Nordic Heating Ab

What Nordic Heating Ab does

Nordic Heating AB (legally Agromatic Nordic Heating AB, organization number 556288-0913) is a privately held Swedish specialist retailer of heating products, founded in 1986 and headquartered in Forsbacka. It sells wood-burning fireplaces, pellet stoves, hybrid fireplaces, traditional wood stoves, outdoor/ethanol/electric fireplaces, insulated and non-insulated chimney systems, chimney liners, adapters, hearth plates, fire protection boards, duct systems, spare parts, and roof safety equipment primarily to Swedish residential homeowners and DIY enthusiasts. The company is also the manufacturer of the Biomodul insulated modular steel chimney system developed in Sweden, with 30 mm insulation without thermal bridge, CE certification, and a 20-year warranty. Distribution combines a national e-commerce platform (nordicheating.se) with three physical showrooms in Gävle-Forsbacka, Falun, and Vimmerby, and a field force of certified chimney technicians who provide consultation and installation guidance.

The business model is direct-to-consumer hardware sales at unit prices that include VAT, with examples ranging from kr 89 for consumables (e.g., Spisbränsle Premium) up to kr 49,900 for premium pellet stoves and around kr 17,750–26,900 for mid- to upper-range wood-burning fireplaces. Nordic Heating acts as general agent in Sweden for roughly ten European brands, including Aduro, Dovre, Westbo, Jøtul, Thermorossi, Caminetti Montegrappa, Ecoforest, Romotop, Harvia, and EvaCalor, alongside its own Biomodul line, and offers payment options via Fortus International Finance (invoice, installment, Swish) and Viva Wallet (card). A Lowest Price Guarantee on Biomodul and an extended 90-day return window on Biomodul steel chimneys (vs. the standard 14 days) function as conversion levers. Marketing channels are concentrated on the owned e-commerce site with supporting content articles, a chimney calculator tool, and organic social on Facebook and Instagram. The company has 11–50 employees and operates exclusively in Sweden, with no external funding or parent company identified.

Name

Nordic Heating Ab

Legal name

Agromatic Nordic Heating AB

Website

https://nordicheating.se

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Nordic Heating AB is a privately held Swedish specialist retailer, founded 1986, that sells fireplaces, pellet stoves, hybrid stoves, chimney systems, and accessories to residential homeowners across Sweden via its national e-commerce site and three physical showrooms, and manufactures its own Biomodul insulated chimney system.

Ownership category

akta.pro rank

Product category

Home Heating Equipment & Fireplace Retail

NAICS

Heating Equipment (except Warm Air Furnaces) Manufacturing (333414), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (3334)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

Outdoor Heating, Fire Pits & Fireplaces Retail (CRAIAIAI)

akta.pro secondary industries

Chimney Relining & Flue Liner Services (HSAEANAD), Chimney Repair & Restoration (Masonry/Crown/Chase) (HSAEANAC)

Keywords

• Wood-burning fireplaces
• Chimney systems
• Pellet stoves
• Home heating equipment
• Stove retailers

Headquarters

HQ city

Forsbacka

HQ country

Sweden

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: Nordic Heating generates revenue through direct product sales of fireplaces, chimneys, accessories, and spare parts to consumers across Sweden. Products include wood fireplaces, pellet fireplaces, hybrid fireplaces, modular chimney systems, chimney pipes, fireplace accessories, and replacement parts. Prices are listed including VAT with additional shipping costs for non-free shipping items.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Nordic Heating Ab is a Swedish specialist heating retailer that sells stoves, fireplaces, chimneys, chimney systems, and related accessories through its online shop and three physical showroom locations in Sweden. The company holds general agent status for multiple European fireplace and chimney brands and manufactures its own proprietary Biomodul insulated modular steel chimney system developed in Sweden. Expert consultation is provided by certified chimney technicians to support customers from project planning through installation.

Product overview

Nordic Heating AB is a Swedish specialist retailer and online shop for heating products, offering a comprehensive range of fireplaces, stoves, and chimney systems. The product portfolio centers on wood-burning fireplaces (Vedkaminer) including cast iron, soapstone, and tiled variants; hybrid fireplaces (Hybridkaminer) capable of burning both wood and pellets with app control; pellet stoves (Pelletskaminer) in direct air, channel-connected, and water-jacketed configurations; and comprehensive chimney solutions. Their proprietary BIOMODUL insulated modular steel chimney system, developed in Sweden, is a key differentiator available in 80-200mm diameters. The company also offers non-insulated chimneys, chimney liners, adapters, hearth plates, fire protection boards, duct systems, spare parts, and roof safety equipment. They operate physical stores in Gävle-Forsbacka, Falun, and Vimmerby alongside their e-commerce platform, and employ certified chimney technicians for installation services.

Differentiator

Problem solved

Functional benefit

Brands

• Biomodul: Own-brand insulated modular steel chimney system developed in Sweden, featuring a unique price guarantee.

