Air Physiotherapy
Air Physiotherapy is a London-based private specialist respiratory physiotherapy practice treating breathing conditions via in-clinic sessions, home visits, and global virtual consultations. It serves Long COVID, COPD, breathing pattern disorder, and post-surgical patients through a 13+ physiotherapist team, accepting AXAPPP and BUPA reimbursement.
- Company typePrivate
- Founded2017
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Air Physiotherapy does
Air Physiotherapy is a London-based private specialist respiratory physiotherapy practice that exclusively treats breathing-related conditions. It operates from a single clinic at 105 Wigmore Street in Marylebone and delivers care through three channels: in-clinic consultations, home visits across central London, and global virtual video consultations (live since March 2020). The practice is staffed by 13+ specialist respiratory physiotherapists, all registered with the UK's Health and Care Professions Council and members of the Chartered Society of Physiotherapy and the Association of Chartered Physiotherapists in Respiratory Care.
Its core service portfolio comprises Breathing Pattern Re-education (combining Buteyko, Papworth, and BradCliff methodologies), a trademarked diagnostic assessment called The Breathing MOT®, Long COVID Rehabilitation, bespoke Pulmonary/Respiratory Rehabilitation for chronic lung conditions (COPD, bronchiectasis, asthma, pulmonary fibrosis, cystic fibrosis), Airway Clearance, Personalised Exercise, and Pre/Post-Surgery respiratory conditioning. International patients are served via bespoke 6-visit packages with travel to Saudi Arabia and Abu Dhabi. Underlying technology is human-clinical expertise rather than software, augmented by standard Zoom video delivery and a Carebit online booking system.
The business model is direct-to-consumer pay-as-you-go professional services, with initial consultations priced from £150 (virtual) or £180 (clinic) and follow-ups from £75 (virtual) or £90 (clinic); home visits start at £220 and are not insurance-reimbursable. Reimbursement pathways exist through major UK private health insurers AXAPPP and BUPA (with prior authorisation), and a steady referral pipeline comes from named respiratory consultants and a co-location partnership with OneWelbeck Lung Health. The firm is privately held with no disclosed funding rounds, no parent company, and revenue is not publicly reported. Customer acquisition is driven by content marketing (educational blog, email newsletter with factsheet lead magnets) and SEO targeting respiratory condition keywords.
Air Physiotherapy firmographics
Firmographics- Name
- Air Physiotherapy
- Legal name
- Air Physiotherapy
- Website
- https://airphysiotherapy.co.uk
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Air Physiotherapy is a London-based private specialist respiratory physiotherapy practice treating breathing conditions via in-clinic sessions, home visits, and global virtual consultations. It serves Long COVID, COPD, breathing pattern disorder, and post-surgical patients through a 13+ physiotherapist team, accepting AXAPPP and BUPA reimbursement.
- Ownership category
- akta.pro rank
Air Physiotherapy industry classification
Industry- Product category
- Respiratory Physiotherapy
- NAICS
- Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340), Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)
- SIC
- Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050), Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Pulmonary Rehabilitation Programs (HLAKANAL)
- akta.pro secondary industries
- Pulmonary Rehabilitation Programs (HLAFAFAK), Pulmonary Function & Respiratory Diagnostic Centers (PFT/Spirometry) (HLAFAKAJ), Pulmonary Rehabilitation Programs (HLADAJAK), Home Respiratory & Ventilator Care (Skilled) (HLADAFAI)
Keywords
Where Air Physiotherapy is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Air Physiotherapy business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Clinical Consultations: Revenue from virtual and face-to-face respiratory physiotherapy consultations. Initial consultations from £150 (virtual) and £180 (clinic). Follow-up consultations from £75 (virtual) and £90 (clinic).
- Home Visit Services: Mobile respiratory physiotherapy services delivered in patients' homes or hotels in central London, priced starting from £220 per visit.
