Blendvet®

What Blendvet® does

Blendvet® (legal entity: BLEND Vet Med PLLC) is a Texas-based, founder-led company that develops and delivers Diversity, Equity, Inclusion, and Belonging (DEIB) education and youth career pathway programming for the veterinary profession. The company operates an integrated, multi-product platform spanning three core pathways: a Continuing Education pathway built around RACE-approved on-demand courses and webinars branded as 'Vet Me Explain' (priced $35–$110 per course for individuals, with a cohort-based 'Certified Achiever' certification program capped at 50 participants per 10-week cycle); a Licensed Partner Program that licenses SCORM-compliant DEIB training modules (10+ specialized modules plus mini-modules on topics including unconscious bias, microaggressions, LGBTQIA+ allyship, neurodiversity, cultural humility, and psychological safety) to veterinary organizations for enterprise LMS deployment with custom reporting and tiered add-ons (Movie Club, Book Club, Live Facilitations, Leadership Coaching); and a Youth Pathways program ('Believe and Belong in Veterinary Medicine') that delivers hands-on veterinary career exploration to middle and high school students from underrepresented communities, housed under the recently established blendVET Foundation nonprofit. The company also operates supporting products including VETtalks (parent education), VETunity Days (community wellness events), LitRx: Prescribed Reading (Bookshop.org affiliate), The Belonging Brief newsletter, and blendVET Shop merchandise (Fourthwall-powered). All content is delivered through the Kajabi platform; pricing for the B2B Licensed Partner Program is custom-quoted based on organization size.

Blendvet's business model combines individual course sales (B2C, low-ticket one-time purchases and recurring cohort enrollments), enterprise licensing revenue from Licensed Partner contracts (B2B, annual subscriptions with tiered add-ons), and mission-driven revenue via the blendVET Foundation including corporate sponsorships and grants (a disclosed $250,000 NAVC grant supports Youth Pathways through 2025–2026), affiliate commissions, and merchandise proceeds earmarked for Youth Pathways. The company was founded in 2022 by Dr. Niccole Bruno, DVM (Cornell '06), who pivoted from clinical practice to full-time DEIB work; leadership includes Dr. Genine Ervin-Smith (COO) and Stiles Foster (CLO). The company serves veterinary professionals (veterinarians, technicians, nurses, practice managers), veterinary organizations and hospitals (enterprise licensing clients), K–12 students and parents (Youth Pathways), and corporate sponsors including NAVC, Zoetis Foundation, Hill's, Chewy, Purina, VEG, AVMA, CVMA, and ASPCA. Operations span the United States with a first international program in Toronto.

Name

Blendvet®

Legal name

BLEND Vet Med PLLC

Website

https://blend.vet

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Blendvet® develops DEIB education and youth career pathway programming for the veterinary profession, delivering RACE-approved CE courses, a Licensed Partner Program licensing SCORM-compliant DEIB training to veterinary organizations, and Youth Pathways events for underrepresented students, supported by the blendVET Foundation nonprofit.

Ownership category

akta.pro rank

Headquarters

HQ city

Ljubljana

HQ country

Slovenia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Individual CE Course Sales: Veterinary professionals purchase individual RACE-approved on-demand CE courses at $35-$110 per course. Courses are delivered via Kajabi platform with 6-month content access and completion certificates. Single-user license model.
2. Certified Achiever Program: 10-week cohort-based CE certification program with 10 RACE-approved CE credits. Participants receive weekly challenges, activities, reflection assignments, and peer cohort support. Limited to 50 participants per cohort. Enrollment-based revenue.
3. Licensed Partner Enterprise Licensing: Veterinary organizations license blendVET's DEIB training content for deployment within their own LMS platforms. Includes SCORM-compliant modules, custom reporting dashboards, access to The Community, and optional premium add-ons (Movie Club, Book Club, Live Facilitations, Leadership Coaching).
4. Merchandise Sales: blendVET operates an e-commerce storefront (blendvet-shop.fourthwall.com) selling mission-driven apparel and merchandise. 100% of proceeds benefit Youth Pathways programs. Pride collections and general blendVET merchandise available.
5. LitRx Bookstore Affiliate: Curated book recommendations through Bookshop.org affiliate links. blendVET earns commission on purchases of award-winning and banned books related to DEIB, identity, leadership, and belonging. Supports ongoing DEIB programming.
6. Sponsorships and Grants: Corporate sponsors (NAVC, Zoetis Foundation, Hill's, Chewy, VEG) fund Youth Pathways events and programming. $250,000 grant secured through NAVC partnership supporting pathway programming through 2025-2026.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Blendvet® (legal: BLEND Vet Med PLLC) develops, sells, and delivers diversity, equity, inclusion, and belonging (DEIB) training and continuing education specifically for the veterinary profession. The company offers RACE-approved CE courses, a cohort-based certification program, and enterprise-licensed DEIB training modules sold to both individual veterinary professionals and veterinary organizations.

