Mud Rat
Mud Rat is an early-stage US biomaterials startup developing mycelium-based foam alternatives — grown from mushroom mycelium, agricultural waste, and invasive plant species — to replace styrofoam in surfboard blanks and marine applications, while currently monetizing only via limited-edition DTC apparel.
- Company typePrivate
- Founded2023
- Headquarters—
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Mud Rat does
Mud Rat is a US-based, early-stage biomaterials company developing mycelium-based foam alternatives intended to replace petroleum-derived styrofoam in surfboard blanks, buoyant marine products, insulated containers, and other action-sports applications. The core technology combines mushroom mycelium with agricultural waste and invasive plant species, grown in custom chambers over 5-7 days and baked for 1-2 days to harden; the resulting bio-composite filler is being engineered to meet ASTM c578 requirements and is held as a trade secret, with a pending patent on an enhanced second-generation formula. Material development proceeds through three sequential generations — Material 1 (proof of concept, mechanical testing complete), Material 2 (large-scale model, patent pending), and Material 3 (early development).
The company currently monetizes only a limited-edition DTC apparel line — a $35 Mud Rat Tee and a $55 Mud Rat Sweatshirt shipped in 100% recyclable packaging through mudratsurf.com to US customers — with proceeds explicitly framed as funding ongoing R&D. The strategic revenue model is material licensing to surfboard shapers, marine-foam manufacturers, and action-sports OEMs once ASTM compliance and patent issuance are secured; no licensing revenue is yet recognized. Distribution is single-channel DTC e-commerce with international shipping planned. The company is privately held by founder Amelia Martin (CEO), with a small team that includes CMO Jack Tarka and advisors Daniel Kleinman (Climate Tech, founder of Seaworthy Collective) and Jax Higgins (Business Advisor, COO of Escape Velocity). Mud Rat participated in Seaworthy Collective's 2024 cohort, was selected for the World Ocean Summit's Ocean Change Makers Challenge, and is a member of the #1of1000 ocean-sustainability community.
Mud Rat firmographics
Firmographics- Name
- Mud Rat
- Legal name
- Mud Rat
- Website
- https://mudratsurf.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Mud Rat is an early-stage US biomaterials startup developing mycelium-based foam alternatives — grown from mushroom mycelium, agricultural waste, and invasive plant species — to replace styrofoam in surfboard blanks and marine applications, while currently monetizing only via limited-edition DTC apparel.
- Ownership category
- akta.pro rank
Mud Rat industry classification
Industry- Product category
- Sustainable Biomaterials / Mycelium-based Foam Alternatives
- NAICS
- Urethane and Other Foam Product (except Polystyrene) Manufacturing (32615)
- SIC
- Plastics Foam Products (3086)
- akta.pro primary industry
- Sustainable Protective & Cushioning Materials (Paper Cushions, Bio-Foams, Mycelium) (IMALAMAH)
Keywords
Mud Rat business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain
Revenue model
- Merchandise Sales: One-time product sales of branded apparel (t-shirts, sweatshirts). Products are marketed as limited edition items with sustainable packaging. Revenue generated to fund ongoing R&D operations.
- Material Licensing (Future): Planned licensing of proprietary mycelium-based materials (Material 1 and Material 2) to manufacturers in marine foam and action sports industries. Patent pending for Material 2.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Mud Rat Tee - $35 |
| One time/ perpetual license | Pay-as-you-go | Mud Rat Sweatshirt - $55 |
| Other | Pay-as-you-go | Free Shipping Threshold |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels6 records
Mud Rat product offering
Product offeringCore offering
Mud Rat develops proprietary mycelium-based biomaterials made from mushroom mycelium combined with agricultural waste and invasive plant species, creating sustainable foam-like alternatives designed for surfboard blanks and marine foam applications. The company currently sells limited-edition branded apparel (t-shirts and sweatshirts) via its own e-commerce site to fund ongoing research and development of its patent-pending materials.
Product overview
Mud Rat is a biomaterials company developing high-performance bio-based materials from mushroom mycelium combined with agricultural waste and invasive plant materials. The core product portfolio includes MATERIAL 1 (a bio-composite filler material suitable for surfboard blanks and buoyant applications), MATERIAL 2 (an enhanced large-scale model in patent-pending status), and MATERIAL 3 (third-generation material in early development). The company also sells limited-edition merchandise including the Mud Rat Tee ($35) and Mud Rat Sweatshirt ($55), with proceeds supporting research and development. All products ship with 100% recyclable packaging.
Differentiator
Problem solved
Functional benefit
Products and services
- Material 1 (Bio-composite Filler) Bio-composite filler material developed from mycelium and invasive plant species, designed as a styrofoam alternative for surfboard blanks, floats, and insulated containers. Slightly bulkier than conventional foam and requires encapsulation for structural integrity. Designed to hit ASTM c578 requirements.
- Material 2 (Enhanced Formula) Enhanced large-scale mycelium-based biomaterial currently in development with patent pending status, focused on improving material properties and scalability over Material 1.