- Insurance Reimbursement: Revenue from private health insurance claims. Accepts most major insurance companies including AXAPPP and BUPA. Patients gain prior authorisation before treatment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Virtual Initial Consultation |
| Unit Pricing | Pay-as-you-go | Virtual Follow-up Consultation |
| Unit Pricing | Pay-as-you-go | Face-to-Face Initial Consultation |
| Unit Pricing | Pay-as-you-go | Face-to-Face Follow-up Consultation |
| Unit Pricing | Pay-as-you-go | Home Visits |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Air Physiotherapy product offering
Product offeringCore offering
Air Physiotherapy is a specialist respiratory physiotherapy practice delivering assessments and treatments for dysfunctional breathing, Long COVID, pulmonary conditions, airway clearance, and pre/post-operative respiratory care. Services are delivered by a team of 13+ specialist physiotherapists through in-person appointments at its Marylebone (London) clinic, live virtual video consultations globally, home visits across central London, and dedicated international in-person service in Saudi Arabia and Abu Dhabi.
Product overview
Air Physiotherapy is a specialist respiratory physiotherapy service offering a comprehensive portfolio of treatment programmes centred on breathing health. The core offerings include Breathing Pattern Re-education (using Buteyko, Papworth, and BradCliff methodologies), Long COVID Rehabilitation, Pulmonary/Respiratory Rehabilitation, Airway Clearance techniques, and The Breathing MOT® diagnostic assessment. Supporting services include Personalised Exercise programmes, Pre/Post Surgery care, Home Visits (mobile central London service), and International Services. All services are delivered by specialist respiratory physiotherapists through in-person clinic sessions in Marylebone, virtual video consultations, or home visits. The company positions itself as a private healthcare provider rather than a software platform, with no API or AI-enabled products.
Differentiator
Problem solved
Functional benefit
Products and services
- Breathing Pattern Re-education
Quantifiable outcome
- Patients report returning to running and hiking after Long COVID recovery
- +2 more outcomes
Companies that use Air Physiotherapy
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Air Physiotherapy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Air Physiotherapy partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- OneWelbeck Lung HealthcorePartnership with OneWelbeck for integrated respiratory care. Air Physiotherapy team operates within OneWelbeck Lung Health, providing specialist respiratory physiotherapy alongside consultant services.
- Prof William MancoreCOVID Respiratory Consultant at Royal Brompton Hospital. Frequently recommended for Long COVID patients to rule out underlying medical conditions before respiratory physiotherapy treatment.
- Prof Howard BranleycoreCOVID Respiratory Consultant providing specialist respiratory care. Part of the referral network for Long COVID patients requiring medical assessment alongside physiotherapy.
- Mr Marco ScarcicoreConsultant Thoracic Surgeon. Air Physiotherapy is the chosen provider of respiratory physiotherapy for Mr Scarci's patients requiring pre and post-surgery respiratory care.
- Complete PilatesminorReferral partner for physiotherapy-led Pilates services for Long COVID patients requiring additional exercise support.
- CompletePhysiominorChelsea-based physiotherapy clinic referral partner for patients requiring additional musculoskeletal physiotherapy alongside respiratory care.
- The Physicians ClinicminorMedical referral partner for patients requiring additional physician consultation alongside respiratory physiotherapy services.
- BradCliffcoreBradCliff methodology used in breathing pattern re-education. A proprietary approach to breathing pattern disorders that forms part of Air Physiotherapy's treatment methodology.
- AXAPPPcoreMajor private health insurance provider. Patients can claim reimbursement for Air Physiotherapy services with prior authorisation.
- BUPAcoreMajor private health insurance provider. Patients can claim reimbursement for Air Physiotherapy services with prior authorisation.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Air Physiotherapy competitors and assessment
Company assessmentDirect peers
- Complete Physio: Chelsea-based physiotherapy clinic that is itself a referral partner of Air Physiotherapy. Both target London private-pay patients and exchange referrals; overlap is most pronounced in musculoskeletal co-management for respiratory patients.