Product overview

blendVET® is a DEIB (Diversity, Equity, Inclusion, and Belonging) training and certification company for the veterinary profession. The company operates a multi-product platform architecture centered on three core pathways: the CE Pathway (Vet Me Explain RACE-approved continuing education), the Licensed Partner Program (B2B DEIB training modules for organizations), and Youth Pathways ( Believe and Belong in Veterinary Medicine career exploration for students). Supporting products include the Certified Achiever 10-week cohort certification, VETtalks parent education, LitRx prescribed reading, The Belonging Brief newsletter, and Mobile SMS alerts. The Licensed Partner Program offers over 10 specialized DEIB training modules including Cultural Humility with Latinx Community, Native American Experience, Unconscious Bias, LGBTQIA+ & Allyship, Transgender in Vet Med, and Neurodiversity, plus mini-modules (30-45 min), and value-add services including The Community, Custom Reporting Dashboard, Movie Club, Book Club, Live Facilitations, Leadership Sessions, and Leadership Coaching Plans (Essentials, Growth, Premier tiers). The blendVET Foundation nonprofit arm houses Youth Pathways, VETunity Days, and the blendVET Shop merchandise supporting pathway programming.

Differentiator

Problem solved

Functional benefit

Brands

• Vet Me Explain™: RACE-approved on-demand continuing education webinar series featuring veterinary experts discussing leadership, communication, clinical practice, and medicine through a DEIB-informed lens. Offers 1 hour of RACE-approved CE credit per course.
• Believe and Belong in Veterinary Medicine®
• LitRx: Prescribed Reading
• VETtalks
• VETunity Days

Products and services

• Vet Me Explain
• Certified Achiever Program
• Licensed Partner Program
• blendVET Shop
• blendVET Foundation
• Believe and Belong in Veterinary Medicine Youth Pathways

Quantifiable outcome

• 39% higher profitability for companies in top quartile for ethnic and cultural diversity (McKinsey 2023)
• +4 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

18 partnerships are on record, tiered core and minor.

