UPPERROOM
UPPERROOM is a Dallas-based Christian ministry operating a continuous 72-hour weekly prayer room, conferences, a music catalog, a church-planting network (TURN), a K-12 academy, and a ministry school, serving roughly 10,000 weekly online participants and 2,000 in-person congregants in Dallas.
- Company typePrivate
- Founded2010
- HeadquartersDallas, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What UPPERROOM does
UPPERROOM is a Dallas-based Christian ministry and 501(c)(3) nonprofit founded in 2010 by Michael and Lorisa Miller. Its core product is a continuously operating prayer room running 72 hours per week, with 16 hours live-streamed, reaching approximately 10,000 people weekly online and 2,000 in-person at its Dallas location. The organization operates as a multi-product ministry platform, combining prayer gatherings with a music catalog (distributed via Spotify and Apple Music), a publishing arm, a K-12 academy, a ministry school (UPPERROOM School of Ministry, including an online track), a paid digital training platform (UPPERROOM Cloud), and a church-planting network (TURN).
Its commercial activity is organized around an event portfolio that includes the End of Year (EOY) conference at the Kay Bailey Hutchison Convention Center, the Pastors + Leaders Conference (PLC), the Youth X summer camp, and the Bloom women's gathering. The organization also distributes merchandise, books, and a podcast (The Handlebar), and publishes Bible reading plans through YouVersion. International expansion is occurring through TURN Network partner expressions such as UPPERROOM India and UR Gornjasoba.
UPPERROOM's revenue model is diversified across individual donor giving (tithes and offerings processed via Pushpay), event ticket and registration fees, merchandise and music sales, TURN Network subscriptions serving partner churches, tuition from USM and the K-12 Academy, and contributions. The organization is ECFA-accredited for financial accountability, operates with 11–50 employees, and is executing a "Building His House" capacity initiative to expand its Dallas footprint.
UPPERROOM firmographics
Firmographics- Name
- UPPERROOM
- Legal name
- UPPERROOM
- Website
- https://upperroom.co
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- UPPERROOM is a Dallas-based Christian ministry operating a continuous 72-hour weekly prayer room, conferences, a music catalog, a church-planting network (TURN), a K-12 academy, and a ministry school, serving roughly 10,000 weekly online participants and 2,000 in-person congregants in Dallas.
- Ownership category
- akta.pro rank
UPPERROOM industry classification
Industry- Product category
- Religious Services
- NAICS
- Religious Organizations (8131), Sound Recording Studios (51224)
- akta.pro primary industry
- Religious Orders & Monastic Communities (Monasteries, Convents) (BPAGAJAC)
- akta.pro secondary industries
- Seminaries (Graduate Theology & Ministry) (EDAHAKAA), Christian Colleges with Theological Programs (EDAHAKAG)
Keywords
Where UPPERROOM is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
UPPERROOM business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Tithes and Offerings: Primary revenue stream from church members through regular giving via Pushpay digital platform. Proceeds support UPPERROOM Global to build resting places for the Lord throughout the globe.
- Event Tickets: Revenue from ticketed events including End of Year Conference (Gold Circle and general admission), Youth X summer camp, Bloom women's gathering, and Pastors + Leaders Conference.
- Merchandise Sales: Sale of music albums (1350, etc.), books (His House His Presence, Big Jesus), and other merchandise through the UPPERROOM Store.
- TURN Network Membership: Monthly and annual subscription memberships for Church Teams ($99/mo or $1,000/yr) and Individuals ($39/mo or $399/yr) providing access to training resources, monthly calls, events, and leadership content.
- UPPERROOM School of Ministry Tuition: Annual programs for First Year, Second Year, and Online students providing Biblical and practical understanding of ministering to the Lord.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | One time | Youth X Summer Camp - Early Registration |
| Subscription | One time | Youth X Summer Camp - Regular Registration |
| Subscription | One time | Youth X Summer Camp - Late Registration |
| Subscription | Monthly | TURN Network Church Teams Monthly |
| Subscription | Annual | TURN Network Church Teams Annual |
| Subscription | Monthly | TURN Network Individual Monthly |
| Subscription | Annual | TURN Network Individual Annual |
| Subscription | One time | EOY Conference Gold Circle |
| Subscription | One time | EOY Conference General Admission |
| Subscription | One time | EOY Night Sessions |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels10 records
UPPERROOM product offering
Product offeringCore offering
UPPERROOM is a Dallas, Texas-based Christian church and house of prayer that hosts 72 hours of weekly in-person and livestreamed prayer and worship services. It operates a worship music label releasing Christian songs and albums, runs ministry training schools (USM, USM Online, Academy), hosts annual conferences and youth events, and runs the TURN Network supporting prayer-focused churches globally.
