The VERB Kind

What The VERB Kind does

The VERB Kind is a 501(c)(3) nonprofit organization founded in 2018 by Haley Hunt in Orlando, Florida, that delivers a volunteer-led mentoring program inside juvenile detention centers. The organization trains and places everyday citizens (age 21+) as weekly mentors inside facilities, with the stated goals of reducing re-incarceration, improving graduation rates, and connecting youth with post-release resources including education, employment, faith communities, shelter, food, and health services. It operates 19 locations across Florida, Alabama, and Tennessee, with publicly stated expansion plans into Texas, Georgia, Ohio, New York, and Los Angeles, and has mobilized 350+ trained volunteers.

The product surface is people-centered rather than technology-based: there is no proprietary software, no app, and no disclosed APIs. The core offering is the Mentoring Program, supplemented by Post-Release Support Services, a printed TVK Magazine (2025 edition announced), and periodic Mentor Huddles. The organization has no patents, no technology integrations, and no AI capability disclosed; website is hosted on Wix, donor communications run via Mailchimp, and contact is distributed across role-based email addresses.

The business model is donation-based, with two streams: recurring monthly giving across five tiers ($20, $50, $110, $250, $1,000) and one-time donations via Venmo or Zelle. The only disclosed funding inflow is a $30,000 grant from The Victory Cup Initiative won in February 2024. Revenue is not publicly disclosed. The go-to-market is community-led, with earned media (ESPN, NewsNation, Comcast Newsmakers) and celebrity partnerships (Miami Dolphins' Jaelan Phillips, Netflix's Sharelle Rosado) driving awareness and donor pipeline. Funded expansion to Tennessee was enabled by a formal partnership with the Florida Department of Juvenile Justice, which invited the organization to scale statewide after approximately one year of operations.

Name

The VERB Kind

Legal name

The VERB Kind, Inc.

Website

https://theverbkind.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

The VERB Kind is a 501(c)(3) nonprofit founded in 2018 in Orlando, Florida, that trains volunteer mentors to deliver weekly in-person mentoring inside juvenile detention centers across 19 locations in Florida, Alabama, and Tennessee, serving incarcerated youth with post-release support.

Ownership category

akta.pro rank

Product category

Youth Mentoring Services

NAICS

Child and Youth Services (62411), Educational Support Services (611710)

SIC

Services-Social Services (8300), Services-Educational Services (8200)

akta.pro primary industry

Youth Justice, At-Risk Youth & Violence Prevention Nonprofits (BPAGADAM)

akta.pro secondary industries

Reentry, Rehabilitation & Reintegration Programs (Education, Vocational, Case Management) (BPAKANAH), Youth Housing, Foster Care & Wraparound Support (Education-Linked) Nonprofits (BPAGADAO), Wraparound Student Support & Case Management Services (At-Risk K–12) (EDAJAEAJ), Juvenile Justice Education Programs (Detention & Correctional Education) (EDAJAEAB), Community Corrections (Probation, Parole & Reentry) (BPAIAFAE)

Keywords

• Youth mentoring services
• Juvenile justice support
• Nonprofit mentoring programs
• Incarcerated youth rehabilitation
• Volunteer mentor training

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Offices15 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Monthly Donations: Recurring monthly donations from supporters at various giving levels (Team Player $20/month, Advocate $50/month, Supporter $110/month, MVP $250/month, Champion $1,000/month). Monthly donors receive newsletters, updates, and event invites.
2. One-Time Donations: Single-occurrence donations from supporters who want to make a one-time impact. Can be made via Venmo or Zelle.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels11 records

Core offering

The VERB Kind provides in-person mentoring services to incarcerated youth inside juvenile detention centers through trained community volunteers who conduct weekly sessions focused on goal-setting, education, and post-release preparation. The organization also delivers post-release support connecting youth with community resources such as education, employment, faith communities, shelter, food, and mental health, operating across 19 locations in Florida, Alabama, and Tennessee.

Product overview

The VERB Kind is a nonprofit mentoring organization offering a single integrated service program focused on transforming the lives of incarcerated youth. The core offering is the Mentoring Program, which operates weekly inside juvenile detention centers across 19 locations in Florida, Alabama, and Tennessee, with expansion plans for Texas, Georgia, Ohio and beyond. This is complemented by Post-Release Support Services that connect youth with community resources upon release, TVK Magazine for sharing impact stories, and periodic Mentor Huddles for volunteer development. All services are delivered through trained volunteer mentors rather than technology products.

Differentiator

Problem solved

Functional benefit

Products and services

• Mentoring Program A nonprofit mentoring program that places trained community volunteer mentors inside juvenile detention centers to provide consistent weekly mentorship to incarcerated youth. Sessions focus on goal-setting, education support, building trust, and preparing youth for life after release through group discussions and one-on-one interactions; delivered across 19 locations in Florida, Alabama, and Tennessee with 350+ trained volunteers.
• Post-Release Support Services County-specific support services for youth transitioning out of juvenile detention, connecting them with resources for education, extracurricular activities, employment opportunities, faith communities, shelter, food assistance, and mental health support. Operates through county-level resource contacts in each operational location to help youth successfully reenter their communities after release.

