United States Olympic & Paralympic Committee

What United States Olympic & Paralympic Committee does

The United States Olympic & Paralympic Committee (USOPC) is a federally chartered nonprofit corporation founded in 1894 and headquartered in Colorado Springs, Colorado, that holds the exclusive mandate to field U.S. teams for the Olympic, Paralympic, Youth Olympic, Pan American, and Parapan American Games. It is one of the few National Olympic Committees in the world that also operates as the National Paralympic Committee, and approximately 82% of its budget is reported as having a direct impact on supporting athletes. Its core product is a comprehensive athlete-support platform — encompassing training centers in Colorado Springs and Lake Placid, sports medicine and athlete healthcare, mental health and women's health programs, SafeSport protections, anti-doping coordination, the Athlete Ombuds office, career transition services (Guild coaching, the Dartmouth Tuck "Next Step" program, the Athlete Fellowship), medal bonuses, and the internal Agora learning platform. The underlying technology backbone includes a proprietary Medal Probability Projection System built with Gracenote and Infostrada that uses machine learning on roughly 300,000 weekly data points to produce color-coded medal forecasts, alongside planned Google Cloud and Gemini AI integration for LA28.

USOPC's business model is a hybrid nonprofit funding stack rather than a commercial product model. Revenue is generated through three primary streams: (1) public donations and philanthropic fundraising via the U.S. Olympic & Paralympic Foundation (USOPF), including the historic $500 million "One for All: The Campaign for Team USA" targeting LA28 and a record $85M raised in 2024; (2) tiered corporate sponsorships across Worldwide Olympic Partners (Airbnb, Coca-Cola, Visa, Omega, etc.), Official Partners (Nike, Delta, Google, JPMorganChase, etc.), and Official Supporters, plus Ralph Lauren as official outfitter and Fanatics as online merchandise provider; and (3) IOC distribution and licensing royalties. Its customer segments span elite U.S. athletes (primary beneficiaries), National Governing Bodies, corporate sponsors, and 51,700+ fans/donors. The organization is governed by a 16-member board, led by CEO Sarah Hirshland and Board Chair Gene Sykes, and is preparing operationally for the LA28 (2028) and Salt Lake City 2034 Games.

Name

United States Olympic & Paralympic Committee

Legal name

United States Olympic & Paralympic Committee

Website

https://usopc.org

Company type

Private

Founded year

1894

Operating status

Operating

Headcount range

251–500 employees

Short description

The United States Olympic & Paralympic Committee is a federally chartered nonprofit, founded in 1894 and based in Colorado Springs, that fields U.S. teams for the Olympic and Paralympic Games and delivers athlete support, healthcare, training, and career-transition services funded by donors and corporate sponsors.

Ownership category

akta.pro rank

Product category

National Olympic and Paralympic Committee Services

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121), Business Associations (813910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Olympic & Multi-Sport Governing Bodies (IOC/IPC, Continental Games Federations) (MPAKAFAA)

akta.pro secondary industries

Olympic & Multi-Sport Movement Organizations (NOCs, Olympic Committees) (MPAKACAI), Disability & Adaptive Sports Organizations (Paralympic, Special Olympics) (MPAKACAH)

Keywords

• Olympic and Paralympic governance
• Athlete support services
• National sports federation
• High-performance training
• Sport development programs

Headquarters

HQ city

Colorado Springs

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Donations and Fundraising: Fan-funded organization relying on donations through Team USA Fund and US Olympic & Paralympic Foundation campaigns. The One for All campaign aims to raise $500 million by LA28.
2. Corporate Sponsorships: Revenue from worldwide partners (Airbnb, Alibaba, Allianz, Coca-Cola, Deloitte, JPMorganChase, Michelob Ultra, Omega, P&G, Samsung, TCL, Visa), official partners, official supporters, and licensees across multiple categories
3. Philanthropic Campaigns: USOPF conducts fundraising campaigns including $85M raised in 2024, $8.2M for Performance Innovation Fund, $5M for Sports Medicine, $2.3M for athlete career & education, $2M for Women's Health

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

The U.S. Olympic & Paralympic Committee (USOPC) is a federally chartered nonprofit corporation that serves as both the National Olympic Committee and National Paralympic Committee for the United States. The organization fields U.S. teams for the Olympic, Paralympic, Youth Olympic, Pan American and Parapan American Games and delivers a comprehensive platform of athlete support services including training centers, sports medicine, mental health resources, athlete healthcare insurance, performance grants, safe sport programming, career development, and post-athletic transition programs. Approximately 82% of the USOPC budget directly impacts athletes.

Product overview

The United States Olympic & Paralympic Committee operates as a comprehensive athlete support organization offering a platform of interconnected services. Core offerings include Training Centers providing sports medicine and healthcare, Mental Health Resources and Women's Health Programs for athlete wellbeing, and Athlete Ombuds for rights protection. Professional development is delivered through Guild Career Coaching, the Impact Academy (partnered with Dartmouth Tuck), the Athlete Fellowship Program, and Next Step transition program. Fan engagement programs include Making Team USA (storytelling platform), Team USA Creators (content program), the One for All brand campaign, and Team USA Community Champions award program. The organization also operates the Agora learning platform, Sports Medicine Volunteer Program, and Team USA House hospitality experiences. These services collectively support athletes throughout their competitive careers and post-retirement transitions.

