad incumbents

• Valtech: Global digital agency with German roots delivering strategy, technology and custom digital experiences for enterprise clients. Comparable as a much larger incumbent competing for the same DACH custom-build and digital transformation RFPs.
• Neocom (now part of WPP/MIT): Mid-sized German digital agency (historically part of WPP) focused on custom digital products and platforms for enterprise clients. Comparable as a regional incumbent competing for DACH custom software and digital transformation work.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/91interactive
• LinkedInlinkedin.com/company/91interactive

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 91interactive