Active Training Team Ltd
Active Training Team Ltd is a UK-based B2B professional services firm that designs and delivers immersive safety leadership training, combining live drama, film and facilitated workshops grounded in neuroscience, for enterprise clients in construction, energy, rail, ports and transport sectors.
- Company typePrivate
- Founded2007
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Active Training Team Ltd does
Active Training Team Ltd (ATT) is a UK-based B2B professional services company founded in 2007 that delivers immersive safety leadership training to enterprise clients in high-risk industries. The company combines live drama, multimedia film, facilitated group discussion and interactive workshops into structured programmes designed around neuroscientific and psychological learning principles, with a research partnership with the University of Sussex providing the methodological foundation. ATT operates four purpose-built Safety Leadership Centres in the UK — London (EPIC/Your Choice legacy), Immingham (Thrive), Huddersfield (TRUST) and Perth (Faskally) — alongside a mobile delivery capability serving clients worldwide.
The product portfolio centres on a flagship set of named programmes (Thrive, EPIC, TRUST, Faskally, Your Choice, Right From The Start, Less Than A Minute, and a Sexual Harassment Workshop introduced in 2024). These are co-developed with anchor clients such as Ørsted, SSE, Network Rail and Tideway and are quantified through strong post-programme survey outcomes (90–99% participant agreement on safety leadership constructs). Revenue is generated through professional services delivery fees for centre-based and mobile programmes, recurring ongoing learning subscriptions, and bespoke centre development commissions. The company sells into the construction, energy (notably offshore wind), rail, ports and transport sectors, with marquee clients including Ørsted, SSE, Network Rail, Tideway, Siemens, Costain, ABP and Equinor.
ATT has expanded beyond its UK base with the launch of Thrive USA in 2024, operates an enterprise field sales motion with direct outreach and showcase events, and has accumulated a strong industry award profile (TT Club Innovation in Safety, Energy Institute, Renewables UK, ICHCA, EVCOM, Humber Renewables). The company is privately held by its co-founders (Adam Christopher, Dermot Kerrigan) with no disclosed institutional investment, parent company or listing.
Active Training Team Ltd firmographics
Firmographics- Name
- Active Training Team Ltd
- Legal name
- Active Training Team Ltd
- Website
- https://activetrainingteam.co.uk
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Active Training Team Ltd is a UK-based B2B professional services firm that designs and delivers immersive safety leadership training, combining live drama, film and facilitated workshops grounded in neuroscience, for enterprise clients in construction, energy, rail, ports and transport sectors.
- Ownership category
- akta.pro rank
Active Training Team Ltd industry classification
Industry- Product category
- Workplace Safety Training
- NAICS
- Professional and Management Development Training (611430), Professional and Management Development Training (61143)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Workplace Violence Prevention & Personal Safety (EDABAEAO)
Keywords
Where Active Training Team Ltd is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
Active Training Team Ltd business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Centre-based Programme Delivery: Organisations hire ATT's Safety Leadership Centres to deliver training using the original installed narrative, or commission bespoke sector-specific narratives. Centres can be hired for specific dates or commissioned for permanent installation.
- Mobile Safety Leadership Programmes: ATT delivers high impact mobile safety leadership programmes to organisations at locations worldwide. These are portable workshop sessions that can be delivered in hotel conference rooms, site canteens, or other venues.
- Ongoing Learning Solutions: In-person refresher sessions and digital learning resources that augment the core training experience, providing continued engagement and skill development post-programme.
- Safety Leadership Centre Development: ATT partners with organisations to build bespoke Safety Leadership Centres, including design, technical development, and operational setup. Examples include SSE's Faskally Centre (£2.5m investment).
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Active Training Team Ltd product offering
Product offeringCore offering
Active Training Team Ltd designs and delivers immersive safety leadership training programmes for large enterprises and major infrastructure projects. The company operates two delivery formats: centre-based programmes at purpose-built Safety Leadership Centres (Thrive, EPIC, TRUST, Faskally) and mobile programmes delivered at client sites worldwide (Your Choice, Right From the Start, Less Than A Minute, Sexual Harassment Workshop). Programmes combine live drama, multimedia film, facilitated discussion, and interactive workshops grounded in neuroscientific and psychological learning principles to drive behavioural safety change.
Product overview
Active Training Team Ltd is a provider of award-winning immersive safety leadership training programmes. The company operates two programme delivery formats: Centre-based programmes delivered at purpose-built Safety Leadership Centres (Thrive in Immingham/Humberside, EPIC in London/Vauxhall, TRUST in Huddersfield, Faskally in Perth/Scotland) and Mobile Programmes delivered at client locations worldwide (Your Choice, Right From The Start, Less Than A Minute, Sexual Harassment Workshop). All programmes use a consistent methodology combining immersive storytelling, facilitated group discussion, and interactive practical workshops. The offering is supported by Ongoing Learning resources for reinforcement and continued development.
