What BRX Mortgage does

BRX Mortgage Inc. is a privately held Canadian mortgage brokerage founded in August 2021 by Scott Peckford and headquartered in Kelowna, British Columbia. The company operates as a fully virtual brokerage licensed across eight Canadian provinces (ON, BC, AB, SK, MB, QC, NS, NB) and recruits independent mortgage agents through a webinar-driven onboarding funnel that originates from the founder's pre-existing 'I Love Mortgage Brokering' (ILMB) podcast. Its core proposition centers on capped commission economics — an 85/15 split on agent-funded files up to a $15,000 annual cap, after which agents retain up to 100% of commissions — combined with industry-unique features including live underwriting support (55 hours/week), the Rookie to Rockstar training program, VIP Club database marketing, Monthly Masterminds, Mindset Coaching, and BRX Stock Option Awards vesting over three years.

The technology layer is deliberately platform-agnostic for file submission but centralizes compliance and document storage on Finmo (owned by Lendesk) under a disclosed sponsorship arrangement. The business generates revenue primarily through the retained commission split and the $5,000 Rookie to Rockstar commitment fee; no royalties, franchise fees, or hidden brokerage fees are charged. Cumulative production volume surpassed $6.3 billion across 13,624 funded files since inception, with monthly production exceeding $200 million in early 2026 and the agent network growing to 410 agents plus 46 licensed assistants by April 2026.

Go-to-market is sales-led and community-led in parallel: content marketing and podcasting drive top-of-funnel awareness, webinars and an Onboarding Director handle mid-funnel conversion, and the training/coaching ecosystem supports long-term retention. Lender relationships are concentrated with Scotiabank as the top partner (with dedicated Scotia Hub and BRM Teams programs), followed by TD Bank, MCAP, and First National. The company's leadership consists of founder Scott Peckford (CEO) and Denise Laframboise (COO), with no institutional investors, parent company, or acquisition activity disclosed.

Name

BRX Mortgage

Legal name

BRX Mortgage Inc.

Website

https://whybrx.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

BRX Mortgage Inc. is a privately held Canadian virtual mortgage brokerage founded in 2021 that recruits, trains, and supports independent mortgage agents across eight provinces through capped commissions, stock options, and a suite of training and marketing services.

Ownership category

akta.pro rank

Product category

Mortgage Brokerage Services

NAICS

Mortgage and Nonmortgage Loan Brokers (522310)

SIC

Loan Brokers (6163)

akta.pro primary industry

Residential Mortgage Brokerage (Purchase & Refinance) (FSAEAEAA)

Keywords

• Mortgage brokerage services
• Mortgage agent training
• Commission split programs
• Mortgage underwriting support
• Virtual brokerage platform

Headquarters

HQ city

Kelowna

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Commission-based transaction fees: BRX Mortgage generates revenue through commission splits on funded mortgage files. Pro agents have an 85/15 split until reaching their annual cap of $15,000, with potential for 100% true splits after capping. The company charges no royalties, franchise fees, or brokerage fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

BRX Mortgage operates as a 100% virtual mortgage brokerage that recruits, supports, and compensates independent mortgage agents across Canada. It offers capped commission structures with up to 100% true splits, a stock option award program, the Rookie to Rockstar training program, live underwriting support 55 hours per week, mindset coaching, mastermind calls, and database marketing services through its VIP Club.

Product overview

BRX Mortgage operates as a virtual mortgage brokerage offering a suite of agent-focused services through its core platform and associated programs. The flagship Rookie to Rockstar Program provides comprehensive training for new mortgage brokers, while the VIP Club delivers database marketing services. Additional support includes Monthly Masterminds, Mindset Coaching, Live Underwriting Support (55 hours/week), and Marketing Templates. For experienced agents, BRX offers 100% True Commission Splits with capped commissions, Revenue Share Plans, and Stock Option Awards. The company also provides flexible policies like The Un-Contract and hosts webinars for agent onboarding. All file compliance must be housed in Finmo.

Differentiator

Problem solved

Functional benefit

Brands

• Rookie to Rockstar: Training program for new mortgage brokers to help them close their first 10 deals, featuring live and recorded training, live underwriting support, and mindset coaching.
• I Love Mortgage Brokering (ILMB)

