Bffl Co.

What Bffl Co. does

Bffl Co., doing business as Masthead, is a privately held medical apparel company founded in 2011 by Dr. Elizabeth Chabner, a Johns Hopkins- and Harvard-trained Radiation Oncologist. The company designs, manufactures, and sells post-surgical bras and recovery accessories targeted at women recovering from mastectomy, lumpectomy, breast reconstruction, and cardiac procedures, with a secondary customer base of caregivers and healthcare providers. Core products include the Elizabeth Pink Surgical Bra line, the Judy Long-Line Surgical Bra, the Celstle and Luna All-Day bras under the Pectonic series, plus accessories such as prostheses, ice packs, a shower lanyard, the Axillapilla underarm pillow, and a stabilizer band. The company holds patent-pending claims on a proprietary drain management system using loops and rings to hold JP drain bulbs without pins or belts, and has introduced 3D knit technology for targeted compression zones in its newer Pectonic line.

Masthead operates a dual go-to-market model: direct-to-consumer e-commerce sales through mastheadpink.com with same-day fulfillment and free ground shipping, and a hospital/institutional channel where hundreds of top US hospitals provide Masthead garments to patients directly at the point of surgery. Products range from $58 to $72 for surgical bras and $20 to $30 for accessories, with inclusive sizing from XS to 7XL. The Judy Long-Line Surgical Bra carries PDAC code L8000, enabling insurance reimbursement pathways. The company is headquartered in Port Chester, NY, with a team of 11-13 employees spanning operations, finance, IT, product, QA, fulfillment, and sales.

The company is founder-led, women-led, bootstrapped, and privately held with no institutional investment identified. Strategic investments have been directed at product line expansion (Pectonic series), patent protection, hospital channel depth, and operational scaling through targeted executive hires (CFO in 2019, VP IT/Ops in 2023, Sales in 2024). The international opportunity remains nascent, with orders outside the US requiring direct contact before fulfillment.

Name

Bffl Co.

Legal name

Bffl Co.

Website

https://mastheadpink.com

Company type

Private

Founded year

2011

Operating status

Operating

Short description

Bffl Co. (Masthead) designs and sells post-surgical bras and recovery accessories for women recovering from breast and cardiac surgery, distributing through DTC e-commerce and hundreds of US hospitals from its Port Chester, NY headquarters.

Ownership category

akta.pro rank

Product category

Post-Surgical Medical Apparel

NAICS

Surgical Appliance and Supplies Manufacturing (339113)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Bras & Bralettes (CRAAAIAA)

Keywords

• Post-surgical bras
• Recovery apparel
• Mastectomy garments
• Medical compression wear
• Drain management accessories

Headquarters

HQ city

Port Chester

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Direct E-commerce Product Sales: Direct-to-consumer online sales through mastheadpink.com. Products include surgical bras ($58-$72), accessories ($20-$30), and ice packs. Orders ship same day with free ground shipping.
2. Hospital/Institutional Supply: B2B sales to hospitals and medical offices who provide Masthead garments directly to patients undergoing surgery.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Bffl Co. (DBA Masthead) designs, manufactures, and sells post-surgical bras and recovery accessories for patients recovering from mastectomy, lumpectomy, breast reconstruction, and cardiac procedures. Its flagship Elizabeth Pink Surgical Bra features a patent-pending drain management system with loops and rings to hold JP drain bulbs, and the company offers 11 inclusive sizes (XS–7XL) priced between $20 and $72.

Product overview

Masthead (Bffl Co.) is a medical apparel company offering a comprehensive portfolio of post-surgical garments and recovery accessories. The core product line consists of specialized surgical bras (Elizabeth, Judy, Celeste, Estelle, and Luna models) designed for use following mastectomy, lumpectomy, breast reconstruction, and cardiac surgery. These bras feature proprietary drain management systems with loops, rings, and pockets for JP bulbs and prostheses. The Pectonic series represents next-generation 3D knit technology with targeted compression zones. Supporting accessories include breast forms (adjustable puff, foam prosthesis), thermal therapy (slim and donut ice packs), shower management (lanyard), comfort support (Axillapilla), implant stabilization (band), and interchangeable drain management components.