Product overview
UPPERROOM is a Dallas-based Christian church and worship community operating as a house of prayer. The organization functions as a unified ecosystem of products and services centered on ministering to the Lord and building His presence. Core offerings include the Prayer Room (72 hours/week of worship and prayer with 16 hours live-streamed), UPPERROOM Music (worship album releases distributed via streaming platforms), and major conferences (End of Year Conference, Pastors + Leaders Conference, Youth X summer camp, and Bloom women's gathering). Supporting products include UPPERROOM Cloud (training platform), UPPERROOM School of Ministry/USM Online (ministry education), UPPERROOM Academy (K-12 school), TURN Network (church planting network for house of prayer communities), Bible Reading Plans (via YouVersion), The Handlebar Podcast, and published books. The organization reaches approximately 10,000 people weekly through online streaming and 2,000 in person in Dallas.
Differentiator
Problem solved
Functional benefit
Brands
- UPPERROOM School of Ministry (USM): A ministry school offering programs for First Year, Second Year, and Online students providing Biblical and practical understanding of ministering to the Lord.
- UR Cloud
- TURN Network
- UPPERROOM Academy
- Todos à la Mesa
- Bloom
- Youth X
- End of Year Conference (EOY)
- Pastors + Leaders Conference (PLC)
Products and services
- UPPERROOM Prayer Room & Worship Services Continuous in-person and livestreamed prayer and worship services held 72 hours per week at UPPERROOM's Dallas, TX location and broadcast online for global participation; the church's primary weekly offering for individuals and families.
- TURN Network A partner network for churches globally that want to cultivate a culture of prayer, worship, and missions; provides resources, apostolic covering, and accountability relationships between UPPERROOM and partner churches.
- UPPERROOM School of Ministry (USM) A hands-on, in-person ministry training program based in Dallas, TX, equipping students in prayer, worship, and ministry leadership; targeted at aspiring ministers and ministry leaders.
- USM Online An online version of UPPERROOM School of Ministry providing remote access to ministry training in prayer, worship, and leadership; targeted at students unable to attend in-person.
- UPPERROOM Academy An additional ministry training program offered alongside USM and USM Online, providing structured training in ministry leadership and development.
- UPPERROOM Worship Music Original worship songs and albums produced by UPPERROOM's worship team, released for streaming, download, and use in churches globally; targeted at Christian worshipers and church worship teams.
- End of Year Conference Annual end-of-year conference hosted by UPPERROOM featuring extended worship, teaching, and ministry; ticketed event for individuals and church groups.
- Pastors + Leaders Conference Annual conference equipping pastors and ministry leaders with teaching, prayer, and networking; targeted at pastors and church leaders.
- Youth X Conference Annual youth-focused conference hosted by UPPERROOM for teens and young adults; targeted at youth ministry leaders and student attendees.
- UPPERROOM Tour Touring worship and ministry events hosted by UPPERROOM in various cities, extending UPPERROOM's prayer and worship culture beyond Dallas.
- The Handlebar Podcast A podcast hosted by Michael and Lorisa Miller covering faith, ministry, and family topics; available for free streaming to the general public.
- UPPERROOM Store (Music, Books, Apparel) Online store selling worship music, books, and UPPERROOM-branded apparel and merchandise; targeted at fans and supporters of UPPERROOM.
- UPPERROOM Cloud An online platform providing access to UPPERROOM's media library, livestreams, and community resources for subscribers and supporters.
- Bloom (Next Gen Event) A next generation event under UPPERROOM's Next Gen ministry for children and families; focused on early-age spiritual formation.
- UPPERROOM Bible Reading Plans Bible reading plans published by UPPERROOM on the YouVersion Bible App platform, supporting personal scripture engagement.
Quantifiable outcome
- 10,000 people weekly engage with UPPERROOM content online
- +3 more outcomes
Companies that use UPPERROOM
Customer profileNamed customers2 records
Segments9 records
Ideal customer profiles3 records
UPPERROOM technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature3 records
UPPERROOM partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered diamond sponsor, sponsor, partner, preferred partner and core.
- FOH Eventsdiamond sponsorDiamond sponsor for EOY 2025 conference, supporting the annual gathering for worship and prayer.
- AudioLinksponsorSponsor of EOY 2025, providing professional audio technology for churches nationwide through AudioLink platform.
- WorshipTogethersponsorSponsor of EOY 2025 conference, supporting worship-focused events and resources.
- DoveCosponsorSponsor of EOY 2025 conference.
- RescueHersponsorSponsor of EOY 2025 conference with focus on women's ministry.
- Epic Resource GroupsponsorSponsor of EOY 2025 conference supporting church resources.
- Common RagssponsorSponsor of EOY 2025 conference, supporting ministry initiatives.
- UR GornjasobapartnerInternational prayer room partnership supporting prayer movements in Gornjasoba region.
- UPPERROOM IndiapartnerInternational partnership with prayer room and worship community in India.
- BraveheartpartnerPartner ministry focused on gospel proclamation and church planting.
- Christ's RewardpartnerMission partner organization supporting global ministry efforts.
- God Seeker's MovementpartnerMission partner focused on prayer and evangelism movements.
- Kingdom MovepartnerMission partner supporting kingdom-focused ministry initiatives.
