SenseHub
- Company typePrivate
- Founded1976
- HeadquartersNew Jersey, Trinidad & Tobago
- Headcount501–1,000
- GTM typeB2B
- OfferingSoftware
SenseHub firmographics
Firmographics- Name
- SenseHub
- Legal name
- Merck & Co., Inc.
- Website
- https://msd.sensehub.com
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
SenseHub industry classification
Industry- Product category
- Precision Livestock Monitoring
- NAICS
- Support Activities for Animal Production (115210), Dairy Cattle and Milk Production (112120), Beef Cattle Ranching and Farming, including Feedlots (11211)
- SIC
- Farm Machinery & Equipment (3523), Agricultural Services (700)
- akta.pro primary industry
- Livestock Monitoring & Wearables (Activity, Rumination, Health Sensors) (AFAAAIAG)
- akta.pro secondary industries
- Herd Management Software & Identification (RFID, EID, Data Platforms) (AFAAAIAH), Dairy Farm Data, Monitoring & Precision Dairy Operations (AFAEACAO), Cow-Calf Operations (Breeding Herds) (AFAEABAA)
Keywords
Where SenseHub is headquartered
LocationHeadquarters
- HQ city
- New Jersey
- HQ country
- Trinidad & Tobago
- HQ region
- Latin America
Offices1 record
Markets served
SenseHub business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Supply Chain, Technology or R&D, Operations, Personnel, Marketing or Sales
Revenue model
- Monitoring Hardware and Software Subscription: SenseHub generates revenue through the sale of monitoring hardware (sensors, devices) combined with an ongoing software/subscription component for data access, analytics, and alerts. As a livestock monitoring platform, it follows a hardware-plus-software revenue model typical of precision agriculture and animal health IoT solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Quote-based pricing tailored to farm size and requirements |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
SenseHub product offering
Product offeringCore offering
SenseHub sells a connected herd monitoring platform for dairy and cow-calf operations, pairing on-animal hardware sensors and sorting-gate equipment with cloud-based software analytics. The system monitors every animal 24/7 to flag behavioral or physiological changes indicating emerging health issues or key events, and delivers actionable alerts and reports to the farm team. SenseHub Dairy and SenseHub Cow Calf are the two primary product lines, with targeted modules for youngstock, behavior, sorting, milk monitoring, and insights.
Product overview
SenseHub is a connected farm monitoring platform by MSD Animal Health that offers species-specific solutions. The core products are SenseHub Dairy and SenseHub Cow Calf, both built on a unified 24/7 monitoring platform. SenseHub Dairy includes specialized modules for Youngstock, Behaviour Monitoring, Sorting Gate, Milk Monitoring, and Insights, which work together to provide comprehensive herd monitoring—from tracking animal status and identifying health issues to turning data into actionable reports and managing farm workflows.
Differentiator
Problem solved
Functional benefit
Brands
- SenseHub Dairy: 24/7 herd monitoring solution for dairy farms, tracking animal status, behavioral changes, and providing actionable insights for animal health and productivity.
- SenseHub Cow Calf
- Youngstock
- Behaviour Monitoring
- Sorting Gate
- Milk Monitoring
- SenseHub Insights
Products and services
- SenseHub Dairy A comprehensive 24/7 herd monitoring solution for dairy farms that continuously tracks animal status, identifies behavioral or physiological changes indicative of health issues or key events (e.g., estrus, calving), and converts monitoring data into timely reports and alerts for the farm team. Includes complementary modules for youngstock, behavior monitoring, sorting gates, milk monitoring, and insights. Sold to commercial and mid-size dairy farms.
- SenseHub Cow Calf A 24/7 herd monitoring solution tailored for cow-calf (beef) operations, providing continuous tracking of cow-calf pairs and detection of behavioral or physiological changes indicating emerging health issues or key events requiring attention. Sold to cow-calf farms and ranches through MSD Animal Health channels.
Quantifiable outcome
- Farmers can remotely monitor herd status from anywhere, enabling management without physical presence
Companies that use SenseHub
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
SenseHub technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature4 records
SenseHub partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Allflex IDcoreAllflex ID is referenced as a complementary technology partner. SenseHub integrates with Allflex livestock identification and monitoring solutions, which are part of the MSD Animal Health portfolio of animal health technologies. Allflex provides hardware devices that work with the SenseHub monitoring platform.
