Alsmatik A/s
Alsmatik A/S is a Danish industrial automation integrator founded in 1997, delivering custom PLC, robotics, HMI/PC software, and energy optimization solutions to industrial manufacturers in Denmark and internationally.
- Company typePrivate
- Founded1997
- HeadquartersSønderborg, Denmark
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Alsmatik A/s does
Alsmatik A/S is a privately held Danish industrial automation company founded in 1997 and headquartered in Sønderborg, Denmark. The firm operates as a total supplier of complete automation plants, delivering design, construction, programming, and commissioning of production machines, production lines, transport systems, test panels, and palletizing solutions for industrial customers in iron/metal, electronics, and food production. Its technical stack is built primarily on Siemens S7 PLC platforms (with support for Allen Bradley, Honeywell/IPC, and Hitachi), Microsoft .NET (Visual Basic and C#) for HMI/PC software, SQL databases for production data collection via proprietary SRO (System, Control, Monitoring) solutions, and EPLAN Electric P8 for electrical documentation. Notable proprietary technology includes PLCSQL Link, acquired in 2018, which enables direct PLC-to-SQL database communication without intermediary PC software. The company also integrates robotics (including a co-developed RAP robot-assisted polishing concept with Strecon A/S), Pick to Light assembly systems, Festo vision cameras for quality monitoring, and energy optimization services.
Alsmatik generates revenue through a mix of custom automation projects (project-based professional services with quote-based pricing and 8-day payment terms), hardware and component distribution (KOLVER screw technology, CAB/ACI Laser marking systems), 24/7 service and support contracts, and e-commerce sales through its proprietary Styreteknik.dk and Skrueteknik.dk webshops. Its go-to-market combines direct enterprise field sales targeting Danish and select international industrial customers (named references include Danfoss, LINAK, Strecon, The Pellet Company, Lundsøe, and TM Norway) with channel partnerships for distributed brands and a self-serve webshop for standardized components. The firm is 100% Danish-owned, employs 16-20 staff including engineers, technicians, and programmers, and is led by Managing Director Anette Jacobsen, Software & Development Manager Anders Jorsal, and Technical Manager Michael Staal, all of whom are partners.
Alsmatik A/s firmographics
Firmographics- Name
- Alsmatik A/s
- Legal name
- ALSMATIK A/S
- Website
- https://alsmatik.dk
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Alsmatik A/S is a Danish industrial automation integrator founded in 1997, delivering custom PLC, robotics, HMI/PC software, and energy optimization solutions to industrial manufacturers in Denmark and internationally.
- Ownership category
- akta.pro rank
Alsmatik A/s industry classification
Industry- Product category
- Industrial Automation Engineering
- NAICS
- Industrial Machinery Manufacturing (3332)
- SIC
- Electrical Industrial Apparatus (3620)
- akta.pro primary industry
- Industrial Controllers & Control Systems (PLCs, PACs, CNC Controllers) (IMAHAHAH)
- akta.pro secondary industry
- Industrial Automation Software (SCADA, HMI, MES, Historian) (IMAHAHAJ)
Keywords
Where Alsmatik A/s is headquartered
LocationHeadquarters
- HQ city
- Sønderborg
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
Alsmatik A/s business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Supply Chain, Marketing or Sales
Revenue model
- Custom Automation Projects: Design, construction, and implementation of complete automation systems including software and hardware solutions. Projects span new constructions, renovation, and optimization of controls for industrial machines. Revenue generated through project-based contracts with measurable ROI on customer bottom line.
- Product Sales (Components & Equipment): Sale of automation components through e-commerce platforms including screw technology (KOLVER), laser engraving systems (CAB Laser, ACI Laser), assembly tables, Pick to Light systems, and other production components. Also PLCSQL Link software licenses.
- Service & Support: 24/7 service availability for machine breakdowns due to hardware or software errors. Electrical panel construction and maintenance. Ongoing optimization and support services.
- Energy Optimization Consulting: Consulting services for energy optimization including measurements, data collection, analysis, and modernization recommendations. Addresses energy savings in servo, frequency converters, CNC, hydraulic systems, compressed air, vacuum, and PC/PLC programming.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom automation projects - quote-based pricing |
| Unit Pricing | Pay-as-you-go | Webshop products (Styreteknik.dk) - standard catalog pricing |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Alsmatik A/s product offering
Product offeringCore offering
ALSMATIK A/S is a total supplier of complete automation plants, designing, constructing, programming, and commissioning production machines, transport systems, test panels, palletizing, and assembly lines for industrial customers. The company develops custom PLC control systems (primarily Siemens S7), HMI/PC software, SRO data collection solutions, electrical control panels, and robotic integration, while also distributing KOLVER screw technology and CAB/ACI laser marking systems through webshops.
Differentiator
Problem solved
Functional benefit
Brands
- PLCSQL Link: A product enabling direct communication between PLC and SQL database without the use of PC software.
Products and services
- Complete Automation Plants
- PLC Control Systems
- SRO Solutions (System, Control, Operations)
- HMI / PC Solutions
- Control Panel Construction
- Assembly Stations
- Robot Solutions
- Laser Marking Systems
- Energy Optimization Services
- PLCSQL Link
- Styreteknik.dk Webshop
Quantifiable outcome
- Faster cycle times and improved quality through servo programming and vision camera monitoring on assembly operations
- +2 more outcomes
Companies that use Alsmatik A/s
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles2 records
Alsmatik A/s technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability6 records
Feature6 records
Alsmatik A/s partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core, strategic and minor.
