League Sports Co.

What League Sports Co. does

League Sports Co. (LSC) is a Dubai-headquartered, privately held sports technology company founded in 2020 (originally as XTZ Esports, rebranded in April 2023) that invests in and operates sports rights, leagues, and teams globally. Its foundational asset is a 9-figure, 10+10-year partnership signed in February 2022 with the International Bowling Federation granting exclusive rights to develop and commercialize 10-pin, 9-pin, and 5-pin bowling worldwide, through which it launched the World Bowling League. The company has since expanded into electric powerboat racing via Team Blue Rising (a joint venture with cricket icon Virat Kohli competing in the UIM E1 World Championship), into squash via World Premier Squash (endorsed by World Squash and the PSA), and into sports media and competition infrastructure via the Vaunt acquisition in March 2026.

LSC's underlying technology combines AI, Web3, blockchain, cloud production, and immersive technologies, packaged around an 'Activation through Participation' model that targets Gen-Z fans by converting passive spectators into active participants through gamification, real-money gaming mechanics, and interactive experiences that blend esports tactics with traditional sports. Proprietary platform capabilities include the Activation through Participation platform, the World Bowling League technology stack (cloud production, blockchain, AI), and an integrated sports tech ecosystem combining participation activation, viewership experiences, AI-powered analytics, and blockchain-based financialization of sports assets.

The business model draws revenue from four streams: (1) sports rights and league ownership/licensing royalties, including the IBF bowling rights and E1 racing participation; (2) team ownership and franchise revenue from Team Blue Rising and WBL franchise teams (merchandise, performance, fan engagement); (3) technology services and platform fees from AI, Web3, and cloud production solutions provided to leagues and teams; and (4) sponsorship and media rights deals with partners such as Sialia Yachts, Enata, and Universal Carbon Registry. The company serves two primary segments: traditional and emerging sports leagues seeking technology integration and global expansion, and Gen-Z digital-first sports fans. It also engages celebrity athletes (Virat Kohli, Mookie Betts, Rafael Nadal, LeBron James) as flagship co-owners and franchise investors, and sustainability-focused organizations as event and technical partners.

Name

League Sports Co.

Legal name

League Sports Co.

Website

https://leaguesportsco.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

League Sports Co. is a Dubai-based sports technology company that invests in and operates global sports rights, leagues, and teams, anchored by an exclusive long-term bowling rights deal and expanding into electric powerboat racing, squash, and sports media via the Vaunt acquisition.

Ownership category

akta.pro rank

Product category

Sports League Operations and Entertainment

NAICS

Sports Teams and Clubs (711211), Spectator Sports (7112), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Team Sports Clubs (Football/Soccer, Basketball, Baseball, Hockey, Rugby, Cricket, etc.) (MPAKABAA)

akta.pro secondary industries

Individual-Sport Clubs & Teams (Cycling Teams, Athletics/Track Clubs, Swimming Clubs, etc.) (MPAKABAD), Sports Streaming Distribution & App Platforms (CTV, Mobile, Web) (MPAKAOAL), Olympic & Multi-Sport Governing Bodies (IOC/IPC, Continental Games Federations) (MPAKAFAA)

Keywords

• Sports league operations
• Sports technology platforms
• Fan engagement technology
• Sports rights management
• Blockchain sports assets

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Sports Rights and League Ownership: LSC acquires and operates sports rights and leagues globally, including World Bowling League (10-pin, 9-pin, 5-pin bowling rights acquired in 9-figure deal) and participation in UIM E1 World Championship through Team Blue Rising.
2. Team Ownership and Franchise Revenue: Co-ownership of teams including Team Blue Rising (E1 World Championship with Virat Kohli) and World Bowling League franchise teams (Mookie Betts as franchise owner). Revenue from team performance, merchandise, and fan engagement.
3. Technology Services and Platform Fees: Providing AI, Web3, and cloud production technology solutions to sports leagues and teams, creating recurring revenue through platform services and technology licensing.
4. Sponsorship and Media Rights: Partner sponsorships (Sialia Yachts, Enata, Universal Carbon Registry) and media rights deals for global sports events and leagues.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

League Sports Co. invests in and operates global sports leagues, teams, and technology platforms. The company owns and runs the World Bowling League (a global 10-pin bowling league), Team Blue Rising (an electric raceboat team in the UIM E1 World Championship co-owned with Virat Kohli), and World Premier Squash (a global squash league). It also operates the Future of Sports Platform (FSP), FSP Games, and Future of Sports Foundation to drive participation sports, gamification, and community engagement through AI, Web3, and blockchain technologies.

Product overview

League Sports Co (LSC) operates a portfolio of sports-tech brands and platforms focused on investing in and operating sports leagues, teams, and products. The company runs multiple distinct offerings: World Bowling League (WBL) - a global bowling league using cloud, blockchain and AI; Future of Sports Platform (FSP) and FSP Games - the circular sports economy and mass participation technology; Future of Sports Foundation (FFS) - community competition; Team Blue Rising - electric raceboat team in E1 Series; and World Premier Squash - a new squash league endorsed by World Squash and PSA. LSC's core strategy centers on 'Activation through Participation' leveraging Web3, AI and sustainability to engage Gen-Z audiences.

