Hyperthreads

What Hyperthreads does

Hyperthreads, Inc. is a privately held custom athletic apparel manufacturer founded in 2014 and headquartered in Ogden, Utah. The company designs, produces, and sells fully custom sublimated athletic apparel with a primary focus on cycling, alongside triathlon, running, mountain biking, and several team sports including baseball, basketball, lacrosse, soccer, and wrestling. Production uses a dye sublimation printing process with up to 8 base colors on European-sourced polyester and nylon fabrics, followed by CNC laser cutting and hand-sewn construction; chamois pads are sourced from Italy-based Elastic Interface.

The company operates a dual revenue model spanning custom and retail channels. Custom orders carry a $50 design fee, a 3-unit minimum on most products, and 4-6 week turnaround, with pricing ranging from roughly $50 for entry-level items to $245 for premium outerwear. Retail in-stock apparel ships within 1 business day. Distribution is direct-to-consumer via the hyperthreads.com e-commerce site, a physical showroom at the Ogden headquarters, and a free team store platform that lets sports teams and clubs manage group orders under unique URLs. International shipping is offered at flat-rate pricing.

Hyperthreads employs 1-10 people and appears to be founder/owner-operated with no disclosed institutional funding, acquisitions, or parent company. Its customer base is fragmented across SMB and individual buyers—cycling clubs, NICA teams, triathletes, basketball and baseball programs, corporate customers, and event organizers. The company runs a content- and community-led marketing approach through Instagram, a Strava club, Mailchimp newsletters, and Strava-based virtual challenges, and holds certified reseller status with Strike Visuals for event merchandise.

Name

Hyperthreads

Legal name

Hyperthreads, Inc.

Website

https://hyperthreads.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Hyperthreads is a privately held, Ogden, Utah-based custom athletic apparel manufacturer that designs, produces, and sells fully sublimated cycling kits, triathlon suits, and team uniforms for sports teams, clubs, and individual endurance athletes via direct e-commerce and a free team store platform.

Ownership category

akta.pro rank

Product category

Custom Athletic Apparel Manufacturing

NAICS

Apparel Manufacturing (315), Cut and Sew Apparel Manufacturing (except Contractors) (31525), Sporting and Athletic Goods Manufacturing (33992), Apparel Accessories and Other Apparel Manufacturing (31599)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Athletic / Performance & Activewear Brands (CRAAAAAD)

akta.pro secondary industries

Activewear & Athleisure Cut & Sew (IMAOAEAA), Sports & Outdoor Accessories Manufacturing (Performance Gloves/Headwear) (IMAOAFAI), Sports, Outdoor & Adventure Packs Manufacturing (Backpacks/Duffels) (IMAOAHAE)

Keywords

• Custom athletic apparel
• Dye sublimation printing
• Cycling team uniforms
• Endurance sportswear
• Sublimated sports jerseys

Headquarters

HQ city

Ogden

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom Team Apparel Sales: The primary revenue stream comes from custom athletic apparel orders for teams and individuals. Custom orders have a $50 design fee and most products have a 3-unit minimum. Revenue is generated through one-time custom kit purchases, with team stores handling ongoing orders for team members.
2. Retail In-Stock Apparel: Pre-made, in-stock retail apparel sold directly through the e-commerce website with 1 business day shipping. Includes dyed bibs, outerwear, gloves, accessories, and various cycling/run/triathlon gear.
3. Design Services: In-house design services included with custom orders ($50 design fee covers concept/design with two revisions). Additional revisions incur $50 design fee. Logo creation/recreation charged at $75/hr.
4. Event Merchandise and Promotional Items: Sale of promotional items including custom tents, banners, flags, backdrops, team bags, and gear bags. Certified reseller of Strike Visuals products.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Hyperthreads designs and manufactures fully custom sublimated athletic apparel (cycling kits, skinsuits, mountain biking, triathlon, running, tech tees, and team-sport uniforms) plus accessories, sold primarily to organized teams, clubs, bike shops, businesses, and events. The company operates in-house design services, a free online team-store platform for group ordering and payment collection, and a retail in-stock storefront for immediate shipment. Production uses dye sublimation printing, CNC laser cutting, and hand-sewn construction on European-sourced fabrics with Italian Elastic Interface chamois pads.

