Up the Game
- Company typePrivate
- Founded2017
- HeadquartersCity Of London, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
Up the Game firmographics
Firmographics- Name
- Up the Game
- Legal name
- Up The Game
- Website
- https://upthegame.co
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where Up the Game is headquartered
LocationHeadquarters
- HQ city
- City Of London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Up the Game business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Creative Production Services: Project-based creative production services producing short-form content, branded documentaries, feature-length films, and experiential activations for clients in the music and entertainment industries.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Up the Game product offering
Product offeringCore offering
Up the Game is a creative agency and production house that delivers commissioned video content and experiential productions for the music and entertainment industries. The company produces short-form content such as music videos and live performance films, branded documentaries for artists and platforms, feature-length documentaries and narrative films, and live event activations. Projects are scoped individually with clients including music labels, recording artists, and entertainment brands.
Product overview
Up the Game is a London-based creative agency and production house that offers four core service lines: Film (feature-length documentaries and narrative films), Branded (brand content and documentaries), Short Form (music videos, live performances, promotional content), and Experiences (live event activations). Their portfolio includes notable projects such as the feature documentary 'blur: To The End' distributed by Altitude Films, the RADAR On Campus branded documentary for Spotify, and the Yannis & The Yaw performance film for Transgressive Records.
Differentiator
Problem solved
Functional benefit
Products and services
- Film Feature-length filmmaking services for clients, including documentaries and narrative films. Notable commissioned project: 'blur: To The End' feature documentary distributed by Altitude Films.
- Branded Branded documentary and content creation services for brands and organizations. Notable commissioned project: 'RADAR On Campus' branded documentary for Spotify's RADAR artist program.
- Short Form Short-form video content services including music videos, live performance films, and promotional content. Notable projects include Foals: The Colour Wheel Sessions, Perrie Edwards: Live, The Joy: Live From Church Studios, Yannis & The Yaw, Damon Albarn: Sublime Boulevards, and blur: St Charles Square.
- Experiences Experiential content and live event activations for audiences, including live stream events such as Perrie Edwards' solo debut launch.
Companies that use Up the Game
Customer profileNamed customers10 records
Segments1 record
Ideal customer profiles2 records
Up the Game technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Up the Game partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Altitude FilmscoreAltitude Films is the distribution partner for 'blur: To The End' documentary. They handle the theatrical and distribution aspect of feature-length documentary projects produced by Up The Game.
- Transgressive RecordscoreTransgressive Records is a music label that commissioned the Yannis & The Yaw performance film project. They provide creative direction and commissioning for content produced by Up The Game.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Up the Game competitors and assessment
Company assessmentDirect peers
- Park Pictures: Film production company with a director-led model producing commercials, short-form content, and documentary-style films. Comparable in format breadth and creative-led delivery to Up The Game.
- Studio AKA: London-based creative studio producing short-form films, branded content, and experiential work. Comparable in multi-format creative production and geographic base.
- Agile Films: Music video and commercial production company with a strong roster of directors. Direct overlap with Up The Game's short-form music content service line.
- RSA Films: Long-established global film and commercials production company with a roster of high-profile directors. Comparable to Up The Game in offering film, branded, and short-form work across music and entertainment.
- Somesuch & Co: London creative production company specialising in music videos, short films, and commercials for internationally recognised artists and brands. Overlaps with Up The Game's short-form and branded service lines.
- Pulse Films: London-based creative studio producing music videos, feature films, and branded content for global artists and brands. Directly comparable to Up The Game in vertical, format mix, and client base.
- Iconoclast: Global creative production company with a music-and-culture-led roster of directors producing music videos, films, and branded content. Highly comparable to Up The Game's core offering.
- Caviar: Production company with offices in multiple countries producing commercials, music videos, and feature films. Closely comparable in the music-content and brand-content overlap with Up The Game.
- Prettybird: Creative directing and production company with a music-led roster, producing music videos, commercials, and branded content. Mirrors Up The Game's artist-centric creative model.
Broad incumbents
- The Mill: Established global VFX, post-production, and creative content company serving advertising, film, and music. Broader and larger than Up The Game, but overlapping in film and branded content production.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Up the Game social profiles
Digital presenceUp the Game financial estimates
Financial estimateRevenue estimate
Valuation estimate
Up the Game leadership team
Management profileNumber of profiles
Up the Game funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Up the Game M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Up the Game
What does Up the Game do?
Up the Game is a creative agency and production house that delivers commissioned video content and experiential productions for the music and entertainment industries. The company produces short-form content such as music videos and live performance films, branded documentaries for artists and platforms, feature-length documentaries and narrative films, and live event activations. Projects are scoped individually with clients including music labels, recording artists, and entertainment brands.
Is Up the Game a public or private company?
Up the Game is a private company. It is classified as unknown and is currently operating.
When was Up the Game founded?
Up the Game was founded in 2017. It employs 1 to 10 people.
Where is Up the Game based?
Up the Game is headquartered in City Of London, United Kingdom, in the Europe region.
How does Up the Game make money?
One revenue line is on record: creative Production Services.
Who are Up the Game's main competitors?
Direct peers on record are Park Pictures, Studio AKA, Agile Films, RSA Films, Somesuch & Co, Pulse Films, Iconoclast, Caviar and Prettybird. The Mill is listed as a broad incumbent.
Does Up the Game have an API?
No public API is recorded for Up the Game.