Prater Day
Prater Day is a Knoxville-based music booking agency representing approximately 50 Americana, bluegrass, folk, country, soul, and roots music artists for live performances at venues, festivals, and private events across 14 countries.
- Company typePrivate
- Founded2012
- HeadquartersKnoxville, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Prater Day does
Prater Day is a privately held talent booking agency founded in 2012 and based in Knoxville, Tennessee. The agency represents a roster of approximately 50 musical artists across Americana, bluegrass, folk, country, soul, funk, jazz, and rock genres, including Grammy Award winners and nominees, Juno Award recipients, and IBMA award nominees. Its represented artists include individual performers (Candi Staton, Ariel Posen, Chris Pierce, Dom Flemons), bands (The Gibson Brothers, Henhouse Prowlers, The Po' Ramblin' Boys), collaborative projects (War & Pierce, Dom Flemons and The Traveling Wildfires), and family ensembles (Garrett Boys). The agency had previously been referenced as carrying a roster of over 40 artists, indicating ongoing roster expansion.
The agency's revenue model is commission-based: Prater Day earns fees on live performance bookings arranged for its roster at venues, festivals, concerts, and private events. Its primary go-to-market motion is direct outreach to venue bookers, festival programmers, and event organizers, supported by a comprehensive artist directory on its website and event listings on the Bandsintown platform. The customer base spans music venues and theaters, music festivals, and private event bookers, with festival and venue programming representing the primary demand segments. The agency's stated geographic footprint covers the United States, Canada, the United Kingdom, Ireland, Germany, Denmark, Norway, Sweden, Switzerland, France, Belgium, the Netherlands, Finland, and Australia.
Operationally, Prater Day is a small professional services firm with 1-10 employees and no proprietary technology platform. It does not have a mobile app, public API, or disclosed technology integrations. The agency operates as an independent entity with no parent company, no disclosed venture capital backing, and no institutional ownership structures identified. Its website indicates active booking operations with artist tour dates scheduled through 2026.
Prater Day firmographics
Firmographics- Name
- Prater Day
- Legal name
- Prater Day
- Website
- https://praterday.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Prater Day is a Knoxville-based music booking agency representing approximately 50 Americana, bluegrass, folk, country, soul, and roots music artists for live performances at venues, festivals, and private events across 14 countries.
- Ownership category
- akta.pro rank
Prater Day industry classification
Industry- Product category
- Music Talent Booking Agency
- NAICS
- Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Artist Booking, Talent Buying & Agency Services (MPAGAAAF)
- akta.pro secondary industry
- Live Music Booking (Bands, Soloists, DJs) (HSACAHAA)
Keywords
Where Prater Day is headquartered
LocationHeadquarters
- HQ city
- Knoxville
- HQ country
- United States
- HQ region
- North America
Markets served
Prater Day business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Booking Commission: Prater Day generates revenue by representing musicians and booking live performances at venues, festivals, and events. The agency earns commissions on bookings arranged for its roster of artists.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Prater Day product offering
Product offeringCore offering
Prater Day is a music talent booking agency that represents a roster of approximately 50 Americana, bluegrass, folk, country, soul, funk, and jazz artists for live performance bookings. The agency facilitates engagements between its roster and music venues, festivals, and private event organizers across North America, Europe, and Australia. Revenue is generated through commissions earned on bookings arranged for represented artists.
Product overview
Prater Day is a talent booking agency that represents a diverse roster of American roots, folk, bluegrass, and Americana music artists. The company facilitates live performance bookings, festival appearances, and concert engagements for its represented artists. The agency's portfolio includes individual artists (such as Candi Staton, Ariel Posen, Chris Pierce), musical groups and bands (such as The Gibson Brothers, Henhouse Prowlers, Thunder and Rain), collaborative projects (such as Dom Flemons and The Traveling Wildfires, War & Pierce), and family ensembles (such as Garrett Boys).
Differentiator
Problem solved
Functional benefit
Products and services
- Artist Booking Services Talent booking agency services representing a roster of approximately 50 folk, Americana, bluegrass, country, soul, funk, and roots music artists for live performances at venues, festivals, and concerts. The agency facilitates engagements between represented artists and music venues, festival organizers, and private event bookers, earning commissions on each booking arranged.