Differentiator
Problem solved
Functional benefit
Products and services
- Thrive Immersive safety leadership programme originally developed for Ørsted's Hornsea offshore windfarm projects. Features multi-media narrative, facilitated group discussion ('The Unpick'), and interactive workshops where participants engage with characters to develop practical safety communication skills. Now delivered at the Humberside Safety Leadership Centre and as Thrive USA mobile programme in North America.
- EPIC Multi-award-winning immersive safety leadership programme originally created for the Tideway London 'Super Sewer' project. Now available to all sectors. Delivered to over 26,000 participants across 42 million working hours with zero life-changing injuries.
- TRUST Safety induction facility for the TransPennine Route Upgrade project in Huddersfield. First purpose-built safety leadership centre of its kind in the North of England, serving Network Rail and associated contractors. Has welcomed over 10,000 participants since opening.
- Faskally Scotland's flagship safety leadership centre in Perth, developed in partnership with SSE. Purpose-built immersive training facility using industry-leading technology for behavioural change in safety culture. Trusted by over 78 organisations in the energy and infrastructure sectors.
- Your Choice Award-winning mobile multi-media interactive training session originally developed for TfL's Surface Transport Division and London Underground. 1.75-hour workshop showing how serious operational incidents occur and the factors shaping people's choices.
- Right From the Start Award-winning interactive programme for senior leaders and managers exploring safety, quality, leadership and accountability. Uses film, live action, facilitated discussion and practical workshops across four sessions. 98% of participants agree content is relevant; 99% agree everyone has responsibility for health and safety.
- Less Than A Minute Dynamic 1 hour 45-minute mobile multimedia workshop originally commissioned for the Thames Tunnel Tideway project. Designed as a wake-up call for high-risk industries on working safely and influencing others' safety behaviour.
- Sexual Harassment Workshop 75-minute in-person interactive drama-led workshop using live drama, shared reflection and practical skills development. Addresses UK Worker Protection Act requirements and helps organisations prevent sexual harassment in the workplace. 93% of participants feel confident identifying behaviours constituting sexual harassment; 94% feel empowered to take appropriate action.
- Thrive USA Mobile version of the Thrive programme delivered by a NYC-based team to organisations throughout North America, extending ATT's immersive safety leadership methodology to the US market.
Quantifiable outcome
- 98% of participants agree the content of the day was relevant to me (Right From the Start)
- +13 more outcomes
Companies that use Active Training Team Ltd
Customer profileNamed customers29 records
Segments5 records
Ideal customer profiles4 records
Active Training Team Ltd technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Active Training Team Ltd partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered supporting and core.
- Thomson Snell & PassmoresupportingLegal firm Thomson Snell & Passmore partnered with ATT to host a joint event for HR leaders at ATT's London Safety Leadership Centre, showcasing the Sexual Harassment Workshop and demonstrating how organisations can meet new legal obligations around preventing workplace sexual harassment.
- Odyssey ConsultingsupportingThe Sexual Harassment Workshop was developed in consultation with Victoria Lewis, employment lawyer and workplace culture strategist, co-founder of Odyssey Consulting. Victoria provided legal and cultural expertise to ensure the workshop addresses current research, legal context, and lived experience.
- Dr Natasha SigalasupportingDr Natasha Sigala, Senior Lecturer in Neuroscience at Brighton and Sussex Medical School, University of Sussex, authored ATT's whitepaper on Principles of memory formation and retention, providing the scientific foundation for ATT's immersive learning methodology.
- SSE (Scottish and Southern Energy)coreSSE partnered with ATT to create the Faskally Safety Leadership Centre, Scotland's first immersive safety training facility. SSE invested £2.5m in the centre located at their Perth headquarters, expected to welcome 7,000 people annually over three years. ATT designs, builds and delivers bespoke immersive safety leadership programmes for SSE personnel and contractors.
- Network Rail / TransPennine Route UpgradecoreNetwork Rail partnered with ATT to create the TRUST Safety Leadership Centre for the TransPennine Route Upgrade project. The £2.7m immersive facility is the first of its kind dedicated to a major rail programme in the North of England. ATT delivers actor-led immersive experiences designed to shift behaviours and strengthen safety culture across the major rail upgrade project.
- University of SussexsupportingATT maintains a research partnership with University of Sussex, specifically with Dr Natasha Sigala PhD, Senior Lecturer in Neuroscience. The partnership informs ATT's methodology on memory formation and retention, grounding their immersive training approach in neuroscientific principles.