- SCR Dairy (Allflex Livestock Intelligence)coreSCR Dairy is an Allflex brand providing dairy monitoring technology including activity monitoring, rumination, and milk sensors. SCR Dairy Academy is referenced as a training resource for SenseHub users. The technologies are complementary within the MSD Animal Health/Allflex livestock intelligence portfolio.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
SenseHub competitors and assessment
Company assessmentBroad incumbents
- Lely (Lely International): Lely is a global incumbent in dairy automation, spanning milking robots, feeding systems, and increasingly cow monitoring — comparable to SenseHub as an enterprise-grade dairy technology suite sold through direct dealer networks to commercial farms.
- BouMatic: BouMatic is a global dairy equipment supplier offering milking systems and farm management solutions including cow monitoring, directly comparable to SenseHub Dairy for mid-to-large dairies.
- GEA Farm Technologies: GEA supplies dairy farms with milking parlors, hygiene, and herd management technology including sensors and analytics — a comparable enterprise platform for the same commercial dairy buyer as SenseHub.
- DeLaval: DeLaval is a broad incumbent in dairy farm systems (milking, cooling, barn equipment) with an expanding digital herd management portfolio, making it a comparable integrated supplier for large commercial dairies evaluating SenseHub.
Direct peers
- CowManager: CowManager offers an ear-tag-based sensor platform for dairy and beef that monitors fertility, health, and nutrition — directly comparable to SenseHub in wearable form factor and continuous-monitoring analytics.
- AfiMilk (Afimilk): AfiMilk is a long-established provider of dairy cow monitoring, milking systems, and herd management software — directly comparable to SenseHub Dairy as a hardware-plus-software platform serving dairy farms with activity, rumination, and reproductive analytics.
- Smáxtec: Smáxtec provides an intraruminal bolus sensor platform for continuous dairy health monitoring, directly comparable to SenseHub as an alternative monitoring modality targeting the same continuous-monitoring, early-detection use cases.
- Allflex Livestock Intelligence (Datamars): Allflex Livestock Intelligence is both a SenseHub integration partner and a comparable direct provider of livestock identification (RFID/EID) and monitoring hardware, making it a close peer in the on-animal sensor category.
- MooMonitor + Dairymaster (MSD/Merck-relevant competitor space): Dairymaster provides MooMonitor+, an ear-tag-based cow monitoring platform for fertility, health, and feeding — comparable to SenseHub Dairy as a wearable-driven monitoring system sold to commercial dairy operations.
Emerging players
- Cainthus: Cainthus is a computer-vision livestock monitoring startup that uses imaging instead of wearables to monitor cow behavior and health — an emerging alternate approach targeting the same dairy monitoring buyer as SenseHub.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
SenseHub social profiles
Digital presenceSenseHub financial estimates
Financial estimateRevenue estimate
Valuation estimate
SenseHub leadership team
Management profileNumber of profiles
SenseHub funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SenseHub M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SenseHub
What does SenseHub do?
SenseHub sells a connected herd monitoring platform for dairy and cow-calf operations, pairing on-animal hardware sensors and sorting-gate equipment with cloud-based software analytics. The system monitors every animal 24/7 to flag behavioral or physiological changes indicating emerging health issues or key events, and delivers actionable alerts and reports to the farm team. SenseHub Dairy and SenseHub Cow Calf are the two primary product lines, with targeted modules for youngstock, behavior, sorting, milk monitoring, and insights.
Is SenseHub a public or private company?
SenseHub is a private company. It is classified as public and is currently operating.
When was SenseHub founded?
SenseHub was founded in 1976. It employs 501 to 1,000 people.
Where is SenseHub based?
SenseHub is headquartered in New Jersey, Trinidad & Tobago, in the Latin America region.
How does SenseHub make money?
One revenue line is on record: monitoring Hardware and Software Subscription.
Who are SenseHub's main competitors?
Broad incumbents on record are Lely (Lely International), BouMatic, GEA Farm Technologies and DeLaval. Direct peers are CowManager, AfiMilk (Afimilk), Smáxtec, Allflex Livestock Intelligence (Datamars) and MooMonitor + Dairymaster (MSD/Merck-relevant competitor space). Cainthus is listed as an emerging player.
Does SenseHub have an API?
No public API is recorded for SenseHub.
What industry is SenseHub in?
SenseHub's product category is Precision Livestock Monitoring. Its primary akta.pro industry code is AFAAAIAG, Livestock Monitoring & Wearables (Activity, Rumination, Health Sensors), with a secondary code of AFAAAIAH, Herd Management Software & Identification (RFID, EID, Data Platforms). Its NAICS code is 115210 and its SIC code is 3523.