- KOLVERcoreALSMATIK serves as Danish distributor for Italian quality brand KOLVER, offering products within screw technology for industry. KOLVER is positioned as an attractive alternative to Atlas Copco and Bosch Rexroth, expanding ALSMATIK's product portfolio beyond custom automation into standardized industrial components.
- CAB LasercoreALSMATIK is a dealer of CAB Laser products, a leading German manufacturer. CAB Laser products enable highly wear-resistant marking and engraving on almost all material types, with precision and permanent results integrated into production environments.
- ACI LasercoreALSMATIK is a dealer of ACI Laser products, a leading German manufacturer with multiple years of collaboration. ACI Laser products complement the CAB Laser offerings for laser engraving and marking solutions.
- Strecon A/SstrategicCollaborative development of RAP (Robot Assisted Polishing) concept - groundbreaking technology enabling automation of labor-intensive polishing of molds for the plastic industry. ALSMATIK contributes automation expertise while Strecon provides the robot system.
- Gråsten MaskinserviceminorCollaborative manufacturing partnership for production machines delivered to LINAK. Combines expertise from both companies to deliver complete manufacturing solutions.
Scale indicators3 records
Recent moves8 records
Expansion highlights6 records
Alsmatik A/s competitors and assessment
Company assessmentDirect peers
- Universal Robots: Denmark-based (Odense) collaborative robotics manufacturer and integrator. Most direct geographic and product peer - both serve Danish and European manufacturers with robotic integration solutions, including palletizing and assembly, and target similar SME and enterprise industrial customers.
Broad incumbents
- Festo: German industrial automation and component supplier. Alsmatik integrates Festo vision cameras and pneumatic components in its assembly cells; Festo also operates as a broader automation solutions provider competing for the same Danish/Nordic industrial customers.
- Rockwell Automation: Major industrial automation provider whose Allen-Bradley PLCs are an alternative platform Alsmatik supports. Competes for enterprise automation contracts in similar manufacturing verticals globally.
- KUKA: German robotics and automation solutions provider with extensive integrator network. Competes for the same robotic palletizing and assembly automation projects that Alsmatik delivers to its Danish industrial customers.
- ABB Robotics & Discrete Automation: Global supplier of industrial robots and automation systems, including robotic palletizing and polishing solutions that overlap with Alsmatik's robot integration offering for Danish manufacturers.
- Yaskawa Motoman: Industrial robot and motion control manufacturer. Comparable to Alsmatik in delivering robot-based palletizing, polishing, and material handling solutions for industrial customers.
- Atlas Copco Industrial Assembly Solutions: Global leader in industrial assembly and screw technology - explicitly named by Alsmatik as the established competitor against which its KOLVER distribution partnership is positioned. Direct overlap in screw feeding and assembly automation products.
- Schneider Electric Industrial Automation: Global automation and energy management vendor. Directly relevant as a competitor in both industrial automation systems and the energy optimization consulting space where Alsmatik also operates.
- Siemens Digital Industries: Global industrial automation leader whose SIMATIC S7 PLC platform is the core technology Alsmatik programs against (S7-200/300/400/1200/1500). Competes as a direct vendor of automation hardware/software and integrator services, though at vastly greater scale.
Regional players
- Danish Technological Institute - Automation: Danish applied research and innovation organization offering automation and robotics services to Danish manufacturers. Adjacent peer operating in the same geographic market with overlapping automation consulting and integration capabilities.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Alsmatik A/s social profiles
Digital presenceAlsmatik A/s financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alsmatik A/s leadership team
Management profileNumber of profiles
Profiles1 record
Alsmatik A/s subsidiaries and ownership
Company hierarchySubsidiaries1 record
Alsmatik A/s funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alsmatik A/s M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alsmatik A/s
What does Alsmatik A/s do?
ALSMATIK A/S is a total supplier of complete automation plants, designing, constructing, programming, and commissioning production machines, transport systems, test panels, palletizing, and assembly lines for industrial customers. The company develops custom PLC control systems (primarily Siemens S7), HMI/PC software, SRO data collection solutions, electrical control panels, and robotic integration, while also distributing KOLVER screw technology and CAB/ACI laser marking systems through webshops.
Is Alsmatik A/s a public or private company?
Alsmatik A/s is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Alsmatik A/s founded?
Alsmatik A/s was founded in 1997. It employs 11 to 50 people.
Where is Alsmatik A/s based?
Alsmatik A/s is headquartered in Sønderborg, Denmark, in the Europe region.
How does Alsmatik A/s make money?
Four revenue lines are on record. Custom Automation Projects are the primary driver. The others are product Sales (Components & Equipment), service & Support and energy Optimization Consulting.
Who are Alsmatik A/s's main competitors?
Universal Robots is listed as a direct peer. Broad incumbents are Festo, Rockwell Automation, KUKA, ABB Robotics & Discrete Automation, Yaskawa Motoman, Atlas Copco Industrial Assembly Solutions, Schneider Electric Industrial Automation and Siemens Digital Industries. Danish Technological Institute - Automation is listed as a regional player.
Does Alsmatik A/s have an API?
No public API is recorded for Alsmatik A/s.
What industry is Alsmatik A/s in?
Alsmatik A/s's product category is Industrial Automation Engineering. Its primary akta.pro industry code is IMAHAHAH, Industrial Controllers & Control Systems (PLCs, PACs, CNC Controllers), with a secondary code of IMAHAHAJ, Industrial Automation Software (SCADA, HMI, MES, Historian). Its NAICS code is 3332 and its SIC code is 3620.