Vesta Senior Network

What Vesta Senior Network does

Vesta Senior Network is a privately held, Wisconsin-domiciled LLC founded in January 2013 by Pam Foti and Jenny Wagner that provides free elder care consulting and placement advisory services to families in southeastern Wisconsin. The firm guides adult children and spouses through the assisted living and memory care selection process — covering Wisconsin's RCAC and CBRF licensed facilities — through personalized consultations, accompanied community tours, and ongoing post-placement support. Revenue is generated via referral commissions paid by assisted living and memory care communities upon successful family placement, with services offered at no cost to the family.

The core product set comprises Elder Care Consulting (the flagship offering), Assisted Living Placement Services, and specialized Memory Care Placement Services, all delivered through a sales-led, relationship-driven motion. A complementary B2B product, the ElderCare Guide sub-brand, extends the firm's expertise to employer groups seeking to support employees balancing work with caregiving responsibilities. Marketing channels emphasize educational content (blog, radio/video appearances), organic social, and a healthcare-provider referral network spanning hospitals, rehab facilities, and discharge planners.

Operationally, Vesta runs a deliberately lean team of three — the two co-founders plus a Business Operations Director — without external investors, parent company, or technology infrastructure. The firm reports a 5.0 Google rating across 104 reviews and claims to have served over 1,000 families since inception, positioning it as a locally entrenched advisory with strong reputational standing but no disclosed technology platform, AI capabilities, or plans for geographic expansion beyond southeastern Wisconsin.

Name

Vesta Senior Network

Legal name

Vesta Senior Network LLC

Website

https://vestaseniornetwork.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Vesta Senior Network is a Wisconsin-based elder care consulting firm, founded in 2013, that provides free assisted living and memory care placement advisory services to families in southeastern Wisconsin, compensated via referral commissions from care communities.

Ownership category

akta.pro rank

Product category

Senior Care Consulting & Placement

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Social Services (8300)

akta.pro industry

PRIMARYHSABAIAL

Housing & Placement Coordination (Assisted Living, Memory Care, SNF)

Home & Personal Services/Elder Care & In-Home Care Services/Care Coordination & Geriatric Care Management

SECONDARYBPAJAAAH

Senior Living & 55+ Community Brokerage

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Residential Real Estate Brokerage

SECONDARYHLADALAK

Community Resources, Social Services & Transportation Coordination

Healthcare & Life Sciences/Elder Care & Long-Term Care/Senior Care Coordination & Case Management (Geriatric Care Management)

Keywords

• Elder care consulting
• Senior placement services
• Assisted living referral
• Memory care placement
• Family caregiver support

Headquarters

HQ city

Wauwatosa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Placement Referral Commissions: Vesta Senior Network provides free consulting services to families seeking elder care placement. The company is compensated by assisted living and memory care communities when families are successfully placed. This is a referral-based revenue model where communities pay for qualified leads and placements.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Vesta Senior Network is a Wisconsin-based elder care consulting firm that helps families navigate assisted living and memory care placement. Services include personalized care assessments, matched recommendations from a vetted network of RCAC and CBRF-licensed communities, accompanied community tours, and ongoing post-placement support. The company is compensated through referral commissions paid by the assisted living and memory care communities when families are placed.

Product overview

Vesta Senior Network operates as a unified elder care consulting and placement service, combining multiple specialized offerings under one advisory model. The core product is Elder Care Consulting, which encompasses assisted living and memory care placement services—helping families find appropriate care communities based on individualized assessments of care needs, preferences, and financial considerations. A complementary offering is the ElderCare Guide, an employee benefits resource that extends Vesta's expertise to employer clients seeking to support workers with caregiving responsibilities. Together, these services form an integrated advisory ecosystem serving both individual families and corporate clients.

Differentiator

Problem solved

Functional benefit

Brands

• ElderCare Guide: An elder care guide service that provides resources for employers to help employees navigate caregiving responsibilities, available at vestaeldercareguide.com.

Products and services

• Elder Care Consulting Comprehensive elder care consulting for families navigating senior care decisions, including care needs assessments, personalized matching with vetted communities, accompanied community tours, and ongoing post-placement support.
• Assisted Living Placement Services Placement services that match families with appropriate assisted living communities (RCAC and CBRF licensed facilities in Wisconsin) based on individual care needs, preferences, and budget.
• Memory Care Placement Services Specialized placement for individuals with dementia or Alzheimer's, connecting families with secure memory care communities offering specialized programming, trained staff, and appropriate levels of care.
• ElderCare Guide

Quantifiable outcome

• 80% increase in seniors' wellbeing by finding the right assisted living placement
• +2 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• A Place for Mom: Largest national senior living advisory service connecting families with assisted living and memory care communities. Operates the same referral-based business model as Vesta but at national scale with a phone- and digital-led acquisition engine, representing the primary competitive threat Vesta faces in its Wisconsin territory.
• Oasis Senior Advisors: Franchise network of local senior living advisors offering free placement assistance to families seeking assisted living and memory care. Direct operating-model peer to Vesta with a multi-territory franchise structure that competes for the same local community referral commissions.
• Assisted Living Locators: Franchise-based senior placement service matching families with assisted living, memory care, and independent living communities. Operates on the same free-to-family, commission-paid-by-community model as Vesta and competes directly for the same referral relationships with assisted living operators.
• Caring.com: Online senior care resource and directory with a national Senior Care Advisor network that provides free family advisory and referral placement into assisted living and memory care. Directly comparable service offering to Vesta but executed through digital channels rather than in-person local consulting.
• CarePatrol: National franchise system of senior placement advisors who help families evaluate assisted living, memory care, in-home care, and other senior options. Closest structural peer to Vesta in operating model — local advisors earning referral commissions from communities — but distributed across hundreds of franchise territories.

Emerging players

• Senior Helpers: National in-home senior care provider that intersects with Vesta's customer base at the boundary between in-home care and assisted living placement. Many families consult Senior Helpers while simultaneously evaluating facility-based care, making it a partial-overlap competitor in the senior care continuum.
• Seniorly: Online marketplace and advisory platform focused on helping families find assisted living and memory care communities. Represents a digital-native emerging competitor with similar service scope but technology-led delivery rather than Vesta's in-person local consulting.

Regional players

• Senior Living Advisors: Independent senior placement advisory operating in select U.S. metro markets. Comparable free-to-family referral model but focused on different geographies than Vesta, illustrating the fragmented landscape of regional placement advisors that Vesta either competes against or could partner with.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/vestaseniornetwork
• LinkedInlinkedin.com/company/vesta-senior-network
• Xx.com/vestaseniornet

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vesta Senior Network