Differentiator

Problem solved

Functional benefit

Brands

• Team USA Creators: Content creator program launched at Paris 2024 to provide behind-the-scenes Games experience through athlete and lifestyle content creators
• One for All: The Campaign for Team USA
• Making Team USA
• Team USA Community Champions

Products and services

• USOPC Training Centers
• Athlete Healthcare Services Comprehensive healthcare program providing sports medicine, elite athlete healthcare insurance, a medical network, global travel insurance, a medical assistance fund, and psychological services to Team USA athletes.
• Mental Health Resources Mental health support services providing Team USA athletes access to psychological services and mental health officers, including on-site support at Olympic and Paralympic Games.
• SafeSport Athlete safety program operated in partnership with the U.S. Center for SafeSport to prevent abuse and misconduct and protect Team USA athletes.
• Guild Career Coaching 1:1 personalized career coaching for Team USA athletes covering resume building, interview skills, networking strategies, and career pathway exploration, delivered in partnership with Guild.
• Impact Academy Professional development program created with Tuck Executive Education at Dartmouth for Team USA athletes and USOPC/NGB/LA28 employees.
• USOPC Athlete Fellowship Program Year-long fellowship program for retired Team USA athletes to launch their post-athletic career journey within the Olympic and Paralympic Movement.
• Making Team USA Platform Storytelling platform showcasing athletes' journeys to qualifying for Olympic and Paralympic Games, presented by Xfinity (Comcast), with expanded video content and athlete features.
• Team USA Creators Content creator program sending athlete and lifestyle content creators to Olympic and Paralympic Games to provide behind-the-scenes coverage and engage fans across social media platforms.
• One for All: The Campaign for Team USA Brand platform and comprehensive fundraising campaign spotlighting athletes' powerful stories, featuring anthem films and augmented reality experiences, with a $500 million goal supporting Team USA through LA 2028.
• Team USA Community Champions Annual award program in partnership with Comcast recognizing Team USA athletes for community service through nonprofit work, awarding $25,000 grants.
• Sports Medicine Volunteer Program Program offering licensed medical providers opportunities to work alongside the USOPC Sports Medicine team in Colorado Springs and Lake Placid locations.

Quantifiable outcome

• 82% of USOPC budget has direct impact on mission of supporting athletes
• +4 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

13 partnerships are on record, tiered core, major and minor.

• JPMorganChasecoreGTM or Marketing Partner · 28 April 2026Official Bank of Team USA and LA28 Olympic and Paralympic Games; Founding Partner and first Global Banking Partner in Olympic history; aims to support athletes, create economic impact in Los Angeles and across the U.S.; coincides with America's 250th anniversary; plans financial health workshops for athletes and NBCUniversal multi-platform coverage support.
• Pennymac Financial ServicescoreStrategic or Co-development Partner · 21 April 2026Launched 'Welcome Home: Athlete Mortgage Program' - first-of-its-kind initiative offering Team USA athletes dedicated home-lending experts, exclusive mortgage benefits, and educational resources; builds on existing role as Official Mortgage Provider of Team USA and LA28.
• USA LacrossecoreOthers · 15 April 2026USA Lacrosse certified as official National Governing Body for lacrosse in U.S.; sport returns to Olympic Games for first time in over a century at LA28; USA Lacrosse invests $25M+ annually into sport supporting 425,000+ members.
• NBCUniversal Creator CollectivecoreGTM or Marketing Partner · 20 February 2026Expanded Creator Collective at Milan Cortina Olympics with 25+ influencers across TikTok, YouTube, Meta; collectively commanding 250M+ followers; program evolved from Paris Olympics pilot generating 300M+ views; strategic shift toward meeting audiences on preferred platforms.
• Eli Lilly and CompanycoreStrategic or Co-development Partner · 18 February 2026Presenting partner of Team USA Athlete Recovery Program supporting athletes recovering from injury; piloted program in 2024 with 10 athletes who earned 4 medals at Paris Games; expanding through 2028 LA Games; recruited Shaq to amplify awareness; Official Partner in Health Equity.
• ŌURAcoreGTM or Marketing Partner · 6 February 2026Official Wearable of Team USA and LA28 Olympic and Paralympic Games; exclusive provider of continuous health and fitness tracking devices; provides Oura Rings to U.S. Olympic and Paralympic athletes for 2026 and 2028 Games to monitor sleep, readiness, and recovery; valued at approximately $11 billion.
• Xfinity (Comcast)coreGTM or Marketing Partner · 21 October 2025Presenting sponsor of Making Team USA platform showcasing athlete journeys to Olympic/Paralympic qualification; nation's largest Internet provider and Official Team USA Partner; delivers content across multiple platforms.
• GooglecoreStrategic or Co-development Partner · 8 October 2025Founding Partner with LA28; Google Cloud serves as Official Cloud Provider of LA28 Games; integrating Google Search, Gemini AI across Games; supporting NBCUniversal multi-platform coverage with enhanced viewing experience using advanced AI tools.
• Michelob ULTRA, Cisco, Autodesk, AXS/Eventim, Cedars-Sinai, Dick's Sporting Goods, GuildcoreGTM or Marketing Partner · 1 January 2024Eight new partners welcomed in 2024 alongside enduring support of long-time partners; helped deliver world-class experience in lead-up to and during Paris 2024 and fueled critical athlete support programs.
• Ralph LaurencoreOEM/ Whitelabel/ Licensing PartnerOfficial Outfitter of U.S. Olympic & Paralympic Team for 10th consecutive Games since 2008; provides Opening and Closing Ceremony uniforms and village wear; Team USA Collection available at retail stores and online; manufactured in United States.
• Worldwide Partners (Airbnb, Alibaba, Allianz, Coca-Cola, Deloitte, Omega, P&G, Samsung, TCL, Visa)coreGTM or Marketing PartnerTop-tier global sponsors supporting Team USA and Olympic movement; categories include hospitality, technology, insurance, beverages, consulting, timing, consumer goods, electronics, visual display, payment processing.
• Official Partners (Chase, Comcast, Delta, Google, Honda, Intuit, Korn Ferry, Starbucks, AECOM, Cisco, Fanatics, Nike, Uber)majorGTM or Marketing PartnerSecondary tier of official partners across banking, media, airlines, technology, automotive, software, executive search, food service, infrastructure, sportswear, rideshare.
• Official Supporters (Archer, Autodesk, CDW, Cedars-Sinai, Dick's, Guild, Hershey, Highland, Oakley, Ottobock, Pennymac, saatva, snowflake, T-Mobile)minorGTM or Marketing PartnerTertiary tier of official supporters providing specialized services including aviation, design software, IT, healthcare, sporting goods, fintech, sleep products, cloud, telecom.

