MOGU
MOGU is an Italian biomaterials company that develops proprietary mycelium-based acoustic panels, flooring, wall coverings, and EPHEA materials for interior design, fashion, and automotive applications. It serves architects, designers, and global brands through an international representative network across 10+ countries.
- Company typePrivate
- Founded2015
- HeadquartersVarese, Italy
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What MOGU does
MOGU S.r.l. is an Italian biomaterials company, headquartered in Inarzo (Varese), that develops proprietary mycelium-based technologies for interior design, architecture, fashion, and automotive applications. Founded in 2015 as Mycoplast and rebranded in 2017, the company uses selected fungal strains to ferment low-value agricultural residues and upcycled textile waste into high-performance, 100% circular bio-based materials with proprietary spore-less production processes. Its product portfolio includes the KANA acoustic wall panels, a modular acoustic collection (Mogu Fields, Wave, Kite, Foresta System), resilient flooring (Floor Flex and Floor Tiles), the PLUMA circular wall-covering panels, and the EPHEA materials family targeting fashion and automotive markets.
MOGU operates a B2B enterprise go-to-market focused on architects, interior designers, and major brands, supported by a network of international representatives across the UK, Netherlands, France, Germany, Norway, Ireland, Poland, Hong Kong, Japan, and the US. Pricing is project-based and quote-driven for large installations, with €95 sample boxes available through direct e-commerce. Revenue is generated through one-time product sales, supplemented by EU and national R&D project funding (Horizon 2020 and successor programs). Notable reference customers include Arup, Gensler, V8 Architects, the Dubai Expo 2020 Netherlands Pavilion, Balenciaga (Kering Group), and design studios such as Studiopepe.
The company closed an €11 million Series A funding round in January 2024 led by CDP Venture Capital with ECBF VC, Kering Ventures, and Progress Tech Transfer, financing the launch of a demo plant to scale production capacity. Its intellectual property rests on proprietary fungal strains developed through exclusive collaboration with Utrecht University's Microbiology Department, multiple design awards (German Design Award 2022, Dezeen Sustainability Shortlist 2022, Compasso d'Oro Honourable Mention 2025), and certifications including a B-s1-d0 fire rating achieved with eco-friendly non-halogenated retardant finishes.
MOGU firmographics
Firmographics- Name
- MOGU
- Legal name
- MOGU S.r.l.
- Website
- https://mogu.bio
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MOGU is an Italian biomaterials company that develops proprietary mycelium-based acoustic panels, flooring, wall coverings, and EPHEA materials for interior design, fashion, and automotive applications. It serves architects, designers, and global brands through an international representative network across 10+ countries.
- Ownership category
- akta.pro rank
MOGU industry classification
Industry- Product category
- Bio-based Building Materials
- NAICS
- Resin, Synthetic Rubber, and Artificial and Synthetic Fibers and Filaments Manufacturing (3252)
- SIC
- Miscellaneous Plastics Products (3080)
- akta.pro primary industry
- Sustainable Protective & Cushioning Materials (Paper Cushions, Bio-Foams, Mycelium) (IMALAMAH)
- akta.pro secondary industry
- Resilient Floor Coverings Manufacturing (Vinyl/LVT/Linoleum/Rubber/Cork) (IMAOAJAH)
Keywords
Where MOGU is headquartered
LocationHeadquarters
- HQ city
- Varese
- HQ country
- Italy
- HQ region
- Europe
Offices2 records
Markets served
MOGU business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel
Revenue model
- Acoustic panels sales: Sale of mycelium-based acoustic panels including KANA, Mogu Fields, Mogu Wave, Mogu Kite, Foresta System, and Acoustic Palette collections. First commercially available products entirely made of fungal mycelium and upcycled textile residues.
- Flooring products sales: Sale of bio-based resilient tiles and rolls including Floor Flex and Floor Tiles collections. Products feature mycelium composite core with proprietary bio-based covering.
- PLUMA wall covering panels: Sale of 100% circular, slim wall-covering panels with sound-absorbing properties. Customization through texture imprinting on mycelium.