- ØrstedcoreØrsted commissioned ATT to create the Thrive Safety Leadership Centre for Hornsea offshore windfarm projects, with £1.4m investment. The centre was designed to build shared safety leadership behaviours across a diverse, contractor-heavy workforce. The partnership has continued for five years, expanding to support Ørsted's operations worldwide and other organisations across renewables and ports.
- TidewaycoreTideway partnered with ATT to create the EPIC Safety Leadership Centre for London's Super Sewer project. Over 26,000 participants were trained, contributing to zero life-changing injuries over 42 million+ working hours. ATT has now taken full ownership and operation of the London centre, previously delivered in partnership with Tideway.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
Active Training Team Ltd competitors and assessment
Company assessmentBroad incumbents
- KPA: Provider of EHS and workforce compliance training software for construction, manufacturing and industrial clients. Competes for the same corporate training budgets but via online course libraries rather than immersive delivery.
- Skillsoft: Global corporate learning and talent development platform including compliance and workplace safety content. A scaled alternative buyer of enterprise training budgets that could displace ATT in commoditised safety topics.
- SAI Global (Wolters Kluwer): Provider of EHS, risk management and learning solutions to enterprise clients across construction, energy and rail. Comparable in target verticals (energy, infrastructure) and safety training positioning, though primarily software/audit-led rather than immersive.
- Vector Solutions: Large-scale provider of online safety, compliance and operational training courses and platforms for industrial and public-sector clients. Represents the digital, scaled alternative to ATT's centre-based experiential model.
- DuPont Sustainable Solutions: Heritage safety consulting and training division (now operating under BrandSafway) delivering behavioural safety, operational risk and EHS training to global enterprises. Competes with ATT in the same enterprise safety culture category but via a much broader portfolio.
- GP Strategies: Global performance improvement and training provider serving industrial, energy and process-sector clients with managed learning services. Overlaps with ATT's enterprise training delivery and safety culture offerings.
Direct peers
- BTS: Global strategy and leadership consulting firm using experiential simulations, business theatre and immersive simulations to drive behavioural change. Comparable to ATT in its use of theatrical methodology for corporate learning outcomes.
- ProAct Safety: Behavioural-based safety consulting and training firm serving industrial and construction clients. Comparable in its focus on behaviour-change methodology for safety culture rather than pure compliance training.
- Performance of Work: UK-based provider of drama-based and experiential safety and behavioural training for high-hazard industries. Closest comparable to ATT's immersive live-drama methodology and enterprise construction/industrial client base.
Emerging players
- Talespin: VR-based immersive learning platform for workforce training including soft skills and safety scenarios. Represents the emerging digital alternative to ATT's physical immersive methodology.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Active Training Team Ltd social profiles
Digital presenceActive Training Team Ltd financial estimates
Financial estimateRevenue estimate
Valuation estimate
Active Training Team Ltd leadership team
Management profileNumber of profiles
Profiles5 records
Active Training Team Ltd funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Active Training Team Ltd M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Active Training Team Ltd
What does Active Training Team Ltd do?
Active Training Team Ltd designs and delivers immersive safety leadership training programmes for large enterprises and major infrastructure projects. The company operates two delivery formats: centre-based programmes at purpose-built Safety Leadership Centres (Thrive, EPIC, TRUST, Faskally) and mobile programmes delivered at client sites worldwide (Your Choice, Right From the Start, Less Than A Minute, Sexual Harassment Workshop). Programmes combine live drama, multimedia film, facilitated discussion, and interactive workshops grounded in neuroscientific and psychological learning principles to drive behavioural safety change.
Is Active Training Team Ltd a public or private company?
Active Training Team Ltd is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Active Training Team Ltd founded?
Active Training Team Ltd was founded in 2007. It employs 11 to 50 people.
Where is Active Training Team Ltd based?
Active Training Team Ltd is headquartered in London, United Kingdom, in the Europe region.
How does Active Training Team Ltd make money?
Four revenue lines are on record. Centre-based Programme Delivery is the primary driver. The others are mobile Safety Leadership Programmes, ongoing Learning Solutions and safety Leadership Centre Development.
Who are Active Training Team Ltd's main competitors?
Broad incumbents on record are KPA, Skillsoft, SAI Global (Wolters Kluwer), Vector Solutions, DuPont Sustainable Solutions and GP Strategies. Direct peers are BTS, ProAct Safety and Performance of Work. Talespin is listed as an emerging player.
Does Active Training Team Ltd have an API?
No public API is recorded for Active Training Team Ltd.
What industry is Active Training Team Ltd in?
Active Training Team Ltd's product category is Workplace Safety Training. Its primary akta.pro industry code is EDABAEAO, Workplace Violence Prevention & Personal Safety. Its NAICS code is 611430 and its SIC code is 8200.