- Octopus Clinic: Central London private physiotherapy practice offering in-person and virtual consultations with insurance partnerships. Overlaps on the London self-pay/insured respiratory patient.
- Ten Health & Fitness: Premium London physiotherapy and fitness studio chain combining clinical physio with exercise programming. Similar self-pay, multi-modality positioning for affluent London professionals.
- The BradCliff Clinic: New Zealand respiratory physiotherapy practice founded by Glenn White whose BradCliff methodology Air Physiotherapy explicitly uses. Same breathing-pattern-disorder focus, comparable self-pay model, and a directly shared treatment protocol — making it the closest international method peer.
- SIX Physio: London private physiotherapy group with multiple clinic sites and a strong self-pay/insurance model. Comparable on price point and target patient, though less specialized in respiratory.
- Bodyset: Multi-site London physiotherapy chain positioned at the premium self-pay segment with insurance partnerships. Comparable on London private-pay positioning and clinic operating model, though sports/MSK-led.
Broad incumbents
- Nuffield Health: UK-wide hospital and wellbeing group offering physiotherapy and pulmonary rehabilitation across its network. Overlaps on respiratory physiotherapy and insurance reimbursement, but as part of a much broader portfolio.
- Spire Healthcare: Largest UK private hospital group with respiratory and physiotherapy outpatient services. Indirect competitor for self-pay and insured respiratory patients across London.
- Circle Health Group: Large UK private hospital operator with physiotherapy outpatient services including respiratory. Comparable payor mix and patient demographic but far broader specialty scope.
- Bupa Cromwell Hospital / Bupa Health Clinics: BUPA is both an insurance reimbursement partner for Air Physiotherapy and a broad private provider of physiotherapy and respiratory services through Cromwell Hospital and Bupa Health Clinics — a partial incumbent with direct payor overlap.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Air Physiotherapy social profiles
Digital presenceAir Physiotherapy compliance and trust
Trust signalCompliance2 records
Air Physiotherapy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Air Physiotherapy leadership team
Management profileNumber of profiles
Air Physiotherapy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Air Physiotherapy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Air Physiotherapy
What does Air Physiotherapy do?
Air Physiotherapy is a specialist respiratory physiotherapy practice delivering assessments and treatments for dysfunctional breathing, Long COVID, pulmonary conditions, airway clearance, and pre/post-operative respiratory care. Services are delivered by a team of 13+ specialist physiotherapists through in-person appointments at its Marylebone (London) clinic, live virtual video consultations globally, home visits across central London, and dedicated international in-person service in Saudi Arabia and Abu Dhabi.
Is Air Physiotherapy a public or private company?
Air Physiotherapy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Air Physiotherapy founded?
Air Physiotherapy was founded in 2017. It employs 11 to 50 people.
Where is Air Physiotherapy based?
Air Physiotherapy is headquartered in London, United Kingdom, in the Europe region.
How does Air Physiotherapy make money?
Three revenue lines are on record. Clinical Consultations are the primary driver. The others are home Visit Services and insurance Reimbursement.
Who are Air Physiotherapy's main competitors?
Direct peers on record are Complete Physio, Octopus Clinic, Ten Health & Fitness, The BradCliff Clinic, SIX Physio and Bodyset. Broad incumbents are Nuffield Health, Spire Healthcare, Circle Health Group and Bupa Cromwell Hospital / Bupa Health Clinics.
Does Air Physiotherapy have an API?
No public API is recorded for Air Physiotherapy.
What industry is Air Physiotherapy in?
Air Physiotherapy's product category is Respiratory Physiotherapy. Its primary akta.pro industry code is HLAKANAL, Pulmonary Rehabilitation Programs, with a secondary code of HLAFAFAK, Pulmonary Rehabilitation Programs. Its NAICS code is 621340 and its SIC code is 8082.