- EPHEA materials (fashion/automotive): Sale of mycelium-based materials under EPHEA brand for fashion and automotive sectors, including sustainable alternatives like flexible leather-like materials.
- R&D collaboration and project funding: EU and National R&D project funding through Horizon 2020 and other programs. Collaborative research funding and co-development projects with industry partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One-time purchase | Sample Box for interior design professionals |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels6 records
MOGU product offering
Product offeringCore offering
MOGU manufactures and sells mycelium-based bio-materials for interior design, architecture, fashion, and automotive industries. Its core product portfolio includes acoustic wall panels (KANA, Mogu Fields, Mogu Wave, Mogu Kite, Foresta System), resilient flooring (Floor Flex rolls and Floor Tiles), and PLUMA circular wall covering panels, all produced via proprietary fungal fermentation of agricultural residues and upcycled textiles. The company also sells EPHEA materials for fashion and automotive applications as leather alternatives.
Product overview
MOGU offers a portfolio of bio-based products for interior design applications, featuring the first commercial mycelium-based solutions on the market. The core product lines include MOGU Acoustic Panels (including KANA, Mogu Fields, Mogu Wave, Mogu Kite, and Foresta System variants) for acoustic comfort, MOGU Floor (Floor Flex and Floor Tiles) for resilient flooring, and PLUMA Panels for wall coverings. The company operates under the SQIM technology holding brand, with EPHEA representing a separate materials family for fashion and automotive applications. All products are developed using proprietary mycelium-based biotechnology that transforms low-value agricultural and textile residues into high-performance bio-based materials through fungal fermentation.
Differentiator
Problem solved
Functional benefit
Brands
- EPHEA: Materials family produced through fermentation-based proprietary processes for fashion applications, including leather alternatives.
- KANA
- PLUMA
- Foresta System
Products and services
- MOGU Acoustic Panels
Quantifiable outcome
- Dubai Expo 2020 Netherlands Pavilion: 570 sqm flooring and 1,300 acoustic panels installed
- +2 more outcomes
Companies that use MOGU
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles1 record
MOGU technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
MOGU partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered flagship, core and minor.
- Arup GroupflagshipCo-developed Foresta Acoustic System - world first acoustic system combining wood aesthetics with mycelium materials. Won German Design Award 2022. Arup featured Mogu products at CIExpo Hong Kong and COP26.
- Utrecht University (Microbiology Department)coreExclusive Know-How Agreement and Exclusive Collaboration Agreement for development of novel mycelium strains and mycelium-based materials for product design. Long-standing R&D partnership since 2015.
- Bond FactorycoreEMYCLOTH collaborative project supported by ELIIT and European Commission for developing mycelium-based textile materials. Presented at Lineapelle.
- StudiopepeminorDesign studio collaboration for 'Fòco, Living Notes' interior project at Milano Design Week 2026.
- Innovasia (Hong Kong) LimitedcoreExclusive distribution partner for Asia region, representing Mogu at FIND Design Fair Asia Singapore.
- NEXT NATUREcoreCollaboration on Natural Pavilion 'Nature Loves Technology' at Floriade 2022, featuring Mogu Floor Flex and Foresta Acoustic System.
- MateriallyminorCollaboration for joint presentation at Domotex 2024, the international fair for flooring and wall-covering.
- V8 ArchitectsflagshipCollaboration on Dutch Biotope pavilion at Dubai Expo 2020 - 18-metre high food cone with Mogu providing 570 sqm flooring and 1,300 acoustic panels.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
MOGU competitors and assessment
Company assessmentDirect peers
- MycoWorks: Developer of Reishi™, a fine mycelium leather alternative used by luxury fashion houses (Hermès, Ligne Roset). Directly comparable to MOGU's EPHEA line, addressing the same fashion and automotive leather-replacement opportunity with brand-name luxury partnerships.
- Woven Image: Australian specialist in designer acoustic panels and architectural surface solutions for commercial interiors. Comparable in product category (acoustic panels) and in selling through architects and interior designers in commercial projects.
