What Amsterdam Genetics does

Amsterdam Genetics (operating as Masque B.V.) is a privately held Dutch cannabis seed and consumer goods company headquartered in Amsterdam. It has accumulated more than 30 years of expertise in cannabis cultivation, growing, and selective breeding, and sells a catalog of 47 proprietary strains — 17 Sativa, 30 Indica, and 4 Hybrid — including its signature White Choco genetics and a selection of autoflowering variants. Its core products are cannabis seeds sold direct-to-consumer through its e-commerce platform at amsterdamgenetics.com, with international shipping and storefront localization across five European languages (English, Dutch, French, Spanish, German, Italian).

Beyond seeds, the company has extended its assortment into adjacent consumer categories: CBD products supplied through a partnership with SupMedi, CBD-infused chocolate co-developed with Original Beans, co-branded smoking accessories produced with Mascotte, and branded clothing. The business model is DTC e-commerce with unit-level pricing on seed packs, generating revenue from a long-tail base of individual growers, CBD/wellness consumers, and headshop buyers across Europe. The model carries no disclosed wholesale or enterprise contracts and no recurring subscription revenue mechanism visible in the data.

Strategically, the company is pursuing category and geographic expansion rather than aggressive vertical integration or capital-intensive scaling: it leverages brand heritage and proprietary genetics as its core differentiators, uses co-branded partnerships to access adjacent product categories without manufacturing investment, and relies on storefront localization and international shipping to broaden its addressable market across the EU. There is no disclosed funding activity, no acquisition history, no public-market positioning, and no AI/ML capability evident in the input, leaving the company positioned as a niche, brand-led DTC operator with moderate growth signals.

Name

Amsterdam Genetics

Legal name

Masque B.V.

Website

https://amsterdamgenetics.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

51–100 employees

Short description

Amsterdam Genetics (Masque B.V.) is an Amsterdam-based DTC cannabis seed company with 30+ years of breeding expertise, selling 47 proprietary strains and adjacent CBD, headshop, and lifestyle products to individual growers and consumers across Europe through a multi-language e-commerce storefront.

Ownership category

akta.pro rank

Product category

Cannabis Seeds & Cultivation Products

NAICS

Medicinal and Botanical Manufacturing (325411)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Adult-Use (Recreational) Cannabis Delivery & Online Ordering (CRANAGAH)

akta.pro secondary industries

Cannabis Lifestyle & Apparel/Brand Merchandise Retail (CRANAHAJ), Cannabis Accessories & Smoke Shops (Pipes, Papers, Grinders) (CRANAHAG)

Keywords

• Cannabis seed genetics
• Cannabis cultivation products
• CBD wellness supplements
• Cannabis growing accessories
• Branded cannabis apparel

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Others

Revenue model

1. Cannabis Seeds Sales: Primary revenue stream from selling cannabis seeds including feminized, autoflower, regular, CBD, and homegrown varieties. Seeds are sold in packs of 3, 5, or 10 seeds with tiered pricing based on quantity.
2. CBD Products: Sale of CBD supplements including oils (5% and 10%), CBG oil, tablets, chocolates, coffee, and skincare products. Branded under SupMedi partnership with full spectrum formulations.
3. Headshop Products: Sales of growing equipment, smoking gear, and accessories including fertilizers, grinders, rolling papers, filters, and storage solutions.
4. Branded Merchandise: Sale of Amsterdam Genetics branded clothing including accessories, headwear, footwear, topwear, and matching sets.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Amsterdam Genetics develops, breeds, and sells cannabis seeds directly to consumers worldwide through its own e-commerce storefront, drawing on 30+ years of cultivation expertise in Amsterdam. The product range spans 47 cannabis seed strains across feminized, autoflower, regular, homegrown, and CBD varieties, complemented by CBD supplements and skincare (via SupMedi), cultivation accessories (BioTabs fertilizers, Mascotte rolling papers and filters), and branded Amsterdam Genetics clothing.

