What Mortgage Pros does

Mortgage Pros is an Australian mortgage brokerage firm operating under MPHLS Financial Pty Ltd, headquartered in North Strathfield, NSW, with a second office in Baulkham Hills. The firm intermediates residential and investment property loans on behalf of clients through a panel of 40+ Australian banks and non-bank lenders, and is paid via lender commissions rather than client fees. Its proposition is built around professional-vertical specialization: dedicated service lines for doctors, accountants, lawyers, dentists, physiotherapists, and allied health professionals, each offering LMI waivers, exclusive interest rate discounts, and coverage of annual loan fees. The firm claims a 99.6% approval rate and 24-hour option turnaround, with six named brokers all ranked among Australia's Top 100 mortgage brokers.

The product portfolio spans core professional home loans plus adjacent products including first home buyer, investment property, refinancing, family guarantee, no-LMI/waived-LMI, low deposit, construction, self-employed, bridging, SMSF, trust, equity, 100% offset, and line-of-credit loans. Distribution is direct-to-client via phone (1300 030 388), website enquiry, and individual broker social channels, with growth driven primarily by professional-network referrals and word-of-mouth rather than paid marketing. There is no proprietary technology platform; delivery is human-broker-based, leveraging ex-ANZ and ex-Westpac credit expertise and premium aggregator status to access lender special divisions not available to the general public.

Mortgage Pros is a privately held, founder-led firm (Russell Munfaredi, Founder and Managing Director) with no external equity funding, no parent company, and no disclosed M&A activity. Operating geographies span all Australian states and territories. The firm is recognized through multiple industry awards (Mortgage Business Awards Top-25 Brokerages 2023, MPA Top Broker 2022, MBA New Broker of the Year 2023, Silver RESIMAC Brokerage of the Year 6-20 staff 2022, plus four Elite Top 10 broker placements in 2024), with stated employee headcount in the 11-50 range and six brokers named on the team page.

Name

Mortgage Pros

Legal name

MPHLS Financial Pty Ltd

Website

https://mortgagepros.com.au

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Mortgage Pros is an Australian mortgage brokerage intermediating home loans for high-income professionals (doctors, accountants, lawyers, dentists, physiotherapists) through a 40+ lender panel, paid via lender commissions.

Ownership category

akta.pro rank

Product category

Mortgage Brokerage Services

NAICS

Mortgage and Nonmortgage Loan Brokers (522310)

SIC

Loan Brokers (6163)

akta.pro primary industry

Retail Residential Mortgage Brokers (Purchase & Refinance) (FSALABAA)

akta.pro secondary industries

Residential Mortgage Brokerage (Purchase & Refinance) (FSAEAEAA), Mortgage & Loan Introducers (Residential & Commercial) (FSAEAMAA)

Keywords

• Mortgage brokerage services
• Home loan broking
• Professional lending solutions
• Home loan refinancing
• Investment property loans

Headquarters

HQ city

Strathfield

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Commission from lenders: Mortgage Pros is paid directly by banks and lenders for placing loans. This is the standard mortgage broker revenue model in Australia where the broker receives trail commission and upfront commission from the lender.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Mortgage Pros is an Australian mortgage brokerage that places home loans on behalf of individual clients through a panel of 40+ banks and lenders. The firm specializes in professional home loans for doctors, accountants, lawyers, dentists, physiotherapists, and other high-income professionals, securing LMI waivers, exclusive interest rate discounts, and annual loan fee coverage, while also providing general mortgage solutions (first home buyer, investment, refinancing, construction, self-employed, low deposit, family guarantee, equity, bridging, SMSF, trust, and offset/line-of-credit products). The service is free to clients; brokers are paid commission by lenders.

Product overview

Mortgage Pros is a multi-award-winning mortgage brokerage firm operating as a unified service model (not a software platform), offering a portfolio of specialist and general home loan products across a panel of 40+ Australian banks and lenders. Its core offering consists of specialist professional mortgage broking products targeting doctors, accountants, lawyers, dentists, physiotherapists, and other allied health/finance/legal professionals — each offering LMI waivers, exclusive interest rate discounts, and annual loan fee coverage — alongside general mortgage products covering first home buyers, investment properties, refinancing, construction, self-employed borrowers, low deposit scenarios, family guarantee structures, equity release, bridging finance, SMSF, trust, and offset/line-of-credit products. The portfolio is connected by a shared service of access to 40+ lenders, premium broker status for faster turnaround, and a consistent claims of ~99.6% approval rate and 24-hour turnaround. All products are delivered through human mortgage brokers rather than a self-service software platform.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 99.6% loan approval rate
• +4 more outcomes

Named customers15 records

Segments8 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators7 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Aussie Home Loans: Australia's largest retail mortgage brokerage, with hundreds of brokers and a national store footprint. Directly comparable to Mortgage Pros in core activity (residential mortgage broking, lender panel access, commission revenue) but operates at vastly greater scale and as a franchise/store model rather than a vertical-niche firm.
• Mortgage Choice: ASX-listed (since 2017 under REA Group) mortgage broker franchise network with hundreds of brokers across Australia. Directly comparable in business model (residential loan broking, aggregator panel access, lender commissions) but operates as a franchised national network rather than a niche professional-vertical specialist.
• Loan Market Group: Large Australian mortgage brokerage aggregator with an extensive broker network and panel of lenders. Directly comparable in core activity (residential mortgage broking, multi-lender panel, commission-based revenue) and competes for similar professional-borrower segments.
• Lendi: Australian digital-first mortgage broking platform combining online comparison with human broker support. Comparable to Mortgage Pros in target market (Australian home loan borrowers) and panel-based lender access, but differentiates through a technology-led rather than vertical-niche-led go-to-market.
• Smartline Personal Mortgage Advisers: Major Australian mortgage brokerage network (acquired by NAB-aligned aggregator PLAN/Choice). Directly comparable in core mortgage broking activity and lender panel relationships; operates as a franchise-style network with national broker coverage.
• Home Loan Experts: Mid-sized Australian mortgage brokerage named as a previous employer of Mortgage Pros broker Harry Cui. Comparable in scale and operating model (multi-broker firm with panel lender access and commission revenue), directly competing for similar professional and self-employed segments.

Emerging players

• Athena Home Loans: Australian digital mortgage lender offering competitive rates and instant online approvals, partially competing with Mortgage Pros for the same professional/affluent borrower segment. Comparable at the customer-segment level but disintermediates the broker via a direct-to-consumer model.
• Tic:Toc: Australian fintech offering instant online home loan approvals with automated underwriting. Comparable in serving Australian home-loan borrowers, including professionals, but operates as a direct digital lender rather than a human-broker intermediary, posing a structural competitive threat.

Broad incumbents

• REA Group: Listed Australian property portal and parent of Mortgage Choice. Comparable indirectly through ownership of mortgage distribution channels and exposure to Australian property/finance demand; a potential strategic acquirer of mid-sized brokerages like Mortgage Pros.
• Domain Holdings: Major Australian property platform with mortgage comparison and broker-introduction functionality via Domain Loan Finder. Comparable at the customer-acquisition layer for property finance, and a broader ecosystem participant that could expand into professional-vertical mortgage services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/mortgageprosau

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mortgage Pros