What Utah High School Cycling League does

Utah High School Cycling League (UHSCL) is a Utah-based non-profit 501(c)(3) and affiliate league of the National Interscholastic Cycling Association (NICA) that organizes interscholastic mountain bike racing for students in grades 6–12. Founded in 2012 (organized in 2011) and headquartered in American Fork, Utah, the league runs a structured season of approximately 25 races across six Utah regions, culminating in regional and state championships. It is the largest league within NICA, with 92 teams, approximately 5,000 student-athletes, and more than 2,700 trained and background-checked volunteer coaches.

The league's product surface extends beyond racing to a layered set of programs: the Elevate onboarding pathway (launched 2015, the first of its kind within NICA), GRiT (Girls Riding Together) for female participation, the Teen Trail Corps for stewardship, a Loaner Bike Program to reduce equipment barriers, a Financial Assistance Program for registration subsidies, and the TrailSync tool for trail scheduling and coordination. The league also publishes a podcast to extend engagement outside the race season. Coaches are trained and certified through NICA's risk-management curriculum, which is a meaningful operational backbone.

UHSCL's revenue model combines participant registration fees (approximately $340 per high-school rider and ~$270 per middle-school rider, partially offset by the Financial Assistance Program), a tiered sponsorship stack headlined by seven Platinum sponsors (Trek, Pivot, Enve, Baileys, Hyperthreads, Strike, IGOTPOOP) alongside Gold, Silver, and Bronze tiers, and donations from individuals and corporate partners. Distribution is school- and community-club-based through team structures, with no enterprise sales motion; customer concentration is structurally low and revenue is high-volume / small-ticket rather than anchor-contract dependent.

Name

Utah High School Cycling League

Legal name

Utah High School Cycling League

Website

https://utahmtb.org

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Utah High School Cycling League is a non-profit NICA affiliate that organizes interscholastic mountain bike racing for grades 6–12 across six Utah regions, serving ~5,000 student-athletes on 92 teams with 2,700+ volunteer coaches.

Ownership category

akta.pro rank

Product category

Youth Sports League

NAICS

Sports and Recreation Instruction (611620), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Racing, Including Track Operation (7948), Services-Educational Services (8200)

akta.pro primary industry

Cycling Events (Road Races, Gran Fondos, Sportives) (MPAKAIAC)

akta.pro secondary industries

Athletics Fundraising, Sponsorships & NIL Support (EDALAIAN), Endurance & Running/Cycling Training (HSADAAAG)

Keywords

• Youth mountain biking
• Interscholastic cycling league
• Mountain bike racing
• Coach certification programs
• Nonprofit sports league

Headquarters

HQ city

American Fork

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. League Registration Fees: The league charges registration fees for student-athletes participating in the racing program. High school riders pay $340 (4 regional races + state championship) and junior development riders pay $270 (3 regional races). Additional fees include $55 NICA membership and $5 technology fee.
2. Sponsorship and Donations: Corporate sponsors provide financial support at various tiers (Platinum, Gold, Silver, Bronze) with varying contribution levels. The league also accepts donations from individuals, with a stated grand total of $50,010 raised.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

The Utah High School Cycling League organizes and operates interscholastic mountain biking teams, regional race series (six regions across Utah), an annual State Championship, and a State Championship for grades 6-12 students. It delivers coach education and a three-level licensing curriculum, plus inclusion-focused sub-programs (Junior Development for middle schoolers, GRiT for girls, Elevate for adaptive athletes), and supports financial assistance, loaner bikes, and Teen Trail Corps volunteer stewardship. The league functions as the Utah affiliate of the National Interscholastic Cycling Association (NICA) and is funded through registration fees, sponsorships, and donations.

Product overview

The Utah High School Cycling League operates as a non-profit youth development organization offering a comprehensive mountain biking program portfolio. The core offering is the regional race series (Regions 1-6) plus State Championships, supplemented by the GRiT Program for girls' participation, the Elevate Program for athletes with special needs, and a Coach Licensing Program for volunteer development. Additional programs include Junior Development for middle school riders, TrailSync for trail coordination, Teen Trail Corps for youth volunteerism, a Loaner Bike Program for equipment access, a podcast, and financial assistance scholarships. The league organizes races through my.raceresult.com for timing/results and uses TrailSync for trail scheduling, with calendar subscription options via Google Calendar, iCalendar, and Outlook.

Differentiator

Problem solved

Functional benefit

Brands

• GRiT (Girls Riding Together): Program to recruit and retain more girls and female coaches in NICA programs, focusing on increasing female participation in mountain biking.
• Elevate Program
• Junior Development (Jr Devo)

Products and services

• Utah High School Cycling League Core Program (UHSCL) The foundational youth mountain biking program of the Utah League, facilitating the development of high school and middle school teams/clubs for grades 6-12 and providing NICA-sanctioned races, coaching, insurance, and community development focused on character building and inclusive participation.
• Regional Race Series Six regional race series across Utah (Regions 1-6) with skill-based category placement and divisions for high school and junior development riders; the primary recurring competition that feeds into the State Championship.
• State Championships Annual state-level championship race serving as the culminating event of the regional race series; held in October with qualification-based participation from regional riders.
• Junior Development (Jr Devo) Program Middle school mountain biking program for 7th and 8th graders focused on fun, skills, fitness, and introduction to competitive racing with appropriate race distances and skill-based categories; registration is $270 plus $55 NICA membership and $5 technology fee.
• GRiT Program (Girls Riding Together) Inclusion program offering girls-only social and riding opportunities, GRiT ambassadors, and female coach recruitment aimed at increasing female participation in mountain biking (girls currently represent ~20% of national NICA participation).
• Elevate Program Adaptive cycling program providing personalized coaching and adapted courses for student-athletes with disabilities or special needs, enabling full integration into league practices and races.
• Coach Licensing Program Three-level (Levels 1, 2, 3) volunteer coach certification covering athlete abuse awareness, risk management, coaching philosophy, concussion training, and first aid; designed to onboard community members with no prior coaching or mountain bike experience.

