39 Advisory

What 39 Advisory does

39 Advisory is a privately-held Swiss digital transformation and IT integration consultancy founded in 2021, headquartered in the Geneva/Lausanne area with operational offices in Carouge and Lausanne. The firm delivers three core service lines: strategic consulting (digital, marketing, business, and communication strategy), end-to-end digital transformation (assessment, roadmap, implementation, and change management), and custom development and systems integration. Its technology practices center on the Salesforce ecosystem (Sales Cloud, Service Cloud, Marketing Cloud, Einstein AI, Einstein GPT, Agentforce, Tableau CRM, Tableau Pulse, Data Cloud) supported by MuleSoft for API-led integration, with additional capabilities in SAP, Adobe Experience Manager, Apriso MES, Snowflake, Databricks, Appway, and cross-platform mobile development on Flutter with serverless backends on AWS Lambda.

The firm's commercial model is project-based professional services delivered through direct enterprise engagement, combined with a recruitment and CDI-based talent placement channel for certified specialists. Delivery is executed across five countries (Switzerland, France, Portugal, Ukraine, Brazil), enabling a mix of proximity consulting and nearshore/offshore cost leverage for clients in Europe, the United States, and APAC. Named customers include Nestlé (multi-market eCommerce coordination), Ezbob (loan management platform for Metro Bank and Santander), Banco CTT (MuleSoft multi-system banking integration), Baskin Wealth Management (onboarding automation), and Otto (real estate mobile app). Go-to-market is content-led through a blog on AI, CRM, and digital transformation topics, LinkedIn presence, and a free AI maturity diagnostic (Baromètre IA 2026) targeting SMEs in France and Switzerland as a top-of-funnel asset. The firm positions itself as pragmatic, transparent, and independent, with no disclosed funding, parent company, or ownership changes.

Name

39 Advisory

Legal name

39Advisory

Website

https://39advisory.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

39 Advisory is a Swiss digital transformation and IT integration consultancy (founded 2021) delivering strategy, transformation, and Salesforce/MuleSoft/SAP implementation across Switzerland, France, Portugal, Ukraine, and Brazil to enterprise clients in banking, wealth management, consumer goods, and real estate technology.

Ownership category

akta.pro rank

Product category

IT Consulting and Systems Integration

NAICS

Management Consulting Services (54161), Administrative Management and General Management Consulting Services (541611)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Corporate Strategy Advisory (BPAHADAA)

Keywords

• Digital transformation consulting
• CRM implementation services
• System integration services
• Enterprise software consulting
• Cloud migration services

Headquarters

HQ city

Belmont-sur-lausanne

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Consulting and Strategy Services: Strategy consulting engagements including digital strategy development, business strategy, and marketing/communication strategy. Delivered through advisory engagements with clear, measurable outcomes.
2. Digital Transformation Services: End-to-end digital transformation engagements including assessment, roadmap design, and implementation. Services encompass change management, process optimization, and technology adoption across organizations.
3. System Integration and Development: Custom development, system integration, and technology implementation services. Includes CRM (Salesforce), ERP integration, cloud solutions, and mobile application development. Teams hold relevant certifications in major market solutions.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

39 Advisory is a Swiss-based consulting firm providing strategy consulting, digital transformation, and systems integration services. Its core offerings span end-to-end digital transformation advisory, Salesforce/CRM implementation (Sales Cloud, Service Cloud, Marketing Cloud, Einstein AI, MuleSoft, Tableau), ERP and cloud integration (SAP, Snowflake, AWS), Adobe Experience Manager solutions, Apriso MES deployment, mobile application development (Flutter on AWS Lambda), and regulatory compliance automation (AML/KYC) for banking clients. The firm operates delivery centers in Switzerland, France, Portugal, Ukraine, and Brazil to serve enterprise clients across Europe, the US, and APAC.

Product overview

39 Advisory is a consulting and IT integration firm offering three core service lines — strategic consulting (Conseil en stratégie), digital transformation (Transformation digitale), and custom development/integration (Développement) — spanning multiple technology practices. The portfolio includes specialized Salesforce solutions (Einstein AI, Tableau CRM, Tableau Pulse, MuleSoft integration, Agentforce), ERP platforms (SAP Business AI), mobile development (Flutter on AWS Lambda), enterprise content management (Adobe Experience Manager), manufacturing automation (Apriso MES), financial services compliance (Appway, AML/KYC solutions), and an AI diagnostic product (Baromètre IA 2026). The offering functions as a multi-practice consulting portfolio rather than a single unified platform, with practices organized around major enterprise technology vendors and industry-specific solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Conseil en stratégie (Strategic Consulting) Strategic consulting services covering digitalization planning, digital strategy (marketing, business, communication), and change management. Deliverables include integrated digitalization plans and strategic roadmaps for enterprise transformation.
• Transformation digitale (Digital Transformation) End-to-end digital transformation services leveraging multidisciplinary teams to evaluate and implement changes across all organizational levels, strengthening the potential of employees, clients, and stakeholders.
• Développement (Development & Integration) Custom development and systems integration services, including web and mobile application development, cloud computing solutions, embedded systems, and integration with leading enterprise platforms.
• CRM Advisory & Implementation CRM strategy consulting and implementation services covering platform selection (Salesforce and others), CRM-ERP integration, CRM roadmap development, and CRM Product Owner and Business Analyst staffing.
• Financial Services Solutions (AML/KYC/Compliance) Regulatory compliance automation solutions for banking and financial services, including AML (Anti-Money Laundering), KYC (Know Your Customer), loan management, and credit decision systems on shared Salesforce platforms.
• Mobile Application Development Cross-platform mobile application development using Flutter for iOS and Android, with Node.js backend on AWS Lambda serverless infrastructure, for real estate and other industry verticals.
• Baromètre IA 2026 (AI Barometer 2026) A personalized AI maturity diagnostic tool for SMEs in France and Switzerland, consisting of six questions returning a ~400-word tailored brief with sectoral positioning and the next recommended AI action. Free access without registration.