• North American Veterinary Community (NAVC)coreStrategic or Co-development PartnerPlatinum partnership level. NAVC partners with blendVET on Youth Pathways programming, including first international program in Toronto. NAVC provided $250,000 grant supporting pathway programming through 2025-2026. Co-hosting events and providing access to veterinary professional networks.
• Hill's Pet NutritioncoreStrategic or Co-development PartnerSilver partnership level. Hill's provides sponsorship for Youth Pathways events and programming. Continued sponsorship through 2026 confirmed.
• Chewy Pet HealthcoreStrategic or Co-development PartnerSilver partnership level. Chewy sponsors Youth Pathways events and programming. Affiliated through partnerize affiliate program.
• Veterinary Emergency Group (VEG)minorStrategic or Co-development PartnerBronze partnership level. VEG supports blendVET's mission and programming.
• PurinacoreStrategic or Co-development PartnerCorporate sponsor continuing sponsorship through 2026. Supports Youth Pathways programming and events.
• American Veterinary Medical Association (AVMA)coreStrategic or Co-development PartnerSponsor of Youth Pathways programming and events. Provides institutional support and credibility for pathway events.
• California Veterinary Medical Association (CVMA)coreStrategic or Co-development PartnerFirst state VMA partnership for blendVET's innovative approach to diversifying veterinary medicine. Partnership unites classrooms, clinics, educators, and volunteers. Co-hosting PacVET 2026 at UC Davis.
• ASPCAcoreStrategic or Co-development PartnerPartnership for South Bronx pathway program. Received Heroes in Human Services award for this work. ASPCA provides ongoing support for continued pathway programming in 2025 and beyond.
• Toronto Humane SocietyminorStrategic or Co-development PartnerInternational partnership hosting Youth Pathways event for students exploring veterinary careers. Included veterinary social worker education.
• Prince George's County Animal Services Division (PGCASD)minorStrategic or Co-development PartnerPartner providing free pet care (vaccines, microchips, exams, licensing) at Community Day events during Youth Pathways programming in Maryland/DC area.
• PrideVMCminorStrategic or Co-development PartnerCollaboration on Virtual Pride Drag Trivia Game Night and LGBTQIA+ programming. Partnership for Pride month events.
• Cornell University College of Veterinary MedicineminorStrategic or Co-development PartnerFounder Niccole Bruno's alma mater. Speaking engagement at Cornell to inspire future veterinary leaders. Partnership connection through shared alumni network.
• UC Davis School of Veterinary MedicineminorStrategic or Co-development PartnerSpeaking engagement at Summer Enrichment program for high school and pre-vet cohorts. Co-hosting PacVET 2026 at UC Davis with CVMA.
• International Association of Veterinary Social Workers (IAVSW)minorStrategic or Co-development PartnerCollaboration supporting veterinary social work. Vice President Dillon Dodson participated in Youth Pathways event. Promotes integration of social work principles in veterinary settings.
• Arora WellnessminorStrategic or Co-development PartnerAngie Arora, MSW, RSW (Veterinary Social Worker) created content for blendVET programs including Certified Achiever modules on trauma-informed care and inclusive client communication. Featured in VETtalks.
• Imagine Foundations at LeelandminorStrategic or Co-development PartnerMaryland/DC school partnership hosting Youth Pathways events with live animal engagement stations. Relationship made possible through shared Tuskegee alumni connection.
• FourthwallminorChannel Partner/ Reseller/ DistributorE-commerce platform hosting blendVET's merchandise storefront (blendvet-shop.fourthwall.com). Handles fulfillment for apparel and merchandise sales.
• Bookshop.orgminorChannel Partner/ Reseller/ DistributorAffiliate partnership for LitRx: Prescribed Reading curated book recommendations. blendVET earns commission on book sales through affiliate links.

Scale indicators11 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• VetBloom: Online veterinary education and training platform offering CE courses and hospital team training — overlaps with blendVET's Licensed Partner Program in serving multi-staff hospital deployments of structured learning content via LMS.
• VetGirl: Subscription-based RACE-approved veterinary CE platform serving practicing veterinarians and technicians with on-demand webinars and courses — directly comparable to blendVET's Vet Me Explain CE pathway in target customer, content format, and CE-credit-driven business model.
• Pryde Veterinary Consulting: Veterinary practice consulting firm offering leadership, culture, and team-development services to veterinary hospitals — comparable to blendVET's workplace-culture and leadership development offerings within the same customer base.

Broad incumbents

• VetFolio (NAVC): NAVC's online veterinary continuing education platform offering RACE-approved courses, similar in distribution channel and CE credit mechanism to blendVET's Vet Me Explain, though with broader non-DEIB clinical content. Notable because NAVC is also a blendVET sponsor and partner, illustrating both collaboration and overlap.
• Blue Ocean Brain: Enterprise microlearning and DEI training platform sold across industries; represents the broader incumbent category that could expand down-market into veterinary-specific DEIB content if blendVET's category leadership weakens.
• dvm360 (MJH Life Sciences): Long-standing veterinary professional media and education brand offering CE, conferences, and clinical content across the full veterinary profession; represents a much larger incumbent that could expand into veterinary DEIB-specific training given its content depth.
• Paradigm Strategy: DEI learning and education company serving corporations and professional associations; comparable as a broader DEI training vendor that could conceivably launch a veterinary vertical offering competing with blendVET's Licensed Partner Program.

Others

• Not One More Vet (NOMV): Veterinary peer-support and mental health nonprofit — listed as a blendVET partner/resource and addresses adjacent workforce well-being concerns that complement blendVET's psychological-health-and-safety training modules.

Emerging players

• BlackDVM Network: Community and resource network for Black veterinary professionals, focused on representation, mentorship, and connection — overlaps with blendVET's mission-driven community and youth pipeline work in the veterinary DEIB space.
• Pawsibilities Vet Med: Veterinary DEIB-focused organization working on diversifying the profession and supporting underrepresented students and professionals; shares blendVET's core mission and youth-pipeline focus but operates as a nonprofit initiative.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/blendvet
• Facebookfacebook.com/blendvet
• LinkedInlinkedin.com/company/blendvet

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blendvet®