- Material 3 (Third-generation Biomaterial) Third-generation mycelium biomaterial in early development, aimed at further enhancing material properties for marine and surfboard applications.
- Mud Rat Tee Soft, mid-weight cotton blend t-shirt featuring the signature Mud Rat logo design in a classic unisex fit, priced at $35. Ships with 100% recycled materials. Proceeds support ongoing R&D.
- Mud Rat Sweatshirt Cozy, mid-weight sweatshirt with signature Mud Rat logo design in a relaxed unisex fit, priced at $55. Ships with 100% recycled materials. Proceeds support ongoing R&D.
Quantifiable outcome
- Growing process takes 5-7 days, baking takes 1-2 days
Companies that use Mud Rat
Customer profileSegments3 records
Ideal customer profiles3 records
Mud Rat technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Mud Rat partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Seaworthy CollectivecoreOcean innovation accelerator that supports founders working on ocean sustainability. Mud Rat participated in Seaworthy's 2024 cohort. Daniel Kleinman, founder of Seaworthy Collective, serves as Climate Tech Advisor to Mud Rat. Seaworthy has supported over 100 founders since 2020.
- 1of1000 (Ocean Change Makers)minorCommunity of startups working to protect oceans. Mud Rat is a member, participating in World Ocean Day initiatives and ocean protection efforts.
- World Ocean Summit / Economist ImpactminorMud Rat was selected to speak at the World Ocean Summit as part of the Ocean Change Makers Challenge, providing visibility and credibility in the ocean sustainability space.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Mud Rat competitors and assessment
Company assessmentDirect peers
- Bolt Threads: Bolt Threads develops bioengineered and mycelium-based materials (e.g., Mylo) for consumer applications. Compares on technology (lab-grown bio-fabrics) and licensing-led revenue model to brands, similar to Mud Rat's planned licensing motion.
- Ecovative Design: Ecovative is the most-established mycelium materials company (Forager Foam, MycoComposite). Directly comparable as a mycelium-biomaterials developer targeting foam replacement and molded packaging — the closest analogue to Mud Rat's Material 1/2 roadmap.
- MycoWorks: MycoWorks produces fine mycelium for leather alternatives (Reishi), targeting premium fashion and auto interiors. Comparable as a high-touch mycelium brand selling a proprietary biotech process into adjacent industries via partnerships.
- Mogu (Mogu S.r.l.): Mogu grows mycelium-based interior and acoustic panels from agricultural residues. Closely comparable on feedstock model (waste-grown mycelium composites), product format (rigid panels/foam substitutes), and go-to-market via specifiers and brands.
- Notox: Notox makes eco-designed surfboards using bio-based and recycled foam cores, including plant-based blanks. Direct competitor in the sustainable surfboard-blank category Mud Rat identifies as its beachhead segment.
- Grown.bio: Grown.bio produces mycelium-based protective packaging as an EPS substitute. Direct competitor in the bio-foam-for-packaging category Mud Rat targets with Material 1's buoyant applications.
Broad incumbents
- Firewire Surfboards: Firewire is a major surfboard brand that has publicly explored biofoam and alternative core constructions, including collaborations on bio-based surfboard blanks. A natural downstream customer for Mud Rat — and a benchmark for surfboard-shaper adoption cycles.
Emerging players
- Bio-Foam by Sugafoo / Ecovative partners: Small mycelium-foam ventures marketing bio-EPS substitutes for protective packaging. Adjacent emerging player in the same foam-displacement niche Mud Rat targets beyond surf.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Mud Rat social profiles
Digital presenceMud Rat financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mud Rat leadership team
Management profileNumber of profiles
Profiles4 records
Mud Rat funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mud Rat M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mud Rat
What does Mud Rat do?
Mud Rat develops proprietary mycelium-based biomaterials made from mushroom mycelium combined with agricultural waste and invasive plant species, creating sustainable foam-like alternatives designed for surfboard blanks and marine foam applications. The company currently sells limited-edition branded apparel (t-shirts and sweatshirts) via its own e-commerce site to fund ongoing research and development of its patent-pending materials.
Is Mud Rat a public or private company?
Mud Rat is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mud Rat founded?
Mud Rat was founded in 2023. It employs 1 to 10 people.
How does Mud Rat make money?
Two revenue lines are on record. Merchandise Sales are the primary driver. The others are material Licensing (Future).
Who are Mud Rat's main competitors?
Direct peers on record are Bolt Threads, Ecovative Design, MycoWorks, Mogu (Mogu S.r.l.), Notox and Grown.bio. Firewire Surfboards is listed as a broad incumbent. Bio-Foam by Sugafoo / Ecovative partners is listed as an emerging player.
Does Mud Rat have an API?
No public API is recorded for Mud Rat.
What industry is Mud Rat in?
Mud Rat's product category is Sustainable Biomaterials / Mycelium-based Foam Alternatives. Its primary akta.pro industry code is IMALAMAH, Sustainable Protective & Cushioning Materials (Paper Cushions, Bio-Foams, Mycelium). Its NAICS code is 32615 and its SIC code is 3086.