Differentiator

Problem solved

Functional benefit

Brands

• World Bowling League: Premier 10-pin bowling league set in iconic worldwide locations with new rules, gamification, and technology integration including cloud production, blockchain and AI
• Team Blue Rising
• Future of Sports Platform
• FSP Games
• Future of Sports Foundation

Products and services

• World Bowling League (WBL) A global 10-pin bowling league acquired through a 9-figure, 10+10-year rights deal with the International Bowling Federation. Features new rules, gamification, gender-balanced teams, and technology integration to create an immersive fan experience.
• Team Blue Rising An electric powerboat racing team co-owned by LSC and Virat Kohli that competes in the UIM E1 World Championship. Partners include Princeton Electric Speedboating, Black Sheep Racing, Enata, Sialia Yachts, and Universal Carbon Registry.
• World Premier Squash A new team-based squash league endorsed by World Squash and the Professional Squash Association (PSA), positioned as a global innovation-first league.
• Future of Sports Platform (FSP) A circular sports economy platform designed to enable sports for everyone, by everyone, leveraging technology to drive participation, ownership, and engagement.
• FSP Games Technology platform delivering peak performance tools for mass participation in sports, combining training technology with gamified competition mechanics.
• Future of Sports Foundation (FFS)

Quantifiable outcome

• World Bowling League acquired in 9-figure, 10+10-year deal covering 10-pin, 9-pin, and 5-pin bowling globally
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered minor, core and flagship.

• Sialia YachtsminorGTM or Marketing Partner · 23 July 2024Monaco Event Partner for UIM E1 World Championship, providing eco-friendly electric luxury yachts that align with Team Blue Rising's sustainability commitment.
• EnatacoreTechnology or Integration · 9 July 2024Technical partner bringing marine technology innovations from America's Cup and design of The Foiler (world's first private flying yacht) to Team Blue Rising for hydrofoil innovation and performance enhancement.
• Universal Carbon Registry (UCR)coreStrategic or Co-development Partner · 8 July 2024Sustainability partnership to make every Team Blue Rising race carbon-neutral through carbon footprint monitoring, management, and support for hydro-power projects in developing countries.
• Princeton Electric SpeedboatingcoreTechnology or Integration · 13 December 2023Strategic partnership with student-led Princeton University engineering team that achieved world electric water speed record (114.20 mph). Collaboration for UIM E1 World Championship preparation and technical innovation in electric raceboat technology.
• Black Sheep RacingcoreTechnology or Integration · 13 December 2023Technical alliance to fortify Team Blue Rising's engineering and innovation capabilities for E1 World Championship ambitions.
• International Bowling FederationflagshipStrategic or Co-development Partner · 21 February 2022Global growth partnership for bowling sport development. LSC acquired rights to 10-pin, 9-pin and 5-pin bowling in a 9-figure, 10+10-year deal to launch World Bowling League.

Scale indicators5 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• Formula E: Formula E is the incumbent all-electric motorsport series, with similar sustainability narrative, premium urban venues, and OEM partnerships. It is the closest broad incumbent peer to E1's electric-raceboat positioning and a benchmark for category economics in EV motorsport.
• NASCAR: NASCAR is an established motorsport rights holder and event operator with deep broadcast and sponsorship infrastructure. As a broad incumbent in racing, it provides a reference point for the operational scale and media economics LSC will need to replicate with E1/Team Blue Rising.

Direct peers

• World Surf League: World Surf League is a private, athlete-and-sponsor-driven global sports property that combines event operations, athlete equity structures, and digital/media distribution — directly comparable to LSC's vertically-integrated league-operator-plus-team-owner model.
• LIV Golf: LIV Golf is a private, well-capitalised league operator that similarly invested heavily in a new sports property, recruited global sporting icons (Phil Mickelson, Jon Rahm) as team/franchise faces, and pursues sponsorship and media-rights economics — the closest commercial analogue to LSC's WBL and Team Blue Rising strategy.
• SailGP: SailGP operates a global, tech-led sailing championship with high-profile venues, sustainability messaging, and athlete-owner team structures. It is comparable to LSC's Team Blue Rising in the E1 Series: both are global marine/water-based sports properties emphasising tech, sustainability, and premium event experiences.
• Premier Lacrosse League: Premier Lacrosse League (backed by Sports Illustrated/Michele Roberts-era investors) is a celebrity-adjacent private league operator that built a digital-first distribution model and tour-format competition — closely analogous to LSC's WBL/E1 touring, tech-enabled league format.
• TMRW Sports: TMRW Sports (the entity behind the TGL presented by SoFi golf league with Tiger Woods and Rory McIlroy) is a directly comparable tech-enabled league operator that combines celebrity athlete equity, purpose-built venues, and digital-first fan engagement — closely mirroring LSC's celebrity-anchored, tech-forward league model.
• E1 Series (UIM E1 World Championship): The UIM E1 World Championship is the electric raceboat series in which LSC's Team Blue Rising competes. As the host property for LSC's flagship racing team, E1 Series is the most direct product/market peer — LSC is a team operator within E1, much as a club is to its league.

Emerging players

• Major League Cricket: Major League Cricket is a private, tech-enabled T20 league in the US with franchise-ownership structures and Indian-cricket-star investors — a comparable emerging-market cricket/diaspora-league model and a relevant adjacent property given LSC's Virat Kohli partnership.
• World Tennis League: World Tennis League is an exhibition-style private tennis league featuring global stars in a short-format team competition. It is comparable to LSC's WBL on the dimensions of celebrity-driven league format, franchised teams, and Gulf-region organisation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/league-sports-co

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about League Sports Co.