Product overview

Amsterdam Genetics is a cannabis seed company with 30+ years of cultivation expertise based in Amsterdam. Their product portfolio consists of four core categories: Cannabis Seeds (Feminized, Homegrown, Autoflower, CBD, and Regular varieties) serving both recreational and medicinal users; Headshop products including growing equipment and smoking accessories like the AG x Mascotte collaboration rolling papers; CBD Products spanning supplements (CBD Oil, CBG Oil), nutrition (CBD Chocolates), and skincare (Hemp Oil Soaps); and branded Clothing. The company develops proprietary cannabis strains like Amnesia Haze, Choco Kush Autoflower, Dutch Duchess, Chocolato, and Tangerine G13, while also offering third-party growing aids like BioTabs fertilizers. Products are sold as collector's souvenirs in compliance with Dutch and EU legislation (<0.02% THC for CBD products).

Differentiator

Problem solved

Functional benefit

Products and services

• Amnesia Haze Feminized Cannabis Seeds Feminized cannabis seed strain bred from Afghani Hawaiian, Laos, and Jamaican genetics. 70% Sativa and 30% Indica with 25% THC and 0.2% CBD, featuring citrus-sweet-skunk flavor and uplifting head effect with a 9–10 week flowering time. Sold to home growers in pack sizes of 3, 5, or 10 seeds.
• Choco Kush Autoflower Cannabis Seeds Autoflowering cannabis seed strain combining White Choco, AK-OG Kush, and Ruderalis genetics — Amsterdam Genetics' first autoflower strain containing White Choco. 70% Indica, 20% Sativa, 10% Ruderalis with 21% THC and 0.5% CBD, producing a chocolate-sweet-spicy flavor and relaxing body effect over an 8–9 week flowering cycle. Sold to home growers in pack sizes of 3, 5, or 10 seeds.
• Dutch Duchess Homegrown Cannabis Seeds Homegrown Feminized cannabis seed strain bred from Tahoe OG and OG Kush genetics. 70% Indica and 30% Sativa with 15–20% THC and under 1% CBD, featuring deep calming effect and citrus-spicy-sharp flavor. Average indoor yield of 300 grams per square meter, growing height 100–200cm, flowering 10 weeks. Sold in pack sizes of 3, 5, or 10 seeds.
• Chocolato Homegrown Cannabis Seeds Homegrown Feminized cannabis seed strain bred from White Choco and Gelato genetics. 60% Indica and 40% Sativa with 24% THC and 1.59% CBD, featuring a chocolate-sweet-fruit flavor and uplifting effect. Indoor height 50–100cm, flowering 8–10 weeks, with outdoor yields of 400–500 grams per plant at up to 200cm height. Sold in pack sizes of 3, 5, or 10 seeds.
• Tangerine G13 Feminized Cannabis Seeds Award-winning Feminized cannabis seed strain bred from Tangerine and G13 genetics. Hybrid profile with 20% THC and 2% CBG, featuring fruity-sweet-citrus flavor and uplifting-relaxing effects, vigorous growth phase, and a 10-week flowering cycle. Sold in pack sizes of 3, 5, or 10 seeds.
• CBD Oil 5% Full Spectrum Full-spectrum CBD dietary supplement oil from the SupMedi line containing 500mg CBD in a 10ml bottle (approximately 200 drops at 2.5mg CBD per drop). Produced via supercritical CO2 extraction from organically grown hemp with THC under 0.02%, compliant with Dutch and EU legislation and suitable for vegans. Sold directly to wellness consumers at €34.95 per 10ml vial.
• CBD Oil 10% Full Spectrum Higher-strength full-spectrum CBD oil variant containing 1000mg CBD in a 10ml bottle, produced via supercritical CO2 extraction with THC under 0.02%. Sold to wellness consumers at €59.95 per 10ml vial.
• CBG Oil 5% Full Spectrum Full-spectrum CBG (cannabigerol) oil from the SupMedi line containing 500mg CBG in a 10ml bottle (approximately 200 drops at 2.5mg CBG per drop). Non-psychoactive with THC under 0.02%, suitable for vegans. Sold to wellness consumers at €29.95 per 10ml vial.
• CBD 24/7 Chocolate 600mg Edible CBD product consisting of 24 individually wrapped dark chocolate thins (25mg CBD each, 600mg total) made with Virunga 70% dark chocolate sourced from Original Beans. Produced with CBD isolate powder, suitable for vegans. Sold at €27.50 per box.
• White Golden Chocolate Hemp Oil Soap Handmade natural skincare soap produced in France from White Chocolate hemp oil and glycerin, scented with cherry, raspberry, bergamot, and vetiver. Sold at €9.95 per bar.
• BioTabs Bio PK 5-8 Organic Liquid Fertilizer Organic liquid flowering stimulator with NPK 2-5-8 formulation containing seaweed, vitamins, auxins, and phytohormones (plus humic acid) to promote larger yields and aromatic flowers. Packaged in a 500ml bottle made in the Netherlands and sold at €27.50 per bottle.
• AG x Mascotte Original King Size Rolling Papers Co-branded rolling papers produced with Mascotte, containing 50 packs of 34 papers each in King Size format (107 x 53mm). Manufactured from sustainable FSC-certified bleached material with magnetic-lock packaging. Sold at €39.50 per box.
• AG x Mascotte Brown Tips Filter Tips Unbleached brown filter tips co-branded with Mascotte, supplied as 50 booklets per box with 34 filter tips per booklet. Made from chlorine- and chemical-free sustainable FSC material. Sold at €19.90 per box.