Quantifiable outcome

• Thousands of teens benefited from The VERB Kind's impact on incarcerated youth in Florida and beyond
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Sharelle Rosado (Allure Realty)coreGTM or Marketing Partner · 21 July 2022Netflix 'Selling Tampa' star who co-hosted The VERB Kind's first-ever fundraiser event in Miami, Florida with Jaelan Phillips. The 'GLOW' themed event raised awareness and funds for the organization's mission.
• Jaelan Phillips (Miami Dolphins)coreGTM or Marketing Partner · 14 March 2022Miami Dolphins Defensive End who became a mentor for incarcerated youth at the Broward County Juvenile Detention Center. Joined The VERB Kind Founder Haley Hunt and volunteers to focus on the topic 'Your Story Matters'. Phillips shared his story of overcoming adversity (medical retirement from college football in 2018, car accident) to inspire youth.
• Miami DolphinscoreGTM or Marketing PartnerNFL team whose players (including Jaelan Phillips) have participated in mentoring sessions at Broward County Juvenile Detention Center. Hosted The VERB Kind's first fundraiser.
• Department of Juvenile Justice (Florida)coreStrategic or Co-development PartnerAfter a year of operations, the Department of Juvenile Justice approached The VERB Kind to spread their program across the state of Florida. This partnership enabled the organization to expand to multiple locations.
• ESPNminorGTM or Marketing PartnerFeatured in ESPN article about NFL impact on incarcerated youth mentoring, specifically covering Jaelan Phillips' involvement with The VERB Kind.
• NewsNationminorGTM or Marketing PartnerNational news network that featured founder Haley Hunt on Morning in America segment discussing mentorship for incarcerated youth.
• Richard Bean Juvenile Detention Center (Knox County)coreStrategic or Co-development PartnerFirst time in Knox County history mentors went in weekly to impact lives of incarcerated youth at this facility.
• Orange, Osceola Juvenile Civil Citation ProgramminorStrategic or Co-development PartnerExpansion of juvenile civil citation program in Orange and Osceola counties, with The VERB Kind's involvement in supporting diverted youth.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Roca: Massachusetts-based nonprofit working with justice-involved youth and young adults on reentry, behavioral change, and recidivism reduction. Comparable on the in-facility and post-release model with outcome-measurement focus on re-incarceration reduction.
• PACE Center for Girls: Florida-based nonprofit providing alternative education, counseling, and life-skills support for at-risk and justice-involved girls. Comparable on the at-risk-youth education/wraparound model and Florida footprint, though gender-specific and education-centric.
• The Fortune Society: New York-based nonprofit serving formerly incarcerated individuals with mentoring, housing, education, and workforce services. Comparable on the reentry/rehabilitation model combining in-facility engagement with post-release wraparound support.
• Communities In Schools: National nonprofit delivering wraparound student support and case management inside schools for at-risk youth. Comparable on the wraparound/case-management model targeting at-risk youth, though delivered via schools rather than detention centers.
• YouthBuild USA: National nonprofit providing alternative education, job training, and leadership development for opportunity youth, including those with justice involvement. Comparable on the alternative-pathway education and post-release opportunity-connection model.
• National Youth Advocate Program: National nonprofit serving youth in foster care, juvenile justice, and behavioral health systems with mentoring and case management. Comparable on the juvenile-justice-involved youth mentoring and wraparound support model across multiple states.

Broad incumbents

• Annie E. Casey Foundation: Major private foundation focused on youth justice reform and reducing juvenile incarceration. Comparable on the juvenile-justice-reform mission and policy advocacy, though operating as a grantmaker rather than direct service provider.
• Boys & Girls Clubs of America: National youth development nonprofit serving at-risk youth through after-school programs, mentoring, and education support. Comparable on the youth-development mission and donor-funded delivery model, but operates in community sites rather than detention facilities.
• Big Brothers Big Sisters of America: Largest youth-mentoring nonprofit in the U.S., matching adult volunteers with youth facing adversity. Comparable on the volunteer-mentoring-for-at-risk-youth model, but operates at much broader scale and uses school/community-based matching rather than detention-center placement.

Regional players

• Hope for Youth: Regional (Michigan) nonprofit providing residential, community-based, and juvenile justice services for at-risk youth. Comparable on the juvenile-justice-system youth services model, though concentrated in a different geography than TVK's FL/AL/TN footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/cometojailwme
• Facebookfacebook.com/cometojailwithme
• LinkedInlinkedin.com/company/the-verb-kind-inc
• Instagraminstagram.com/cometojailwithme

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The VERB Kind