Differentiator

Problem solved

Functional benefit

Products and services

• Elizabeth Pink Surgical Bra Ultra-soft post-surgical compression bra suitable for mastectomy, lumpectomy, breast surgery, and cardiac surgery. Features Velcro closures and loops/rings for JP drain management. Made of 82% Nylon/18% Lycra spandex and priced at $66.
• Elizabeth Pink Surgical Bra with Pockets Post-surgical compression bra with soft pocketed lining on each side to hold a prosthesis or ice pack, drain management system, and adjustable Velcro closures; priced at $68.
• Elizabeth Pink Surgical Bra with Convertible Loops and Rings Patent-pending post-surgical bra with four removable, interchangeable hooked loops and rings for flexible JP drain bulb placement, suitable for mastectomy, double mastectomy, and other breast surgeries; priced at $68.
• Judy Long-Line Surgical Bra Extended-length post-surgical bra with generous back coverage for extra support, pocketed lining for prosthesis or ice pack, and adjustable Velcro closures. PDAC code L8000; priced at $70.
• Judy Long-Line Surgical Bra with Loops and Rings Long-line surgical bra with strategically placed loops and rings for JP drain management combined with pocketed lining for prosthesis or ice pack; priced at $72.
• Celeste Surgical Bra Revolutionary garment in the Pectonic series produced with state-of-the-art 3D knit technology providing targeted zones of compression in axillary, inferior, and back regions, with proprietary removable loop-and-ring mechanism for drain management; priced at $72.
• Estelle Recovery Bra with Pockets Underwire-free recovery bra providing comfort and support post-surgery, during radiation therapy, and second-stage recovery. Made of 86% Nylon/14% Lycra spandex with front closures; priced at $58.
• Luna All-Day Bra Next-generation high-performance post-surgical recovery and comfort bra from the Pectonic series with cooling pocket technology. Supportive without being confining, designed for transition from surgical bra to normal activity; priced at $70.
• Adjustable Breast Puff Soft fabric prosthesis containing virgin polyester fiberfill with adjustable fill for customized fit. Available in sizes S through 2XL; priced at $20.
• Foam Prosthesis Set of two lightweight polyurethane foam breast prostheses designed to fit in pocketed Masthead bras. Available in S/M, L/XL, and 2XL+ sizes; priced at $20.
• Post-Surgery Shower Lanyard Waterproof silicone lanyard with flexible plastic ring for secure drain management during showering. Drop length 20 inches; priced at $20.
• Axillapilla Heart-shaped support pillow for axilla/underarm and other tender areas post-surgery. Made of soft stretch fabric with microbead fill for customizable comfort; priced at $30.
• Slim Ice Pack Flexible, reusable gel ice pack (6.5" x 2.5") designed for targeted cooling in the inframammary fold. Set of two; priced at $24.
• Donut Ice Pack Donut-shaped ice pack (6" diameter) providing gentle, even cooling around breast tissue while leaving the nipple area untouched. Set of two; priced at $24.
• Stabilizer Band Supportive Nylon/Lycra band designed to help keep implants from riding up, with Velcro closure for adjustable fit across bust sizes; priced at $20.
• Ribbon Loop and Ring Set of 4 ribbon loop and ring units (4.5" long) that attach to tabs on Masthead bras style 065 and 085 for additional drain management options; priced at $20.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Others

• Bombas: Mission-driven apparel brand with strong direct-to-consumer motion and one-for-one giving model. Comparable to Masthead in DTC execution, mission-led marketing, and emotionally resonant brand storytelling, though operating in socks and basics rather than intimates.

Broad incumbents

• Wacoal: Established intimates brand with a dedicated post-mastectomy line. Comparable to Masthead in product category but competes with broader fit ranges, larger marketing budgets, and established department store distribution.
• Hanesbrands: Large intimate apparel conglomerate (owner of Maidenform and Bali) with broad retail and hospital distribution. Represents the scaled incumbent threat that could enter or expand into post-surgical recovery apparel given existing manufacturing scale.

Direct peers

• Wear Ease: Specialty post-surgical and post-mastectomy garment maker focused on comfort bras, camisoles, and recovery apparel. Competes with Masthead for hospital and DTC demand in the same niche of soft, recovery-focused intimate apparel.
• Amoena: Global leader in post-mastectomy bras, breast forms, and recovery wear sold through specialty retailers and hospital channels. Directly comparable to Masthead as the dominant incumbent in the same surgical recovery bra and prosthesis category.
• Clearpoint Surgical: Manufactures medical-grade surgical bras, implant stabilization bands, and recovery accessories used by plastic and breast surgeons. Directly comparable product set to Masthead, including post-surgical bras with drain management features.
• Anita International: European maker of post-mastectomy bras, compression garments, and breast forms sold globally through medical and specialty channels. Comparable to Masthead in surgical recovery bra product offering and institutional customer base.

Regional players

• Aetrex: Footwear and orthotics brand with medical/recovery positioning including post-surgical comfort products. Adjacent to Masthead in the broader medical comfort apparel category and recovery-focused retail channel, though not a direct bra competitor.

Emerging players

• Knix: DTC intimates and activewear brand with inclusive sizing and proprietary fabric technology. Comparable to Masthead as a direct-to-consumer intimate apparel brand emphasizing comfort, fit innovation, and body inclusivity.
• ThirdLove: DTC intimates brand built on half-size fit innovation and inclusive sizing. Comparable to Masthead in direct-to-consumer intimate apparel motion and inclusive fit philosophy, though focused on everyday bras rather than post-surgical recovery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bffl Co.