FAF

What FAF does

FAF (Film- og TV-arbejderforeningen) is a Danish trade union founded in 1970, serving freelancers and employed workers across the film, television, animation, computer games, and multimedia production industries in Denmark. Its core product is tiered annual membership (A, B, Indslusning, Barsel, Elev, Pensionist, Dobbeltmedlem) priced at 240–1,410 kr per quarter, which unlocks collective bargaining representation with Producentforeningen, individual legal counsel, a 24/7 emergency hotline (AKUT-telefonen), press card issuance via Danske Medier, rights administration through CopyDan/VISDA, and a portfolio of education and rights funds (FAF-Puljen, SKU-Puljen, Scenografernes Rettighedsfond, Instruktørernes efteruddannelsespulje, Stillfotografernes Pulje).

Underlying technology is intentionally light: FAF operates a standard website (faf.dk), integrates with the external Rettighedssystem.dk platform for collective rights administration, and does not expose a public API or proprietary AI/ML systems. The headquarters are at Kongens Nytorv 21, Copenhagen, with a 251–500 person staff running the secretariat, legal, communications, and rights-administration functions. Geographic reach is primarily Denmark, with cross-border trade representation in Sweden via A&Til.

The business model is recurring subscription membership dues (kontingent) billed quarterly, supplemented by partner commissions and education grants. Distribution is direct-to-consumer via the website, phone, and email, with onboarding through the Copenhagen secretariat. The largest live strategic issue is the YouSee-konflikten, an ongoing copyright dispute initiated in March 2024 that is before the Ophavsretslicensnævnet and Sø- og Handelsretten, with potential to delay royalty payouts to members for up to a decade.

Name

FAF

Legal name

Film- og tv-arbejderforeningen (FAF)

Website

https://filmtv.dk

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

251–500 employees

Short description

FAF (Film- og TV-arbejderforeningen) is a Danish trade union serving freelancers and employees in film, TV, animation, computer games, and multimedia production through collective bargaining, legal counsel, and tiered membership benefits.

Ownership category

akta.pro rank

Product category

Trade Union Services

akta.pro industry

PRIMARYBPAGAKAF

Donor-Advised Fund (DAF) Sponsors

Business & Public Services/Nonprofit, NGO & Social Services/Philanthropy, Foundations & Grantmaking

Keywords

• Trade union services
• Collective bargaining
• Film industry union
• Legal advisory services
• Member benefits

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership fees (kontingent): Recurring subscription revenue from individual members, paid quarterly with monthly equivalents disclosed. Multiple membership tiers (A-, B-, Indslusning, Barsel, Elev, Pensionist, Dobbeltmedlem) accommodate different career stages, employment types, and concurrent memberships.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

FAF is a Danish trade union (fagforening) that provides tiered membership, collective bargaining with the Danish Producers Association (Producentforeningen), individual legal counsel, copyright/rights administration via Rettighedssystem.dk, and a curated package of partner benefits (banking, pension, insurance, wellness, discounts) to freelancers and employees in the Danish film, TV, animation, computer games, and multimedia production industries.

Product overview

FAF (Film- og tv-arbejderforeningen) is a Danish trade union for film, TV, animation, games, and multimedia professionals; its offering is a portfolio-style membership product rather than a single unified tech platform. At its core sits FAF-medlemskab (Membership), which unlocks a layered set of add-on services: the AKUT-telefonen 24/7 legal hotline, ongoing Juridisk rådgivning (legal advice), the Pressekort (press card) credential, the EKKO member magazine, the Kurser continuing-education programme (including partner-delivered online courses via AOF Onlineskole), a suite of education and rights funds (FAF-Puljen, SKU-Puljen, Scenografernes Rettighedsfond, Instruktørernes efteruddannelsespulje, Stillfotografernes Pulje, Kollektive båndkopimidler), and a member benefits package negotiated with partners such as PFA, RUNA, Falck Healthcare, Lån & Spar, Forbrugsforeningen, Carl Ras, Nordic Heat, and YogaStream. The membership is operationalized via external rights-registration tools (e.g., Rettighedssystem.dk) and rights-collecting partners (CopyDan, VISDA), but FAF itself does not publish a developer-facing API or product marketplace.

Differentiator

Problem solved

Functional benefit

Products and services

• FAF-medlemskab (Trade Union Membership)

Quantifiable outcome

• During the YouSee conflict, the YouSee subscription fee for members was reduced from 72 kr/month to 20 kr/month (over 70% reduction).
• +1 more outcomes

Named customers1 record

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

22 partnerships are on record.