Products and services

• Rookie to Rockstar Program A step-by-step training program designed to help new mortgage brokers find, fund, and convert their first 10 files using a combination of live and recorded trainings, modules, and resources, plus industry-leading live underwriting support. Includes a $5,000 commitment fee.
• VIP Club Database Marketing A Done-For-You database marketing program providing engagement services to help agents stay in regular contact with their network and remain top of mind with clients.
• Live Underwriting Support Live Zoom support available 55 hours per week (8am EST to 7pm EST, Monday to Friday) where rookie agents can bring questions on files and get real-time underwriting guidance.
• Monthly Masterminds Small group sessions based on agent volume where agents meet monthly to mastermind and brainstorm new ideas to improve their business.
• Mindset Coaching Weekly group Mindset Calls plus access to Mindset Coaches for 1:1 sessions, supporting agents personally and professionally to overcome mindset blocks.
• 100% True Commission Splits Commission structure featuring capped commissions with true splits, allowing agents to reach 100% commission after hitting annual caps. Pro agents receive an 85/15 split until reaching their annual cap of $15,000. No royalties, franchise fees, or hidden brokerage fees.
• Revenue Share Plan Revenue sharing arrangement where agents participate in the growth of the brokerage alongside traditional commission splits.
• BRX Stock Option Awards Stock option program allowing Pro agents to earn up to 1,500 stock options per year through Capping Award, Cultural Award, and Collaboration Award milestones, with a three-year vesting period.

Quantifiable outcome

• 227% growth in Q1 2024 vs Q1 2023
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core.

• ScotiabankcoreChannel Partner/ Reseller/ DistributorTop lender partner by volume - $537M+ YTD (Feb 2026 report). BRX has Scotia Hub for rookie agents and BRM Teams for high-producing agents to maximize compensation through Scotia's complex volume bonus and Broker Scorecard program.
• TD BankcoreChannel Partner/ Reseller/ DistributorSecond largest lender partner by volume - $35.8M+ YTD (Feb 2026 report). BRX agents submit mortgage files to TD Bank.
• MCAPcoreChannel Partner/ Reseller/ DistributorThird largest lender partner - $21.8M+ YTD (Feb 2026 report). Offers 110 BPS + 5 EB Performance Bonus compensation. MCAP combines VB and commission into one payment.
• First NationalcoreChannel Partner/ Reseller/ DistributorFourth largest lender partner - $20.9M+ YTD (Feb 2026 report). One of the main lender partners for BRX agents.
• FinmocoreTechnology or IntegrationBRX requires all files to be housed in Finmo for compliance review and storage. CEO Scott Peckford has a sponsorship agreement with Lendesk (owners of Finmo). BRX is platform-agnostic for submission platforms but uses Finmo for centralized compliance.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Verico Financial Group: Canadian mortgage brokerage network with a large independent agent base. Operates a similar model of connecting independent mortgage professionals with multiple lenders, directly competing for the same agent recruiting pool as BRX.
• TMG The Mortgage Group: Long-standing Canadian mortgage brokerage network with a national footprint. Directly competes with BRX by recruiting independent mortgage agents and providing multi-lender access and back-office support.
• Mortgage Architects: Canadian mortgage brokerage network with a virtual operating model and agent-focused value proposition. Competes head-to-head with BRX for experienced mortgage brokers across multiple provinces, offering comparable multi-lender platform access.
• Mortgage Pros: Canadian mortgage brokerage network recruiting independent agents across multiple provinces. Operates with a similar value proposition of multi-lender access and agent-focused support, competing with BRX in the same agent-recruitment funnel.
• Multi-Prêts Hypothèque: Canadian mortgage brokerage network with strong Quebec presence and national expansion. Operates a similar independent-agent model with multi-lender access, making it a direct competitor particularly for French-speaking agents in QC and other provinces.
• The Mortgage Centre (Centum Financial Group): Canadian mortgage brokerage franchise operating under the Centum Financial Group umbrella. Directly competes with BRX for independent mortgage professionals and offers similar multi-lender platform access across provinces.
• Dominion Lending Centres (DLC Group): Canada's largest mortgage brokerage network with thousands of agents across the country. Directly competes with BRX for independent mortgage professionals and is the most established Canadian brokerage peer offering multi-lender access.

Others

• Lendesk (Finmo): Technology platform provider for Canadian mortgage brokerages. BRX uses Finmo for compliance review and document storage across all agent files, making Lendesk a key technology partner and adjacent ecosystem participant.

Broad incumbents

• United Wholesale Mortgage (UWM): Largest US wholesale mortgage lender serving independent brokers. While US-focused and a lender rather than a brokerage, its scale and broker-channel partnerships make it a relevant benchmark for what a mature independent-broker platform ecosystem looks like.
• Rocket Pro TPO: US wholesale mortgage broker channel operated by Rocket Mortgage. While serving the US market rather than Canada, it operates a similar independent-broker platform model with multi-lender access and is a useful comparable for the virtual-brokerage model at scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@ILMBProductions
• Facebookfacebook.com/profile.php
• Instagraminstagram.com/brxmortgage

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BRX Mortgage