What New Pictures does

New Pictures is a UK-based independent television drama production company founded in April 2013 by Charlie Pattinson, Elaine Pyke, Willow Grylls, and Richard Nelson. The company produces bold, original drama series for UK and international broadcasters and streaming platforms, with a catalog of more than 25 productions spanning crime thriller, period drama, true crime, supernatural fiction, and political thriller. Notable titles include The Missing, The Long Shadow, COBRA, Dalgliesh, Des, Catherine the Great, and Champion. Productions are commissioned directly by broadcasters and streamers through pitching and development processes.

The business model is professional services-based: revenue is generated through production fees, broadcaster commissions, and licensing deals negotiated on a project basis with each commissioning network. Pricing is not publicly disclosed and varies by territory, budget tier, and distribution scope. All3Media International handles global distribution across 200 territories as a channel partner, giving New Pictures access to a 30,000-hour distribution catalogue and 1,000 customers without building its own distribution infrastructure. New Pictures is itself a wholly-owned subsidiary of All3Media Group, which is jointly owned by Warner Bros. Discovery and Liberty Global.

The company operates from London headquarters at 66-68 Margaret Street and a second office in Birmingham branded New Pictures North. The leadership team is headed by CEO Willow Grylls and includes a COO, CFO, Head of Production, multiple Executive Producers, and development staff. Customer relationships span at least ten named enterprise buyers across UK public broadcasters (BBC, ITV, Channel 5, Sky) and major international streamers (Netflix, HBO, Paramount+, Starz, Apple TV+, AMC/Acorn). Currently in production on The Wanted Man (Apple TV+), War (HBO/Sky), Crongton (BBC Three), and The Case (Netflix).

Name

New Pictures

Legal name

New Pictures Limited

Website

https://newpictures.co.uk

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Television Production Services

NAICS

Motion Picture and Video Production (512110), Motion Picture and Video Production (51211)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Live-Action TV Movies, Miniseries & Specials Production (MPADABAD)

Keywords

• Television drama production
• Scripted series production
• Original drama series
• Broadcast content commissions
• International drama distribution

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. TV Drama Production: New Pictures produces television drama series for UK and international broadcasters and streaming platforms, generating revenue through production fees, commissions, and licensing deals with major networks including BBC, ITV, Channel 5, Sky, Netflix, HBO, Paramount+, Starz, and Apple TV+.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

New Pictures is a UK-based television drama production company that develops, produces, and delivers original scripted drama series for UK and international broadcasters and streaming platforms including BBC, ITV, Channel 5, Sky, Netflix, HBO, Paramount+, Starz, and Apple TV+. The company produces across multiple genres including crime thriller, period drama, true crime, and supernatural thriller, with revenue generated through production commissions and licensing deals arranged via All3Media International.

Product overview

New Pictures is a television production company that produces bold, original, and entertaining television drama for UK and international broadcasters and streamers. Rather than a unified platform product, the company operates as a production studio with a portfolio of distinct TV series across multiple genres including crime drama, historical epics, thrillers, and supernatural fiction. Their productions are commissioned by broadcasters including BBC, ITV, Channel 5, Sky, Netflix, Paramount+, Starz, and HBO. The company's portfolio includes returning series such as Dalgliesh and COBRA, as well as limited series like The Long Shadow, Des, and The Missing. Currently in production on projects including The Wanted Man (Apple TV+), WAR (HBO/Sky), and The Case (Netflix).

Differentiator

Problem solved

Functional benefit

Products and services

• Gone Psychological drama series set against the backdrop of a prestigious private school, focusing on a headmaster who becomes the prime suspect in his wife's disappearance. Produced for ITV.
• Crongton Comedy-drama series adapted from Alex Wheatle's best-selling Crongton Knights books, following young people navigating life in a multicultural urban housing estate. Produced for BBC Three and winner of the BAFTA Children's Scripted award 2026.
• Protection Thriller series about a detective inspector in witness protection who finds herself at the heart of a system breach. Produced for ITV.
• Dalgliesh Crime drama series adapted from P.D. James' bestselling murder mysteries, following detective Adam Dalgliesh investigating murders in 1970s England. Produced for Channel 5 with multiple returning series.
• COBRA Political thriller series following Britain's emergency response team during national crises. Produced for Sky across multiple returning seasons.
• The Long Shadow True crime drama about the crimes of Peter Sutcliffe, focusing on victims, loved ones, and the police investigation. Produced for ITV, BAFTA-nominated for Limited Series and winner of BAFTA Craft Hair & Makeup Design.
• Champion Music drama following rap sensation Bosco Champion and his talented younger sister Vita as they navigate the music industry. Produced for BBC and Netflix.
• No Escape Thriller following two young British friends who find themselves in danger while sailing through Southeast Asia. Produced for Paramount+.
• The Spanish Princess Historical epic following Catherine of Aragon's journey from Spanish princess to Queen of England. Produced for Starz across two seasons, RTS Craft & Design Award winner for Sound - Drama.
• Catherine The Great Historical drama depicting Catherine the Great's reign over Russia in the 18th century. Produced for Sky and HBO, starring Helen Mirren; Golden Globe, BAFTA, Emmy, and Satellite Award nominated.
• The Missing Gripping thriller about a missing boy, his parents, and a community affected by his disappearance. Produced for BBC and Starz; Golden Globe, BAFTA, and Emmy nominated.
• Des True-crime drama focusing on the arrest and trial of serial killer Dennis Nilsen. Produced for ITV, starring David Tennant; Radio Times Best Drama, BPG Best Actor, and NTA Drama Performance winner.
• The Deceived Dark thriller following an English student who falls in love with her married lecturer. Produced for Channel 5 and Virgin Media Television; RTS Northern Ireland Original Music Score winner.
• White House Farm True crime drama about the 1985 murders at White House Farm in Essex. Produced for ITV.
• The Innocents Supernatural drama following two teen runaways who discover shape-shifting abilities. Produced for Netflix; Hollywood Music in Media Awards Best Original Song winner.
• Rellik Crime thriller told backwards, exploring what makes a serial killer and the detective who hunts him. Produced for BBC One and Cinemax; Irish Film & Television Awards Best Actor nominee.
• Requiem Supernatural thriller following a cellist who investigates her mother's death and a 23-year-old disappearance. Produced for BBC One and Netflix; BAFTA Wales Best Costume Design and Ivor Novello Best Television Soundtrack winner.
• Indian Summers Drama set in 1930s Simla, India, following British power-brokers during the move toward independence. Produced for Channel 4 and WGBH across two seasons.