- Omni Dallas Hotelpreferred partnerPreferred hotel partner directly connected to EOY conference venue with discounted rate of $225/night.
- Kay Bailey Hutchison Convention CentercoreEvent venue hosting EOY Conference at 650 S Griffin St, Dallas, TX 75202.
- Garden Valley Retreat CentercoreCamp venue for Youth X 2026 located at 22392 FM 16 W, Lindale, TX 75771.
- Hyatt Regency Dallaspreferred partnerDiscounted hotel rate secured for Pastors + Leaders Conference attendees, book by 4/6/26.
Scale indicators7 records
Recent moves7 records
Expansion highlights5 records
UPPERROOM competitors and assessment
Company assessmentBroad incumbents
- Elevation Church: Charlotte, NC-based megachurch led by Steven Furtick, with Elevation Worship producing widely-streamed worship music. Comparable to UPPERROOM in combining large in-person attendance with influential worship music releases and conference events.
- Hillsong Church: Global megachurch and worship movement (Hillsong Worship, Hillsong United) with multi-city campuses and conferences. Comparable to UPPERROOM in the combination of worship music production, conference circuit, and global brand presence.
- Bethel Church: Redding, CA-based megachurch and global worship movement with Bethel Music (a major worship music label), Bethel School of Supernatural Ministry, and conferences. Comparable to UPPERROOM in producing worship music at scale and operating a ministry training school.
- Church of the Highlands: Birmingham, AL-based large non-denominational church with a multi-campus model and significant production operations. Comparable to UPPERROOM in scale of attendance, professional production infrastructure, and broad community programming.
Others
- Maverick City Music: Collective of worship artists and producers releasing widely-streamed worship music across multiple platforms. Comparable to UPPERROOM Music as a contemporary worship music producer competing for streaming audience attention.
- YWAM (Youth With A Mission): Global missionary training and discipleship movement with Discipleship Training Schools (DTS) and a university. Comparable to UPPERROOM's USM in offering year-long residential ministry training programs, though from a missions rather than prayer movement perspective.
Regional players
- Gateway Church: Dallas-Fort Worth-based megachurch with multiple campuses. The most direct geographic peer to UPPERROOM, competing in the same regional audience for Dallas-area worshippers, donors, and event sponsorships.
Direct peers
- 24-7 Prayer: UK-based international prayer movement that pioneered the 24-7 prayer room model. Operates prayer rooms, trains churches, and runs global networks — directly comparable to UPPERROOM's TURN Network and continuous prayer culture.
- The Belonging Co: Nashville-based contemporary worship church with strong music ministry, sold-out conferences, and a similar multigenerational appeal. Comparable to UPPERROOM in its emphasis on encounter-focused worship and event-driven community.
- International House of Prayer (IHOP): Kansas City-based 24/7 prayer and worship movement founded in 1999. The most direct peer to UPPERROOM: both operate continuous prayer rooms, produce worship music, run training schools, and host global conferences with similar theological DNA.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
UPPERROOM social profiles
Digital presenceUPPERROOM compliance and trust
Trust signalCompliance1 record
UPPERROOM financial estimates
Financial estimateRevenue estimate
Valuation estimate
UPPERROOM leadership team
Management profileNumber of profiles
Profiles9 records
UPPERROOM subsidiaries and ownership
Company hierarchySubsidiaries5 records
UPPERROOM funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
UPPERROOM M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about UPPERROOM
What does UPPERROOM do?
UPPERROOM is a Dallas, Texas-based Christian church and house of prayer that hosts 72 hours of weekly in-person and livestreamed prayer and worship services. It operates a worship music label releasing Christian songs and albums, runs ministry training schools (USM, USM Online, Academy), hosts annual conferences and youth events, and runs the TURN Network supporting prayer-focused churches globally.
Is UPPERROOM a public or private company?
UPPERROOM is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was UPPERROOM founded?
UPPERROOM was founded in 2010. It employs 11 to 50 people.
Where is UPPERROOM based?
UPPERROOM is headquartered in Dallas, United States, in the North America region.
How does UPPERROOM make money?
Five revenue lines are on record. Tithes and Offerings are the primary driver. The others are event Tickets, merchandise Sales, TURN Network Membership and UPPERROOM School of Ministry Tuition.
Who are UPPERROOM's main competitors?
Broad incumbents on record are Elevation Church, Hillsong Church, Bethel Church and Church of the Highlands. Others are Maverick City Music and YWAM (Youth With A Mission). Gateway Church is listed as a regional player. Direct peers are 24-7 Prayer, The Belonging Co and International House of Prayer (IHOP).
Does UPPERROOM have an API?
No public API is recorded for UPPERROOM.
What industry is UPPERROOM in?
UPPERROOM's product category is Religious Services. Its primary akta.pro industry code is BPAGAJAC, Religious Orders & Monastic Communities (Monasteries, Convents), with a secondary code of EDAHAKAA, Seminaries (Graduate Theology & Ministry). Its NAICS code is 8131.