newVoices

Name

newVoices

Legal name

newVoices

Website

https://newvoiceschoir.org

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

1–10 employees

Short description

newVoices is a nonprofit mixed-voice adult choir of approximately 80 auditioned volunteer singers based in Appleton, Wisconsin, performing four to five themed choral concerts annually for audiences across the six-county Northeast Wisconsin region.

Ownership category

akta.pro rank

Product category

Community Choir / Performing Arts

NAICS

Musical Groups and Artists (711130), Musical Groups and Artists (71113), Independent Artists, Writers, and Performers (711510), Performing Arts Companies (7111), Other Performing Arts Companies (711190)

akta.pro primary industry

Performing Arts Organizations (Theater, Dance, Opera, Music) (BPAGAHAB)

akta.pro secondary industry

Session Musicians & Vocalists (MPAIAHAC)

Keywords

• Community choir performances
• Choral concert tickets
• Adult choral ensemble
• Choral music education
• Community engagement programming

Headquarters

HQ city

Appleton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Ticket Sales: Revenue from concert tickets sold to general public audiences
2. Donations and Sponsorships: Financial support from corporate sponsors like US Venture ($40,000 grant for masterworks series), Community First Credit Union (season sponsor), and individual donors. Singer sponsorship program at $100 per singer.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

newVoices is a mixed-voice adult community choir of approximately 80 auditioned volunteer singers that produces and performs 4-5 live choral concerts per season in Northeast Wisconsin, featuring fresh thematic repertoire tied to community issues. Beyond concerts, it offers community education and engagement programs including the High School Master Singers mentorship initiative, Memory Café singing program for people with dementia and their caregivers, the SwanSongS choral commissioning fund, Church Choir Workshops, and community sing-along events.

Product overview

NEWVoices is a mixed-voice adult choir of approximately 80 volunteer singers based in Appleton, Wisconsin, performing 4-5 live choral concerts annually. The organization operates as a single unified performing arts program rather than a platform architecture. Its core offering is choral concert performances featuring thematic programming tied to community issues, supplemented by educational programs including the High School Master Singers initiative, Memory Café volunteer singing program, SwanSongS commissioning fund for new compositions, and Church Choir Workshop educational offerings. Tickets are sold as individual concert admissions or season packages.

Differentiator

Problem solved

Functional benefit

Products and services

• Seasonal Choral Concerts Live choral concerts performed 4-5 times per season by a mixed-voice adult choir of 80 auditioned volunteer singers; each concert features fresh thematic repertoire responding to community issues and is open to general public audiences in Northeast Wisconsin.
• High School Master Singers Program Educational program inviting top choral students from regional high schools to rehearse and perform alongside newVoices' adult singers in fall concerts, mentored by the artistic director.
• Memory Café Singing Program newVoices singers volunteer to lead group singing at Memory Cafés, serving people living with dementia and their caregivers, in partnership with Fox Valley Memory Project since 2016.
• SwanSongS Fund (Choral Commissioning) Commissioning fund supporting the creation of new choral compositions, including the first commissioned piece featured in the 2026-27 season's "In the Beginning" concert.
• Church Choir Workshop Educational workshops for regional church choirs providing vocal instruction, sight-reading techniques, rehearsal techniques, and opportunities to perform with newVoices.
• newVoices Sings: Fox Cities (Community Sing-Along) Community singing events where audience members become performers, learning harmonies to popular tunes alongside newVoices singers and guest artists.
• Season Ticket Subscriptions Full-season ticket packages granting access to all 4-5 annual concerts at a discount relative to individual ticket purchases.

Quantifiable outcome

• Chorus America Education & Community Engagement Award (2016)
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core, major and minor.