Companies that use Prater Day
Customer profileSegments3 records
Ideal customer profiles3 records
Prater Day technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Prater Day partnerships and signals
Strategic signalScale indicators1 record
Recent moves3 records
Expansion highlights3 records
Prater Day competitors and assessment
Company assessmentDirect peers
- Continental Artists: Bluegrass and roots music booking agency based in Nashville that books performing artists at festivals, concert venues, and events globally. Closely comparable to Prater Day's bluegrass/folk/Americana focus and similar commission-based booking model.
- Talent Consultants International: Festival talent-buying and booking agency that represents Americana, bluegrass, folk, and roots artists for major US and international festivals. Directly comparable as a niche booking agency serving festival programmers with roots-genre rosters.
- Monterey International: Folk, roots, and Americana booking agency based in Wisconsin with extensive festival booking relationships across the US and Europe. Comparable in genre focus (folk/roots/Americana) and festival-customer orientation.
- Buddy Lee Attractions: One of the longest-established country and Americana music booking agencies in Nashville, representing touring artists for festivals, fairs, and venues. Directly comparable to Prater Day in core business model — booking commission representation for roots/country acts — though with a deeper country-music tilt and larger roster.
- High Five Entertainment: Country and Americana artist management and booking company representing touring acts for fairs, festivals, and headline shows. Comparable in scale, model, and country/Americana roster focus.
- Keith Case & Associates: Booking agency specializing in bluegrass and acoustic roots music, with decades of festival booking experience. Comparable niche focus and similar target customer base (festivals, listening rooms, and acoustic venues).
Others
- Pickathon Music Festival (booking operation): Oregon-based Americana/roots music festival with significant in-house curation and artist booking capabilities. Comparable as a downstream buyer of similar Americana/roots talent and a reference point for festival-side booking models that could disintermediate agencies.
Broad incumbents
- Creative Artists Agency (CAA): Global talent and entertainment agency representing artists across music, film, sports, and beyond. Comparable as a music-booking competitor but operates at vastly larger scale and across all genres; a frequent destination for Americana/roots artists as they scale.
- Paradigm Talent Agency: Full-service talent agency representing musicians, speakers, and other entertainers. Comparable as a music-booking competitor with broader reach across genres and integrated services beyond booking.
- Wasserman Music: Major music booking and artist representation agency with strong festival and touring capabilities across genres. Comparable as a music-booking competitor with broader genre coverage and significantly larger scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Prater Day social profiles
Digital presencePrater Day financial estimates
Financial estimateRevenue estimate
Valuation estimate
Prater Day leadership team
Management profileNumber of profiles
Prater Day funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Prater Day M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Prater Day
What does Prater Day do?
Prater Day is a music talent booking agency that represents a roster of approximately 50 Americana, bluegrass, folk, country, soul, funk, and jazz artists for live performance bookings. The agency facilitates engagements between its roster and music venues, festivals, and private event organizers across North America, Europe, and Australia. Revenue is generated through commissions earned on bookings arranged for represented artists.
Is Prater Day a public or private company?
Prater Day is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Prater Day founded?
Prater Day was founded in 2012. It employs 1 to 10 people.
Where is Prater Day based?
Prater Day is headquartered in Knoxville, United States, in the North America region.
How does Prater Day make money?
One revenue line is on record: booking Commission.
Who are Prater Day's main competitors?
Direct peers on record are Continental Artists, Talent Consultants International, Monterey International, Buddy Lee Attractions, High Five Entertainment and Keith Case & Associates. Pickathon Music Festival (booking operation) is listed as an others. Broad incumbents are Creative Artists Agency (CAA), Paradigm Talent Agency and Wasserman Music.
Does Prater Day have an API?
No public API is recorded for Prater Day.
What industry is Prater Day in?
Prater Day's product category is Music Talent Booking Agency. Its primary akta.pro industry code is MPAGAAAF, Artist Booking, Talent Buying & Agency Services, with a secondary code of HSACAHAA, Live Music Booking (Bands, Soloists, DJs). Its NAICS code is 7114 and its SIC code is 7990.