- Ecovative Design: US-based mycelium technology platform producing bio-based materials for packaging, fashion (Forager Hides), and building applications. Closest direct competitor in mycelium fermentation and biomaterial commercialization, competing across multiple of MOGU's verticals.
- Grown.bio: Dutch mycelium materials company producing bio-based panels and composites for design, architecture and packaging. Direct technology peer with overlapping interior-design and bio-based material applications, also rooted in the Dutch bio-design ecosystem.
- Bolt Threads: Biotechnology company producing Mylo™, a mycelium-based leather alternative, with partnerships including Adidas, Stella McCartney and Lululemon. Comparable to EPHEA in targeting sustainable fashion materials through fermentation-based proprietary processes.
- BAUX: Swedish manufacturer of sustainable acoustic panels and tiles made from wood wool, cement and other bio-based inputs. Direct competitor in the design-grade acoustic panel category with overlapping architect/designer customer base.
Emerging players
- Biohm: UK-based bio-based construction company developing mycelium insulation and other circular building products. Comparable as a bio-based construction materials peer, addressing a similar sustainability-driven building products market.
Broad incumbents
- Tarkett: Global resilient flooring manufacturer (vinyl, LVT, linoleum) with strong sustainability positioning (Cradle to Cradle, bio-based content). Comparable in resilient flooring products and as a broad incumbent driving sustainability in floor coverings.
- Offecct: Swedish-based (Flokk group) designer and manufacturer of acoustic solutions, furniture and architectural products. Broader incumbent in design-led acoustic interiors with overlapping specifier customers (architects, designers, corporate clients).
- Interface: Global modular flooring incumbent with the Climate Take Back initiative and significant bio-based/recycled content product lines. Comparable in resilient flooring for commercial interiors and as an established sustainable-flooring benchmark.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
MOGU social profiles
Digital presenceMOGU compliance and trust
Trust signalCompliance1 record
MOGU financial estimates
Financial estimateRevenue estimate
Valuation estimate
MOGU leadership team
Management profileNumber of profiles
Profiles3 records
MOGU funding detail
Funding detailFunding overview
Funding rounds3 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MOGU M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MOGU
What does MOGU do?
MOGU manufactures and sells mycelium-based bio-materials for interior design, architecture, fashion, and automotive industries. Its core product portfolio includes acoustic wall panels (KANA, Mogu Fields, Mogu Wave, Mogu Kite, Foresta System), resilient flooring (Floor Flex rolls and Floor Tiles), and PLUMA circular wall covering panels, all produced via proprietary fungal fermentation of agricultural residues and upcycled textiles. The company also sells EPHEA materials for fashion and automotive applications as leather alternatives.
Is MOGU a public or private company?
MOGU is a private company. It is classified as venture growth investor backed and is currently operating.
When was MOGU founded?
MOGU was founded in 2015. It employs 11 to 50 people.
Where is MOGU based?
MOGU is headquartered in Varese, Italy, in the Europe region.
How does MOGU make money?
Five revenue lines are on record. Acoustic panels sales are the primary driver. The others are flooring products sales, PLUMA wall covering panels, EPHEA materials (fashion/automotive) and R&D collaboration and project funding.
Who are MOGU's main competitors?
Direct peers on record are MycoWorks, Woven Image, Ecovative Design, Grown.bio, Bolt Threads and BAUX. Biohm is listed as an emerging player. Broad incumbents are Tarkett, Offecct and Interface.
Does MOGU have an API?
No public API is recorded for MOGU.
What industry is MOGU in?
MOGU's product category is Bio-based Building Materials. Its primary akta.pro industry code is IMALAMAH, Sustainable Protective & Cushioning Materials (Paper Cushions, Bio-Foams, Mycelium), with a secondary code of IMAOAJAH, Resilient Floor Coverings Manufacturing (Vinyl/LVT/Linoleum/Rubber/Cork). Its NAICS code is 3252 and its SIC code is 3080.