Scale indicators17 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• International Paralympic Committee: The IPC governs the Paralympic Movement globally and is the international counterpart to USOPC's National Paralympic Committee role. Both organizations share dual mandates for elite athlete support, competition organization, and Paralympic sport development.
• International Olympic Committee: The IOC is the global governing body of the Olympic Movement, of which USOPC is the U.S. member. Both organizations coordinate multi-sport Games, manage athlete welfare standards, and steward Olympic commercial rights, making them the most structurally comparable entities in the sports governance ecosystem.
• Canadian Olympic Committee: The COC is Canada's National Olympic Committee, performing the same mandate as USOPC: fielding national teams at Olympic, Pan American, and other multi-sport Games, supporting athlete pathways, and stewarding Olympic brand rights in its market.
• British Olympic Association: The BOA is the U.K.'s National Olympic Committee and a near-perfect functional mirror of USOPC: independent nonprofit, athlete-focused, multi-sport organizer of Team GB, and reliant on a mix of public, sponsorship, and donation funding.
• Australian Olympic Committee: The AOC fields the Australian Olympic Team and is functionally identical to USOPC in mandate, scale, and funding model (mix of government, sponsorship, and donation revenue). Comparable in athlete headcount and quadrennial Games cycle exposure.
• Deutscher Olympischer Sportbund: DOSB is Germany's National Olympic Committee and largest national sports confederation, overseeing Olympic and elite sport development. Comparable to USOPC in its coordination of multiple NGBs and national team operations.

Emerging players

• USA Lacrosse: USA Lacrosse was newly certified by USOPC as the official National Governing Body for lacrosse ahead of LA28. It is a constituent member of USOPC with 425,000+ members and illustrates the NGB ecosystem under USOPC's coordination.

Broad incumbents

• National Collegiate Athletic Association: The NCAA is a U.S. broad-based amateur sports governing body that, like USOPC, oversees multi-sport competition, manages athlete eligibility, and distributes revenue across member institutions. Comparable in scale, governance structure, and U.S. amateur-sport stewardship role.
• U.S. Center for SafeSport: Operates in partnership with USOPC to govern athlete safety and abuse-prevention across the U.S. Olympic and Paralympic Movement. While not a competitor, it shares USOPC's mandate of athlete protection and is a critical operational dependency.

Others

• U.S. Anti-Doping Agency: USADA operates as USOPC's anti-doping partner and independent testing authority for Team USA athletes. While not a peer in the competitive sense, it is an adjacent enabling organization deeply embedded in the U.S. Olympic and Paralympic Movement.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/USOPC_News
• YouTubeyoutube.com/teamusa
• Facebookfacebook.com/TeamUSA
• LinkedInlinkedin.com/company/about
• Instagraminstagram.com/TeamUSA

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about United States Olympic & Paralympic Committee