• Falck Healthcare (Trivselslinjen)OthersFalck Healthcare's Trivselslinjen is offered to FAF members as a wellness and psychological support line, addressing occupational stress and personal issues relevant to film/TV/media workers.
• Carl RasOthersCarl Ras provides member discounts on tools, hardware, and professional supplies relevant to film/TV production crew.
• Nordic HeatOthersNordic Heat provides member discounts on heated clothing/gear for outdoor production work.
• YogaStreamOthersYogaStream offers FAF members a yoga subscription at a discounted rate as a wellness benefit.
• ForbrugsforeningenOthersForbrugsforeningen is a consumer club providing members with collective purchasing power. In 2024, FAF members collectively received more than 500,000 kr. through the club, with bonuses exceeding 25,000 kr. on certain purchases.
• AOF (including AOF Onlineskole)GTM or Marketing PartnerAOF provides online courses (AOF Onlineskole) to FAF members at preferential terms, supporting continuing education and professional development.
• Filmmagasinet EKKOGTM or Marketing PartnerIndustry magazine partnership: Filmmagasinet EKKO provides industry news, criticism, and culture relevant to FAF members, distributed/marketed through the union.
• CopyDanStrategic or Co-development PartnerCopyDan manages collective copyright and royalty administration for rightsholders including film/TV creators. FAF members register works via the Rettighedssystem.dk platform integrated with CopyDan.
• VISDAStrategic or Co-development PartnerVISDA administers visual arts rights (including stills and re-use) and is integrated into FAF's rights management offerings for members.
• Filmskolen (National Film School of Denmark)OthersPartnership with the Danish Film School to recruit and serve student members and to support the transition from education to industry.
• Danske ScenograferStrategic or Co-development PartnerPartner trade union for scenographers; co-organises events, advocacy, and representation of overlapping film/TV/scene-design workers.
• Dansk MusikerforbundStrategic or Co-development PartnerCo-organiser of joint pension events and industry initiatives alongside FAF, representing musicians working in film/TV/media.
• Teknisk LandsforbundStrategic or Co-development PartnerCo-organiser of joint pension events and industry initiatives alongside FAF.
• Dansk JournalistforbundStrategic or Co-development PartnerCo-organiser of joint pension events and industry initiatives alongside FAF, representing journalists in the media sector.
• Dansk FilmklipperselskabStrategic or Co-development PartnerCo-organiser of joint pension events and industry initiatives alongside FAF, representing Danish film editors.
• Dansk Filmfotograf ForbundStrategic or Co-development PartnerCo-organiser of joint pension events and industry initiatives alongside FAF, representing Danish cinematographers.
• ASAVStrategic or Co-development PartnerASAV handles collective bargaining for students (in cooperation with FAF), giving film/media students industry-standard employment terms during their studies.
• Producentforeningen (Danish Producers Association)Strategic or Co-development PartnerProducentforeningen is the employer association that FAF negotiates collective agreements with for film/TV production workers. The relationship is the central counterparty in FAF's collective bargaining.
• Danske MedierStrategic or Co-development PartnerDanske Medier issues press cards (pressekort) used by FAF members working as press/journalists in film/TV/media contexts.
• Stregen i sandetStrategic or Co-development PartnerIndustry initiative (translation: 'the line in the sand') in which FAF participates, focused on industry standards or a sector-wide stand on a labour/industry issue.
• Registration DenmarkTechnology or IntegrationIntegration with Registration Denmark for credit and production data — provides credits/registration data for film/TV productions to support members' professional records.
• Barsel.dk / Udbetaling DanmarkOthersGovernment parental-leave payment service (Barsel.dk / Udbetaling Danmark). FAF members on parental leave (Barsel membership tier, 480 kr/quarter) are guided to use this service for parental benefits.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Unionen (Sweden): Sweden's largest trade union covering white-collar and media-adjacent professionals. REGIONAL_PLAYER because it is the Swedish cross-border counterpart referenced in FAF's 'Arbejde i Sverige' overenskomst provisions and the A&Til/FTFa cooperation.

Broad incumbents

• SAG-AFTRA: US-based performers' and media workers' union, the largest in the English-speaking world. BROAD_INCUMBENT to FAF because it organises a much larger, more diversified entertainment workforce (film, TV, radio, streaming) but does not operate in Denmark; useful as a model for collective bargaining and rights administration at scale.
• BECTU (UK): UK broadcasting, entertainment, communications and theatre union. A BROAD_INCUMBENT peer to FAF: it organises the equivalent UK film/TV/animation/games workforce and negotiates analogous collective agreements, but is a much larger organisation serving a different national jurisdiction.

Others

• Akademikerne: Danish confederation of academic and professional unions. OTHERS — an umbrella/ecosystem peer: FAF sits within the wider Danish labour-movement structure that Akademikerne partly coordinates, and they share A-kasse and bargaining infrastructure, but Akademikerne does not directly organise film/TV craft workers.

Direct peers

• Dansk Musikerforbund: Danish Musicians' Union representing session musicians, composers, and performers working in film, TV, and media. Directly comparable to FAF in that it co-organises joint events with FAF and organises freelance project-based workers in the same productions.
• Teknisk Landsforbund: Danish Union of Technical and Scientific Employees, covering technicians including those in media/broadcast. Comparable because Teknisk Landsforbund co-organises joint events with FAF and shares the broader Danish technical/media workforce universe.
• Dansk Filmklipperselskab: Danish film editors' society — a craft-level peer in the Danish film/TV post-production workforce. FAF co-organises events with this body and represents many of the same members in the editing/finishing function.
• Danske Scenografer: Danish scenographers' trade union for film/TV/stage design professionals. Directly comparable because FAF co-administers education and rights funds jointly with Danske Scenografer, and the two unions represent overlapping scenographer/film crew segments.
• Dansk Journalistforbund: Danish journalists' trade union organising media professionals in overlapping film/TV/press roles. A natural DIRECT_PEER because FAF and DJ co-organise joint pension events, share the A&Til (formerly FTFa) A-kasse, and represent adjacent segments of the Danish media workforce.
• Dansk Filmfotograf Forbund: Danish Cinematographers' Union. A direct peer in the film/TV craft space; FAF co-organises joint pension events with this union, and the two organisations represent the same productions' camera and lighting crews.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/filmtv.dk
• Instagraminstagram.com/faffilmtv
• LinkedInlinkedin.com/company/faf

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FAF