Master Oil

What Master Oil does

Master Oil, operating under the legal entity Pakistan Lubricants (Pvt.) Ltd, is a Karachi-headquartered lubricant manufacturer and distributor founded in 1966-67 by Mr. Ghiasuddin Ahmed. The company blends and sells lubricating oils and greases for automotive (passenger car, motorcycle, commercial vehicle), industrial, agricultural, power generation, marine, and government-sector end uses, organized across six customer-facing product categories on its website. Its core technology is lubricant blending using Virgin Group I and imported Group II base oils combined with imported additives, processed at a 3-acre blending plant in the Oil Installation Area, Keamari, with a stated single-shift production capacity of 18,000 metric tons per annum. The company positions itself as the only lubricant producer in Pakistan using imported Group II base oils, which it claims extends lubricant operating life and reduces oil change frequency relative to conventional Group I products; product quality is independently tested by HDIP and Intertek Pakistan.

Master Oil's product portfolio comprises approximately twenty branded lubricants and one service offering (oil analysis testing). The automotive line includes engine oils (Master Turbo, Master Turbo Plus, Master Plus 500, Master Plus 300, Master CNG Oil, Master Ace, Master Plus 350/150/100, Master Super Diesel), motorcycle oils (Master Xtra 4T, Master Super 2), gear oil (Master EP), and brake fluid (Master Brake Fluid DOT 3). The industrial line covers Industrial Gear Oil, Master Victory Hydraulic Oil, Master Cutting Oil (Klutsol), Master Virgo Circulation Oil, Master Quenching Oil, Master Natural Gas Engine Oil, Master Mascom Sugar Mill Compound, and Master Plus 500. All products are formulated to API, SAE, ISO, JASO, and FMVSS specifications as applicable.

The business model is product sales through a nationwide dealer/distributor network with a website-enabled dealer locator and named Karachi distributors (MAKA AUTOS, AJK AUTOS). Pricing is not publicly disclosed but is positioned as lower than multinational competitors while delivering equivalent base-oil quality. Customer segments are diverse across individual vehicle owners, commercial fleets, manufacturers, sugar mills, agricultural operators, power generators, and government procurement. The company is privately held with no disclosed funding, no parent company, no subsidiaries, and no partnerships documented in the available information.

Name

Master Oil

Legal name

Pakistan Lubricants (Pvt.) Ltd

Website

https://masteroil.com.pk

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

51–100 employees

Short description

Master Oil (Pakistan Lubricants (Pvt.) Ltd) is a Karachi-based lubricant blender founded in 1966 that manufactures automotive, industrial, agricultural, power generation, and government-sector oils and greases, distributed nationwide through Pakistani dealers.

Ownership category

akta.pro rank

Product category

Lubricants

NAICS

Petroleum Lubricating Oil and Grease Manufacturing (324191)

SIC

Miscellaneous Products Of Petroleum & Coal (2990)

akta.pro primary industry

Industrial Lubricants (Hydraulics, Gear, Compressor, Turbine, Metalworking) (EUALAJAG)

akta.pro secondary industries

Marine & Offshore Lubricants (Cylinder Oils, System Oils, EALs) (EUALAJAI), Process Oils & White Oils (IMAEAMAK)

Keywords

• Lubricating oils
• Automotive lubricants
• Industrial lubricants
• Engine oils
• Marine greases

Headquarters

HQ city

Karachi

HQ country

Pakistan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Automotive Lubricant Sales: Sale of branded lubricating oils for passenger cars, motorcycles, and commercial vehicles. Products are sold through a distribution network across Pakistan with pricing lower than multinational competitors.
2. Industrial Lubricant Sales: Sale of industrial lubricants including gear oils, hydraulic oils, cutting oils, circulation system oils, quenching oils, and natural gas engine oils to the industrial sector of Pakistan.
3. Government Sector Supply: Supply of quality lubricants and greases to the Government sectors of Pakistan.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Master Oil manufactures and sells branded lubricating oils and greases for automotive, industrial, and government sectors in Pakistan. The company operates a lube oil blending plant in Keamari, Karachi with a single-shift production capacity of 18,000 metric tons per annum, producing engine oils, gear oils, hydraulic fluids, brake fluids, cutting oils, quenching oils, and natural gas engine oils.