Quantifiable outcome

• Cannabis seeds with reputation for sprouting healthy seedlings
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• SupMedicoreOEM/ Whitelabel/ Licensing PartnerPartnership with SupMedi for branded CBD supplement products including CBD oils, CBG oils, and CBD nutrition items. SupMedi provides high-quality CBD products using supercritical CO2 extraction from organically grown hemp, with full spectrum formulations compliant with Dutch and EU legislation (<0.02% THC).
• Original BeansminorStrategic or Co-development PartnerPartnership with Original Beans for Virunga 70% dark chocolate used in CBD 24/7 Chocolate products. Original Beans focuses on responsible, sustainable chocolate production from Congo, providing luxury CBD chocolate thins.
• MascotteminorChannel Partner/ Reseller/ DistributorCollaboration with Mascotte for co-branded rolling papers and filters. Products include AG x Mascotte Original King Size papers (€39.50 per box), Brown Tips (€19.90 per box), Slim Active Filters, and Original Slim Combi papers. Products feature Amsterdam Genetics branding with Mascotte's manufacturing expertise.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Seedsman: UK-headquartered multi-brand cannabis seed retailer aggregating genetics from dozens of breeders and selling globally online; an e-commerce-first peer with broader SKU breadth but similar DTC retail motion.
• Paradise Seeds: Dutch cannabis seed breeder and global DTC retailer selling award-winning feminized and autoflower seeds with multi-language online ordering; comparable Amsterdam-heritage play targeting the same cultivator audience.
• Sensi Seeds: Amsterdam-based pioneering cannabis seed bank founded in 1985 with comparable 30+ year heritage, similarly positioned as a global DTC seed retailer selling cannabis seeds, CBD, and accessories directly to consumers.
• Royal Queen Seeds: Dutch-origin cannabis seed company with a multi-category portfolio of cannabis seeds, CBD oils, growing equipment, and headshop accessories, serving home-growers globally via e-commerce in 5+ languages.
• Green House Seed Co. Amsterdam-based cannabis seed company with branded coffeeshop heritage selling proprietary genetics plus a CBD/hemp product line through their own e-commerce, directly comparable in lifestyle branding and assortment breadth.
• Crop King Seeds: Canadian-based cannabis seed retailer shipping globally online with feminized, autoflower, and CBD strains plus growing guides; comparable DTC motion targeting North American and international home-grow customers.
• ILGM (I Love Growing Marijuana): Education-led DTC cannabis seed brand combining strain information, growing guides, and a multi-country online storefront; comparable in content-driven marketing and beginner-grower targeting.
• Barney's Farm: Amsterdam-affiliated cannabis seed breeder with award-winning strain portfolio and global DTC seed distribution; competes head-on in the feminized/photoperiod seed segment with similar brand-driven positioning.
• Dutch Passion: Amsterdam-headquartered cannabis seed company with multi-decade breeding expertise selling feminized, autoflower, and regular seeds globally through their own DTC storefront, overlapping directly in target customers and product mix.

Emerging players

• Endoca: Amsterdam-based CBD wellness company producing supercritical CO2-extracted full-spectrum oils, capsules, and topicals; directly comparable on the CBD product line under the SupMedi partnership model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/amstrdmgenetics
• Facebookfacebook.com/TheCanabisGeekCom
• LinkedInlinkedin.com/company/amsterdamgenetics

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amsterdam Genetics