Products and services

• Biomodul Insulated Modular Steel Chimney System Nordic Heating's proprietary insulated modular steel chimney system developed in Sweden. Features 30mm insulation without thermal bridges, available in 80mm, 125mm, 150mm, and 200mm diameters in black and stainless-steel finishes, with components such as start adapters, pipes, T-pipes, elbows, wall brackets, and roof flashings. Covered by a 20-year warranty and a Lowest Price Guarantee with extended 90-day returns.
• Wood-burning Fireplaces (Vedkaminer) Comprehensive range of wood-burning fireplaces for residential use including standard (Braskaminer), soapstone (Täljstenskaminer), tiled (Kakelkaminer), cast iron (Gjutjärnskaminer), built-in (Inbyggnadskaminer), fireplace inserts (Spiskassetter), water-jacketed (Vattenmantlade vedkaminer), masonry heaters (Murspisar), and sauna heaters (Bastukaminer). Brands include Aduro, Dovre, and Westbo.
• Hybrid Fireplaces (Hybridkaminer) Hybrid fireplaces that burn both wood and pellets, controlled via smartphone app, marketed by Nordic Heating as "world-unique" combining flexibility with environmental sustainability.
• Wood Stoves (Vedspisar) Traditional wood-burning stoves for residential heating without electricity, including brands such as Dovre and MBS.
• Pellet Stoves (Pelletskaminer) Pellet stoves in three configurations: direct-air heating, channel-connected for ducted warmth distribution, and water-jacketed for central heating integration. Brands include Thermorossi, Caminetti Montegrappa (CMG), and EvaCalor.
• Other Fireplaces (Övriga eldstäder) Additional fireplace types including outdoor fireplaces (Utomhuskaminer), ethanol fireplaces (Etanolkaminer), electric fireplaces (Elkaminer), and tiled stoves (Kakelugnar) including round tiled stoves. Brands include Aduro, Spismiljö, and Jøtul.
• Insulated Modular Chimneys (Isolerade modulskorstenar) Insulated modular chimney systems in 80mm, 125mm, 150mm, and 200mm diameters in black and stainless-steel finishes, including start adapters, pipes, T-pipes, elbows, wall brackets, and roof flashings.
• Non-insulated Chimneys & Chimney Pipes Non-insulated chimney pipes and fittings including enamel-coated pipes in 80mm, 100mm, 125mm, and 150mm diameters, standard pipes, elbows, sweep hatches, and wall penetration collars.
• Chimney Liners (Skorstensslang) Chimney liners/inserts in 80mm, 100mm, 110mm, 120mm, and 152mm diameters, including bottom cones for soot tool access.
• Fireplace and Chimney Accessories Full accessory range for fireplace and chimney installation, maintenance, and safety: hearth plates, fire protection boards, duct systems, soot cleaning tools, transition adapters, flue gas fans, repair paint, kindling splitters, and roof safety products.
• Spare Parts (Reservdelar) Replacement parts for multiple brand fireplaces and stoves including Aduro (wood, hybrid, pellet), Romotop, Thermorossi, Caminetti Montegrappa, and Ecoforest. Includes ignition elements, smoke fan parts, and serpentine stone stops.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Viva WalletcoreTechnology or IntegrationViva Wallet processes secure card payments (VISA and MasterCard) for Nordic Heating's e-commerce platform. All payment information is encrypted according to current standards and regulations.
• Various Fireplace and Chimney BrandscoreChannel Partner/ Reseller/ DistributorNordic Heating is a general agent for multiple brands and manufacturers of fireplaces and chimney products, including Aduro, Dovre, Westbo, Jötul, Thermorossi, Caminetti Montegrappa (CMG), Ecoforest, Romotop, Harvia, and EvaCalor.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Kaminbutiken: Swedish fireplace and chimney retailer offering a comparable multi-brand product range to Swedish consumers. Overlaps with Nordic Heating on core product categories and customer profile.
• Eld & Värme: Swedish online retailer of fireplaces, stoves, and chimneys with a similar multi-brand assortment and national delivery model. Direct competitor for the same residential homeowner segment across Sweden.
• Braskamin.se: Swedish e-commerce specialist for fireplaces, wood stoves, and chimney products. Competes head-to-head with Nordic Heating in the online combustion-heating retail category.
• Eldorado: Nordic online retailer of fireplaces and heating products with cross-Nordic reach. Comparable assortment and value proposition to Nordic Heating's online-first model.
• Skorsten.se: Swedish specialty retailer focused on chimney systems and liners. Directly competes with Nordic Heating's chimney and Skorstensslang product lines for the same installer and DIY customer base.

Broad incumbents

• Aduro: Danish wood and hybrid stove manufacturer with direct online sales across Europe. Supplies Nordic Heating under general agency while also competing through DTC and other dealers.
• Dovre: Norwegian/Belgian cast-iron stove brand distributed across Europe. Comparable product category and overlapping customer base with Nordic Heating's portfolio.
• Jøtul: Major Norwegian cast-iron stove manufacturer with growing direct-to-consumer channels. Comparable product portfolio and supplies Nordic Heating while also competing through its own retail channels.
• Westbo: Swedish cast-iron stove manufacturer. Comparable product line and Swedish market focus, supplying Nordic Heating as one of its distributor channels.

Regional players

• Comfort Fire: Norwegian retailer of fireplaces, wood stoves, and chimneys with similar curated multi-brand assortment. Closest geographic-adjacent peer serving a different but related market.

Market position

Strengths4 records

Weaknesses4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/pages/Nordic-Heating/224200354327223
• Instagraminstagram.com/nordicheating
• LinkedInlinkedin.com/company/nordic-heating-ltd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nordic Heating Ab