Product overview

Master Oil is Pakistan Lubricants (Pvt.) Ltd, a 100% Pakistani company established in 1966 that manufactures and sells automotive and industrial lubricants. The product portfolio consists of multiple distinct product lines across six main segments: Passenger Car oils (including MASTER TURBO, MASTER TURBO PLUS, MASTER PLUS-500, MASTER PLUS-300, MASTER CNG OIL, MASTER ACE MOTOR OIL, MASTER EP GEAR OIL, and MASTER BRAKE FLUID DOT 3); Motorcycle oils (MASTER XTRA 4T MCO for 4-stroke engines and MASTER SUPER 2 OIL for 2-stroke engines); Commercial Vehicle oils (MASTER PLUS-500, MASTER PLUS-350, MASTER PLUS-300, MASTER PLUS-150, MASTER PLUS-100, MASTER SUPER DIESEL ENGINE OIL, MASTER EP GEAR OIL, and MASTER BRAKE FLUID); Power Generation oils (MASTER PLUS-500 and MASTER PLUS-350); Agriculture oils (MASTER PLUS-350, MASTER PLUS-150, MASTER PLUS-100, MASTER SUPER DIESEL ENGINE OIL, and MASTER EP GEAR OIL); and Industrial lubricants (Industrial Gear Oil, Hydraulic Oil, Cutting Oil, Circulation System Oil, Quenching Oil, Natural Gas Engine Oil, and Sugar Mill Compound). The company also offers Oil Analysis Services for quality testing. All products are formulated using Virgin Group I and imported Group II base oils with imported additives, with a single shift production capacity of 18,000 metric tons per annum.

Differentiator

Problem solved

Functional benefit

Brands

• Master Plus 500: CI-4/SL SAE 15W-40 multi-viscosity crankcase lubricant formulated with highly refined Group-II base oils for diesel, gasoline and propane engines.
• Master Plus 300
• Master CNG Oil
• Master Ace Motor Oil
• Master EP Gear Oil
• Master Brake Fluid DOT 3
• Master Xtra 4T MCO
• Master Super 2 Oil
• Master Turbo
• Master Turbo Plus
• Master Super Diesel Engine Oil
• Master Plus 350
• Master Plus 150
• Master Plus 100
• Master Victory Hydraulic Oil
• Master Industrial Gear Oil
• Master Cutting Oil
• Master Virgo Circulation Oil
• Master Quenching Oil
• Master Gas Engine Oil
• Master Mascom Sugar Mill Compound

