What Fox Valley Memory Project does

Fox Valley Memory Project (FVMP) is a 501(c)(3) nonprofit organization headquartered in Menasha, Wisconsin, providing a comprehensive ecosystem of dementia support services across four counties in Northeast Wisconsin (Calumet, Outagamie, Waupaca, and Winnebago). Founded in 2011 as a community task force and incorporated as an independent nonprofit in August 2018 after operating under Lutheran Social Services, FVMP serves individuals living with dementia and their care partners through three principal program categories: support services (Memory Link Resource Navigators, caregiver support groups, caregiver education), social and respite programs (Mindworks, Thryve, Memory Cafés, On A Positive Note Chorus, Lunch Bunch, Social Outings, Memory Camp at Moon Beach), and community training (Dementia Capable Community Training, Intergenerational Education). Programs are delivered through a network of partner-hosted locations including FVTC campuses, senior centers, and Goodwill Community Campus facilities, with many services offered free or at modest cost ($10–$20 per session).

Name

Fox Valley Memory Project

Legal name

Fox Valley Memory Project

Website

https://foxvalleymemoryproject.org

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Fox Valley Memory Project is a 501(c)(3) nonprofit in Menasha, Wisconsin providing dementia support programs, caregiver education, and respite services to individuals and families across four Northeast Wisconsin counties.

Ownership category

akta.pro rank

Product category

Dementia Support Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Alzheimer’s & Dementia-Specific Adult Day Programs (HLADAIAC)

akta.pro secondary industries

Memory Care Care Management & Navigation (Dementia Care Coordination) (HLADACAJ), Memory Care Respite (Short-Term) (HSABAEAD), Short-Term Dementia Respite & Transitional Memory Care Programs (HLADACAG)

Keywords

• Dementia support services
• Caregiver respite programs
• Memory care nonprofit
• Community aging services
• Dementia caregiver education

Headquarters

HQ city

Menasha

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Charitable Contributions: Individual and corporate donations supporting the nonprofit's mission. The organization accepts online donations, mail-in checks, legacy giving through the Legacy of Light Giving Program, workplace giving with employer matching, and NetGiver platform donations.
2. Government Grants: Federal grants from the Administration for Community Living (ACL) and Alzheimer's Association to expand dementia support programs.
3. Program Fees: Modest program fees for some services (Mindworks $15/day, Thryve $20/day, Lunch Bunch $10-15/person) while many programs remain free or low-cost.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Fox Valley Memory Project is a nonprofit organization that delivers a comprehensive ecosystem of dementia support services across Northeast Wisconsin. Its core offerings include one-on-one Memory Link resource navigation, facilitated social and respite programs (Mindworks, Thryve, Memory Cafés, On A Positive Note Chorus, Lunch Bunch, Social Outings, Memory Camp at Moon Beach), caregiver support groups and education, and Dementia Capable Community Training for businesses and organizations. Most programs are provided free or at low cost, with paid programs ranging from $10-$20 per day.

Product overview

Fox Valley Memory Project is a nonprofit organization offering a comprehensive portfolio of dementia support services organized into distinct programs and modules. The core service ecosystem includes Memory Link with Resource Navigators providing one-on-one guidance; Caregiver Support Groups and Caregiver Education for caregiver empowerment; Mindworks and Thryve as flagship social and respite programs for individuals with early-to-middle stage dementia; Memory Cafés, On A Positive Note Chorus, Lunch Bunch, and Social Outings providing varied social engagement opportunities; Memory Camp at Moon Beach offering multi-day retreats; and Dementia Capable Community Training and Intergenerational Education for community-wide awareness. Programs are designed to be free or low-cost and serve Calumet, Outagamie, Waupaca, and Winnebago counties in Wisconsin.

Differentiator

Problem solved

Functional benefit

Brands

• Memory Link: Resource navigation program providing compassionate guidance and practical help for individuals and families affected by dementia.
• Mindworks
• Thryve
• Memory Cafés
• On A Positive Note Chorus

Products and services

• Memory Link Resource Navigators

Quantifiable outcome

• Serving individuals and families across Calumet, Outagamie, Waupaca, and Winnebago counties in Northeast Wisconsin
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and supporting.