Quantifiable outcome

• The Long Shadow achieved consolidated audience of 10.9 million viewers
• +2 more outcomes

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered major and core.

• B-Reel FilmsmajorStrategic or Co-development Partner · 29 September 2025B-Reel Films partnership on Swedish crime series 'The Case' created by George Kay. B-Reel Films is an award-winning independent production company based in Stockholm, producing world-class drama and documentaries.
• Observatory PicturescoreStrategic or Co-development Partner · 2 September 2024Multi-year exclusive partnership with George Kay's Observatory Pictures label to co-produce all new content created by Kay. George Kay is creator of global hits including Hijack (Apple TV+) and Lupin (Netflix). The partnership builds on successful production of BAFTA-winning The Long Shadow.
• Thriker FilmscoreStrategic or Co-development Partner · 25 January 2024Partnership with actor Kit Harington and writer Daniel West's production company Thriker Films on new eight-part thriller 'Empire of Dirt', a co-production for development and production of high-end drama content.
• All3Media GroupcoreOthersNew Pictures is part of the All3Media Group, a leading independent television production and distribution company. All3Media comprises 26 production and distribution companies across UK, Europe, Asia Pacific and USA. The Group produces more than 4,000 hours annually and is owned jointly by Warner Bros. Discovery and Liberty Global.
• All3Media InternationalcoreChannel Partner/ Reseller/ DistributorAll3Media International is the worldwide distribution partner for New Pictures content, exploiting a distribution catalogue spanning 30,000 hours of content across scripted and non-scripted for 1,000 customers in 200 territories around the world.

Scale indicators4 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Neal Street Productions: Sam Mendes-founded UK drama production company (Call the Midwife, The Franchise, Penny Dreadful). Comparable in producing long-running, award-winning drama for major UK broadcasters and US networks.
• World Productions: UK drama studio (Line of Duty, Bodyguard, The Ipcress File) known for high-end character-driven thriller and prestige drama. Concise peer in commissioning relationships and production scale.
• Kudos: UK drama production company behind Broadchurch, Grantchester, and Tin Star, part of the Banijay group. Direct competitor in the UK scripted drama commissioning market with similar BBC/ITV/Sky/Channel 4 relationships.
• Left Bank Pictures: London-based scripted drama producer (The Crown, Outlander, The Old Man) operating across UK and US markets. Directly comparable scale, premium drama positioning, and global streamer customer mix.
• Company Pictures: UK drama production company co-founded by Charlie Pattinson before New Pictures (Shameless, Skins, The Devil's Whore). Direct peer given the founder lineage and overlapping executive producer talent pool.
• Mammoth Screen: UK scripted drama producer (Poldark, Victoria, World on Fire, The Serpent) producing prestige period drama and event television for UK and international broadcasters. Highly comparable genre mix and channel relationships.
• Sister: London-based independent TV drama production company producing premium scripted drama for global streamers (Fleabag, Killing Eve, Black Doves, The Power). Closely comparable to New Pictures in scale, genre mix, and customer base.
• Lookout Point: London-based drama production company (Gentleman Jack, The Serpent, A Suitable Boy) specializing in literary adaptations and event television. Closely comparable in adaptability and international co-production model.

Broad incumbents

• All3Media America: US production arm of New Pictures' parent group and broader All3Media portfolio. Direct sister entity within the same conglomerate, providing a useful benchmark for production scale and US-market positioning.

Emerging players

• Tod Productions: UK drama production company (Baptiste, The Salisbury Poisonings) producing mid-budget drama for BBC and international partners. Comparable emerging player with similar BBC-led commissioning model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/newpicturesltd
• LinkedInlinkedin.com/company/new-pictures-ltd
• Instagraminstagram.com/newpicturesltd
• TikToktiktok.com/@newpicturesltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Pictures