Named customers2 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature1 record

Partnerships

Twelve partnerships are on record, tiered core, flagship and minor.

• National Interscholastic Cycling Association (NICA)coreStrategic or Co-development Partner · 1 January 2012UHSCL is an affiliate league of NICA, the national leader in youth mountain biking. This partnership provides coaching education (NICA Coach License Program), insurance, race standards, and connection to a national league network. UHSCL was founded in 2012 as a NICA affiliate and has grown to become the largest league in NICA.
• Trek BikesflagshipGTM or Marketing PartnerPlatinum sponsor offering a 25% discount program to licensed NICA coaches and student athletes through participating Trek retailers. Trek supports NICA nationally and is a key sponsor of the Utah league.
• Pivot CyclesflagshipGTM or Marketing PartnerPlatinum sponsor providing special pricing on new Pivot bicycles for registered NICA Athletes and Level 2 or 3 Coaches.
• Enve CompositesflagshipGTM or Marketing PartnerPlatinum sponsor of the Utah league.
• Baileys LogisticsflagshipGTM or Marketing PartnerPlatinum sponsor of the Utah league.
• HyperthreadsflagshipGTM or Marketing PartnerPlatinum sponsor offering 24% discount on cycling bibs for league participants using code 24BIBS.
• StrikeflagshipGTM or Marketing PartnerPlatinum sponsor providing special pricing on packages and individual items for NICA teams.
• ScheelscoreGTM or Marketing PartnerGold sponsor offering 10% off labor for NICA racers, coaches, and immediate family members.
• VelociRAXcoreGTM or Marketing PartnerGold sponsor offering promotional pricing for registered Utah High School Cycling coaches, athletes, and their families.
• Walton Family FoundationcoreGTM or Marketing PartnerFoundation partner supporting GRiT (Girls Riding Together) program to increase female participation in cycling.
• She Sends Foundation (Kate Courtney)coreGTM or Marketing PartnerFoundation partner supporting GRiT program to empower female student-athletes and increase female participation.
• IronspringsminorGTM or Marketing PartnerBronze level booster club member in the $750-$1,249 contribution range.

Scale indicators5 records

Recent moves13 records

Expansion highlights6 records

Direct peers

• National Interscholastic Cycling Association (NICA): NICA is the parent national organization of UHSCL and operates all 30+ affiliated state leagues. Directly comparable as the governing body for interscholastic mountain biking, providing coach licensing, insurance, and race standards that UHSCL operates under.
• Texas High School Mountain Biking League: Texas High School Mountain Biking League is a NICA state league offering interscholastic racing with comparable regional race series. Directly comparable as a state-level affiliate running a multi-region youth mountain biking program.
• Colorado High School Cycling League: Colorado High School Cycling League is one of the largest and oldest NICA state leagues, directly comparable to UHSCL as a state-level interscholastic mountain biking league running a regional race series, state championships, and coach licensing.
• Oregon Interscholastic Cycling League: Oregon Interscholastic Cycling League is another NICA state league with very similar structure and programming. Comparable regional race series and inclusive participation model for middle and high school mountain bike teams.
• NorCal Interscholastic Cycling League: NorCal Interscholastic Cycling League is one of two California NICA state leagues. Directly comparable to UHSCL as a regional interscholastic mountain biking league with multiple race categories and team-based competition.
• Washington Interscholastic Cycling League: Washington Interscholastic Cycling League is a NICA state league operating in a similar Pacific Northwest/Mountain West region. Directly comparable model with regional race series, school-based teams, and state championships for grades 6-12.

Others

• PeopleForBikes: PeopleForBikes is a national bicycling advocacy coalition representing riders and the industry. Comparable as an adjacent ecosystem organization supporting cycling infrastructure, federal funding, and youth riding initiatives that intersect with UHSCL's mission.
• International Mountain Bicycling Association (IMBA): IMBA is a national trail advocacy and stewardship organization for mountain biking. Comparable as an adjacent ecosystem organization supporting trail access, sustainable trail building, and policy advocacy that UHSCL's Teen Trail Corps program benefits from.

Broad incumbents

• National Federation of State High School Associations (NFHS): NFHS is the umbrella organization for high school athletics and activities nationwide. Comparable as the broader governing body for interscholastic sports, though it does not currently sanction mountain biking nationally.
• USA Cycling: USA Cycling is the national governing body for all competitive cycling in the U.S., including mountain biking. Comparable as a broader cycling organization but focuses on elite and Olympic-level racing rather than youth interscholastic programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC4hfNRx7ximnAX67ng92ZAQ
• Instagraminstagram.com/utahhsmtb
• LinkedInlinkedin.com/company/utah-high-school-mountain-biking

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Utah High School Cycling League