Quantifiable outcome

• Built cross-platform mobile app in 5 months for Otto at ~$40/month server costs (AWS Lambda)
• +4 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

AI capability11 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered core, major and minor.

• SalesforcecoreTechnology or Integration39 Advisory operates extensively within the Salesforce ecosystem, delivering consulting, implementation, and development services across the full Salesforce platform including Sales Cloud, Service Cloud, Marketing Cloud, Einstein AI, Tableau, MuleSoft, and Data Cloud. The company recruits and certifies Salesforce talent and positions itself as a strategic implementation partner for Salesforce transformations.
• MuleSoftcoreTechnology or IntegrationMuleSoft is a core integration technology used by 39 Advisory for multi-system integrations connecting CRM, ERP, and enterprise systems. Projects include MuleSoft Mule4 implementations for banking and financial services clients, enabling API-led connectivity and application network architecture.
• SAPcoreTechnology or IntegrationSAP is referenced as a key enterprise system integrated by 39 Advisory, particularly in multi-system banking integration projects (e.g., Banco CTT). SAP ERP is connected with Salesforce, MuleSoft, and other platforms through batch and real-time integrations.
• Adobe Experience Manager (AEM)majorTechnology or Integration39 Advisory recruits AEM Specialists for designing, developing, and maintaining web solutions based on Adobe Experience Manager. The company supports AEM implementation, template/component/widget configuration, and third-party system integration via REST/SOAP APIs.
• SnowflakemajorTechnology or IntegrationSnowflake is referenced as a key data cloud platform in 39 Advisory's data transformation practice. The company recruits Data Governance Experts with proven Snowflake platform expertise for managing complex and secured data environments.
• Apriso (Dassault Systèmes)majorTechnology or IntegrationApriso MES (Manufacturing Execution System) is a technology focus area for 39 Advisory. The company recruits Apriso Experts with 5+ years of experience for deploying and configuring Apriso MES solutions, particularly in precision manufacturing environments (e.g., watchmaking industry in Geneva).
• Metro BankminorStrategic or Co-development PartnerMetro Bank is referenced as a client of Ezbob (a 39 Advisory customer) for whom 39 Advisory helped implement a standardized Salesforce loan management platform for AML, KYC, and credit risk management across European banks.
• SantanderminorStrategic or Co-development PartnerSantander is referenced as a client of Ezbob (a 39 Advisory customer) benefiting from the standardized Salesforce loan management and regulatory compliance platform designed by 39 Advisory.
• AWS (Amazon Web Services)majorTechnology or IntegrationAWS is used by 39 Advisory for cloud infrastructure, particularly serverless backend architectures (AWS Lambda) enabling scalable, cost-efficient solutions. Projects include cross-platform mobile app backends running at approximately $40/month server costs.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Talan: Paris-based international consulting and tech firm with active Salesforce and data/AI practices; competes head-to-head with 39 Advisory for French enterprise digital transformation engagements.
• Wavestone: French-headquartered consulting firm with a strong technology and digital transformation practice, serving large European enterprises — comparable client profile and advisory/technology delivery model to 39 Advisory.
• Slalom: US-headquartered digital transformation and Salesforce consulting firm with strong EMEA presence; directly competes for the same Salesforce/MuleSoft strategy-and-implementation mandates as 39 Advisory across enterprise and mid-market clients.
• Devoteam: European IT and digital transformation consultancy with deep Salesforce, cloud, and AI practices across France, Switzerland, and DACH — directly comparable in geography, vendor ecosystem focus, and enterprise/mid-market client base.

Broad incumbents

• Capgemini: Global systems integrator with extensive Salesforce, MuleSoft, SAP, and AI practices; competes with 39 Advisory on enterprise digital transformation RFPs but operates at vastly greater scale across all of 39 Advisory's verticals.
• Sopra Steria: Large European IT services group offering digital transformation, SAP, and Salesforce-aligned services; competes for the same enterprise mandates as 39 Advisory but with significantly broader portfolio and scale.
• Infosys (incl. Simplus/Silverline): Global IT services firm with dedicated Salesforce practices (Simplus, Silverline) competing for CRM and integration mandates across the same enterprise verticals 39 Advisory serves.
• Accenture: Largest global consulting and systems integrator with industry-leading Salesforce and cloud transformation practices; competes for the same enterprise transformation mandates and recruits from the same certified talent pool.
• Cognizant: Global IT services firm with significant Salesforce (via Simplus) and digital transformation practices; competes with 39 Advisory for enterprise integration and CRM modernization work.

Emerging players

• Onespire: Smaller European Salesforce and digital transformation consultancy comparable in scale and geographic focus to 39 Advisory, often competing for mid-market Salesforce implementation mandates in DACH and France.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/39advisory

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 39 Advisory