Products and services

• Master Turbo Premium high performance multigrade engine oil for gasoline engines meeting API SM performance levels (20W-50), formulated with high-grade base oils and additives for engine protection, detergency, dispersency, anti-oxidation and anti-wear characteristics.
• Master Turbo Plus Premium high performance multigrade engine oil for gasoline engines meeting API SN performance level (10W-40), blended with synthetic technology formulation and special PCMO additives for improved engine protection and extended oil drain intervals.
• Master Plus 500 Long drain and energy conserving multi-viscosity crankcase lubricant (CI-4/SL SAE 15W-40) formulated with highly refined Group-II base oils for diesel, gasoline and propane engines in on-highway, off-highway, construction, farm, marine, pickup and delivery, and passenger car services.
• Master Plus 300 High performance heavy duty gasoline and diesel engine oil (CF/SF) formulated with highly refined Group-II base oils for turbocharged or naturally aspirated diesel and gasoline engines.
• Master CNG Oil High performance lubricant for CNG-operated automobiles manufactured from high quality Group-II base oils meeting API SG/CD with superior detergency, anti-wear properties, oxidation and thermal stability.
• Master Ace Motor Oil Multi grade engine oil of API SG/CD quality level for naturally aspirated and turbocharged petrol and diesel engines of passenger cars, mini buses, taxis and light commercial vehicles.
• Master EP Gear Oil Multi-purpose extreme pressure gear oil (API GL-4, 90 & 140) blended with Sulphur & Phosphorus additives for automotive gears, hypoid gears, tractors and agricultural machinery gears.
• Master Brake Fluid DOT 3 Premium quality high temperature brake fluid meeting FMVSS 116 DOT 3, SAE J1703, ISO 4925 specifications for drum or disk brake systems and hydraulic clutches in passenger cars, trucks and buses.
• Master Xtra 4T MCO High quality multi-grade gasoline engine oil (API SF/CC, 20W-40) specifically designed for 4-Stroke motorcycle engines, providing wear protection, corrosion protection and engine cleanliness.
• Master Super 2 Oil 2-Stroke gasoline engine oil meeting API TC & JASO FC requirements for air-cooled engines where oil is mixed with fuel, suitable for motorcycles, scooters, lawn mowers and chain saws.
• Master Plus 350 High performance engine oil (API CF-4, 20W-50) blended with superior quality Group-II base stock and high performance additives for severe diesel engine applications under high speed, high load conditions.
• Master Plus 150 High-quality crankcase oil for diesel and gasoline engines (API SD/CD) recommended for automotive diesel engines and four stroke petrol engines.
• Master Plus 100 Premium-grade crankcase oil for diesel and gasoline engines under moderate to severe conditions (API SD/CC), blended from selected highly refined base oil stocks.
• Master Super Diesel Engine Oil Premium-grade crankcase oil for diesel engines (API SD/CC) providing good diesel engine performance, oxidation resistance, and protection against engine deposits, wear, rust and corrosion.
• Master Industrial Gear Oil Industrial gear oil blended with specialized Sulphur-Phosphorus based EP additives for enclosed gears and applications from extreme pressure rolling contacts in spur gears to sliding contact in worm gears.
• Master Victory Hydraulic Oil Premium quality lubricant made from selected mineral base oils combined with anti-wear and rust inhibitors additives for mobile and stationary hydraulic systems with improved energy efficiency and extended drain intervals.
• Master Cutting Oil (KLUTSOL) Soluble super-performance cutting oil which forms a strong milky emulsion when mixed with water, manufactured for metal working operations including machining, milling, drilling, turning, grinding, tapping and broaching.
• Master Virgo Circulation Oil Premium quality robust and reliable machine, bearing and circulatory system oil for superior range of industrial applications, bearings, gears and oil pumps in hot, wet and dusty environments.
• Master Quenching Oil Quenching oil formulated from highly refined base stocks with high thermal stability to provide rapid heat dissipation for cooling steel at sufficiently fast rate to reach desired hardness without distortion, cracking or soft constituents.
• Master Natural Gas Engine Oil Low-ash lubricant for engines operating on natural gas, blended using high viscosity index base oils and selected packages of additives to protect against aging and contamination.
• Master Mascom Sugar Mill Compound Bitumen based lubricant formulated with selected base stocks and extreme pressure additives recommended for sugar mill applications including large plain sugar mill crushers, grinders, chain lubrication, closed and open gears, mill house bearings and crushing roller bearings.
• Oil Analysis Services Laboratory testing services including Flash Point (ASTM D 92), Color (ASTM D 1500), Sulphated Ash (ASTM D 874), Pour Point (ASTM D 97), Kinematic Viscosity (ASTM D 445), Viscosity Index (ASTM D 2270), Specific Gravity (ASTM D 129) and Total Base Number (ASTM D 2896) analysis for lubricant quality verification.

Quantifiable outcome

• Less frequent oil changes due to extended lubricant operating life from Group II base oils
• +2 more outcomes

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators4 records

Recent moves4 records

Expansion highlights3 records

Regional players

• Petromin Corporation: Saudi Arabian lubricants and petroleum products company with regional distribution across the Middle East and South Asia; comparable in product mix and emerging-market positioning to Master Oil.

Broad incumbents

• Fuchs Petrolub SE: Germany-headquartered global lubricants leader with extensive industrial and automotive ranges; relevant comparable for Master Oil's industrial gear, hydraulic, and metalworking fluid offerings.

Direct peers

• Chevron Pakistan (Caltex): Multinational lubricants and fuels marketer in Pakistan (Caltex brand), selling Delo, Havoline, and Techron-aligned lubricants directly competing with Master Oil's automotive and commercial vehicle lines.
• Shell Pakistan: Multinational lubricants major operating in Pakistan with Shell Rimula, Helix, and Tellus product lines covering automotive, commercial, and industrial applications overlapping with Master Oil's portfolio.
• Pakistan State Oil (PSO): Pakistan's largest state-owned oil marketing company with its own lubricant blending and distribution; a dominant domestic competitor across passenger car, commercial vehicle, and industrial segments.
• Hi-Tech Lubricants Limited: Pakistani-listed lubricant blender manufacturing automotive and industrial oils under multiple brands including Hi-Gear and Slick; one of the closest domestic direct competitors to Master Oil.
• Castrol (BP Pakistan): Castrol distributes GTL, EDGE, and industrial lubricant brands across Pakistan, competing with Master Oil in passenger car motor oils, motorcycle oils, and industrial lubricants.
• TotalEnergies Pakistan: Subsidiary of TotalEnergies marketing lubricants in Pakistan through a nationwide distributor network; competes head-to-head with Master Oil in automotive and industrial lubricant segments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/MasterOilPk
• Facebookfacebook.com/MasterOilPakistan
• LinkedInlinkedin.com/company/pakistan-lubricants-pvt-ltd-master-oil

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Master Oil