• Mosaic Family HealthcoreStrategic or Co-development PartnerWisconsin Alzheimer's Institute affiliated diagnostic clinic providing memory screening services. Also provides REACH caregiver program and hosts Family Caregiver Support Group. Located at 229 S. Morrison St., Appleton, WI 54911.
• Neuroscience GroupcoreStrategic or Co-development PartnerWisconsin Alzheimer's Institute affiliated Memory Care Center providing diagnostic services. Located at 1305 W. American Drive, Neenah, WI 54956.
• Goodwill Industries of North Central WisconsincoreStrategic or Co-development PartnerFVMP offices are located at Goodwill Community Campus, providing facility space and partnership for community programs.
• Fox Valley Technical College (FVTC)supportingStrategic or Co-development PartnerFVTC provides campus facilities for Mindworks programs in Oshkosh Riverside Campus, Appleton Campus, and Chilton Campus.
• United Church Camps Inc. (UCCI)supportingStrategic or Co-development PartnerHosts Memory Camp at Moon Beach in St. Germain, WI. A multi-day retreat for individuals with dementia and their caregivers held at 1487 Moon Beach Rd, St. Germain, WI 54558.
• Aging and Disability Resource Centers (ADRCs)coreStrategic or Co-development PartnerPartnership with county ADRCs in Calumet, Outagamie, Waupaca, and Winnebago counties for referral coordination and memory screening services.
• Wisconsin Alzheimer's InstitutecoreStrategic or Co-development PartnerMaintains a network of affiliated dementia diagnostic memory clinics including Mosaic Family Health and Neuroscience Group in FVMP's service area.
• Respite Care Association of WisconsinsupportingStrategic or Co-development PartnerProvides a registry of trained respite care professionals and offers grants to cover costs of receiving respite care.
• Rosalynn Carter Institute for CaregiverssupportingStrategic or Co-development PartnerProvides the REACH (Resources for Enhancing Alzheimer's Caregiver Health) evidence-based program through Mosaic Family Health.
• Outagamie County Caregiver CoalitionsupportingStrategic or Co-development PartnerHosts monthly Caregiver Chats designed to provide a place to openly share and discuss life as a caregiver.
• Options for Independent LivingsupportingStrategic or Co-development PartnerProvides home visit assessments for home safety, leisure, fall risks, medication management, and cognition/memory for individuals with dementia.
• Rebuilding Together Fox ValleysupportingStrategic or Co-development PartnerProvides free home modification assessments and repairs for income-qualified homeowners to improve safety and independence.
• Powerful Tools for CaregiverssupportingStrategic or Co-development PartnerEvidence-based six-week class program referred to caregivers for stress reduction and skill development.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Regional players

• AgeOptions: Area Agency on Aging serving suburban Chicago counties with caregiver support, dementia resources, and community education. Comparable regional peer to FVMP in scope and service model, though serving a different Illinois geography.
• Trellis (formerly Metropolitan Area Agency on Aging): Wisconsin-area agency on aging providing caregiver support, respite services, and dementia resources. Comparable to FVMP in mission and service mix, though with broader aging-services scope and serving the Twin Cities metro area.
• Respite Care Association of Wisconsin: Wisconsin-based nonprofit providing respite care resources, professional training, and grants for family caregivers. Direct peer to FVMP's respite-focused programs (Mindworks, Thryve, Memory Camp) and an existing FVMP partner organization.

Direct peers

• BrightFocus Foundation: Nonprofit funding research and providing public education on Alzheimer's disease and related dementias. Comparable to FVMP as a dementia-focused nonprofit supporting both research and direct caregiver/patient education in the same cause area.
• Alzheimer's Foundation of America: National nonprofit providing direct services, education, and support to individuals with dementia and their caregivers. Direct peer to FVMP in mission and target population, with similar programs including caregiver support groups, memory screenings, and community training, but operating at national scale.
• Dementia Friendly America: National network initiative building dementia-friendly communities through training, awareness, and cross-sector partnerships. Direct peer to FVMP's Dementia Capable Community Training and community-wide dementia-inclusive mission.
• CaringKind (formerly Alzheimer's Association NYC): NYC-based nonprofit offering dementia caregiver support groups, education programs, and a 24-hour Helpline — a directly comparable community-based service model to FVMP's Memory Link resource navigation and support group ecosystem, though in a dense urban market.

Emerging players

• Hilarity for Charity: National nonprofit providing caregiver support, education, and direct family grants for those affected by Alzheimer's. Comparable emerging peer in mission and caregiver-focused program design, with overlap in family support and respite grant funding.

Broad incumbents

• UsAgainstAlzheimer's: National advocacy and policy-focused nonprofit committed to stopping Alzheimer's by 2030. Adjacent peer to FVMP operating in the same cause area with stronger emphasis on policy and research funding rather than direct community programs.
• Alzheimer's Association: The largest national nonprofit dedicated to Alzheimer's care, support, and research. Operates as a broad incumbent in the same dementia cause space as FVMP, with overlapping caregiver support, community education, and advocacy missions, though it operates at national scale versus FVMP's regional focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/FoxValleyMemoryProject

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fox Valley Memory Project