Product overview

Hyperthreads is an Ogden, Utah-based custom athletic and endurance sports apparel company offering fully custom sublimated apparel and in-stock retail products. The core offering includes custom cycling kits (jerseys, bibs, shorts, skinsuits) across multiple performance tiers (Venture, HyperPro, Pro, Elite, Continental, Competition), mountain biking apparel, triathlon suits, running/athletic wear, tech tees, and casual lifestyle apparel. The product line extends to team sports including baseball, basketball, lacrosse, soccer, and wrestling uniforms. Accessories include socks, gloves, hats, gear bags, and event tents. The company also offers retail in-stock apparel for immediate purchase and provides team store platform services for group orders. Production uses dye sublimation on European-sourced polyester/nylon with CNC laser cutting and hand-sewn construction, featuring chamois pads from Elastic Interface. Minimum order is typically 3 units with in-house design services and free team stores.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Cycling Apparel

Quantifiable outcome

• 4-6 week delivery time for custom team orders
• +3 more outcomes

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Strike VisualsminorChannel Partner/ Reseller/ DistributorHyperthreads is a certified reseller of Strike Visuals products including custom tents, inflatables, banners, flags, and event materials. They can facilitate the full Strike Visuals catalog and honor their lifetime guarantee.
• Elastic InterfacecoreTechnology or IntegrationHyperthreads sources Italian chamois pads from Elastic Interface, including premium Echelon (6-8 hour rated), Peloton (4-6 hour rated), and Club (3-4 hour rated) options. These are integrated into cycling bibs and shorts.

Scale indicators1 record

Recent moves1 record

Expansion highlights5 records

Direct peers

• Jakroo: Jakroo produces custom sublimated apparel for cycling, running, and team sports with low minimums and team store tools, competing for the same small-team and club customer base.
• DNA Cycling: DNA Cycling offers custom sublimated cycling kits with team store services for clubs and individuals, overlapping closely with Hyperthreads' core custom cycling jersey and bib offering.
• Voler Apparel: Voler manufactures custom and stock cycling, running, and triathlon apparel in California, serving teams and clubs with sublimated kits and team stores — a comparable US-based custom cycling apparel maker.
• Verge Sport: Verge Sport designs and produces custom cycling and triathlon apparel, including skinsuits and team kits, targeting clubs and race teams — directly comparable in product and customer segment.
• Primal Wear: Primal Wear is a direct competitor offering custom and stock cycling, triathlon, and endurance apparel with in-house sublimation, team store services, and a comparable product tier structure aimed at clubs and teams.
• Pactimo: Pactimo offers custom sublimated cycling kits, triathlon suits, and team apparel with online customizer and team store functionality, directly competing with Hyperthreads for cycling club and team orders.
• Champion System: Champion System produces fully custom sublimated apparel for cycling, triathlon, and team sports globally, with low minimums and quick turnaround — a head-to-head comparable on the custom sublimation business model.

Broad incumbents

• Pearl Izumi: Pearl Izumi is a broad incumbent cycling and run apparel brand with custom team program offerings, providing a comparable premium cycling apparel experience though as part of a much wider portfolio.
• Castelli (Custom Program): Castelli is a major premium cycling apparel brand that offers custom team kit programs, overlapping with Hyperthreads' high-end tier but benefiting from a far larger global brand and race-team presence.

Emerging players

• Team Sports Planet / SquadLocker: SquadLocker operates a team apparel platform with custom sublimated offerings across multiple youth and school sports, intersecting with Hyperthreads' baseball, basketball, soccer, and lacrosse team business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/hyperthreads
• Xx.com/hyperthreads_
• Facebookfacebook.com/hyperthreads

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hyperthreads