• Fox Valley Symphony OrchestracoreStrategic or Co-development Partner · 8 May 2026Annual collaboration on choral/orchestral masterworks. NewVoices serves as symphony chorus for major works including Beethoven's 9th Symphony, Carmina Burana, Verdi's Requiem, and Ralph Vaughan Williams' Sea Symphony. Part of U.S. Venture Masterworks Series.
• Fox Valley Memory ProjectcoreStrategic or Co-development PartnerPartnership since 2016. NEWVoices singers volunteer to lead singing at Memory Cafes, serving people living with dementia and their caregivers. Part of award-winning community engagement programming recognized by Chorus America.
• Community First Credit UnionmajorGTM or Marketing PartnerSeason sponsor providing financial support for concert programming and marketing. Multiple year sponsor.
• Fox Cities Sexual Assault Crisis CentercoreStrategic or Co-development PartnerCollaboration on 'Facing the Music' human trafficking awareness concert (2015-16). Included panel discussions, community book reads, pre-concert discussions. Part of Chorus America award-winning programming.
• Fox Cities Housing CoalitioncoreStrategic or Co-development PartnerCollaboration on 'Home: Where is Your Heart?' homelessness awareness concert. Included public forum, pre-concert discussion, and StoryCatchers participation.
• Homeless ConnectionscoreStrategic or Co-development PartnerPartner in homelessness awareness programming. Contributed to community dialogue and awareness events.
• League of Women VotersminorStrategic or Co-development PartnerCollaboration on voter registration and civic engagement programming. Volunteers worked on National Voter Registration Day and presented pre-concert discussions on voter rights.
• The Boldt CompanymajorGTM or Marketing PartnerConcert sponsor for Folk Songs & Traditions performance in 2026-27 season.
• Lawrence University Conservatory of MusiccoreStrategic or Co-development PartnerArtistic Director Dr. Phillip Swan serves as co-director of choral studies at Lawrence. Collaboration includes guest conductors, venue access (Lawrence Memorial Chapel), and student participation.
• Fox Valley Veterans CouncilminorStrategic or Co-development PartnerCollaborating partner for America 250 concert, displaying veteran artwork, poems, photos, and texts at post-concert reception.
• Lawrence Academy of MusicminorStrategic or Co-development PartnerYoung Men's Chorus and other student ensembles join NewVoices for select concerts.
• Appleton BoychoirminorStrategic or Co-development PartnerCollaboration on community programming for youth and choral development.
• Sexual Assault Crisis CentercoreStrategic or Co-development PartnerPartnership on sex trafficking awareness programming (Facing the Music concert series), including public forums and educational outreach.
• Community First Credit UnionmajorGTM or Marketing PartnerSeason sponsor for 40th anniversary season and ongoing supporter.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Apollo Chorus of Chicago: Long-established volunteer mixed-voice choral ensemble in the Midwest performing major choral works annually with community engagement focus. Comparable size, repertoire, and volunteer-based operating model to newVoices.
• Indianapolis Symphonic Choir: Indianapolis-based auditioned volunteer choir performing orchestral masterworks and standalone concerts. Direct peer given similar orchestral collaborations and community concert programming.
• Concord Chorale: Massachusetts-based community choral ensemble of auditioned singers performing mixed repertoire with seasonal concerts. Comparable volunteer-based, regional choral model at similar scale.
• The Masterwork Chorus: New Jersey-based auditioned volunteer chorus performing masterworks with orchestra and standalone choral concerts. Directly comparable in operating model and concert cadence.
• Boston Cecilia: Boston-area volunteer choral society producing seasonal concerts with orchestral collaborations. Comparable in being a long-running mixed-voice volunteer ensemble serving a regional community.
• Bach Choir of Pittsburgh: Mid-size community choral organization performing major choral-orchestral works with educational programming. Comparable mission, scale, and reliance on volunteer singers.
• Choral Arts Society of Washington: DC-based community choral organization performing major choral works with orchestra and education programs. Comparable scale, mission, and educational/community engagement programming.
• VocalEssence: Minneapolis-based community choral organization that produces concerts, education programs, and community engagement initiatives. Highly comparable to newVoices in mission, scale, and mixed-voice community ensemble model.

Emerging players

• Cantus: Minneapolis-based professional men's vocal ensemble. Not a direct volunteer choir competitor but operates in the same regional choral ecosystem and produces educational programming adjacent to newVoices' mission.

Others

• Fox Valley Symphony Orchestra: Regional orchestra partner; newVoices serves as its chorus for major masterworks. Not a competitor but an essential ecosystem collaborator, relevant for understanding the venue and audience dynamics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCXuynuYykc_b5ILASqysbXw
• Facebookfacebook.com/newVoicesWI
• LinkedInlinkedin.com/company/newvoices-choir

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about newVoices